• Proceedings of the Korea Information Processing Society Conference
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• 2002.11a
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• pp.135-138
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• 2002

Peer-to-Peer 네트워크 상에서 구성원과 구성원 사이에 필요한 정보를 이용하기 위해서 각 구성원 및 구성원이 보유한 데이터에 대한 신뢰도(Trust)를 측정하는 일은 매우 중요하다. 이 논문에서는 네트워크 상에서 구성원 사이에 신뢰도에 대한 관계성을 정의하는 기존의 신뢰도 관계성 모델의 한계점을 개선한 혼합형 신뢰도 관계성 모델을 제시하고, 신뢰도 추천 프로토콜과 신뢰도 측정에 대한 확장 및 개선점을 제안한다.

• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.309-319
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• 2020

In this study, we looked at the relationship among the anxiety, social support and trust experienced by the general public during the pandemic situation (COVID-19), and confirmed the effect of trust to the relationship between social support and anxiety. First, the correlations analysis that was performed to identify the relationship among the variables showed negative correlation between social support and anxiety. While it was also found that social support showed positive correlations with social trust, no significant correlations were shown with regards to government trust. Furthermore, government trust and social trust showed negative correlations with anxiety. Second, the regression analysis was conducted to verify the hypothesis that social support would affect anxiety through social trust. It showed that social trust partly mediated in the relationship between social support and anxiety. Based on the results above, the discussions and suggestions were presented throughout the study.

• Management & Information Systems Review
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• v.35 no.1
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• pp.253-271
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• 2016

This study is to investigate the impact of the social capital on organization trust, and the impact of the organization trust on recommendation intention, and turnover intention. And by this it is also to integrally analyze through what route social capital affects the recommendation intention and turnover intention. An actual analysis through covariance structural equation model was made targeting the members of small and medium sized manufacturing companies. The results of the actual analysis showed that the relational dimension in the social capital had an positive(+) and the most pervasive effect on the organization trust. Relational dimension refers to the formation relationships among members and has a significant value in the interaction in the relation between subordinates and superiors, between colleagues, and between departments. Secondly, the cognitive dimension in the social capital was revealed to have no significant effect on the organization trust and structural dimension was revealed to have a positive(+) effect on the organization trust. Structural dimension refers to the capital value which shows itself in the social network and relationship existing between the members and is formed through building the best network within an organization. Thirdly, organization trust was revealed to have a positive(+) impact on the recommendation intention and to have a negative(-) impact on the turnover intention. Finally, the summary, implications, limitations, and future research direction of this study were presented.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.572-575
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• 2011

본 연구는 프랜차이즈 본사의 성과에 직접적인 영향을 미치는 가맹점 순응에 대해 관계교환이론 관점에서 살핀 본사와의 갈등과 본사에 대한 신뢰의 영향관계를 실증 고찰한 연구이다. 연구결과는 본사에 대한 신뢰가 갈등과 순응을 완전매개 함을 보여줌으로써 가맹점 관리를 위한 프랜차이즈 본사의 신뢰 구축 필요성에 힘을 실어주고 있다. 이는 문서상 계약에 미처 명기하지 못한 공백에 대한 관계적 지배를 가능케 할 뿐만 아니라 이해의 불일치와 불공정한 힘의 관계로 인한 갈등을 관리하여 상호 호혜적 관계를 가능케 한다는 점에서 대단히 중요하다. 이와 같은 갈등관리로 인한 신뢰의 구축 그리고 가맹점 순응으로 이어지는 관계의 메커니즘을 이론적 논의와 실증분석을 통해 국내 처음으로 규명했다는 점에서 본 연구는 이론적 실무적 공헌이 크다.

• Korean Journal of Culture and Social Issue
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• v.10 no.2
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• pp.103-137
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• 2004

This study examines the basis of trust in relationships by adolescents and their parents using the indigenous psychological approach. Using the indigenous methodology, adolescents were asked the reasons why they trusted their mother, father, friends, and teachers. Parents were asked why they trusted their children, spouse and their children's teachers. A total of 1,737 participants completed an open-ended survey: 579 adolescents (274 middle school and 305 high school students) and their parents (579 fathers) and (579 mothers). The results indicate that adolescents trust their parents because of their sacrifice, followed by consanguinity (i.e., blood relationship), respect, their trust in me, dependability, and their advice and counseling. The reasons why adolescents trust their teachers is because of the academic guidance they provide, unconditional trust of teachers, their concern and care, respect for teachers, advice and counseling they provide, they are like parents, and because of their sacrifice for the students. The reasons for trusting their friends are as follows: Dependability, closeness, unconditional trust of friends, their understanding of me, and their emotional support. The reasons why parents trust their children are: Children's sincerity, honesty, consanguinity, parents' expectation and communication with the children, children's obedience, and since they are diligent in their schoolwork. The reasons for trusting one's spouse are reported to be sincerity, their sacrifice for the family, honesty, unconditional trust of a spouse, and because of mutual support. The reasons why parents trust their children's teachers are reported as follows: Unconditional trust of teachers, their sacrifice for the students, and their sincerity. There were no significant differences across the type of school and academic grades in terms of trust of parents. However, middle school students are more likely to trust their teachers, and high school students are more likely trust their friends. The male students rather than female students and those students with higher academic grades are more likely to trust their parents, friends, and teachers. For parents, there were no significant differences across age, sex, and educational status concerning the trust of their children, spouse, and children's teachers. There was a positive correlations between parents' trust of their spouse and children and their children's trust of their parents. There was also a positive correlations of mothers' trust of children's teachers and the children's trust of their teachers.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.229-238
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• 2007

Recently the environment of Korean business cultures has rapidly changed. Companies have their own images. They are Perceived among companies, so they are awarded as the important factors of the making relation. Especially the importance of corporate image was brought to the fore and it has been dealing with continuously and variously since 1990s. Previous empirical research has focused on the orientation of consumer in perceived company image. But the goal of this study is focused on the effects of the perceived image between corporations in trust and commitment of relationship. The results of this study perceived image were indicated to have an effect on trust. In addition, trust were also indicated to have an effect on commitment. C.E.O, Growth, Innovation image were indicated to have an effect on trust as the important factors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.6
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• pp.1662-1672
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• 2007

Focusing on the relationship marketing between the Department Store and customers, this study presents the following variables: three influential variables such as characteristics of the persons who serve, image property of the shop, and relationship-oriented property; mediation variables such as trust and satisfaction, relationship quality to maintain consistent relationship with customers; and achievement variable such as Loyalty to Department Store. And it examines and analyses the relations between the variables to present suggestions on marketing strategies of the Loyalty to Department Store through relationship marketing.

• Journal of Distribution Research
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• v.9 no.3
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• pp.69-96
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• 2004

This study is based upon the assumption that trust is a pedestal of much importance in the relationship behavior marketing channel members conduct in their arena. Unlike the existing studies that consider trust to be a circular simple concept with the emphasis on mutually symmetrical relationship level, this study focuses on the asymmetrically different levels of asymmetric trust concept. The major results of this study are as follows: First, among the individual characteristics which could affect on trust, reputation plays a significant role in transaction. Second, in the domain of the relation between trust and relationship characteristics, opportunistic behavior is shown to influence upon trust. Communication is turn out not to be a significant factor in trust; in a further analysis, it is also shown to influence upon willingness to make future relationship behavior. Third, willingness to make future relationship behavior plays a significant influence on trust, which shows that trust is the very core factor in the long-term relationship behavior. We can find that the antecedent factors influencing upon the trust build-up are different between agents and buyers and the established trust influences upon the future relationship behavior. This study tries to show how trust is established and what role the trust conducts.

• Journal of Distribution Research
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• v.10 no.2
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• pp.99-120
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• 2005

First, based on extant studies in the field, the author extracts environments, general and personalized interactions between an internet shopping mall and its customers, interactions among customers, and outcomes as 5 relevant dimensions of the service quality of an internet shopping mal She derives hypotheses on the relationships between each of the service quality dimensions and each of the three components of the relationship quality, satisfaction, trust, and commitment. She also investigates the moderating role of the relationship duration defined by the length of use in the relationships. She studies the relationships among the three relationship quality components and their effects on the future intentions of relationship maintenance, too. Through a survey on college students and adult consumers, she gathers 349 qualified questionnaires. Applying regression methods on the data, she finds out that most of the relationships between each of the service quality dimensions and each of the relationship quality dimensions are statistically significant but that the strengths of relationship are quite different dimension by dimension. The moderating effect of the relationship duration is not found except one case, the relationship between general interactions and trust. The author also finds out positive relationships between satisfaction and trust between satisfaction and commitment, and between trust and commitment. Positive relationships between trust and the future intention of relationship maintenance and between commitment and the future intention are found. But the data does not reveal any statistically significant relationship beetween satisfaction and the future intention. The author provides a few implications of the research results and future research agenda.

• Information Systems Review
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• v.11 no.3
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• pp.83-106
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• 2009

Trust is becoming one of the critical forces that drive consumers into purchases in e-marketplaces, as consumers face uncertainty associated with buying online from unknown sellers. In this paper we propose a consumer trust model specifically designed for an online marketplace. It aims at examining how intermediary and site characteristics of an e-marketplace affect factors of trustworthiness, and understanding the relationship between trustworthiness factors and trust in intermediary. Findings from an empirical analysis indicate that both intermediary and site characteristics are positively associated with factors of trustworthiness - namely, competence, integrity, and benevolence. In addition, all the three factors of trustworthiness were found to have positive relationship with overall trust in intermediary; in particular, integrity had higher association with trust than the other two factors. The paper concludes with suggestions for building consumer trust for the owners of online marketplaces.