• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.213-219
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• 2015

This study examines how the features of communication on Social Network Service(SNS) affect building faculty trust and long-term orientation in professor-student relationships. The research model was developed based on the previous research about communication, SNS and relationship development. The researcher surveyed 210 students to collect research data, and 195 questionnaires were analyzed using SmartPLS. The results indicate that the quality, frequency, interactivity and openness of communication on SNS affect positively on faculty trust. Moreover, the quality, frequency and openness of communication on SNS affect positively on long-term orientation, whereas interactivity does not. This mean that faculty trust plays a mediating role between interactivity and long-term orientation.

• Management & Information Systems Review
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• v.31 no.2
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• pp.89-114
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• 2012

The purposes of this research are to examine the effect of humor sense of leader on innovative behavior and to examine the moderating effects of empowerment on the relationship between humor sense of leader and innovative behavior. For these purposes, literature review and survey research were conducted. The 350 questionnaires were sent to the 10 manufactural firms in the Pusan and Kyungsang Nam-Do region for empirical analysis. Total 276 usable responses were collected(effective response rate : 78.86%). The major findings of the empirical research are as follows ; First, generation of humor, use of humor, attitude of humor and evaluation of humor which are composed factors of humor sense of leader have positive influence innovative behavior. Second, composed factors of humor sense of leader have differential influence on innovative behavior by empowerment. In conclusion, humor sense of leader is expected to improve innovative behavior which is individual behavior in an organization. Therefore, managers have to develop innovative behavior by exhibiting humor sense, considering empowerment.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.143-166
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• 2000

본 연구는 전자상거래의 여러 유형 중에서 최근 논의의 필요성이 더욱 부각되고 있는 인터넷상의 양방향 소매업을 기업과 소비자간 전자상거래를 중심으로 하여 문헌조사를 통해 인터넷 쇼핑몰의 사이트특성 요인과 인터넷 쇼핑몰의 고객 만족, 고객신뢰, 고객관계몰입에 대해 살펴보았고, 실제 종합 인터넷 쇼핑몰에서 엔터테인먼트제품을 구매한 경험이 있는 고객들을 대상으로 하여 설문조사를 실시하여, 인터넷 쇼핑몰 사이트 특성의 각 차원이 고객만족에 미치는 영향을 연구하고자 하였다. 그 결과 제품제시를 제외한 모든 요인들 즉, 시스템 성능, 보장, 고객배려는 인터넷 쇼핑몰 고객만족에 영향을 미침을 실증분석 결과 알 수 있었다. 또한 인터넷 쇼핑몰 고객특성 중 다양성 추구성향이나 소비자혁신성은 쇼핑몰 고객의 만족에 영향을 미치지 않지만, 자기실현성과 정보지향성은 인터넷 쇼핑몰의 고객만 족을 향상시키는 유의적인 결과를 확인할 수 있었다. 그리고 인터넷 쇼핑몰의 사이트 특성 이 신뢰에 미치는 영향을 살펴본 결과 고객배려를 제외한 모든 변수가 유의적이지 않은 것 으로 나타났는데 이는 쇼핑몰의 사이트특성은 만족을 매개로 하여 인터넷 쇼핑몰에 대한 전반적인 신뢰에 영향을 주는 것으로 보는 것이 더욱 타당하다고 할 수 있을 것이다. 또한 기대한 가설과 일치하게 만족과 신뢰는 몰입에 유의적인 영향을 미치는 것으로 실증분석 결과 나타났다 이미 포화상태에 들어간 인터넷 쇼핑몰에서 진정으로 새로운 고객을 창출 하고 고객을 지속적으로 유지하고자 하는 노력은 관계마케팅의 개념을 실제 쇼핑몰에서 적 용 시켜야 할 것이며 고객만족, 고객신뢰 및 고객관계몰입은 이러한 마케팅 노력의 핵심 개념임을 실증분석결과를 통해 확인할 수 있었다.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.02a
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• pp.43-78
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• 2006

While trust and commitment, essential ingredients of the relationship quality variables, are core mediating variables for the purpose of maintaining the long-term relationship, in the context of the internal political economy of company and the relational performance of its members, there have been limited studies which explore as to how each of the dimensions have affect differently. The basic purpose of this study is to examine the relationship between an automobile manufacturer and its agencies. The main purpose of this study is to examine how each different dimension of trust and commitment on the automobile manufacturer have different mediating effects in the context of internal political economy variables and relational performance perceived by its agents. Another purpose is to investigate the mechanism by which the relational performance of the agencies is improved. An empirical study surveying 115 sales office managers at a leading automobile manufacturer in Korea was conducted. An analysis of the collected data indicates that while internal political economy variables have a positive influence on the agencies' relational performance through the mediating role of trust and commitment, agencies' benevolence on its headquarter has a different influence on the dimensions of commitment. Currently, an automobile manufacturer is advised to implement the relational management philosophy in dealing with its agencies with an hope of innovative orientation for customers. In this sense, this study is a big stride in providing ample implications for the automobile manufacturer in establishing trust and commitment, which are the prerequisite conditions in developing and maintaining a successful long-term relationship with its agencies, and in improving the agency's relational performance.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.251-252
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• 2011

이 연구의 목적은 민간경비원의 조직문화와 조직신뢰 및 조직성과의 관계를 규명하는데 있다. 이 연구는 2010년 6월 서울소재 4개소 민간경비회사의 민간경비원을 모집단으로 설정한 후 판단표집법을 이용하여 최종분석에 이용된 사례 수는 총 161명이다. 설문지의 신뢰도는 Cronbach's ${\alpha}$값이 .592이상으로 나타났다. 결론은 다음과 같다. 첫째, 민간경비원의 조직문화는 조직신뢰에 영향을 미친다. 즉, 개발적, 합리적, 합의적, 위계적 문화가 활성화 되면 인지 감정적, 행동적 신뢰를 증가시킨다. 둘째, 민간경비원들의 조직문화는 조직성과에 영향을 미친다. 즉, 합리적, 합의적 문화가 활성화 되면, 직무만족은 높다. 반면, 개발적, 합의적, 위계적 문화가 활성화 되면, 조직몰입은 높다. 셋째, 민간경비원의 조직신뢰는 조직성과에 영향을 미친다. 즉, 인지 감정적, 행동적 신뢰가 높게 작용하면, 직무만족, 조직몰입은 증대된다.

• Proceedings of the Korea Contents Association Conference
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• 2005.05a
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• pp.51-54
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• 2005

본 연구는 내부조직관계에서 대인신뢰를 구성원들의 상대방(부하, 동료, 상사)에 대한 능력, 상호 믿음과 지원에 기반을 두는 것으로 정의하고, 조직구성원들의 협력적 관계는 조직결과의 향상을 가져올 수 있다는 것을 가정하여, 대인간의 신뢰가 조직생산성의 향상에도 영향을 미치는지를 확인하고자 한다. 연구결과에 따르면 직무수행에 관련한 의사결정에 참여도와 성과의 피드백만족도 그리고 개방적 의사 전달에 대한 만족도가 높을수록 업무생산성이 높아진다는 것을 알 수 있었다. 특히 대인신뢰에 기반을 둔 행정조직은 또 다른 관리적 도전인 문화적 다양성의 증대와 고객기대의 충족에 대처하게 되므로, 상사와 부하간의 대인신뢰를 구축하는 것은 구성원의 직무생산성을 증대시키고 조직몰입을 강화시킬 수 있는 원동력이 된다는 것을 알 수 있었다.

• Management & Information Systems Review
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• v.35 no.3
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• pp.115-130
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• 2016

This study aims to identify which social information have significant influence on the improvement of recommendation trust and how these effects can be different according to the product involvement level. Based on the relevant literature reviews, this study posits four characteristics of recommendation trust, which are closeness, similarity, sincerity, and reputation, and established a research model for the relationship between social information and recommendation trust. And we found a moderating effect of product involvement on the relationship between social information and recommendation trust. 205 trust relationships(links) from 55 respondents of Google Docs. survey data have been collected and tested using multiple regression and hierarchical regression analysis. The results of our hypotheses testing are summarized as follows. Firstly, four social information characteristics of closeness, similarity, sincerity, and reputation have a significantly positive effect on recommendation trust. Secondly, a moderating effect of product involvement between recommendation trust and antecedents (e.g., closeness and reputation) of social information is significant. From the results, we provide theoretical and managerial implications, and suggestions for further research.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.594-610
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• 2018

In this study, we examined the impact of empowering leadership on leader-member exchange(LMX), leader trust, and in-role behavior. The role of LMX and leader trust in the relationship between empowering leadership and in-role behavior was verified. We surveyed 289 small and medium enterprises in Yangsan, Ulsan and Gyeongju city. SPSS 18.0 was used for overall descriptive statistics and exploratory factor analysis. AMOS 18.0 was used to conduct confirmatory factor analysis to confirm the validity of the research variables and to conduct a covariance structure analysis to verify the research hypothesis. The result of this study were as follows. First, empowering leadership has a significant effect on LMX, leader trust. Second, empowering leadership did not have a significant effect on in-role behavior. Third, LMX has a significant effect on leader trust and in-role behavior. Fourth, leader trust has a significant influence onin-role behavior. Finally, LMX and leader trust play a mediating role in the relationship between empowering leadership and in-role behavior. Based on the results of this study, it is suggested that the LMX and leader trust should be strengthened through the leader's empowering leadership in order to enhance the employee's in-role behavior.

• Journal of Digital Convergence
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• v.16 no.4
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• pp.69-77
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• 2018

In this study, we examine the relationship between shared leadership and innovation behaviors of the members, and try to understand what moderate effect trust in these relationships. To do this, we set up research models and hypotheses that shared leadership will influence innovative behavior through literature review. We also added the moderating effect of Trust on the relationship between these variables. For the empirical analysis, a questionnaire survey was conducted for corporate member in Daegu and Kyungbuk area. Multiple regression analysis and hierarchical regression analysis were conducted to test hypotheses. As a result, Shared leadership has a significant effect on innovation behavior. In particular, trust among members has been shown to regulate the relationship between shared leadership and innovation behavior. The results of this study will be applied to the strategic human resources management of major organizations.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.400-412
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• 2015

This paper investigates the relationships among transformational leadership, organizational trust, and creativity in ICT(information & communication technology) company. Also the study investigates the moderator effect of leader's emotional intelligence and the mediator effect of organizational trust in the relationships between transformational leadership and creativity. The multiple regression analysis was employed to test the hypotheses. Using survey data collected from 241 R&D department and support personnel in ICT company. The main finding of this study was as follows: First, a transformational leadership had a positive effect on employee creativity. Second, organizational trust had a positive impact on employee creativity. Third, transformational leadership had a positive effect on organizational trust. Fourth, organizational trust turned out not to mediate the relationship between transformational leadership and employee creativity. Fifth, the positive relationships between transformational leadership and employee creativity were stronger when leader's emotional intelligence was high rather than low. In particular, this review concludes with implications for future research, limitations of this study, and practical application.