• Title/Summary/Keyword: 관광객 예측

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Predicting Foreign Tourists' Visit Intention toward Korean QSR Applying a Model of Goal-oriented Behavior: with a Moderating Effect of Restaurant Involvement (목표지향적 행동모형을 통한 외국인관광객의 한식QSR 방문의도 예측: 관여도의 조절효과와 함께)

  • Nam, Min-jung;Yang, Eun-ju
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.171-183
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    • 2016
  • It is often reported that foreign tourists visiting Korea are not satisfied with dining in a Korean restaurant, and the reason is assumed that most of the Korean restaurants are targeting Koreans and operating in a traditional way; thus, this study suggests the need of a new type of Korean restaurant such as quick service restaurant, where foreign tourists could have Korean food in a more familiar way. It is attempted to examine foreign tourists' visit intention toward Korean quick service restaurant (QSR) applying the model of goal-oriented behavior (MGB). The survey was conducted with foreign tourists and total 275 data was gathered. Structural equation modeling was used for analysis. Among MGB variables, attitude, subjective norm, perceived behavioral control had significant effect on desire, while postive and negative anticipated emotions did not had significant effect. Also, involvement showed a significant moderating effect as positive anticipated emotion had much stronger effect on desire in a high involvement group.

Estimating Monthly Tourist Population for Analysis of Green Tourism Potential in Village Level - A Case Study of Hahoe Village - (그린투어리즘 포텐셜 분석을 위한 관광마을 수준의 월별 방문객 추정 - 하회마을을 중심으로 -)

  • Gao, Yujie;Kim, Dae-Sik;Kim, Yong-Hoon
    • Journal of Korean Society of Rural Planning
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    • v.17 no.1
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    • pp.1-11
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    • 2011
  • 본 연구에서는 ARIMA(Autoregressive Integrated Moving Average) 모델을 이용하여 농촌관광마을의 월별 관광객을 추정하였다. 단일 마을에 대한 시계열 자료를 경상북도 안동시에 위치한 하회마을을 대상으로 구축하였다. 월별 시계열 자료는 2000년부터 2010년까지 구성되었는데(2008년도 누락), 2000년에서 2007년까지 자료는 최적 모델의 도출에 나머지는 예측치의 검정에 사용되었다. 연구 결과 최적모델에 필요한 시계열 자료의 길이는 6년으로 나타났으며, 최적모델은 계절성을 고려한 SARIMA(2,1,1)(1,1,2)12로 나타났다. 최적 시계열 년수로 나타난 6년을 사용하여 2000-2005, 2001-2006, 그리고 2002-2007의 자료로부터 각각 SARIMA(2,1,1)(1,1,2)12를 도출하여, 차기년도들에 대한 예측결과를 비교한 결과, 높은 $R^2$값을 보였다.

Water Quality Modeling of Stratification Lake Using WASP6 Model (WASP6모형을 이용한 성층화 호소의 수질모의)

  • Lee, Wonho;Han, Yangsu;Kim, Jingeuk
    • Journal of the Korean GEO-environmental Society
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    • v.7 no.6
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    • pp.57-65
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    • 2006
  • In this study, WASP6 was used to predict the water quality of the reservoir and the lake. This can help the managers make the right choice of water quality policy. The results through studying are below. Raw pollutant load caused by the tourists in pollutant load of the study area takes 91.66% and 92.75% in total amount T-N, T-P. It showed high value when compared to raw pollutant load by land and stock farm and it seems that the main contamination is the population of tourists. From the result of the prediction model, BOD will increase about 1.5 times, T-N and T-P will be 1.5 times in 2012. It means that some counter plan is needed to reduce pollutant load. Enviroment grade of Suokjeong reserver is in I~II grade which is in good condition comparatively. However, the water contamination will be in poor as the year passes. when considering T-N T-P, which are the nutrients to control eutrophication, the concentrated administration about contamination sources is in urgent.

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A Study on the Novelty Design of a Tourist Souvenir (관광기념품의 노블티 디자인에 관한 기초연구)

  • 이호승
    • Archives of design research
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    • v.16 no.4
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    • pp.111-120
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    • 2003
  • This study is what I tried to know on a magnitude of Novelty in a tourist souvenir. A purpose of sightseeing development is to satisfy a sightseeing experience of various tourists. Novelty of a tourist souvenir is to make an experience with unique pleasure for only the sightseeing place that is not the place of residence to be able to feel. It must be a thing of the new level that it is not for a tourist to already know it, and it was not able to forecast. The tourist knew that I bought an emotional impulse than rational purchase through study. Therefore, you must take the Novelty element that a firm name works on in a perception of a customer as an important due in a souvenir plan. Reference wishes to work in tourist souvenir design development participants through this study result.

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Liaohe National Park based on big data visualization Visitor Perception Study

  • Qi-Wei Jing;Zi-Yang Liu;Cheng-Kang Zheng
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.4
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    • pp.133-142
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    • 2023
  • National parks are one of the important types of protected area management systems established by IUCN and a management model for implementing effective conservation and sustainable use of natural and cultural heritage in countries around the world, and they assume important roles in conservation, scientific research, education, recreation and driving community development. In the context of big data, this study takes China's Liaohe National Park, a typical representative of global coastal wetlands, as a case study, and using Python technology to collect tourists' travelogues and reviews from major OTA websites in China as a source. The text spans from 2015 to 2022 and contains 2998 reviews with 166,588 words in total. The results show that wildlife resources, natural landscape, wetland ecology and the fishing and hunting culture of northern China are fully reflected in the perceptions of visitors to Liaohe National Park; visitors have strong positive feelings toward Liaohe National Park, but there is still much room for improvement in supporting services and facilities, public education and visitor experience and participation.

Big Data-Based Air Demand Prediction for the Improvement of Airport Terminal Environment in Urban Area (도심권 공항 터미널 환경 개선을 위한 빅 데이터 기반의 항공수요예측)

  • Cho, Him-Chan;Kwag, Dong-gi;Bae, Jeong-hwan
    • Journal of the Korea Convergence Society
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    • v.10 no.8
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    • pp.165-170
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    • 2019
  • According to the statistics of the Ministry of Land Transport and Transportation in 2018, the average annual average number of air traffic users for has increased by 5.07% for domestic flights and 8.84% for international flights. Korea is facing a steady rise in demand from foreign tourists due to the Korean Wave. At the same time, a new lifestyle that values the quality of life of individuals is taking root, along with the emergence of LCC, and Korean tourists' overseas tours are also increasing, so improvement and expansion of domestic airport passenger terminals is urgently needed. it is important to develop a structured airport infrastructure by making efficient and accurate forecasts of aviation demand. in this study, based on the Big Data, long-term domestic and international demand forecasts for urban airports were conducted.. Domestic flights will see a decrease in the number of airport passengers after 2028, and international flights will continue to increase. It is imperative to improve and expand passenger terminals at domestic airports.

Forecasting of Yeongdeok Tourist by Seasonal ARIMA Model (계절 아리마 모형을 이용한 관광객 예측 -경북 영덕지역을 대상으로-)

  • Son, Eun-Ho;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.2
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    • pp.301-320
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    • 2012
  • The study uses a seasonal ARIMA model to forecast the number of tourists of Yeongdeok in an uni-variable time series. The monthly data for time series were collected ranging from 2006 to 2011 with some variation between on-season and off-season tourists in Yeongdeok county. A total of 72 observations were used for data analysis. The forecast multiplicative seasonal ARIMA(1,0,0)$(0,1,1)_{12}$ model was found the most appropriate one. Results showed that the number of tourists was 10,974 thousands in 2012 and 13,465 thousands in 2013, It was suggested that the grasping forecast model is very important in respect of how experts in tourism development in Yeongdeok county, policy makers or planners would establish strategies to allocate service in Yeongdeok tourist destination and provide tourism facilities efficiently.

The Political Challenges and Institutional Improvements of Medical Tourism in Korea (국내 의료관광의 정책적 과제와 제도적 개선방안)

  • Joung, Soon-Hyoung;Park, Jong-Ryeol
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.01a
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    • pp.115-118
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    • 2015
  • 최근 평균수명이 증가와 더불어 삶의 질이 중요시하고 건강한 삶을 누리고자하는 인류의 염원은 보건의료라는 보편적 가치에 동반 상승할 수 있는 산업과의 결합이 의료관광이라는 새로운 관광시장을 형성하였다. 의료관광은 시장규모가 1억 달러 이상에 이를 것으로 예상되는 고부가가치 산업이다. 또한 외국인을 상대 의료관광은 체류기간이 길고 지출비용도 일반 관광객의 3배 이상으로 지역경제 활성화에 큰 공헌을 하는 대표적인 신 성장 동력산업으로 보고 있다. 더불어 의료관광 추세가 의료서비스를 받으면서 휴양 레저 문화활동을 함께 즐기는 방향으로 발전될 것으로 예측하고 최근 단순 치료 목적이 아닌 방향으로 선회하고 있다. 그러나 국가 정책적 산업으로서 육성에 박차를 가하고는 있으나 의료 기반시설이 열악하고 관련 규정 및 제도적 미비점이 지금의 의료관광 산업에 발맞추지 못하는 실정이다. 이는 주변 경쟁국에 비해 인식부족과 세계시장에 대한 마케팅 활동 부족 및 의료관광 상품의 다양성 부족 등과 함께 의료관광이 활성화하기 위하여 여러 가지 제약이 되는 정책적 문제점들이 있다. 따라서 본 논문에서는 현행 우리나라의 의료관광에 대한 정책적 과제를 살펴보고 이를 개선하기 위한 제도적 개선방안을 모색하고자 한다.

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Demand Forecast of Tourists Based on Feasibility Rate -Focusing on installation of offshore cable car in Songdo, Busan- (실현율을 이용한 관광 수요 예측 - 부산 송도해상케이블카 설치를 사례를 중심으로 -)

  • Kim, Han-Joo
    • Management & Information Systems Review
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    • v.34 no.1
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    • pp.179-190
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    • 2015
  • Local governments are commercializing natural environment, one of tourist commodities, to ensure that the proceeds from sale of tourist commodities are returned to local residents(Han Yeong-joo, Lee Moo-yong, 2001). In Songdo beach, Busan, cable car dismantled in 1980s due to the run-down state of the facility is poised for restoration in 26 years and can be said to be of great value as tourist commodity of the region and necessitates the demand forecast. To overcome limitations of demand forecast in existing studies, the analysis was made based on feasibility rate(Gruber index, self-confidence index), the realizable predictive value, for the willingness-to-visit rate when forecasting the demand of visitors. The results of demand forecast suggested that number of visitors would range from approximately 550,684 persons to 1,514,416 persons when the target region for demand forecast was confined to Busan Metropolitan City, and was in the range between 1,013,740 persons and 2,854,340 persons when the target region was expanded to cover Busan, Ulsan, and Gyeongnam. Based on the results of this study, estimation of visitors and demand forecast for Songdo offshore cable car restoration which reflect characteristics of Songdo beach of Busan would provide important basis for proceeding with tourism industry development project.

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A Study on Differentiated Conflict-Inducing Factors Toward Family Travel Apart From Decision-Maker and Family members (가족관광시 의사결정자와 가족구성원과의 갈등유발요인 차이에 관한 연구)

  • Chae, Ye-Byeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.7
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    • pp.2436-2443
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    • 2010
  • The present study aims at investigating conflict-raising factors generable for or during a familial travel in our country, with an outlook that understanding of such conflict raisers in an analytic manner be utilized as the basic data for research on travel behaviors. More specifically, key focus in this study was made on the aspect of tourism science, to wit, how sort of conflict inducers existent between a decision maker of a family and its constituents during outdoor travel of that family vary with familial life-cycle in terms of the tourist behavior theory. Such research attempts are likely, firstly, to offer some clues to invigorate inter-communicability among familial stakeholders in determining the travel intention. Secondly, such attempts also expectedly provide better trustability among family members affordable from converged opinions by familial stakeholders. Thirdly, the predictive recognition of factors inducing familial conflicts in a detailed manner is deemed to lead to reduced trial and error in determining decisions among family members.