• Title/Summary/Keyword: 관계적 요인

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Analysis of causal factors in the relationship marketing for optical stores (안경원의 관계마케팅 영향요인)

  • Han, Suk-Young;Kim, Tae-Hun;Sung, A-Young;Kim, Douk-Hoon
    • Journal of Korean Ophthalmic Optics Society
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    • v.10 no.3
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    • pp.215-220
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    • 2005
  • On entering new millenium, there has been an important switchover in the divergent View and its cases on commercial marketing. This study is to focus on the related influence factors of the optician's marketing. Aiming to improve the relationship of the manager and the manager and the clients, this study tried to find out the influences of the marketing. We defined quality of relation as three element, trust, satisfaction, absorption. We investigated how it influenced optician's characters, goods, service, price, physical convenience and communication to the quality of relation. Moreover, we investigated how it influenced optician characters like knowledge information, good impression, contact and relation marketing of dissatisfaction solution, also quality of relation could or not influence about repurchase intension and Big Mouth marketing. Optician's characters affect on affirmative effect to trust and absorption, but little affirmative effect to satisfaction. Since optician's characters are trust and absorption rather than satisfaction influence, they actively should improve customer-oriented variety of goods, service, physical convenience, communication. As price and communication structure of optician was formed so not modernized, we realized these have not influenced their trust, satisfaction, absorption to customer. Optician's characters influenced more affirmative effect to satisfaction than thrust and absorption. quality of relations mostly provided affirmative effect to the result of relation. The opticians should make efforts to influence on customer satisfied with goods and service, also to have trust and absorption for customer, should maintain good partnership with customer.

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Correlation analysis is needed to predict consumption and consumption prediction model using LSTM (상관관계 분석을 통한 소비예측 시 필요 요소 도출 및 LSTM을 이용한 소비예측 모델)

  • Lee, Kihoon;Kim, Jinah;Moon, Nammee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2019.05a
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    • pp.539-541
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    • 2019
  • 오프라인 소비자의 의사결정은 크게 라이프스타일, 동기, 개성, 학습 등 개인적인 영향요인과 문화, 기후, 가족 등 기타 상황적 요인을 포함하는 환경적 영향요인에 의해 결정된다. 이러한 요인들을 입력 값으로 하는 다양한 딥러닝 모델을 이용한 소비예측 연구들이 진행되고 있다. 딥러닝을 이용한 예측모델을 사용하기 위해서는 먼저 요인들이 의사를 결정하는데 있어 얼마나 상관관계가 있는지 파악하는 작업이 중요하다. 본 논문에서는 이를 위해 다양한 상관관계 분석모델을 이용해 소비 의사결정 요소 중 기후, 문화와 같은 상황적 요인과 소비와의 상관관계를 도출하고, 기후, 문화를 대변하는 미세먼지 데이터와, SNS 버즈량 데이터와 소비데이터를 학습하는 소비예측 LSTM모델을 제안하고자 한다.

A Study of the Relationship between MMPI-A and Internet Addiction in Adolescence (MMPI-A 에서 나타난 청소년의 임상특징과 인터넷 중독과의 관련성)

  • Cho, kyoung-duk;Kye, sun-ho
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.195-196
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    • 2013
  • 학생이 가지고 있는 학교폭력에 관계된 요인을 내부적인 요인(학교문제, 성적, 교우관계, 교사와의 관계)과 외부적인 요인(가족관계)으로 구분할 수 있다. MMPI(다면적인성검사)의 개정판인 MMPI-A검사를 중학교 2, 3학년 489명에 대하여 실시한 결과 소외, 품행문제, 낮은 포부 등 4가지 척도에서 연령이 높아질수록 소외요인(A-aln)은 높아졌고 낮은 포부요인(A-las)의 수치는 낮아지는 경향이 나타났다. 또한 상기한 4가지 척도와 기존의 10가지 임상척도에는 유의한 상관이 나타났다.

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Exploration of the Multiple Structure of Relational Self and Construct Validation among Korean Adults (한국남녀의 관계적 자아의 특성: 다원적 구성요인 탐색 및 타당성 분석)

  • Ji Kyung Kim;Myoung So Kim
    • Korean Journal of Culture and Social Issue
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    • v.9 no.2
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    • pp.41-59
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    • 2003
  • The present study was conducted to (1) explore the perceptions of Korean men and women about what is an important relationship for them and how do each gender group construe relational self, and (2) develop the scale to assess the factors of relational self and verify construct validity of the scale. 40 college students and 60 adults participated in survey and FGI (Focused Group Interview) respectively, and content analysis of their responses yielded 2 categories with 39 characteristics of relational self. The one category was named 'instrumentality' which was important to men and the other was named 'expressivity' which was important to women. The list of 39 items was administered to a nationwide sample of 1503 Korean adults to assess their construal of relational self through the 6-point Likert scale. Principal axis factor analysis showed that the two categories were unidimensional with high reliability. As a result of factor analysis on each category, a total of 9 factors were extracted. Specifically, the instrumentality consisted of factors such as utilitarianism, independence, initiativeness, self-assurance, and competence. And the factors of expressivity were empathy, passiveness, dependency, consideration. The tests of mean difference revealed that men had higher scores in most of the instrumental factors, while women had higher scores in most of the expressive factors. But there was no sex difference in the interdependent self-construal scale(Cross, 2000) which has been frequently used for measuring relational self. This is related to the Korean's collective cultural characteristics, and it was concluded that the relationship with others is very important to both Korean men and women, but the meaning and expectation of the relationship as well as the method for its preservation are different to each sex group. In addition, the correlation analyses indicated that the feminity score was positively correlated with the expressiveness while the masculinity score was positively correlated with instrumentality. This result implicated the differences of relational self among Korean people were related to the socialization process of each sex, i.e., sex role identity. Finally, limitations of this study and the directions for future research were discussed.

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Analysis of Convergence Factors Affecting Interpersonal Competence of among Dental Hygiene Students (일부 치위생과 학생들의 대인관계 유능성에 영향을 미치는 융합적 요인 분석)

  • Seong, Mi-Gyung;Lee, Yu-Hee;Yun, Jung-Won
    • Journal of the Korea Convergence Society
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    • v.11 no.2
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    • pp.45-51
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    • 2020
  • Dental hygienists students are required to be able to interact and maintain relationships with dentists and patients. Therefore, the purpose of this study was to identify the relations affecting interpersonal competence of some dental hygiene students, and to provide the necessary data for nurturing competent dental hygienists. The survey was conducted on 293 dental hygiene students in M university. The level of significance was .05 and the statistical program was SPSS win 25.0. As a result of interpersonal competence according to general characteristics and interpersonal characteristics, significant results were found in the degree of human relations and new environmental adaptability. As a result of correlation analysis between subvariables of interpersonal competence, all showed significant positive correlation. Factors affecting interpersonal competence showed significant positive effects on the degree of human relationship(p=.019) and the new environmental adaptability(p=.001). Interpersonal competence are important in the clinic. Therefore, a convergent analysis of the factors influencing is required.

Effects of Trust Determinants on Firm Performance in the Buyer-Supplier Relationships: Empirical Evidence from the Warehousing firms in Busan, South Korea (구매자와 공급자 관계에서 기업의 성과에 대한 신뢰 결정요인의 영향: 부산시 창고업을 대상으로)

  • Sung, Sinje;Kang, Sangmok
    • Journal of the Korean Geographical Society
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    • v.48 no.5
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    • pp.667-685
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    • 2013
  • This paper provides an empirical analysis of the effects of trust determinants on firm performance in the buyer-supplier relationships by considering warehousing firms in Busan, South Korea. We employed AVAS transformation regressions to address the limitations of linear regressions and found nonlinear relationships between firm performance and trust determinants. Specifically, "longterm and repeated interactions," "geographical proximity," and "cultures and norms of firms and formal institutions" had positive linear relationships with firm performance, and "information sharing and reciprocity" induced an increasing pattern in firm performance. Finally, "interdependence and asset specificity" and "uncertainty removal" led to a decreasing pattern in firm performance. These results suggest that the relationship between trust and firm performance is contingent on the trust determinants that are important source of trust in buyer-supplier relationships and the influence of trust determinants on firm performance varied according to their levels.

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A Study of Effects of Interorganizational Relationship Factors on Technology Diffusion in Supply Chain Networks (공급사슬 네트워크에서 기업 간 관계 요인이 기술 확산에 미치는 영향)

  • Choi, Daeheon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.2
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    • pp.1006-1015
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    • 2015
  • This study proposed a model to examine the interorganizational relationship factors on the technology diffusion in supply chain networks whereby a firm's adoption decision is influenced by information from physical and social proximity with others as well as its own attributes. To test several hypotheses developed in this context, this paper analyzed the data set of US consumer packaged goods companies adopting an inventory tracking technology in a retail supply chain and found that a potential adopter's decision is largely influenced by the social proximity with prior adopters in a network over time, while a firm's likelihood of adoption at the initial period is mainly determined by its own attributes.

A Study on the Effect of Small and Medium Enterprise Workers' Welfare Environment on Job Satisfaction (중소기업 근로자의 복지환경이 직무 만족도에 미치는 영향)

  • Kwak, No-Hag;Kim, Moon-Jun
    • Industry Promotion Research
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    • v.1 no.1
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    • pp.19-25
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    • 2016
  • This study is to determine the status of satisfaction and well-being and work environment aimed at SME workers, deficiencies is to improve the overall satisfaction improvement. As a result of the confidence analysis to verify the reliability of the measurement tool, all of the factors is somewhat higher reliability coefficient was found to less than 0.6. Job factors, relationship factors, compensating factors are subjected to multiple regression analysis as job satisfaction and welfare duties factors to determine the impact on satisfaction, relationship factors, the compensation factor as an independent variable and dependent of each job satisfaction and welfare satisfaction variable result of three factors, job factors and compensation factors, two factors had significant influence on job satisfaction. When the job factor ${\beta}$ value(0.584), the compensation factor(0.369) showed a net impact on job satisfaction big. By improving the business environment and well-being through improved employee satisfaction, it came to a positive attitude to business is expected to have a positive impact on the satisfaction of external customers.

Alleviating and Promoting Factors on Dissolution Intention in Low Commitment Buyer-Seller Relationships (저결속 구매자-판매자 관계에서 관계해지의 완화요인과 촉진요인)

  • 오세조;강보현;김상덕
    • Journal of Distribution Research
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    • v.9 no.3
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    • pp.21-47
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    • 2004
  • This study has investigated the effects of relieving and promoting factors on dissolution intention under the condition of low commitment buyer-seller relationships. Based on intensive literature reviews, eight alleviating factors (dependence, cooperation, communication, relational norms, transaction specific investments, relationship termination costs, satisfaction, and trust) and five promoting factors (opportunism, conflict, goal incongruity, attractiveness of alternatives, and unfairness) were included. A total of thirteen hypotheses were testee using data collected from a dining franchising system. Among 300 collected, 79 cases of low commitment buyer-seller relationships were analyzed. The results showed that eight out of thirteen hypotheses were supported. But five hypotheses related to the variables of cooperation, transaction specific investments, relationship termination costs, attractiveness of alternatives, and opportunism were not supported. following a detailed presentation of the analysis results, the paper concludes by discussing the academic and managerial implications of the findings.

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The Political and Cultural Restrictions in Building a Security Mechanism in Northeast Asia (동북아지역 내 안보협력체형성을 가로막는 정치, 문화적 장애요인)

  • Kang, Ryang
    • Strategy21
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    • s.42
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    • pp.347-370
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    • 2017
  • 동북아시아지역에서 집단안보와 관련된 지역협력체가 형성되기 어려운 이유에는 먼저 체제와 이념이 다른 국가들 사이에서의 강한 지정학적 역학관계가 작동하고 있고, 두 번째로 개별국가 내부의 사회이념과 정치체제의 차이로 인한 이질성이 매우 강하며, 세 번째로 새롭게 형성되고 있는 미-중 관계의 대립적 구도가 군사안보적인 차원에서의 과도한 경쟁관계를 유발하고 있는 동시에, 네번째로 북한의 지속적인 핵과 미사일위협이 지역을 넘어 범세계적인 위협요인으로 작용하고 있으며, 다섯 번째로 장기간 미해결상태에 있는 도서 분쟁이 항시 관련국가들 사이에서의 과도한 민족주의적 갈등을 유발시키고, 이로 인한 적대적인 갈등관계가 지속되고 있는 점 등을 동시대적인 현실적 차원에서의 정치적 장애요인들로 규정해 볼 수 있다. 동시에 이런 현실적 차원에서의 정치적 장애요인들의 근원적인 발생요인으로도 평가될 수 있으며, 특히 동북아 개별국가들이 내세우고 있는 강력한 민족주의 성향과 과거사와 연관된 역사인식에 따른 문화적 이질성의 내면에 존재하는 낭만적 민족주의요소가 동북아 개별국가들 간의 신뢰형성과정을 강력하게 가로막고 있음을 지적할 수 있다. 19세기말에 동북아에 유래된 낭만적 민족주의에 대한 비교국가 차원에서의 심도 있는 분석과 이를 통한 절충점의 발견은, 역설적이지만, 세계 어느 지역보다도 극심한 갈등과 대립국면이 심화된 동북아지역 내의 국가들이 군사안보 및 정치경제차원에서의 보다 원활한 협력관계를 도모하기 위한 첫 단계로서의 공동의 장을 마련할 수 있는 주요한 동기가 될 수 있다.