• Journal of dental hygiene science
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• v.14 no.1
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• pp.43-50
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• 2014

The purpose of this study was to examine the influence of internal marketing activities on motivating dental hygienists in dental hospital in an effort to be of use for setting strategies geared toward boosting the productivity of dental hygienists. The findings of the study were as follows: Concerning internal marketing activities by general characteristics, the dental hygienists who received 4-year college or higher education received more education than the college graduates ($p{\leq}0.001$). As for the leave system, the dental hygienists who worked in general hospitals (p=0.011) and sited in Chungcheongnam-do ($p{\leq}0.001$) replied more leaves were provided. In terms of welfare benefits, there were significant differences in those regards according to the type of hospital (p=0.029) and service area ($p{\leq}0.001$). As to the reward system, their responses about this system were similar to their responses about education & training, leaves and welfare benefits. The motivating factors consisted of 6 motivation factors and 10 hygiene factors. The motivation factors included an opportunities to develop ability and appropriate training to their work. The hygiene factors involved implement of policies and procedures, work environments, relationship with colleagues. Regarding awareness of the motivation factors by general characteristics, there were differences in that aspect according to age (p=0.043), and their awareness of the hygiene factors was different according to service area (p=0.038). As a result of analyzing which factors affected motivating, the leave system (p=0.038) and communication (p=0.001) that belonged to the internal marketing activities were identified as the influential motivation factors. In terms of the hygiene factors, age and service area were influential among the general characteristics (p=0.047, p=0.045). Above findings of the study suggest that it will be possible for dental institutions to ensure successful management by conducting internal marketing activities tailored to the characteristics of their organizational members and by motivating dental hygienists especially through communication.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.265-274
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• 2012

This study aims to examine the physical language of dance art's acceptability of the discourse method of story-telling as a narrative discourse system from the view of story-telling of cultural contents. Dance, through the establishment of relationship between dancers and stage art, can form a discourse system with various literary devices including figures of speech, metaphors, and symbols. The argument over manifestation of dance's narrative components in the concept of story-telling is shown as follows; the background as an object can offer time and spatial backgrounds through stage art and the dancers' performance elements; and, for the character, the dancer himself can be the first-person-narrator and possibly makes plane personality descriptions. As for the elements of main affairs of dance, the stage art components present the background of primary motif of incident and the dancer's diverse relationships form conflicts through the correlation of solo dance, duet, and group dance. The plot as a process of developing the main affair is led by actant such as the dancer's mime actions, gestures, facial expressions, etc. The element of dance's revealing narration is the dance art itself and the developing structure of narration is the dance language's own grammar. Choreographers should compose persuasive dance texts to convey stories efficiently through character decisions, their actions, stage art's elements that display the time and spatial backgrounds, and the development of plot, as a narrative discourse of dance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.637-648
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• 2017

The purpose of this study was to investigate the relationships among smartphone addiction, communication ability, loneliness, and interpersonal relationships in university students in Korea. Between 15 and 31 May 2016, 263 subjects completed a questionnaire consisting of questions on smartphone addiction, communication ability, loneliness, and health of interpersonal relationships. Among smartphone addiction questions there were significant differences between genders (t = 2.350, p = 0.019) and educational grade (F = 3.313, p = 0.021). With regard to human relationship health, the scores for males were significantly higher than those for females (t = 2.337, p = 0.020). The smartphone addiction and human relationship health results were negatively correlated (r = -0.157, p = 0.011). In contrast, communication ability and human relationship health results were positively correlated (r = 0.581, p < 0.001). However, loneliness and human relationship health were not significantly correlated. The final multiple regression model explaining human relationship health included smartphone addiction (t = 2.753, p = 0.006), communication ability (t = 11.714, p < 0.001), and motivation for smartphone purchase (t = 2.125, p = 0.035) as independent factors. The final model explained 36.6% of the total variance. In order to improve university students' human relationship health, solutions for smartphone addiction and low communication skills are required. This results of this study can be used as a basis on which to develop a human relationship health intervention program.

• Journal of Korean Library and Information Science Society
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• v.36 no.2
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• pp.307-325
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• 2005

The paper examined and analyzed the factors affecting TQM in Medical libraries. The questionnaire was used for collecting data and the ANOVA and T-TEST were used for analyzing data. The results showed that librarians positively recognize the need of TQM in Medical libraries. However, the results showed that library system needs to improve the reward system for effective performance of the work. Finally, this study showed that librarians need to be well-qualified person as a professional with the CEO of strong leadership for successful TQM.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.135-145
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• 2001

현대사회에서는 시각적 이미지를 표현수단으로 하는 대중매체의 등장으로 자기 신체에 대한 미의식이 고조되어 있으며 체형의 불균형으로 인한 신체적 불만족을 보상하기 위해 여성복은 이미 여성의 신체를 사회적 이상에 맞게 수단으로 이용되어 과거 어떤 시기보다도 신체이미지를 바꾸기 위해 옷을 사용하고 있다. 이에 반해 비만체형의 소비자들은 자신의 외모를 향상시킬 수 있는 의복구입에 어려움을 겪고 있으며 그들에게 잘 맞는 의복을 선택할 기회를 제공받지 못하고 있는 실정이다. 따라서 본 연구의 목적은 여성의류시장에서 소외되어온 비만 체형 소비자를 대상으로 첫째. 체중조절행동과 의복쇼핑행동간의 상관성을 규명하고 둘째, 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악하고자 한다. 본 연구의 결과는 다음과 같다. 체중조절 행동에 따른 쇼핑행동 요인과의 관계에서 다이어트 경험의 유무, 자기지각체형, 체중조절 관심정도, 체중조절 동기에 있어서 부분적으로 유의적인 차이가 있는 것으로 나타났다. 한편 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악해 본 결과 연령, 결혼여부, 학력, 직업, 가계수입에서 모두 유의적인 차이가 나타났다. 본 연구결과의 시사점은 관련업계에 잠재된 중요한 여성복 시장임을 인식시킬 수 있는 계기를 제공함과 아울러 침체된 패션산업의 새로운 틈새시장으로서의 여성복 시장 개발을 위한 기초자료를 제공할 수 있다.

• Journal of The Korean Association For Science Education
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• v.21 no.3
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• pp.487-496
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• 2001

In a 7th graders' cooperative science class, verbal behaviors were categorized and their relationships with the improvement of learning strategies used. motivation, and attitudes were investigated. Students' perceptions of cooperative learning were also studied by the achievement level. Verbal behaviors in cooperative learning were positively related with the improvement of monitoring and organization strategies used, self-efficacy, and attitude toward science class. In the analyses of students' perceptions of cooperative learning, medium- and low-achieving students had positive perceptions but some high-achieving students had negative ones. In the aspect of effectiveness of cooperative learning, especially, medium- and low-achieving students perceived that they could learn more and better due to verbal interactions with peers. To be contrary, high-achieving students perceived that they learned less and superficially.

• Culinary science and hospitality research
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• v.20 no.1
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• pp.1-17
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• 2014

Under the needs to study the predictors of the frontline employees' service-oriented organizational citizenship behaviors(OCBs) in the hotel industry, this study aimed to the influence of goal orientations on the OCBs. The two factors of performance goal and learning goal orientations were hypothesized to influence each dimension of OCBs(loyalty, service delivery, and participation). The data from 266 five star deluxe hotel employees were analyzed with descriptive statistics, multi-variate analysis of variance, and structural equation modeling conducted using SPSS 19.0 and AMOS 20.0. The results showed learning goal orientation positively influenced all dimensions of the OCBs while performance goal orientation positively influenced all dimensions except loyalty. These results suggest that hotel practitioners need to seek the applicants who are willingly oriented to specific goals at recruiting process. Furthermore, hotel organizations need to utilize the employees' goal approach to motivate their performances.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.414-417
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• 2003

Job satisfaction is prime part of construction workers and firm organization in relationto productivity. And studied with past thesises and theories, Job satisfaction is connected with self -realization. If firms apply to self-relization management, Job satisfaction enlarge to maximization, also productivity. If firms manage theirselves with five elements of 1.achievement 2.education and learning organization 3. interesting on work 4.creation on work 5. social recognition they effect in their organization and each worker.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.305-318
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• 2016

Perceptions of organizational politics(POPs) have stress-based effect as job demand and lead to employee's negative attitudes and behaviors. According to job demand resource model, burnout develops when high job demand deplete employee's resources, which lead employees to low levels of motivation and high levels of cynicism and frustration. Currently, in studying the relationship between POPs and burnout there is a lack of researches on certain settings and conditions. The present study examined a model in which relationship between POPs and burnout was mediated by psychological need satisfaction. And also, this study tested moderating role of psychological capital between POPs and need satisfaction. A total of 220 employees in telco and electronic manufacturing company in South Korea participated in this study. The result of this study showed that need satisfaction works as mediating variable between POPs and burnout and psychological capital had moderating effect between POPs and need satisfaction. This study proposes a new framework of POPs by examining linking mechanism of need satisfaction and psychological capital. The results of this study provide practical insight to HR practitioners and business leaders.

• Management & Information Systems Review
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• v.38 no.3
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• pp.21-34
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• 2019

It is a very important task for managers to motivate employees who work at service encounters where interaction with customers is important. The purpose of this study is to propose the trust of supervisor and supervisor's expressions as factors that can enhance or strengthen employees' prosocial behavior. Hierarchical regression analysis was used for this purpose. The results and implications are as follows. First, trust toward supervisors appeared to be a factor to improve employees'engagement. Second, job engagement has a positive effect on prosocial behavior of employees, that is, customer oriented behavior and organizational citizenship behavior. Finally, this work confirmed the moderating effect of the supervisor's gratitude expressions in the relationship between trust toward supervisor and job engagement. Research on gratitude in the marketing field is still in its infancy, and previous researches are focused on business and consumer relations. Expressing gratitude can be a natural tendency. This study suggests that gratitude expression should be introduced as part of organizational culture.