• Title/Summary/Keyword: 관광객

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The Effect of Tourism Storytelling Choice Attributes on Tourist Satisfaction and Loyalty (관광 스토리텔링 선택속성이 관광객 만족 및 충성도에 미치는 영향)

  • Son, Byong-Mo;Kim, Dong-Soo
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.432-445
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    • 2011
  • The purpose of this study is to inquire into the effect of tourism storytelling choice attributes on tourist satisfaction and loyalty in Gangwon province. The random sampling was carried out on 200 tourists who experience tourist storytelling in Gangwon-do. First, the effect of tourism storytelling choice attributes on tourist satisfaction showed that the authenticity, attractiveness, educability, playfulness, undertstandability and sensitivity have a statistically significant positive effect on the tourist satisfaction, and the tourist satisfaction through tourism storytelling has a statistically significant positive effect on the tourist loyalty. Consequently, if the educational effect is provided to raise tourists' interest or sensitivity, and facilitate the understanding through tourism storytelling, the increase of tourists' satisfaction will be connected to positive word-of-mouth and recommendation in surroundings, contributing to tourism activation.

A Study on the Characteristics of Repeat Foreign Tourists to Korea (한국을 재방문하는 외래 관광객의 특성에 관한 연구)

  • Kim, Su-Jeong
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.507-517
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    • 2018
  • This study is focused on analyzing the characteristics of repeat foreign tourists to Korea and suggest how to increase the repeat ratio. As the result of analysis, there were significant differences in the variables of sex, age, country in the case of demographic characteristics and in the variables of travel types, the number of company, the purpose of visit, accommodations, major visiting places and visiting areas in the case of travel characteristic. And also there were significant differences in the variables of accommodation fees per person and expenses per person in their own country in the case of travel expenses and in the variables of immigration formalities, public transportations, accommodations, foods, shopping, tourist attractions and security in the case of satisfaction. Lastly there were significant differences in the variables of revisit intention within 3 years, recommendation intention, the image of Korea(before trip) and the image of Korea(after trip) in the case of behavior intention after trip and image evaluation. Therefore it should be considered the characteristics of repeat foreign tourists when we make the tourism products to increase the repeat ratio.

제주도 어촌의 관광지화에 따른 공간이용 변화

  • 송경언
    • Proceedings of the KGS Conference
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    • 2002.11a
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    • pp.61-64
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    • 2002
  • 관광지 발달과정에 대한 논의에 있어 발달단계의 구분 지표로 삼고 있는 것은 대체로 관광객 수와 관광 기능이다. 관광객 수를 지표로 하는 것은 관광지와 관광객의 차이에 대한 고려가 소흘하고, 관광기능을 대상으로 하는 것은 관광지와 관광객의 차이를 반영하지만 관광기능과 불가분의 관계인 주민의 공간적 대응과정에 대한 논의는 소극적인 편이다. 그러나, 어촌의 관광기능을 대상으로 할 뿐만 아니라 관광지화에 따른 주민의 공간적 대응양상을 살피는 것은 관광지화 과정에서 발생하는 지역문제 진단을 가능하게 한다.(중략)

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Research on the Effect of Tour Motivation on Satisfaction, and Revisiting Intention by Jeon-ju Hanok Village (전주 한옥마을 관광객의 관광동기가 만족도와 재방문 의도에 미치는 영향 연구)

  • Kim, Yeon-Sun
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.196-204
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    • 2019
  • The purpose of this study is to investigate the effect of tour motivation on satisfaction and revisit intention of Tourists in Jeonju Hanok Village. 450 questionnaires were distributed to tourists in Jeonju Hanok Village and the final 426 copies were used for empirical analysis. The survey was conducted from July 1, 2018 to July 20, 2018, and the convenience extraction method was used. The results of this study are as follows. First, tourists' motivation of tourism was factored by uniqueness, history, education, artistry, and nostalgia. Second, uniqueness and artistic factors have a positive effect on the dependent variables, satisfaction and revisit intention. Third, the satisfaction of tourists had a positive effect on revisit intention. It is necessary to make efforts to combine uniqueness and artistry in all aspects of Hanok Village such as tourism, architecture, environment, sanitation, transportation, food, and lodging. Also, Jeonju Hanok Village should have marketing efforts to attract a large number of tourists.

Study on Safety Measures for Foreign Tourists Visiting Korea (외국인 관광객 대상 위법행위 실태와 관광경찰제도에 관한 연구)

  • Lee, Chang-Moo;Lee, Do-Sun
    • Korean Security Journal
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    • no.37
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    • pp.197-220
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    • 2013
  • To develop the tourism industry, which is a 'no smoking environment-friendly green industry' and can contribute to creating jobs, it is the goal of top priority to resolve foreign tourists' discomfort and fear by allowing them to look around the country satisfactorily without fear and return to their home and inducing them to naturally promote tourism in South Korea to people around them. No matter how great tourist attractions a country has, there is not many foreign tourists who will go on a tour trembling with fear of crimes such as thefts, frauds, threats and blackmail. Therefore, it is necessary to prepare the conditions of tourism free from various illegal acts and inconveniences for domestic and foreign tourists, and for this, it is urgently necessary to make efforts to improve laws and institutions. Domestic tourists can report their complaints themselves through the Tourist Complaint Center of Korea Tourist Service, Inc. or Korea Consumer Agency, or to the police through the 112 Crime Report. In contrast, there are a lot of cases in which foreign tourists cannot receive compensation as it is not easy for them to report due to the differences in language, culture and the criminal justice system though they have suffered illegal acts or inconveniences. This, consequently, has an adverse effect that would disturb the tourism in South Korea as the tourists may spread its bad images to people around them after they return to their home countries with discomfort, so it is urgently necessary to establish a foreign tourist-centered tourist police system.

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A Study on the Information Generating Plan of Tourist-oriented Tourism Contents - For the Sourthen Part of Busan - (관광객 중심의 관광콘텐츠 정보 생성 방안 연구 - 부산 남부지역을 대상으로 -)

  • Jeong, Myoung Gyun;Kim, Chang Soo;Rhee, Kyung Hyun;Kim, Young Bong;Kim, Dae Hwan
    • Journal of the Society of Disaster Information
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    • v.18 no.1
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    • pp.63-72
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    • 2022
  • Purpose: After the Crona Pandemic, all countries are interested in developing various programs to attract tourists. In order to activate the attraction of tourists, it is necessary to discover the information needed by tourists and provide the information based on the visitor's location. Method: This research proposes a system configuration method for creating tourist-oriented tourism contents information. To this end, it creates GIS and QR code-based content and provides necessary information from the tourist's current location. In addition, by using QR codes installed at various points, it provides travel time and other destination information from the current location, and AR image information based on QR codes. Result: The existing tourism content system provides information using a fixed location-based QR code. This research creates and provides customized tourism information based on the location of tourists by generating GIS-based QR codes. Conclusion: This research aims to contribute to the construction of a new tourism information contents and the activation of tourist-oriented tourism information provision.

Exploring the Factors Affecting K-entertainment Tourism by Simultaneous Logistic Equation Modeling (외래 관광객의 공연 관람 의도의 실행에 영향을 미치는 요인 탐색 -로지스틱 회귀분석을 이용하여-)

  • Lee, Min-Jae;Kim, Jin-Young
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.550-558
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    • 2015
  • This study investigates the degree of intention-behavior gap in the entertainment tourism. Using the sample of international visitors to South Korea, we identified the inclined actor (who are interested in the entertainment performance and actually went to the entertainment performance) and inclined abstainer (who are interested in the entertainment performance but did not go to the entertainment performance). The results of logistic regression analysis show that the sample was more accurately classified when attitude and knowledge on K-entertainment were included as explanatory variables. More findings and implications are provided.

A Tourism Curation Platform Build Based on Local Area Wireless Communication (근거리무선통신 기반 관광 큐레이션 플랫폼 구축)

  • Seo, Gui-Bin;Sung, Nak-Jun;Yum, HyoSub;Hong, Min
    • Proceedings of the Korea Information Processing Society Conference
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    • 2016.10a
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    • pp.154-157
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    • 2016
  • 최근 스마트폰의 보급과 더불어 근거리 무선 통신의 발달로 인해 다양한 서비스들이 연구 개발되고 있다. 한국에 방문하는 외래 관광객 수는 꾸준히 증가하고 있는 추세이며, 이 중 중국인 관광객은 2013년 기준 전체 방한 외국인 관광객 중 약 35.5%를 차지하였다. 중국인 관광객의 82.8%가 쇼핑을 목적에 두고 있으며, 그 중 향수, 화장품, 의류 항목에 가장 많은 여행시간을 투자하고 있다. 또한 방한 중국인 관광객 중 대다수가 인터넷을 사용하여 관광 정보를 입수 하고 있지만, 이러한 정보를 편리하게 제공할 서비스는 부족한 상황이다. 본 논문에서는 현재 발달되고 있는 근거리 무선 통신 중 NFC와 Beacon을 활용하여 안드로이드 기반의 관광 큐레이션 플랫폼을 구현 하였다. NFC 태그를 활용하여 쇼핑, 관광 관련 정보 및 정확한 제품 및 서비스 정보를 제공하고, Beacon을 이용하여 매장정보 및 각종 마케팅 프로모션과 이벤트 정보를 수신하도록 하였다. 추가적으로 현재 많이 사용되고 있는 Zxing 라이브러리를 활용한 QRCode 및 Barcode 리더기를 활용하여 스캔을 통한 제품 정보를 확인 가능하도록 구현하였다.