• Title/Summary/Keyword: 과테마라

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Post Occupancy Evaluation of Image and Satisfaction for Storytelling Theme on the Kim Gwang-Seok Street (스토리텔링 테마골목 이미지 및 만족도에 관한 이용 후 평가 - '김광석다시그리기길'을 대상으로 -)

  • Koo, Min-Ah;Eom, Boong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.46 no.5
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    • pp.59-68
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    • 2018
  • This study deals with post-occupancy evaluation (POE) of 'Kim Gwang-seok Street'as storytelling road for urban regeneration. The evaluation focused on image preference and use satisfaction of visitors. This is the initial project of popular singer-storytelling street as a new attraction, and the results could be used as basic data for the sustainable planning and management of storytelling streets. 200 respondents of visitor group were analyzed. Frequency analysis for demographics, use, behavior, reliability, and means, were evaluated. Factor analysis and multiple regression analysis were conducted for image preference and use satisfaction. Responses showed high frequency of twenties in age, who were typically students. In use motives and activities, strolling, sightseeing, and taking pictures were shown to be the most common. The mean scores of image variables showed symbolic (5.03), familiar (4.84), beautiful (4.71), and bright (4.63), the highest. The result of exploratory factor analysis, led to 3 factors being categorized; the mood of street, the design, and the dynamics. Due to the result of multiple regression analysis, the preference of space image was significantly influenced by 4 image variables; symbolic (${\beta}=.314$), stable (${\beta}=.248$), friendly (${\beta}=.204$), and fresh (${\beta}=.142$). In the use satisfaction analysis, the mean scores were highest concerning facility design (3.81), typical street (3.78), the image of street (3.81), continued use (3.66), and experiential tourism (3.53), respectively. The mean score of parking space (2.56) was the lowest. In factor analysis concerning use satisfaction, 3 factors were categorized; facility management, experience, and image. By the result of multiple regression analysis, the total satisfaction of use was significantly influenced by 4 independent variables; image of street (${\beta}=.296$), management (${\beta}=.277$), continued use (${\beta}=.205$), and typical street (${\beta}=.183$). As storytelling road for urban regeneration, 'Kim Gwang-seok Street' has shown considerable success in significant improvement of image preference and user satisfaction. Therefore, the enhancement of 'placeness' through storytelling of Kim Gwang-seok, and the strengthening of its identity and symbolism, should be the basic focus of development for the street in the future.

Perspectives of methodology for Heighten Public Awareness of Dangsan Forest as Cultural Contents -Case of Alternative Trail of Jeoji Oreum Connected with Dang in Jeju Island- (문화콘텐츠로서의 당산숲 인식 증진을 위한 방법론 고찰 -당(堂)과 연계시킨 제주도 저지오름 대안 탐방로 모색을 사례로-)

  • Choi, Jai-Ung;Kim, Dong Yeob
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.924-934
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    • 2013
  • Traditional village forests in the Jeju Island represent unique cultural landscape with a history of more than several hundred years as a national cultural asset in Korea. There are 368 Oreums, parasitic volcanoes, and 391 shrines of Dang(Divine place) in Jeju. Currently, the shrines of Dang are damaged by the Jeju Olle trail path and road constructions. It's time for cultural consents to be obtained with locality and globality. And need to produce our own unique contents, glocal cultural contents. In this study, the establishment of trail path of Jeoji Oreum in relation to the Dang in the Jeju Island was investigated. By linking the Dangsan forest to the Jeoji Oreum trail path, it enables the path to contact with traditional cultural landscape. Rural villages in Jeju with the Oreum and Dang are expected to get an international attention as to have traditional cultural landscapes of Korea. It needs to be managed to retain their original form and in connection with the trail path.

Development and Dissemination of the Teaching Materials for the Creative Activity in Geoscience Area: The Case of the KIGAM's Creative Geo Educamp (지질과학분야 창의적 체험활동 지도자료 개발 및 보급: 한국지질자원연구원 Creative Geo Educamp 사례를 중심으로)

  • Cho, Hyun-Jun;Kim, Jong-Rang
    • Journal of the Korean earth science society
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    • v.32 no.1
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    • pp.57-72
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    • 2011
  • The purpose of this study is to identify the effects of Creative Geo Educamp-the thematic trips with geoscientist, donation of KIGAM's intellectual properties. It was carried out twice and each time took professional development programs for 16 hours. There were 35 secondary science teachers (2010. 7.6.-8.) and 31 elementary teachers (2010. 7.20.-22.). This program was designed to contribute the public education by using intellectual properties of KIGAM. Textbooks and kits were developed for the creative activities according to 2009 Curriculum Revision and they were donated as educational materials. The survey showed that the participants have a high satisfaction of the textbooks and kits developed. Its figures are 4.45 of secondary science teachers and 4.8 of elementary teachers out of 5 points.

A Study on Process Improvement by Incorporating the Concept of Six-Sigma into Quality Circle Activity (품질분임조와 6시그마 결합을 통한 공정개선 - 제조업 사례를 중심으로 -)

  • Kim, Jae-Hee;Doo, Hee-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.3
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    • pp.673-681
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    • 2007
  • The integration of Quality Circles and Six-Sigma has gained attentions for the attainment of enhanced customer satisfaction, costs reduction, and improved business performance. The purpose of this paper is to verify the benefit from the integration of Quality Circles and Six-Sigma by applying the integrated process for an alcohol manufacturing line. In the integrated process, we used the first three steps of Six-Sigma of Define, Measure, and Analyze(D-M-A) and then applied the concept of Quality Circle, which has good performance in the Improvement and Control(I-C) process. For the selection of the theme of quality circles, Analytic Hierarch Process(AHP) is used, and we also employed the experimental design, which is designed to find an optimal operating condition. Furthermore, the results of the economic analysis confirm that the integration process would be successful in reducing the incidence of defects and the quality cost.

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Influence of Parent-child Travel Push-pull Motivation, Experience on Behavioral Intention (자녀 동반 가족여행에서의 Push-pull 동기, 경험이 행동의도에 미치는 영향)

  • Wei, Yuqian;Park, KeunSoo;Liu, Hengyu;Zhao, Yizu
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.462-473
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    • 2021
  • With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

Study on Deduction of Operation Strategies for Specialized Library in Dong-gu, Incheon (인천광역시 동구 특화도서관 운영전략 도출에 관한 연구)

  • Noh, Younghee;Chang, Inho;Kang, Ji Hei;Kim, Dongseok
    • Journal of the Korean Society for information Management
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    • v.38 no.2
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    • pp.39-63
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    • 2021
  • This study suggested following specialized strategies to be operated in additionally constructing a library, based on a variety of cultural properties and contents, which exist in Dong-gu, Incheon, and the Dong-gu development zone proposed by 'Dong-gu Master Plan 2022'. First, it attempted to select specialized themes based on local characteristics such as cultural properties and contents by each region, by dividing Dong-gu in Incheon into four areas: culture tourism/theme tourism, historical culture, central commercial and infrastructure industry area. Second, it proposed a specialized theme and strategy for children's library to be completed in 2022 by considering the local characteristics. Third, it also suggested the specialized strategy which the representative library should pursue, by considering the social characteristics of Dong-gu.

A Study on Rural Interpreters' Experience in Rural Tourism Village (농촌관광마을 체험지도 인력의 활동특성 분석)

  • Cho, Young-Sook;Lee, Moon-Ju;Jo, Lock-Hwan
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2009.09a
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    • pp.84-84
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    • 2009
  • 농촌관광은 농촌마을을 중심으로 활성화가 되어야하며 이를 매개로 하여 농촌주민의 농외 소득증대와 더불어 농촌 삶의 질을 높일 수 있다. 최근에 이르러 농촌관광의 성패는 그 마을이 가진 잠재적 어메니티 자원뿐만 아니라 이러한 잠재자원을 활용하여 마을을 성공적으로 운영할 인적자원이 보다 중요한 요인으로 인식되고 있다. 이에 본 연구에서는 농촌관광마을의 해설 및 체험지도 인력을 대상으로 활동특성 현황을 파악하고자 마을단위로 조사하여 분석하였다. 정부가 지원한 마을 중 가장 많은 부분을 차지하는 녹색농촌체험마을(농림수산식품부), 농촌전통테마마을(농촌진흥청)은 2009년까지 총 612개소이나 이 중 인력기반이 형성되었을 것으로 판단되는 2007년까지 선정된 농촌관광마을 403개 중 100개 마을을 무작위로 선정하였다. 조사대상은 마을의 추진위원장 중심으로 리더 100명, 추진위원장 추천의 마을해설 및 체험지도 인력 명단에서 2~4명 정도, 총 300명을 자기기입식 및 직접면접 조사를 병행하여 조사 분석하였다. 해설 및 체험지도자 활용유형을 생태해설, 생활문화, 농업기술, 전통놀이/문화, 전통 음식, 전통공예, 지역설화로 분류하였으며, 지도방법은 직접시현(체험)과 간접시현(안내/해설)으로 구분하여 분석을 실시하였다. 마을에서 활동하고 있는 체험지도 인력은 평균 6.6명이었고, 마을해설에 참여하는 내부인력은 평균 3.2명, 외부인력은 0.8명이었으며, 체험지도에 참여하는 내부인력은 평균 4.2명, 외부인력은 1명으로 나타나 마을해설보다는 체험지도에 외부인력을 더 활용하는 것으로 나타났다. 이렇게 마을에서 활동하고 있는 해설 및 체험지도인력들에 대해 농촌관광마을 리더들은 부족하다는 의견이 49%로 과반수 정도를 차지하여 농촌체험지도를 위한 인력이 부족하다고 판단하는 것으로 나타났다. 마을해설이나 체험지도에 참여하는 사람들의 체험지도 형태는 주로 새로운 지식을 스스로 공부하여 해설하는 경우가 45.5%, 전문화된 개설이 가능한 비율이 19.9%, 안내만 함 19.5%, 시연만 함 15.2%로서 대부분이 지도인력들이 스스로 해설에 적극적으로 참여하고 있었다. 또한 체험거리 한두 가지를 전문적으로 지도하는 비율(41.2%)보다 여러 가지를 종합적으로 지도하는 비율이 58.8%로 높게 나타나 한 사람이 몇 가지를 동시에 담당하여 지도하는 체험지도에 대한 전문성 확보가 미흡한 것으로 보인다. 이와 같이 본 연구에서 농촌관광마을의 인적자원 활용 현황을 살펴보고, 마을 해설사의 인적자원의 잠재성을 활용 농촌마을의 발전 동력을 찾고자 함에 연구에 의의가 있다.

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A Comparative Study on the Brand Experiences of Metaverse and Offline Stores (메타버스와 오프라인 스토어의 브랜드 체험 비교 연구)

  • Gwang-Ho Yi;Yu-Jin Kim
    • Science of Emotion and Sensibility
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    • v.26 no.2
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    • pp.53-66
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    • 2023
  • In recent times, more fashion brands have been seeking ways to use metaverse platforms, in which users can actively participate, as their new brand touch-points. This study aims to compare the brand experiences of the fashion brand Gentle Monster's offline store and its equivalent metaverse store. By changing the order of offline and metaverse visits, two groups participated in the field study that allowed them to experience directly the offline and metaverse stores. As a result of the analysis, the following findings were discovered: (1) In the overall experiential response, the frequency of sensory modules responding to new information was much higher than that of feeling experiences; (2) Experiential responses were more active in the offline store where the subjects could touch and use products directly rather than in the metaverse; (3) Among the four types of theme space, the experiential response was the most frequent in the product space; (4) The first group that visited the metaverse store before the offline store showed a more active experience than the second group that visited the offline store first. Finally, the results of this study show that metaverse brand stores in virtual space not only provide differentiated experiences beyond the spatiotemporal constraints of real space but can also be used as a strategic tool to make offline store experiences more meaningful and rich.

A Study on the Present Condition of Conservation Measures for Buried Cultural Heritages in Chungbuk Area and Preservation Plan (충북지역 매장문화재 보존조치 유적의 현황 및 보존방안에 관한 연구)

  • Wi, Koang-Chul;Oh, Seung-Jun
    • Journal of Conservation Science
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    • v.35 no.6
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    • pp.588-599
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    • 2019
  • Conservation measures for excavated and surveyed buried cultural heritages are decided by the administrator of the Cultural Heritage Administration according to their scientific and historic values. However, management, preservation, and use after relocation and restoration remain unsystematic. An issue regarding preservation plan and use has arisen due to the damage of preserved heritages and protective facilities. Thus, this study aims to suggest a plan for preservation and use by investigating the present conditions of the preserved heritages in the Chungbuk area. Results showed that there are 43 preserved heritages in Chungbuk, most of which remain unmanaged systematically irrespective of the managing body. Remainder and protective facilities have been damaged due to wrong preservation treatments and selection of materials, and a problem also rises in terms of utilization, such as exhibition, education, and experience of preserved heritages. To improve such problems, a medium and long-term plan shall be established for the improvement of legal and institutional instruments, securing of budget, increase in professional manpower, development of standardization and inspection manuals, continuous monitoring, preventive preservation, research on relocation methods and materials, listing, and the creation of specialized museum and complex theme park. If a preservation plan suited to the investigated heritages can be developed, heritages can be preserved and managed more systematically and scientifically, and be used for various purposes like education, exhibition, public relations, etc.

Big Data Analysis for Public Libraries Utilizing Big Data Platform: A Case Study of Daejeon Hanbat Library (도서관 빅데이터 플랫폼을 활용한 공공도서관 빅데이터 분석 연구: 대전한밭도서관을 중심으로)

  • On, Jeongmee;Park, Sung Hee
    • Journal of the Korean Society for information Management
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    • v.37 no.3
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    • pp.25-50
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    • 2020
  • Since big data platform services for the public library began January 1, 2016, libraries have used big data to improve their work performance. This paper aims to examine the use cases of library big data and attempts to draw improvement plan to improve the effectiveness of library big data. For this purpose, first, we examine big data used while utilizing the library big data platform, the usage pattern of big data and services/policies drawn by big data analysis. Next, the limitations and advantages of the library big data platform are examined by comparing the data analysis of the integrated library management system (ILUS) currently used in public libraries and data analysis through the library big data platform. As a result of case analysis, big data usage patterns were found program planning and execution, collection, collection, and other types, and services/policies were summarized as customizing bookshelf themes for the book curation and reading promotion program, increasing collection utilization, and building a collection based on special topics. and disclosure of loan status data. As a result of the comparative analysis, ILUS is specialized in statistical analysis of library collection unit, and the big data platform enables selective and flexible analysis according to various attributes (age, gender, region, time of loan, etc.) reducing analysis time. Finally, the limitations revealed in case analysis and comparative analysis are summarized and suggestions for improvement are presented.