• Title/Summary/Keyword: 공유 의도

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The Effect of Eye Contact on User Experience in Synchronous Online Communication (실시간 온라인 커뮤니케이션에서 눈 맞춤이 사용자 경험에 미치는 영향)

  • Shin, Hyorim;Lee, Soyeon;Choi, Junho
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.20-31
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    • 2021
  • The spread of non-face-to-face culture due to COVID-19 led to innovation in untact services and the increase of non-face-to-face communication through video conference platforms. However, it is difficult to identify nonverbal expressions in synchronous online communication. Moreover, it is hard to interact with people by making eye contact. Despite the positive effects of eye contact, including such as sharing emotions and helping build intimacy, no research has empirically verified the effectiveness of eye contact in synchronous online communication. Thus, the study verified the effectiveness of eye contact in synchronous online communication. Depending on the context of the communication and whether(or not) there is eye contact, six video treatments were used to measure four dependent variables-Continuance Intention to Use, Performance Expectancy, Interactivity, and Personal Connection. The study shows that the communication with eye contact in all contexts was rated higher than the one without eye contact in all measurement variables. This study will help to provide a better user experience in synchronous online communication by verifying the effectiveness of eye contact in synchronous online communication and proposing the need of technology and the direction of the technological development.

Why Do Users Participate in Hashtag Challenges in a Short-form Video Platform?: The Role of Para-Social Interaction (숏폼 비디오 플랫폼에서 사용자는 왜 해시태그 챌린지에 참여하는가?: 준사회적 상호작용을 중심으로)

  • Li, Yi-Qing;Kim, Hyung-Jin;Lee, Ho-Geun
    • Informatization Policy
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    • v.29 no.3
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    • pp.82-104
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    • 2022
  • One of the interesting social phenomena in short-form video platforms is the hashtag challenge wherein ordinary users are encouraged to create by imitating short viral videos on a particular theme. Despite the increasing popularity of hashtag challenges, theoretical discussion on related user behavior is still very insufficient. In this study, we attempted to examine the impact of micro-influencers in order to understand users' willingness to participate in hashtag challenges. For this purpose, the para-social interaction theory and imitation behavior literature were adopted as key theoretical basis. In an empirical investigation using 243 survey data from TikTok users, our study found that a user's illusion of intimacy with a micro-influencer (i.e., para-social interaction) had significant positive impact on the intention to participate in a hashtag challenge. This study also showed that the degree of para-social interaction in a short-form video platform was determined by both media content-related factors and media character-related factors (i.e., content attractiveness, physical attractiveness, and attitude homophily). Our work in this study provided significant theoretical and practical implications on how to leverage micro-influencers for the success of hashtag challenges in a short-form video platform.

A Method of Extending a Multiagent Framework with a Plan Generation Module (계획생성 모듈을 갖는 멀티에이전트 기반구조의 확장방법)

  • Lee, Gowang-Lo;Park, Sang-Kyu;Jang, Myong-Wuk;Min, Byung-Eui;Choi, Joong-Min
    • The Transactions of the Korea Information Processing Society
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    • v.4 no.9
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    • pp.2280-2288
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    • 1997
  • An agent is a software element that, by making use of knowledge and inference, performs tasks on behalf of the user. In general, an agent has the properties of autonomy, social ability, reactivity, and durability. Many researches on agents are more and more aiming at the multiagent systems since it is not sufficient to let a single agent do the whole things, especially in a real world where tasks require many diverse activities. However, the multiagent frameworks still have some limitations in the processing of user queries that are often ambiguous and goal-oriented. Also, a series of procedures or plans could not be generated from a single query directly. In order to give more intelligence to the multiagent framework, we propose a method of extending the framework with a plan generation module. The open agent architecture (OAA), which is a multiagent framework that we developed, is integrated with UCPOP, which is a AI planner. A travel schedule management agent (TSMA) system is implemented to explore the effects of the method. The extended system enables the user to only specify goal-oriented queries, and the plans and procedures to satisfy these goals are generated automatically. Also, this system provides a cooperative and knowledge-sharing environment that integrates several knowledge-based systems and planning systems that are distributed and used independently.

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A Preprocessor for Detecting Potential Races in Shared Memory Parallel Programs with Internal Nondeterminism (내부적 비결정성을 가진 공유 메모리 병렬 프로그램에서 잠재적 경합탐지를 위한 전처리기)

  • Kim, Young-Joo;Jung, Min-Sub;Jun, Yong-Kee
    • The KIPS Transactions:PartA
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    • v.17A no.1
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    • pp.9-18
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    • 2010
  • Races that occur in shared-memory parallel programs such as OpenMP programs must be detected for debugging because of causing unintended non-deterministic results. Previous works which verify the existence of these races on-the-fly are limited to the programs without internal non-determinism. But in the programs with internal non-determinism, such works need at least N! execution instances for each critical section to verify the existence of races, where N is the degree of maximum parallelism. This paper presents a preprocessor that statically analyzes the locations of non-deterministic accesses using program slicing and can detect apparent races as well as potential races through single execution using the analyzed information. The suggested tool can deterministically monitor non-deterministic accesses to occur in OpenMP programs so that this tool can verify the existence of races even if it is used any race detection protocol which can apply to programs with critical section. To prove empirically this tool, we have experimented using a set of benchmark programs such as synthetic programs that involve non-deterministic accesses, OpenMP Microbenchmark, NAS Parallel Benchmark, and OpenMP application programs.

Select the Properties of Storytelling Effects on the Festival of Brand Equity and Reactive (스토리텔링 선택속성이 축제의 브랜드 자산과 사후 행동의도에 미치는 영향)

  • Kim, Hyun-Cheo;Jeon, In-Oh
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.480-494
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    • 2013
  • Globally branded culture festival in the region as a key component to the originality and distinction and with local residents and visitors to share experience and has succeeded in branding through Mind. Than mimics festivals in competitive and differentiated cultures containing festivals create a unique festival brand, and through the cultural and economic competitiveness, as well as the phase of the World Festival and preserve local culture and identity. Developing The best areas will be an asset. In order to build this world-class festival brand differentiation strategy above all, must be a top priority, Discrimination discovery and development of the local culture and sensibility in the age of the most powerful marketing tool that is being presented through storytelling brand assets to be passed on to visitors should. Thus the creation of storytelling festivals. Sensitivity of the festival right direction and in an era of paradigm key drivers of the local economy, such as image enhancement, and building long-term regional development and differentiation based on quality of life by creating a local culture can improve will Region's cultural and economic areas, the most important resource for the success of the festival is uniformly short-term planning and configuration, tube-driven operating as a one-sided non-participation. Sharing. Communication with an emphasis on the application of storytelling that is essential is considered.

Necessity of the Physical Distribution Cooperation to Enhance Competitive Capabilities of Healthcare SCM -Bigdata Business Model's Viewpoint- (의료 SCM 경쟁역량 강화를 위한 물류공동화 도입 필요성 -빅데이터 비즈니스 모델 관점-)

  • Park, Kwang-O;Jung, Dae-Hyun;Kwon, Sang-Min
    • Management & Information Systems Review
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    • v.39 no.3
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    • pp.17-35
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    • 2020
  • The purpose of this study is to develop business models for current situational scenarios reflecting customer needs emphasize the need for implementing a logistics cooperation system by analyzing big data to strengthen SCM competitiveness capacities. For healthcare SCM competitiveness needed for the logistics cooperation usage intent, they were divided into product quality, price leadership, hand-over speed, and process flexibility for examination. The wordcloud results that analyzed major considerations to realize work efficiency between medical institutes, words like unexpected situations, information sharing, delivery, real-time, delivery, convenience, etc. were mentioned frequently. It can be analyzed as expressing the need to construct a system that can immediately respond to emergency situations on the weekends. Furthermore, in addition to pursuing communication and convenience, the importance of real-time information sharing that can share to the efficiency of inventory management were evident. Accordingly, it is judged that it is necessary to aim for a business model that can enhance visibility of the logistics pipeline in real-time using big data analysis on site. By analyzing the effects of the adaptability of a supply chain network for healthcare SCM competitiveness, it was revealed that obtaining competitive capacities is possible through the implementation of logistics cooperation. Stronger partnerships such as logistics cooperation will lead to SCM competitive capacities. It will be necessary to strengthen SCM competitiveness by searching for a strategic approach among companies in a direction that can promote mutual partnerships among companies using the joint logistics system of medical institutes. In particular, it will be necessary to search for ways to utilize HCSM through big data analysis according to the construction of a logistics cooperation system.

A Study on the Yun Seon-Do's Garden on Bogildo Island based on the Recognition of the Land Systems in the Joseon Dynasty (조선조 토지제도와 인식을 통해 본 보길도 윤선도 원림 조영 배경 연구)

  • Lee, Tae-Gyeom;Kim, Han-Bai
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.37 no.2
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    • pp.1-10
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    • 2019
  • Based on the land system of Joseon Dynasty and contemporary perception of land, this study analyzed the reason Yun seon-do entered Bogildo Island and a characteristic of Buyong-dong garden. According to this analysis, this study interpreted the purpose that Yun seon-do had built Buyong-dong garden at a socio-economic perspective. The land such as Sarlimchontack(山林川澤) is recognized as a commonland in the Joseon Dynasty. Except the reserved area(禁山), however, actions to make commonland private through Ib-an(立案) and protecting graves was frequent. Bogildo Island was a place difficult to build a private garden because the island had been appointed a reserved forest to protect pine trees. Right after Byungjahoran, Yun seon-do entered the island on the pretext of protecting forests, and built Buyong-dong garden. The island was easy to move to manage private farms as well as possessed abundant forest resources and resources that have economic value such as fish and salt. It indicates that, unlike his pretext, economic benefits have also been considered.

Exploration of Knowledge Hiding Research Trends Using Keyword Network Analysis (키워드 네트워크 분석을 활용한 지식은폐 연구동향 분석)

  • Joo, Jaehong;Song, Ji Hoon
    • Knowledge Management Research
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    • v.22 no.1
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    • pp.217-242
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    • 2021
  • The purpose of this study is to examine the research trends in the filed of individual knowledge hiding through keyword network analysis. As individuals intentionally hide their knowledge beyond not sharing their knowledge in organizations and the research on knowledge hiding steadily spreads, it is necessary to examine the research trends regarding knowledge hiding behaviors. For keyword network analyses, we collected 346 kinds of 578 keywords from 120 articles associated with knowledge hiding behaviors. We also transformed the keywords to 86 nodes and 667 links by data standardizing criteria and finally analyzed the keyword network among them. Moreover, this study scrutinized knowledge hiding trends by comparing the conceptual model for knowledge hiding based on literature review and the network structure based on keyword network analysis. As results, first, the network centrality degree, knowledge sharing, creativity, and performance was higher than others in Degree, Betweenness, Closeness centrality. Second, this study analyzed ego networks about psychological ownership and individual emotion theoretically associated with knowledge hiding and explored the relationship between variables through comparing with the conceptual model for knowledge hiding. Finally, the study suggested theoretical and practical implications and provided the limitations and suggestions for future research based on study findings.

Implicit Interpretation of Advertising Content Language and Possible Connection of Media Literacy Education (미디어콘텐츠 언어의 암묵적 의미 해석과 미디어 리터러시 교육의 연계 가능성)

  • Lim, Ji-Won
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.243-250
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    • 2021
  • The purpose of this study is to discuss the implicit meaning of advertising content with highly persuasive language formats from a communication perspective and its interpretation process in relation to communication education, while simultaneously developing interpretative codes for media literacy education in modern society. For a successful discussion, I assumed the narrative content of advertising content that implements a special purpose as a general conversational act, and raised the issue anew that regularity exists for implicit semantic expressions. It also said that in order for media literacy education in the present society to proceed correctly, linguistic interpretations of implicit meaning cannot be guided as a principle of communication in prior research. As a solution, we confirm that socio-cultural sharing knowledge and recognition are essential interpretation codes. For further discussion, the analysis of advertising media languages with special purposes in terms of language usage was conducted to verify the process of interpreting the implicit meaning shown in them. After analyzing the implicit advertising language that I arbitrarily typified, I found that the linguistic meaning implicit with the intention of persuading the speaker can be provided mostly as media literacy education as a framework for analysis by various information and cognitive effects. In other words, acceptors should not perform only literal interpretations in the process of interpreting the implicit meaning inherent in the media language. If guided by including native language materials and background knowledge, socio-cultural customs, and general common knowledge, efficient media literacy education can be expected.

A Study on the Mediating Effect of Motivation Factors between the Quality of Research Data Metadata and the Activation of Research Data Platform (연구데이터 메타데이터의 품질과 연구데이터플랫폼의 활성화의 관계에서 동기부여 요인의 매개효과 연구)

  • Seong-Eun Park
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.3
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    • pp.325-350
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    • 2023
  • This study focuses on the impact of research data metadata quality evaluation index on the revitalization of K-BDS, a research data platform in the bio field, and examines the mediating effect of motivation factors for utilizing the platform. The investigation employs a structural equation model analysis and bootstrap analysis to explore the interrelationships among the three variables. The findings demonstrate that researchers who prioritize the quality of metadata display higher motivation to use the research data platform, leading to an intention to activate the platform. The study also confirms the mediating effect of motivation factors. Moreover, a comprehensive understanding of the sub-factors within each variable is attained through regression analysis and Sobel test. The results highlight that enhancing searchability is crucial to activate research data sharing in the bio field, while improving discoverability is vital for research data reuse. Interestingly, the study reveals that citationability does not significantly impact platform activation. As a conclusion, to foster platform activation, it is imperative to provide systematic support by enhancing metadata quality. This improvement can not only increase trust in the platform but also institutionally solidify the benefits of citation.