• KOMUNHWA
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• no.68
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• pp.41-57
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• 2006

The purpose of this study is to review educational value of cultural heritage sites first and then, to examine the importance of interpretation and interpretation methods and process briefly to utilize cultural heritage sites as important resources for public education and cultural tourism. The educational value of cultural heritage sites is not limited to provide visitors with various information on historical facts and events related to the cultural heritage site, but to provide the public with a new recognition of the importance of the preservation of cultural heritage sites by understanding the site well. In order to utilize the educational value of the cultural heritage site, interpretation must be emphasized as an important element of cultural heritage sites management and much attention should be given on the development and practice of interpretation programs in each cultural heritage site. In order to develop an interpretation program of the site, a specific target audience must be defined first to find most resonable scope and direction of an interpretation program and then, site specific interpretation themes (or a theme) should be developed from the interpretive topic. According to these defined elements, an interpretation program(s) is established by using various interpretation methods and techniques in order to provide visitors with useful information and knowledge on the site efficiently. Interpretation methods and techniques are various as defined by various ways and most effective methods or techniques are employed as a specific interpretation program is presented most effectively. The evaluation processes in planing stage, during developing stage, and after completion of interpretation program development are important processes to find out any problems of planed interpretation program and to revise or update the interpretation program. Conclusively, the direction of cultural heritage sites management in Korea has focused on the conservation and restoration of cultural heritage sites to preserve the original conditions of cultural heritage sites so far. This direction on current practice on cultural heritage sites management should he changed to more active utilization of the sites and interpretation of the sites is a way to accomplish the this goal.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.4
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• pp.60-73
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• 2011

Since Jeju Ollegil opened in September 2007 and attracted the sensation of popularity throughout the country, the interest in 'Walking Trails' has increased, and the central ministries and the local governments composite and assign various 'Walking Trails'. Walking trails are not tours on which people go to see one spot and move to another spot by vehicle, but a long linear journey that leads people to see, to feel and to experience a region's landscape and culture while walking on the trail. 'Walking Trails' are efficient routes to discover and to use a former way and to link the various ecological regions' histories and cultural resources, so it is most important to select a route. Although the routes were selected by considering the various planning factors and giving each route a specified theme, some problems like the inconvenience of visitors caused by lack of facilities have occurred. After designation and construction of the trails, they were not properly evaluated by visitors. Therefore, it is the purpose of this study to suggest a better way to construct the trails by surveying visitor satisfaction and by analyzing the impact of planning a route on visitor satisfaction at Bukhansan Dulegil which was completed. For this study, with a questionnaire based on the literature review to identify the important planning factors for selecting a route, a survey was conducted on visitor satisfaction for each section and their intention to revisit and to recommend that trail. Based on the characteristics of each section that was identified in the field research, the trails were classified into five types and satisfaction of each type and each type was analyzed. In addition, analyzing the impact of planning factors on satisfaction, the impact of satisfaction on revisiting and recommending and visitors' perception of the theme, further improvement for better construction of the trail was presented. Satisfaction of sectors with strong natural elements was higher; 'walking comfort' was the highest planning factor affecting satisfaction. In addition, satisfaction was surveyed to have high influence on revisiting and recommending.

• Journal of Korean Society of Transportation
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• v.35 no.2
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• pp.105-115
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• 2017

Each year, a number of tourists visit Jeju Island, a popular tourist destination in the Republic of Korea. A large portion of the tourists (about 61%) use a rental car as a means of transportation. With this reason, the number of rental cars registered in Jeju was 15,517 in 2011, while the total number of the rental car has rapidly increased to 26,338 in 2015. For the same period, the number of rental car involved traffic accidents has been doubled. Thus, this study aims to analyze the rental car accidents' characteristics, clarifying primary factors related to rental car accidents in Jeju Island. To do this, 918 rental car accidents and 4,201 non-commercial passenger car accidents that occurred in Jeju island over the two years (2014-2015) were compared, using statistical methods such as chi-square test and z-test. The results show that the characteristics of rental car involved accidents are different from those caused by the passenger cars. Most of the rental car accidents in Jeju were caused by young drivers and drivers who had just obtained their driver's licenses. This study finds that driver immaturity, unfamiliar geography, and driving an unfamiliar vehicle are the main causes of the rental car accidents. Statistical analysis confirms that the characteristics of these accidents appeared significantly different from the passenger cars in terms of human and environmental factors. On the other hand, there is no clear evidence that vehicle-related characteristics are different between rental car and non-commercial passenger car accidents. The implications on transportation safety analysis and effective solutions to prevent rental car traffic accidents are discussed.

• The Journal of the Acoustical Society of Korea
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• v.30 no.8
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• pp.410-420
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• 2011

The present study aims to investigate the soundscapes of Jeju olle route through the soundwalking. In order to do this, sound measurements and sound recording were undertaken at 10 points along Jeju olle route. Also, loudness of background sound and figure sound were examined. Subjective surveys were carried out using questionnaire and interviews with 32 tourists and 5 acoustical specialists in order to investigate the loudest sound, most pleasant and unpleasant sound, and impressive sound among 17 natural and artificial sounds. Additionally, laboratory experiments were achieved to evaluates sound that have been recorded at the field using same questionnaire and the results were compared with those of field experiments. As a result, the sound heard most in Jeju olle route is the sea wave sound, wind sound, automobile noise, and human voice. It was revealed that the most pleasant sound consisted of nature sound among them, and that unpleasant sounds are artificial sounds. The results of subjective test denote that unpleasant sound is affected by ratio of artificial sound and nature sound. And this also affects the assessment about the loudness of the sound. Also, it was found that the results of both field test and laboratory test are closely correlated in the evaluation of loudness of sound and unpleasant feeling.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.338-349
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• 2018

The purpose of this study was to investigate the effect of local food selection attributes on customer satisfaction and behavioral intention. The purpose of this study was to investigate the effect of local food selection attributes, customer satisfaction, Respectively. The purpose of this study is to investigate the relationship between the variables and the structure of each variable through literature review. The questionnaire survey was conducted on 249 consumers who used specialty food through local food restaurants and local festivals in Gangneung. Respectively. Data were analyzed by frequency, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis using SPSS 20.0 statistical program. The purpose of this study is to identify the factors that select local specialty foods and to provide them as basic data for increasing the number of tourists through local specialty foods and revitalizing the local economy. I would like to present a marketing strategy. In particular, consumers who have used local specialty foods must come up with a marketing strategy that will maximize customer satisfaction, and it is necessary to revitalize the taste, quality, and best service of food.

• Journal of the Korean Geographical Society
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• v.50 no.4
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• pp.407-430
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• 2015

The purpose of this study is to prove double faced heterotopiatic placeness of North Korea which can be highlighted to one aspect through priming test. Korean-Americans are found to have a perception of North Korea as a closed society where political leader cult is practiced, Pyongyang as a display city. They have Christian nostalgia toward it as a place where Christianity was first introduced to. North Korea's heterotopiatic placeness is sharing the 5,000 years of history of the Korea peninsula on the one hand and being a closed dictatorship place on the other. North Korea is kept isolated and closed but has had a liminal space through the intentional open system like special economic zone. Pyongyang is the city for specific class where it shows the heterotopiatic character. Priming is found effective in Yeongbyun, a place of extreme mixtures placeness as being the hometown of the beloved Korean poet Kim So-Wol and the site of nuclear weapon experiment but Korean-Americans have not found any priming effect regarding the Geumgang mountain tour. As to the Arirang performance, a man-made landscape expressing North Korea's sense of value and ideology, priming resulted in preference. This study raises the needs for understanding North Korea as a multifaced placeness and it can purposely be emphasized and changed to contribute the two Korea's unification.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.1
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• pp.43-69
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• 2005

Generally, brand is the title for discriminating their own goods and service from other competitive company, brand-image means customer's good and bad affection or loyalty the brand of specific company. Customers often choose the goods according to the value of goods brand. In terms of this viewpoint, the value of company's brand is very important factor to the company's success. Brand-image also effects customers on selling company's goods. Specially, to the hotel business that should ensure lots of customer for a long period with the interest and credit of customers, its brand-image is more significant. What the image is looked upon as a important factor in marketing is due to the difficulty of discrimination against goods standardized in price and quality. Therefore, the company's image acts as a more important marketing factor in the high industrial society. Also it means a lot to the customer's purchasing behavior. When the company's brand-image is recognized or discriminated, customer's memory is longer and customer's reliability is raised than other company's advertisement and public information. Nowadays, most of hotels are perceiving the importance on their own brand-image but in the lack of deep study and systematic strategy in reality. The purpose of this study is to research the effect on customer's purchasing intention of hotel brand-image and choice-attribution. The empirical research has been done from 23April, 2004 to 20May, 2004. Data were collected from general customers who are using hotel located in Taegu. In conclusion, hotel brand-image depends highly on, the service quality of hotel staff and reputation of hotel. Besides, this acts on customer's hotel choice decisively.

• Journal of Navigation and Port Research
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• v.35 no.8
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• pp.649-656
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• 2011

Marina industry is growing as a higher value-added business. This study aims to develop a tool that measures marina service quality from marina users' perspective. As the result of empirical analysis, five of marina service quality aspects including physical facilities, support services, activity programs, employees' attitude, and safety were drawn. In addition, 20 measurement items whose reliability and validity were verified were suggested. The scale developed by this study is not only an important tool to measure marina service quality but also contributes to marina service quality control, and seem, to provide useful information for establishing marketing strategies.

• Journal of Navigation and Port Research
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• v.33 no.10
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• pp.771-776
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• 2009

The Ministry for Food, Agriculture, Forestry and Fisheries has been designating as Fishery village from 2001 to revitalize economy of fishery villages. But a few of the Fishery villages have been operated as general visiting tourist places or decreased the number of the tourists. In this study, a survey about some status of usage and satisfaction level with Fishery village, the preference for fishery village stay programs was conducted at 21 villages designated in Young-nam area. As a result, three revitalization plans were suggested to improve the fishery village stay program and to promote economic growth of the fishery villages.

• Journal of Intelligence and Information Systems
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• v.24 no.1
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• pp.53-74
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• 2018

Since South Korea has an economic structure that has a characteristic which market-dependent on overseas, the tourism industry is considered as a very important industry for the national economy, such as improving the country's balance of payments or providing income and employment increases. Accordingly, the necessity of more accurate forecasting on the demand in the tourism industry has been raised to promote its industry. In the related research, economic variables such as exchange rate and income have been used as variables influencing tourism demand. As information technology has been widely used, some researchers have also analyzed the effect of media on tourism demand. It has shown that the media has a considerable influence on traveler's decision making, such as choosing an outbound destination. Furthermore, with the recent availability of online information searches to obtain the latest information and two-way communication in social media, it is possible to obtain up-to-date information on travel more quickly than before. The information in online media such as blogs can naturally create the Word-of-Mouth effect by sharing useful information, which is called eWOM. Like all other service industries, the tourism industry is characterized by difficulty in evaluating its values before it is experienced directly. And furthermore, most of the travelers tend to search for more information in advance from various sources to reduce the perceived risk to the destination, so they can also be influenced by online media such as online news. In this study, we suggested that the number of online media posting, which causes the effects of Word-of-Mouth, may have an effect on the number of outbound travelers. We divided online media into public media and private media according to their characteristics and selected online news as public media and blog as private media, one of the most popular social media in tourist information. Based on the previous studies about the eWOM effects on online news and blog, we analyzed a relationship between the volume of eWOM and the outbound tourism demand through the panel model. To this end, we collected data on the number of national outbound travelers from 2007 to 2015 provided by the Korea Tourism Organization. According to statistics, the highest number of outbound tourism demand in Korea are China, Japan, Thailand, Hong Kong and the Philippines, which are selected as a dependent variable in this study. In order to measure the volume of eWOM, we collected online news and blog postings for the same period as the number of outbound travelers in Naver, which is the largest portal site in South Korea. In this study, a panel model was established to analyze the effect of online media on the demand of Korean outbound travelers and to identify that there was a significant difference in the influence of online media by each time and countries. The results of this study can be summarized as follows. First, the impact of the online news and blog eWOM on the number of outbound travelers was significant. We found that the number of online news and blog posting have an influence on the number of outbound travelers, especially the experimental result suggests that both the month that includes the departure date and the three months before the departure were found to have an effect. It is shown that online news and blog are online media that have a significant influence on outbound tourism demand. Next, we found that the increased volume of eWOM in online news has a negative effect on departure, while the increase in a blog has a positive effect. The result with the country-specific models would be the same. This paper shows that online media can be used as a new variable in tourism demand by examining the influence of the eWOM effect of the online media. Also, we found that both social media and news media have an important role in predicting and managing the Korean tourism demand and that the influence of those two media appears different depending on the country.