• Title/Summary/Keyword: 과시

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어항소식

  • 한국어항협회
    • Monthly Newsletter
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    • no.59
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    • pp.1-4
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    • 1992
  • 제44회일본전국어항대회에다녀와서$\cdots$손정식회장 - $\ulcorner$어항일본$\lrcorner$과시한 전국어항대회 - 어항계획수립의요령[39]

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University Students' Conspicuous Consumption according to their Consumption-Orientation (대학생의 소비지향적 태도에 따른 과시소비 성향)

  • Oh Ji-Hyun;Kye Sun-Ja
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.2
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    • pp.43-59
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    • 2006
  • The purpose of this study was to examine university students' consumption-orientation and attitude toward conspicuous consumption as well as to identify the factors that are most influential on consumption-orientation and conspicuous consumption behavior. The major findings of this study are summarized below. First, the average scores of consumption-orientation and conspicuous consumption were 2.71 and 3.15 respectively, on a 5 point scale. Second, the most influential factor on university students' consumption-orientation was friends' influence. Third, the most influential factor on conspicuous consumption was students' perceived social status. Fourth, conspicuous consumption tendency and consumption-orientation were significantly higher for those students with larger amount of allowances, female students, or the students who are working. Fifth, the university students' consumption-orientation and conspicuous consumption tendency were significantly higher for the students whose parents' child-rearing style is inconsistent or excessive investment. Finally, the consumption orientation has a significant positive relationship with conspicuous consumption.

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A Study on Conspicuous Consumption and Clothing Shopping Motives according to Life Style (라이프스타일에 따른 과시소비성향 및 의류쇼핑동기에 관한 연구)

  • 이승희
    • The Research Journal of the Costume Culture
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    • v.8 no.6
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    • pp.842-852
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    • 2000
  • The purpose of this study was to classify consumer groups according to the life style dimensions and to analyze conspicuous consumption, clothing shopping motives among consumer groups, and also to clarify relationships between demographic variables and the life style, conspicuous consumption, clothing shopping motives. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, factor analysis, cluster analysis, t-test, ANOVA, Duncan test were conducted. The results were as follows ; First, consumer groups were classified into the following five subdivisions : passive group, appearance consideration/self-realization group, appearance indifference group, family oriented/economic group, achievement oriented/active group. Second, the significant differences among the classified life style groups were found in conspicuous consumption and clothing shopping motives. Third, there were significant differences in life style, conspicuous consumption, clothing shopping motives according to demographic variables like age, occupation.

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The Role of Body Image and Conspicuous Consumption Tendency on Luxury Brand Buying Behaviour (신체이미지와 과시소비성향에 따른 명품구매행동 연구)

  • Rhee, Young-Ju
    • Journal of the Korean Home Economics Association
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    • v.46 no.7
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    • pp.109-120
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    • 2008
  • The purpose of this study was to find out if body image and conspicuous consumption tendency influenced luxury brand buying behaviour. A survey questionnaire was used to collect information from 430 females in their 20's. Collected data were subjected to descriptive analysis, factor analysis, and path analysis. Results showed that body image and conspicuous consumption tendency consisted of five factors. In terms of body image, attitude towards changing appearance, attitude towards changing body figure/weight, and interest in health/appearance had a positive effect on conspicuous consumption tendency, which ultimately influenced luxury brand buying behaviour. In contrast, body cathexis and physical self-concept had a negative effect on conspicuous consumption tendency, which also directly influenced luxury brand buying behaviour.

The Effects of the Perceived Product Characteristics and Conspicuous Consumption on the Fashion Luxury Involvement (지각된 제품 특성과 과시적 소비 성향이 패션명품관여에 미치는 영향)

  • 최선형
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.2
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    • pp.209-218
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    • 2003
  • The Purpose of this study is to investigate the effects of the perceived luxury characteristic and consumer's conspicuous consumption on the fashion luxury involvement. The subjects were Korean 443 women from 20's to 50's living in Seoul. The reliability analysis, confirmatory factor analysis and structural equation analysis by AMOS 4.0 were used for statistics analysis. The results are as follows; 1) The perceived aesthetic taste and luxurious aspect of fashion luxury directly influence on fashion luxury involvement through hedonic consumption value. 2) The perceived luxurious aspect and traditional value of fashion luxury directly influence on negative luxury consumption value, but negative consumption value does not influence on fashion luxury involvement. 3) The well-known brand orientation, face-saving consumption, and value orientation directly influence on fashion luxury involvement.

Effect of $\delta$'Phase on the Aging Behavior and the Tensile Property of AI-2.5wt%Li Alloy (Al-2.5wt%Li합금의 시효거동과 인장성질에 미치는 $\delta$'상의 영향)

  • Yu, Chang-Yeong;Lee, Min-Sang
    • Korean Journal of Materials Research
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    • v.7 no.8
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    • pp.701-706
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    • 1997
  • AI-2.5wt%Li 합금을 시효처리하여 시효거동과 인장성질에 미치는 $\delta$' 상의 영향을 조사하였다. $\delta$' 상의 입자 반경은 시효 시간의 1/3승에 비례하여 조대화하였다. $\delta$' 상과 기지상과의 계면에너지는 0.0073 J/$m^2$, 확산계수는 1.42$\textrm{cm}^2$/sec, 초대화 거동은 MLSW이론에 부합됨을 알 수 있었다. 미세하고 균일하게 분포한 $\delta$'상은 전반적으로 인장강도의 상승을 가져왔으며, 평형상인 $\delta$상의 석출과 이로 인한 무석출물대의 존재로 과시효시 강도가 감소하였다. 인장변형시 전위는 초전위로 아시효와 피크시효시에는 $\delta$'상을 전단하지만 과시효시에는 $\delta$'상을 전단하지 못하고 우회하여 전위루우프를 형성한다.

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A Model of Adolescent′s Conspicuous Consumption on Clothes (청소년의 의복과시소비 모델)

  • 주성래;정찬진;정명선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.7
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    • pp.1215-1226
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    • 2001
  • The purpose of this study is to develop a model of adolescent's conspicuous consumption on clothes. For this study, questionnaires were administered to 400 adolescents in Kwang-Ju. Employing a sample of 283, data were analyzed by using the structural equation model of the Lisrel analysis, in addition to cronbach's alpha coefficient for reliability and confirmatory factor analysis for validity. The results of this study was found that a conceptual model for adolescent's conspicuous consumption on clothes was judged to provide acceptable goodness of fit. Specifically, materialism and clothing conformity had a direct effect on conspicuous consumption on clothes, and materialism, hedonic shopping orientation and clothing interests had a indirect effect on conspicuous consumption on clothes. The results indicated that clothing conformity had important influence on conspicuous consumption and its influence on adolescent's conspicuous consumption was mediated by materialism, hedonic shipping orientation and clothing interests.

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