• Title/Summary/Keyword: 공적 대응행동

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A Study on the Complaining Behavior Type about Consumer Dissatisfaction and Its Discriminant Variables -focused on the Educational Services Services of Private Institute- (소비자불만족에 대한 대응행동 유형과 판별변수에 관한 연구 -학원 교육서비스를 중심으로-)

  • 이은희;민남희
    • Journal of the Korean Home Economics Association
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    • v.39 no.9
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    • pp.153-174
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    • 2001
  • The objectives of this study were to examine the propensity and to analyze some determinants of complaining behavior about the educational services of private institutes. The survey was conducted by means of self-administered questionnaire with 546 university students Living in Seoul and Cheongjoo. They had an experience of studying in the educational services of private institutes in recent two years. Major findings were as following: (1) The propensity of private complaining behavior about the educational services of private institutes averages 3.36 points out of 5. This score is beyond the middle slightly. Whereas the propensity of pubic complaining behavior is very low. (2) According to the discriminant analysis, tuition fee, information supplied for solving the dissatisfaction, and altitude about the complaining behavior are the determinants to distinguish between complaining/non complains behavior group of private complaining behavior. (3) Information supplied for solving the dissatisfaction, kindness of the stars, the establishment, the way of making tuition fees, the degree of awareness of cost, the attitude about complaining behavior, the confidence of success for complaining behavior are the determinants to distinguish between complaining/non complains behavior group of public complaining behavior.

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A Delphi Study of Standardization Strategies for Disruptive Technologies (파괴적 기술 분야에 대한 표준화 전략 연구: 전문가 델파이 조사를 중심으로)

  • Eom, Doyoung;Kim, Dong-hyu;Lee, Heejin
    • Journal of Korea Technology Innovation Society
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    • v.19 no.3
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    • pp.483-510
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    • 2016
  • Disruptive technology is increasingly gaining attention by industries, standards development organizations (SDOs), academia, government and regulatory bodies due to its massive scope of impact on the incumbents and consumers. Companies that take a lead in new technologies intend to dominate the global market by making their technologies into an international standard. However, they tend to seek ways of by-passing the slow procedures of formal SDOs that often hinder prompt action in response to rapid changes in technology and market situations. In the area of disruptive technologies, there is a need to harmonize standardization efforts in formal SDOs for various companies and stakeholders to reap the benefits of technological development and diffusion of innovation. This paper examines the reasons why standardization is more active using market-based mechanisms than through formal SDOs for disruptive technologies. We conducted a Delphi study to investigate standardization strategies in the area of disruptive technologies. This research found that experts understood the core element of disruptive technologies as creating new markets and changing the competition basis in existing industries through the transformation of consumers' behavior. Based on these core characteristics, experts agreed that flexibility and speed are the most important factors for standardization. Results also show that the perception that standardization activities are not directly connected to companies' profit-making is the key barrier to links between research and companies' participation in standardization. This research provides implications for formal SDOs and policymakers.

A Study on the Effects of Purchaser's Cognitive Dissonance on their Re-purchase and Dissatisfaction in Online Shopping Malls (온라인쇼핑몰에서 구매고객의 인지부조화가 불만족 및 재구매에 미치는 영향에 관한 연구 - e-CRM 구성요소 중 e-Community를 중심으로 -)

  • Lee, D.-Gyu;Ro, Tae-Bum
    • CRM연구
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    • v.2 no.2
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    • pp.71-88
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    • 2009
  • The purpose of this thesis is to examine the effects of e-CRM activities by the internet shopping mall companies on the purchase activities of purchase customers and the potential customers. The internet shopping companies utilize e-CRM to systematically identify customers' varying demands, and to utilize the results as marketing tools, thus producing a significant effect on the potential customers by generating customer feedback through e-Community. Contrary to their intention, however, cognitive dissonance can occur through e-Community, which may lead to customers' complaints. If these complaints are not properly managed and settled in a timely manner, they can be transferred to other potential customers, and the conformity phenomenon could be created by other complaining customers. Findings obtained through this thesis are as follows: If cognitive disharmony is created by customers who purchased products through the internet shopping malls, this can lead to private complaining behaviors, and subsequently, these behaviors are formed through e-Community. If the internet shopping mall companies do not take any timely and proper measures to intervene in the stage of private complaining behaviors in the first place, these behaviors will immediately escalate into the public complaining behaviors. Furthermore, the complaints will be transferred to other potential customers, ultimately resulting in their swift expansion. In other words, contrary to intention of the internet shopping mall companies, e-CRM does not facilitate the potential customers purchase decision, it rather affects them to postpone or withdraw their purchase decision. Accordingly, the internet shopping mall companies are required to manage e-Community with extreme care, and they should promptly respond to the complaining customers so that e-Community can function properly.

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The Strategy of Korea's Environmental Official Development Assistance Project (한국 공적개발원조 사업의 방향과 전략 : 환경 분야를 중심으로)

  • Lee, Yookyung;Lee, Hojun
    • Proceedings of the Korea Water Resources Association Conference
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    • 2022.05a
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    • pp.69-69
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    • 2022
  • 2010년부터 2019년까지 지난 10년간 한국의 ODA 현황을 규모와 유형 측면에서 살펴보면, 양자 간 원조 중 유·무상원조 비중은 큰 변동 없이 OECD DAC 회원국의 평균을 밑돌고, 다자 간원조는 21~31% 수준을 유지하고 있다. 프로젝트 원조가 꾸준히 가장 큰 비중을 차지하며 사회 인프라 및 서비스 분야에서 가장 많은 사업이 추진되고 있다. 특히, 수자원과 위생 부문은 사회 인프라 및 서비스 분야에서 보건(33%)과 교육(25%)에 이어 가장 높은 비중(19%)을 차지하고 있다(10년 누계, 약정 기준). 2020년 7월, 현 정부는 '개발 협력을 통한 코로나19 회복력 강화 프로그램(Agenda for Building resilience against COVID-19 through development cooperation, 일명 ABC 프로그램)'을 발표하고, 개도국의 경제·사회 회복력 강화를 위하여 기존 ODA 사업에 ICT와 친환경 사업 요소를 접목한 디지털 및 그린뉴딜 ODA 사업을 적극 발굴, 추진하겠다고 밝혔다. 지난 10년간, 한국과 가장 많은 다자 간 원조를 추진한 지역개발은행(36%)과 세계은행그룹(35%)에서도 코로나19와 같은 위기극복하기 위한 뉴노멀로서 환경 사업의 비중을 높이고 있다. 예컨대, 아시아개발은행은 코로나19에 대응하기 위한 도시 차원의 단·중기 행동 계획으로 도시 상하수도 시설의 지속적인 원활한 운영과 필수적인 물, 위생, 보건(WaSH) 서비스 제공을 최우선적인 조치로 발표하였다. 이러한 배경에서 본 연구는 한국의 ODA 정책 방향을 검토하고 국제사회의 추진 동향을 분석하여 향후 한국이 특화하고 경쟁력을 가질 수 있는 환경 분야의 ODA 전략을 제시하고자 한다. 본 연구 결과는 ODA를 통해 해외 진출을 도모하는 민간기업과 국력 향상의 수단으로써 ODA를 적극적으로 활용하겠다는 기조를 지닌 새 정부의 ODA 전략 수립에 기여할 수 있을 것이다.

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A Study of the Relationship between the Outbound Call Center Service Quality and Service Recovery Customer Royalty (아웃바운드 콜센터 서비스품질과 서비스회복 고객충성도 관계 연구)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.163-176
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    • 2015
  • The purpose of this research is to find out the service quality dimensions and detailed elements of a call center, and to study what relationship the service quality dimensions have with service recovery and customer royalty. This research set up the hypothesis and the research model to verify the relationship between the call center service quality and the service quality customer royalty for 139 people surveyed who experienced dissatisfactions. The result of the hypothesis verification shows that it has an influence on the counselors' service quality and service recovery processes of 3 call centers. The service recovery has en influence on the customer royalty. The result quality as a result remained for a customer after counseling can be called the ultimate purpose of using the call center for a customer, and the research shows that it has the largest influence on the service recovery of 3 dimensions of the call center service quality. In the relationship between the service recovery and the customer royalty, the service recovery has a meaningful influence on the customer royalty.

The type of women in Gongsageunmunrok and A Gongsageunmunrok's meaning of women's history in Joseon (『공사견문록』의 여성유형과 여성생활사 측면에서 본 의의)

  • Kim, Girim
    • (The)Study of the Eastern Classic
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    • no.48
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    • pp.117-145
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    • 2012
  • Gongsageunmunrok is a book that was edited by Jung Jae-ryun. He edited and chose some stories good enough to be an role model to descendants. There were all about 310 stories in that book. A forth of them is story about women. There were 4 types of women in the book. cautious women and women to see through a covered fact.Women who have a lot of authority, women who ask a man something, The women cautious women are generally a royal family. They tried to stabilize their royal family and nation. The way to stabilize was a good behavior. Women who have authority harms equitably and authenticity of official business. Requesting women, also, harm fairness of official business. Gongsageunmunrok has many different meanings like the following. First of all, There are women life of royal family's women in the book. Second, It is the book which can be based on later stories about women. Lee Geng-ik(李肯翊) rewrote on Yeunreusilgisul(燃藜室記述). Especially, Kim Reu rewrote the story titled 'Hansukwonjeon(韓淑媛傳)'. Sung Hae-eung,also, rewote Han Bo-hyang's story. Third, There are many stories with the life of court maid. It is useful to study all the life of court maid, political events and current events. Forth, It describes with women's aspects. Therefore many women's clique can be understood. Fifth, It can show women's literary work and a phase of women's literary activity.

A Comparative Study on the Consistency between Domestic Implementation of Sustainable Development Goals and Development Cooperation in the Area of Climate Change (지속가능발전목표의 국내이행과 개발협력 간 일관성에 관한 국별 비교와 시사점 - 기후변화 분야 -)

  • Lim, Soyoung
    • International Area Studies Review
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    • v.22 no.4
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    • pp.209-227
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    • 2018
  • The issue of climate change, which calls for urgent and improved action by countries around the world, requires cooperation from the international community. Therefore, consistency among various policies on climate change is particularly important. This study analyzes the relationship between the implementation of SDGs and the scale of assistance in the field of climate change in order to see if there is consistency between domestic policy and aid policy to address climate change issues. An analysis of the correlation between the indices related to the domestic implementation of SDGs and ODA amounts in the field of climate change by OECD countries was conducted. As a result, there is a significant negative correlation between imported CO2 emissions and the portion of climate change ODA. On the other hand, the amount of CO2 emissions embodied in fossil fuel export is significantly positively correlated with the portion of ODA for climate change. Consistency between domestic and aid policies of OECD countries in the field of climate change is not sufficiently ensured, and climate change, the cross-cutting issue, is not being pursued in a consistent direction across national policy.