• The KIPS Transactions:PartD
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• v.9D no.4
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• pp.733-744
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• 2002

This paper propose a communication-based model of relationship marketing and study relationship development between e-business marketing and traditional marketing theory and then show the application of improved relationship marketing model in the e-business. Although e-business already has been an important area, there were so few studies on customer relationship management in e-business. Using the two aspects of communication process and effectiveness at which two precedent effect factors on the trust of customer relationship development and relationship commitment, this paper develop a communication-based model of internet marketing in th e-business.

• Management & Information Systems Review
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• v.35 no.4
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• pp.155-168
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• 2016

The purpose of this study is to empirically examine the structural relationships among colleague trustworthiness, organizational trust and organizational citizenship behaviors(OCB). To conduct such examination, the author (i) designated colleague trustworthiness, organizational trust and OCB as variables and (ii) designed a research model by conducting preceding studies on the variables. To examine the research model the author collected the survey data from the 2 universities employees, 134 copies of questionnaire. Collected data were analyzed using SPSS and AMOS programs. The analysis results are as follows. Especially, (1) there was no statistically significant relationship between colleague trustworthiness and OCB. (2) it was found that higher degree of integrity the constructs of colleague trustworthiness would lead to higher degree of organizational trust. (3) organizational trust has been found to exert mediating effect on the relationship between colleague trustworthiness and OCB. The implication and limitation which this study are as follows. First, this study has discovered that organizational trust is the important mediating variable that affect the process of relationship between colleague trustworthiness and OCB. This study have limitation in that was conducted based on cross-sectional design of research. Because, the formation of trust is a dynamic process.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.3
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• pp.39-50
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• 2019

Social commerce is a term derived from the fusion of social media and e-commerce. This study aims to classify social commerce benefits as social benefits, confidentiality benefits, economic benefits, and customization benefits based on previous research claims. We also examine the effect of social commerce relationship benefits on trust and flow, and the effect of trust and flow on customer loyalty. Also, we examine how the relationship between trust and customer loyalty, and commitment and customer loyalty varies with self determination. The following are main results of this study. First, social benefits, confidentiality benefits, economic benefits, and customization benefits have significant effects on trust and flow. Second, social commerce trust and flow have a positive effect on customer loyalty. Third, the relationship of social commerce trust, flow, customer loyalty is differ depending on self determination. This study suggests the necessity of differential approach according to self-determination.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.182-198
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• 2012

The purpose of this study is to examine the mediating role of trust and relational commitment on capital area and non capital area coffee shop. In order to meet its purpose, we surveyed 264 customers who visited coffee shop in capital area and non capital area. The results are as follows: First, trust was played a mediator role between a brand image and relational commitment. Second, Relational commitment was played a mediating role between trust and brand loyalty. Third, Trust and relational commitment was played a mediator role between brand image and brand loyalty.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.31-44
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• 2020

The purpose of this study is to investigate the relationship among SNS users' interpersonal trust, brand image and purchase intention. A total of 335 questionnaires were collected during 6 days by Embrain online research company. Collected data were analyzed by SPSSWIN and AMOS program and frequency analysis, confirmatory factor analysis, validity test, correlation analysis and structural equation model analysis were performed. The results of verifying the relationship among variables are as follows. First, SNS users' interpersonal trust in influencers had positively influenced by brand image. Second, brand image sold by influencers had positively influenced by purchase intention. Third, SNS users' interpersonal trust in influencers had a significant effect on purchase intention.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.435-444
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• 2017

This study was to research effect of relationship marketing factors of the sports centers, customer trust and intention to repurchase. Objects of study were customers of three sports centers in Gyeonggi province and research tool was questionnaire. Among 350 copies of data, 344 copies had been used for actual data processing and collected data had been analyzed with frequency analysis, correlation analysis, reliability test, exploratory analysis multiple regression analysis by using SPSS 21.0. The results from these processes are as follows. First, relationship marketing factors positively effect on customer trust. Second, relationship marketing factors positively effect on intention to repurchase except communication. Finally, customer trust positively effect on intention to repurchase.

• Proceedings of the Korea Water Resources Association Conference
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• 2015.05a
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• pp.452-452
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• 2015

수문학 분야에서 하천유량은 중요한 요소이므로 신뢰성을 바탕으로 지속적이고 정확한 관측이 필요하다. 일반적으로 수위나 강우량의 경우 지속적이고, 자동적인 측정으로 비교적 정확한 관측이 가능하다. 하지만, 기술적인 한계와 경제적인 면에서 연속적인 유량측정이 어렵기 때문에 수위-유량 관계곡선을 이용하여 유량을 산정하고 있다. 수위-유량 관계를 통해 유량을 산정할 경우 계산방법과 분석과정에서 오차가 발생되고 산정된 유량의 오차로 이어지게 된다. 따라서, 신뢰성있는 유량 산정을 위해서는 수위-유량 관계곡선의 불확실성을 감소시키는 것이 중요하다. 본 연구에서는 Bayesian 회귀분석 및 Bootstrap 방법을 이용하여 수위-유량 관계 곡선식의 매개변수를 추정하였다. 또한 앞의 2가지 방법의 적용성을 평가하기 위해서 기존 방법인 최소자승법에 의한 매개변수 추정치 결과의 신뢰구간을 비교분석 하였다. 본 연구를 통해 다양한 통계학적 방법을 이용한 결과로부터 수위-유량 관계곡선의 불확실성을 감소시키는데 효과적인 방법을 찾고자 한다.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.21-55
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• 2005

The purpose of this paper is to examine the concept of trust in Korean culture using the indigenous psychological analysis. First, this paper raises central questions that arise in Korean families, schools, companies and society: 1) Why are some Korean families disintegrating? 2) What core values do Korean schools teach? 3) What are the goals that Korean companies pursue? 4) Does trust exist in Korean society? Second, this paper reviews a series of empirical studies conducted using the indigenous psychology approach. The results indicate the following three major themes: 1) trust is based on relational culture and ingroup identity; 2) emotional attachment and bond provide the basis of trust; 3) the emphasis on cultivation of virtue through constant self-cultivation rather than ability and the control of the environment. Third, this paper raises central issues that need to be addressed: 1) the extension and expansion of trust beyond the narrow confines of the family and ingroup to include outgroup members; 2) recognition and balance of public rationality and private emotions and relations in society; 3) the achievement of balance between self-regulation and the control of the environment.

• Journal of Korean Ophthalmic Optics Society
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• v.10 no.3
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• pp.215-220
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• 2005

On entering new millenium, there has been an important switchover in the divergent View and its cases on commercial marketing. This study is to focus on the related influence factors of the optician's marketing. Aiming to improve the relationship of the manager and the manager and the clients, this study tried to find out the influences of the marketing. We defined quality of relation as three element, trust, satisfaction, absorption. We investigated how it influenced optician's characters, goods, service, price, physical convenience and communication to the quality of relation. Moreover, we investigated how it influenced optician characters like knowledge information, good impression, contact and relation marketing of dissatisfaction solution, also quality of relation could or not influence about repurchase intension and Big Mouth marketing. Optician's characters affect on affirmative effect to trust and absorption, but little affirmative effect to satisfaction. Since optician's characters are trust and absorption rather than satisfaction influence, they actively should improve customer-oriented variety of goods, service, physical convenience, communication. As price and communication structure of optician was formed so not modernized, we realized these have not influenced their trust, satisfaction, absorption to customer. Optician's characters influenced more affirmative effect to satisfaction than thrust and absorption. quality of relations mostly provided affirmative effect to the result of relation. The opticians should make efforts to influence on customer satisfied with goods and service, also to have trust and absorption for customer, should maintain good partnership with customer.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.2967-2980
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• 2018

In this study, we intended to find out how to improve the relationship performance between a hospital who is a buyer and its suppliers in the medical supply chain. For specific, in control of the transaction period and the number of bed, we investigated the effect of information sharing between a buyer and its suppliers along with the trust for the suppliers' capabilities perceived by the buyer on the buyer's relationship performance. In addition, in control of the transaction period and the number of bed, we also examined the influences of moderating effect of the interactional justice on the relations between information sharing and relationship performance, and between capability-trust and relationship performance. For this, we conducted reliability analysis, exploratory/confirmatory factor analyses, discriminant validity analysis, and moderated multiple regression analysis including control variables. Our results showed that there are positive effects of information sharing between a buyer and suppliers, and the buyer's perceived trust for the suppliers' capability on the relationship performance while controlling the transaction period and the number of bed. Besides, we empirically confirmed that there was the moderating effect of the interactional justice on the relations between capability-trust and relationship performance, whereas we could not find that statistically significant moderating effect of the interactional justice on the relations between information sharing and relationship performance.