Predicting Foreign Tourists' Visit Intention toward Korean QSR Applying a Model of Goal-oriented Behavior: with a Moderating Effect of Restaurant Involvement (목표지향적 행동모형을 통한 외국인관광객의 한식QSR 방문의도 예측: 관여도의 조절효과와 함께)
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- The Journal of the Korea Contents Association
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- v.16 no.3
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- pp.171-183
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- 2016