• Title/Summary/Keyword: 관계규범

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An Empirical Study of Digital Contents Piracy Behavior on Online (온라인디지털콘텐츠 불법복제 행동에 관한 연구)

  • Choi, Eun-Jee;Gim, Gwang-Yong
    • 한국IT서비스학회:학술대회논문집
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    • 2008.11a
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    • pp.453-456
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    • 2008
  • 소프트웨어와 음악파일, 영화 등의 불법복제로 인한 사회적인 문제가 대두되어 왔다. 온라인디지털콘텐츠의 산업규모와 중요성이 증대되고 있는 시점에서 동일하게 불법복제로 인한 피해규모와 이용자들의 불법복제 행동이 만연해 있다. 이 연구는 계획된 행동이론(TPB)를 통해 개인의 온라인디지털콘텐츠의 불법복제 행동에 대한 모형을 검증하고 불법복제에 영향을 미치는 요인을 검증하고 인과관계를 확인하고자 한다. TPB의 확대모형을 제안하고자 하는데 단속, 교육 및 홍보, 이전경험, 자기효능감이 불법복제 행동의도와 의도에 영향을 미치는 태도와 주관적 규범에 어떠한 영향을 미치는지 검증해보고 한다. 단속과 교육 및 홍보가 개인의 인식과정을 통해 태도와 내적인 자기 규범에 어떠한 영향을 미칠 것인지는 정책적 전략적 시사점을 얻는데 중요한 요인이 될 것이다. 파일럿 테스트 결과 기존 TPB 모형은 온라인디지털콘텐츠 영역에 있어서도 적합한 모델임이 검증되었고, 단속과 교육 및 홍보가 태도와 주관적 규범에 유의한 영향을 미침을 나타내었다.

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The Effects of Bureaucracy and Control Mechanisms Based on the Length of Relationship on Commitment and Relational Satisfaction of Franchisee (관계기간에 따른 통제기제 및 관료화가 프랜차이즈 가맹점의 결속과 관계 만족에 미치는 영향)

  • 오세조;김상덕;오일두
    • Journal of Distribution Research
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    • v.8 no.1
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    • pp.47-67
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    • 2003
  • The purpose of this study is to investigate three issues. First, we investigated four control mechanisms that might increase the franchisee's perception of franchiser commitment: a franchiser's TSIs, relational norms, monitoring, and qualification programs. Second, we proposed that appropriateness and efficacy of these control mechanisms in fostering franchiser commitment might be changed over the relationship life cycle. Third, we examined how bureaucracy and levels of franchiser's commitment related to relationship satisfaction. Through empirical analysis, research results indicate that a franchiser's TSIs and relational norms are positively associated with the franchisee's perception of franchiser commitment. In detail, what increase franchisee's perception of franchiser commitment in short-term relationship are franchiser's TSIs but relational norms are more important in the long-term relationship. In addition, the results show that franchisee's perception of franchiser commitment, participation and formalization are positively related to relationship satisfaction.

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Analysis on a Structural Equation Model of e-Piracy Causes (e-저작권침해 원인에 대한 구조방정식모델 분석)

  • Yoo, Sang-Mi;Kim, Mi-Ryang
    • Journal of Internet Computing and Services
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    • v.12 no.4
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    • pp.145-156
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    • 2011
  • The purpose of the study is to analyze the factors which cause the deviations of e-piracy. For this, empirical data were collected by conducing a field survey with a total of 531 collegians, and a Structural Equation Model was used for the purpose of analyzing the data acquired by that. A Structural Equation Model was designed and constructed by such factors as Anonymous Environment, Norm-Consciousness, and Recognition on Penalty, which are considered as the direct variables. In addition, the factor of Anonymous Environment was set as a variable for the factors of both Norm-Consciouness and Recoginition on Penalty. These are the results of the analysis; it is found that Anonymous Environment is the direct cause of e-piracy, but the other two factors are not statistically significant. And it is also found that Anonymous Environment gives a direct influence on the other factors of Norm-Consciousness and Recognition on Penalty and it also gives indirect influence on the factor of Recognition on Penalty by means of the factor of Norm-Consciousness. Therefore, in order to prevent e-piracy, it is required to provide the proper opportunity to be trained to observe norms under the environment of anonymity. For this, diverse and effectual teaching methods for information ethic education should be sought.

Alleviating and Promoting Factors on Dissolution Intention in Low Commitment Buyer-Seller Relationships (저결속 구매자-판매자 관계에서 관계해지의 완화요인과 촉진요인)

  • 오세조;강보현;김상덕
    • Journal of Distribution Research
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    • v.9 no.3
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    • pp.21-47
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    • 2004
  • This study has investigated the effects of relieving and promoting factors on dissolution intention under the condition of low commitment buyer-seller relationships. Based on intensive literature reviews, eight alleviating factors (dependence, cooperation, communication, relational norms, transaction specific investments, relationship termination costs, satisfaction, and trust) and five promoting factors (opportunism, conflict, goal incongruity, attractiveness of alternatives, and unfairness) were included. A total of thirteen hypotheses were testee using data collected from a dining franchising system. Among 300 collected, 79 cases of low commitment buyer-seller relationships were analyzed. The results showed that eight out of thirteen hypotheses were supported. But five hypotheses related to the variables of cooperation, transaction specific investments, relationship termination costs, attractiveness of alternatives, and opportunism were not supported. following a detailed presentation of the analysis results, the paper concludes by discussing the academic and managerial implications of the findings.

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Factors Influencing Participation of Online Community and Intention of Joint Purchasing in Korea and China (온라인 커뮤니티 참여도와 공동구매의도에 영향을 미치는 요인: 한국과 중국을 중심으로)

  • Park, Cheol;Wang, Can
    • Information Systems Review
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    • v.15 no.1
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    • pp.69-89
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    • 2013
  • This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

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The Suggestion and Validation on the Structural Model of the Causes of Cyber-violence (사이버 폭력의 원인에 대한 구조모델의 제시와 검증)

  • Yoo, Sang-Mi;Kim, Mi-Ryang
    • The Journal of Korean Association of Computer Education
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    • v.14 no.1
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    • pp.23-33
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    • 2011
  • The purpose of the study is to investigate the structural relations between variables which give influences on cyber-violence. On the basis of literal materials, those variables as self-control ability, social identity, and norm consciousness are selected as the variables of having influences on cyber-violence, and the analysis is focused on the influence that anonymity, the representative characteristic of Internet, gives them. The validation of the Model is to be done through AMOS 6.0, and the degree of Model validity is to be estimated through the values of ${\chi}^2$, RMSEA, CFI, NNFI. As the result of the analysis, it is found that social identity and norm consciousness are direct causes of cyber-violence. Anonymity does not have any direct relations with it, but it indirectly gives influences on cyber-violence, for it gives some influences on social identity and norm consciousness. That is, anonymity is a cause of weakening social identity and degrading norm consciousness, by which, it is assumed, cyber-violence is triggered.

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Factors affecting the Usage Intention of Car-Sharing Service (공유자동차 서비스 이용의도에 영향을 미치는 요인)

  • Zhang, Yan;Park, Hyun Jung
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.99-108
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    • 2019
  • This study examined the relationships among perceived values(environmental value, functional value), perceived risk, subjective norm, pro-social behavior, product attitude, and usage intention related to car-sharing service. The study also explored the moderating role of possessive desire between the antecedent variables and consumer attitude. 238 survey responses of Chinese consumers were analyzed by structural equation modeling. It is indicated that environmental value, functional value, subjective norm, pro-social behavior had positive effects on attitude, thereby affecting the usage intention of this service. Possessive desire moderated the relationship between environmental value, subjective norm and attitude. These results are expected to provide various marketing strategies for sharing economy services.

A Study on Influencing Factor of COVID-19 Preventive Behavior for Adult Males and Females in their 20s and 30s Living in Metropolitan Area (수도권 거주 20-30대 성인 남녀의 코로나19 예방행동 영향요인에 관한 연구)

  • Moon, Woo-Jin;Yang, Hye-Jung
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.609-619
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    • 2022
  • This study was performed to research the influencing factor of COVID-19 preventive behavior focused on people in their 20s and 30s who recently have a high infection rate of COVID-19. The online survey was conducted through structural questionnaire aimed at 210 people in their 20s and 30s of metropolitan area from July 10th to 19th in 2021. The results are as follows. First, as a result of analyzing the relation between health belief and COVID-19 preventive behavior, as perceived seriousness, perceived vulnerability, perceived disability and perceived benefit, COVID-19 preventive behavior is well conducted. Second, as perceived benefit of health belief get higher, the subjective norm is well observed. Third, as subjective norm and perceived behavioral control become higher, COVID-19 preventive behavior is well conducted. Fourth, the subjective norm and perceived behavioral control have a mediating effect in the relation between subjective norm.

A Study on the Effects of the Relational Norm Factor of Food Service Franchising on Perceived Fairness and Intention to Remain (외식프랜차이즈 관계규범이 공정성과 재계약의도에 미치는 영향에 관한 연구)

  • Suh, Tae-Soo;Park, Seon-Hee
    • Culinary science and hospitality research
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    • v.19 no.1
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    • pp.57-69
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    • 2013
  • This study analyzed the effects of the relational norm factor of food service franchising on the intention to remain, in view of the importance of relational norms, as antecedent variables, to franchisees' perceived fairness to enhance the competitiveness by formation of long-term relationship between interested parties to food service franchising, the franchiser and the franchisee. According to a questionnaire survey, more than 100 franchisees that recorded three business years in Seoul, Incheon and Gyeonggi area were selected for convenience sampling. Then, among them, 515 effective samples were analyzed. For statistical data, detailed types of analysis were performed by using AMOS 17.0, such as factor analysis, exploratory factor analysis, confirmatory analysis and frequency analysis. The purpose of this study was to examine the relationship between the franchiser and the franchisee by arranging relational norm factors for the relationship to be suitable for the current situation of Korea, instead of Western-style theory-based relationship marketing, and by understanding a connection between perceived fairness and management achievement-related variables, and to make a conceptual framework for building a positive relationship between the franchiser and the franchise in future food service franchising industry. Moreover, it aimed to increase franchisee satisfaction and results including re-contract according to perceived positive relationship value on the franchiser and to make contribution to find and show the proper direction for development of the Korean-style food service franchising system.

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A Method of Word Sense Disambiguation for Korean Complex Noun Phrase Using Verb-Phrase Pattern and Predicative Noun (기계 번역 의미 대역 패턴을 이용한 한국어 복합 명사 의미 결정 방법)

  • Yang, Seong-Il;Kim, Young-Kil;Park, Sang-Kyu;Ra, Dong-Yul
    • Annual Conference on Human and Language Technology
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    • 2003.10d
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    • pp.246-251
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    • 2003
  • 한국어의 언어적 특성에 의해 빈번하게 등장하는 명사와 기능어의 나열은 기능어나 연결 구문의 잦은 생략현상에 의해 복합 명사의 출현을 발생시킨다. 따라서, 한국어 분석에서 복합 명사의 처리 방법은 매우 중요한 문제로 인식되었으며 활발한 연구가 진행되어 왔다. 복합 명사의 의미 결정은 복합 명사구 내 단위 명사간의 의미적인 수식 관계를 고려하여 머리어의 선택과 의미를 함께 결정할 필요가 있다. 본 논문에서는 정보 검색의 색인어 추출 방법에서 사용되는 복합 명사구 내의 서술성 명사 처리를 이용하여 복합 명사의 의미 결정을 인접 명사의 의미 공기 정보가 아닌 구문관계에 따른 의미 공기 정보를 사용하여 분석하는 방법을 제시한다. 복합 명사구 내에서 구문적인 관계는 명사구 내에 서술성 명사가 등장하는 경우 보-술 관계에 의한 격 결정 문제로 전환할 수 있다. 이러한 구문 구조는 명사 의미를 결정할 수 있는 추가적인 정보로 활용할 수 있으며, 이때 구문 구조 파악을 위해 구축된 의미 제약 조건을 활용하도록 한다. 구조 분석에서 사용되는 격틀 정보는 동사와 공기하는 명사의 구문 관계를 분석하기 위해 의미 정보를 제약조건으로 하여 구축된다. 이러한 의미 격틀 정보는 단문 내 명사들의 격 결정과 격을 채우는 명사 의미를 결정할 수 있는 정보로 활용된다. 본 논문에서는 현재 개발중인 한영 기계 번역 시스템 Tellus-KE의 단문 단위 대역어 선정을 위해 구축된 의미 대역패턴인 동사구 패턴을 사용한다. 동사구 패턴에 기술된 한국어의 단문 단위 의미 격 정보를 사용하는 경우, 격결정을 위해 사용되는 의미 제약 조건이 복합 명사의 중심어 선택과 의미 결정에 재활용 될 수 있으며, 병렬말뭉치에 의해 반자동으로 구축되는 의미 대역 패턴을 사용하여 데이터 구축의 어려움을 개선하고자 한다. 및 산출 과정에 즉각적으로 활용될 수 있을 것이다. 또한, 이러한 정보들은 현재 구축중인 세종 전자사전에도 직접 반영되고 있다.teness)은 언화행위가 성공적이라는 것이다.[J. Searle] (7) 수로 쓰인 것(상수)(象數)과 시로 쓰인 것(의리)(義理)이 하나인 것은 그 나타난 것과 나타나지 않은 것들 사이에 어떠한 들도 없음을 말한다. [(성중영)(成中英)] (8) 공통의 규범의 공통성 속에 규범적인 측면이 벌써 있다. 공통성에서 개인적이 아닌 공적인 규범으로의 전이는 규범, 가치, 규칙, 과정, 제도로의 전이라고 본다. [C. Morrison] (9) 우리의 언어사용에 신비적인 요소를 부인할 수가 없다. 넓은 의미의 발화의미(utterance meaning) 속에 신비적인 요소나 애정표시도 수용된다. 의미분석은 지금 한글을 연구하고, 그 결과에 의존하여서 우리의 실제의 생활에 사용하는 $\ulcorner$한국어사전$\lrcorner$ 등을 만드는 과정에서, 어떤 의미에서 실험되었다고 말할 수가 있는 언어과학의 연구의 결과에 의존하여서 수행되는 철학적인 작업이다. 여기에서는 하나의 철학적인 연구의 시작으로 받아들여지는 이 의미분석의 문제를 반성하여 본다.반인과 다르다는 것이 밝혀졌다. 이 결과가 옳다면 한국의 심성 어휘집은 어절 문맥에 따라서 어간이나 어근 또는 활용형 그 자체로 이루어져 있을 것이다.으며, 레드 클로버 + 혼파 초지가 건물수량과 사료가치를 높이는데 효과적이었다.\ell}$ 이었으며 , yeast extract 첨가(添加)하여 배양시(培養時)는 yeast extract 농도(濃度)가 증가(增加)함에 따라 단백질(蛋白質) 함량(含量)도 증가(增加)하였다. 7. CHS-13 균주(菌株)의 RNA 함량(

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