• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.122-138
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• 2015

This research examines factors affecting behavioral intention to use integrated platform (IP), which is one of the business models regarding paid digital contents, based on extended United Theory of Acceptance and Use of Technology (UTAUT2). IP is a service which is designed to make digital content charged. It combines digitalized format of newspaper, premium news or behind news, and additional information. The results of this paper show that effort expectancy, social influence and hedonic motivation have positive relationship with behavioral intention to use IP (BI). Satisfaction with newspaper shows negative relationship with BI, which means that newspaper and IP can be replaced with each other. Newspaper subscribers tend to have higher BI than non-subscribers. Performance expectancy, gender, age, and satisfaction with website do not have significant effect on BI.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.548-556
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• 2019

Effective city brand management provides a variety benefits to the city. The city with brand equity can motivate their customers to visit the city regularly, and it can also affect their recommendation as an attractive tourist destination. This study aims to explore the concept of city brand equity and city reputation as a way to attract domestic and foreign tourists at a time when local governments are interested in and working to strengthen them. Research has shown that the city brand equity can have a positive impact on improving the city's reputation, and that the city brand equity can have a positive impact on travel intention as well. Furthermore, in relation to the city brand assets, the city reputation, and travel intention, it has been confirmed that the city brand equity has a direct effect on the travel intentions and that the city brand equity has an indirect effect on travel intention through the medium of the city reputation. It can be seen that cities should strive to manage the first and second city brand as a way to attract tourists.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.57-64
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• 2019

This study collected 270 defectors working in domestic companies as a sample. The purpose of this study is to examine the effects of compassion experienced by defectors on positive psychological capital in the organization and secondly to demonstrate the effect of positive psychological capital formed through compassion on job crafting. Third, the purpose of this study is to verify the mediating effect of positive psychological capital in the relationship between compassion and job crafting, and finally to demonstrate the moderating effect of deep acting in the relationship between compassion and positive psychological capital. As a result of this study, it is proved that the compassion experienced by the defectors has a positive effect on positive psychological capital, and positive psychological capital has a positive effect on job crafting. In addition, the mediating effect of positive psychological capital and the moderating effect of deep acting were also proved to be significant and all hypotheses were supported. This study suggests that it provides motivation for positive emotions and active work design to defectors who need sympathetic care while working for Korean companies.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.479-486
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• 2022

This study tried to identify hospital internal marketing, organizational communication, and the degree of organizational performance targeted at nurses working in university hospitals, and apprehend factors affecting organizational performance. A structured questionnaire, where 239 nurses answered, was used to figure out general features, hospital internal marketing, organizational communication, and organizational performance. Descriptive statistics, Indepented t-test, one-way ANOVA, correlation, and multiple regression analyses were used to analyze the data. The analyzing tool was IBM SPSS 21.0 program. The result of this study was as follows: hospital internal marketing 3.13±0.58 points, organizational communication 3.23±0.48 points, and organizational performance 3.34±0.51 points. Organizational performance showed a positive correlation with hospital internal marketing and organizational communication, and those two explained 61.0% of organizational performance. Therefore, hospital internal marketing strategy - encouraging nurses in individual aspect - and integrated strategy - establishing various communication channels in organizational aspect - are required to increase the organizational performance of nurses.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.79-83
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• 2021

2020년 2월 중순 이루 코로나 바이러스 2019(Covid-19)로 인하여 정부의 기술창업기업 지원 방식도 전반적으로 기존의 대면 방식에서 비대면 방식으로 전환하여 현재까지 대부분 진행되어 오고 있다. 창업기업에 대한 멘토링은 특히 멘티인 창업자와 멘토가 기존에 알고 있는 관계가 아닌 대부분 처음 만나는 관계의 확률이 높음에 따라 사전에 상호간에 라포(Rapport)가 형성되지 않은 상태에서 멘토링이 이루어진다. 이로 인해 Rapport가 형성이 안된 상태에서는 서로 호감을 느끼거나, 나아가 공감대 형성, 그리고 터놓고 이야기 하여, 서로 간의 대화가 충분히 감정적으로나 이성적으로 이해하기가 어려운 경우가 대부분이다. 이러한 경우에는 충분한 멘토링이 어려울 것으로 예상할 수 있다. 따라서 본 연구는 창업 멘토링의 특수성을 감안해 볼 때 정부 기술창업지원 방식 중 기업의 성과를 높이기 위한 멘토링 과정에서 대면 또는 비대면 방식의 방법 차이가 멘토링 만족도에 영향을 주는 것을 그 목적으로 한다. 본 연구는 창업 기업의 성과를 높이기 위한 중소벤처기업부의 도약패키지 사업 중 2019년과 2020년의 제품 아카데미 사업에 참여한 283명을 대면 방식이었던 2019년 211명과 비대면 방식이었던 2020년 72명의 창업 기업 멘티들의 학습 과정에서 발생하는 배운 내용을 실천하고자 하는 학습 전이 효과 경로에 차이가 발생하는 지에 대하여 분석하였다. 자기 기입 설문 방식으로 인해 발생할 수 있는 동일방법편의를 해결하고자 구조화된 설문지 구성할 때부터 응답자의 일관성 동기를 줄이려고 하였고, 통계분석 단계에서도 다수이 방법으로 측정하는 일반 CFA 모형을 활용하였다. 실증 분석결과 비대면 방식의 창업 멘토링 방식을 학습 전이 효과 경로 결과에 있어서 조절효과가 있음을 유의한 통계적 결과고 확인하고, 사후 검증을 통해 볼 때 등분산 가정이 되지 않은 상황에서 차이가 있음을 통계적으로 유의하게 나타났다.

• Korean Journal of Culture and Social Issue
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• v.19 no.1
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• pp.45-68
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• 2013

In this study, We examined the dual path model in which entitlement rage and sexual dominance on the one of two pathway, sexual permissiveness and sexual objectification on another pathway mediated the relation between narcissism and sexual aggression. In addition, it was investigated whether alcohol use and rape myths acceptance have moderating effects in the pathways from sexual dominance and sexual objectification to sexual aggression on our path model. Data from 368 male college students in four university in Chungcheong province were analyzed using structural equation modeling. Results in structural equation modeling exhibited that narcissism affected sexual aggression through mediating effects of entitlement rage and sexual dominance, and through mediating effects of sexual permissiveness and sexual objectification. Furthermore, alcohol use and rape myths acceptance only moderated the relation between sexual dominance and sexual aggression on our model. We discussed the meaning of results and the implications for further study.

• Journal of The Korean Association For Science Education
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• v.32 no.2
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• pp.402-414
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• 2012

This study investigated the effects of the instructions using analogies in learning the concept of saturated solution by the analogy presentation types and the verbal learning styles upon the mapping understanding, the mapping errors, and the perceptions of the instruction. Fifth graders (N=123) at an elementary school were selected and assigned to VA (n=63) and VPA (n=60) groups. As a pretest, a test on the verbal learning style was administered. The students in the VA group learned the target concept with a verbal analogy, while those in the VPA group learned it with a verbal/pictorial analogy. After the students learned it, a mapping understanding test was administered. The students in the VPA group also administered the test on the perceptions of the instruction and some of them were interviewed in depth. The results revealed that the scores of the students with strong verbal learning preference in the VPA group were significantly lower than those in the VA group in the mapping understanding test. However, the scores of the students with weak verbal learning preference were not significantly different between the two groups. Five types of mapping errors were identified: failure to map, mismapping, rash mapping, impossible mapping, and mapping of a surficial feature. According to students' verbal learning styles, there were some differences in the frequencies of mapping errors in the two groups. Many students in the VPA group, regardless of their verbal learning styles, had positive perceptions of the instruction in various cognitive and motivational aspects. However, some of them also pointed out a few difficulties of the instruction. Educational implications of these findings are discussed.

• Journal of Educational Research in Mathematics
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• v.20 no.3
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• pp.413-444
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• 2010

The purpose of the present study is to develop an instrument of mathematical learning motivation and causal attribution for students and to analyze the results of the instrument. Based on the literature review, mathematical learning motivation is the cumulative effects of self-assessment and self-regulation in mathematical learning and achievement experience. Three factors of mathematical learning motivation is identified as self-regulatory efficacy, task difficulty and mathematical anxiety with 17 self-regulatory efficacy items, 9 task difficulty items and 9 mathematical anxiety items. Three factors of causal attribution for success is identified as ability/effort, luck, and other person with 6 ability/effort items, 4 luck items and 3 other person items. Also, four factors of causal attribution for failure is identified as ability, effort, luck, and other person with 3 ability items, 7 effort items, 3 luck items and 4 other person items. The instrument of mathematical learning motivation and causal attribution for success and failure was administered to 919 middle school students from eight different middle middle schools in Seoul, Gyeonggi-Do, Busan, jeolla-Do area. The correlation of three factors of mathematical learning motivation was calculated. As a result, a positive correlation between self-regulatory efficacy and task difficulty was appeared but mathematical anxiety has a negative correlation with self-regulatory efficacy and task difficulty. This study also examined the differences about mathematical learning motivation's sub-factors shown by three groups of mathematics achievement level. Students of higher achievement level showed that the degree of self-regulatory efficacy and task difficulty was higher than that of lower level group. Students of lowest achievement level showed significantly higher mathematical anxiety degree than that of middle and high group. Students that have higher degree of self-regulatory efficacy and task difficulty preference were attributed into ability/effort cause toward success of mathematics achievement. Also, Male students preferred more difficult task and higher degree of self-regulatory efficacy in mathematics learning than female students. On the contrary, Female students showed higher mathematical anxiety level than male students.

• School Mathematics
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• v.12 no.2
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• pp.219-237
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• 2010

On inquiry of international comparison assessment, the Korean students achieve high scores in mathematics while they achieve relatively low scores in responses of the affective questionnaire. It can be an important point in mathematics education of Korea, but there are few studies which explore the specific reasons. So in this study, we analysed the results of PISA 2003(in math domain) based on multiple regression analysis and correlation analysis to investigate the reasons and features of those phenomena. We compared the results of Korean students with students of other countries. As a result, there were 7 factors which effect on Korean students' affective domain in mathematics learning and they were statistically significant. According to this study, it needs to improve students' positive attitudes to their school, mathematical interest, and positive self-concept. And it needs to develop an actual instrument to explore the affective domain which effect on mathematics learning.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.627-637
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• 2021

Many efforts have been made to prevent alcohol related harms such as health problems and socio-economic problems. Among them, the method of improving drinking behavior at the individual level is the most direct intervention. The effectiveness of the use of protective behavior strategies(PBS) has been widely known in Western countries. The purpose of this study is to empirically verify whether the use of PBS affects alcohol related harms in Korean adults. The survey has been conducted on 2,000 adult men and women. As a result, it is found that the use of PBS reduced alcohol related harms in adults. Among the PBS, the biggest impact on alcohol related harms is the area related serious harm reduction strategy, followed by restrictions on 'manner of drinking'. The effects of 'limiting/ stopping of drinking' is not significant. In addition, drinking frequency, binge drinking, and drinking motivations have significant positive effects on alcohol-related harms, and only social motivation has a negative effect. In this work, we propose follow-up studies on identifying relationships between protective behaviors and alcohol related factors through longitudinal studies and strengthening the use of protective behavior strategies that applied to the refined target populations.