• Title/Summary/Keyword: 공유 의도

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Research on the Influence of Interaction, Identification and Recommendation of Entertainment Communication Platform (커뮤니케이션 플랫폼의 상호작용이 동일시와 추천 의도에 미치는 영향)

  • Zhao, Yi-Dan;Choi, Myeong-gil
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.6
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    • pp.23-33
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    • 2021
  • Under the long-term influence of COVID-19, offline activities were interrupted and online communication became the main way. With the rapid development of Korean Wave and network information technology, there have been many entertainment communication platforms. Fans can communicate with stars and other fans and share information through entertainment and communication platforms. This can improve users' perception of the value of entertainment communication platforms, arouse emotional resonance and have a positive impact on users' platform recommendation intention. In this study, the influence of user interaction, identity and recommendation intention of entertainment communication platforms was investigated by questionnaire. The results are as follows: First, the interaction between fans and content has a positive effect on psychological and behavioral identity. Second, the interaction between fans does not affect their psychological and behavioral identity. Third, the interaction between fans and stars has a positive impact on psychological identity and behavior identity. Fourth, psychological identity and behavioral identity have a positive impact on community members' willingness to recommend. Behavioral identity plays a partial mediating role between psychological identity and recommendation intention. Based on the above analysis results, the present situation, limitations and future research directions of this study are put forward.

Implementation of Library for Design Pattern Reuse (설계 패턴 재사용 라이브러리 구현)

  • Kim, Haeng-Gon;Kim, Ji-Yeong
    • Journal of KIISE:Computing Practices and Letters
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    • v.7 no.1
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    • pp.48-62
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    • 2001
  • 다양한 플랫폼 상에서 응용 시스템에 대한 개발, 배포, 운영의 고생산성과 고품질을 얻기 위해서는 소프트웨어 구성 요소들의 체계적인 재사용 접근과 자동화된 도구의 지원이 요구된다. 함수나 클래스 라이브러리에서 설계 패턴과 프레임워크, 그리고 최근의 상업적인 비즈니스 컴포넌트에 이르기까지 여러 재사용 방법이 제시되었으나 기대만큼의 확실한 효과를 얻을 수 없었다. 설계 패턴은 설계 경험에 대한 캡슐화된 빌딩 블록으로 개발 응용의 표준화된 아키텍쳐 제공을 통해 응용 도메인의 한정성과 클래스 수준의 재상용의 복잡성을 극복할 수 있다. 응용 개발의 표준 아키텍쳐로서의 웹을 통한 재사용 요소들의 공유는 여러 개발자들에 의한 다양한 도메인 요소로서의 전개와 동적이며 실시간적인 라이브러리 관리가 가능하다. 본 논문에서는 웹 환경 하에서 자동화된 설계 패턴 재사용 환경 구축을 목적으로 한다. 그러므로 For Reuse 관점에서 서버 상에 각 도메인별 패턴 라이브러리를 구축하며 With Reuse 관점에서 패턴 검색, 이해, 획들 그리고 재구조화를 통한 응용으로의 재사용 지원기를 구축한다. 본 시스템은 패턴의 공유에 의한 유사 도메인 응용의 표준화를 유도하고 사용자의 패턴 재정의에 의한 자생적을 확장 가능한 패턴 라이브러리 제공이 가능하다. 또한 이를 위해 도메인 분석을 통한 패턴의 행위와 의도를 기준으로 설계 패턴들을 분류, 카탈로깅하여 재사용 라이브러리를 제시한다.

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Design ana Implementation of Teacher Support System based on XML on Web (웹 상에서 XML에 기반한 교수 지원 시스템 설계 및 구현)

  • Kim, Haeng-Kon;Kim, Ji-Young;Choi, Mun-Kyoung
    • Annual Conference of KIPS
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    • 2002.04a
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    • pp.603-606
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    • 2002
  • 최근 WWW의 기하급수적인 성장과 더불어 인터넷 서비스를 통한 정보 획득과 공유 및 원격 시스템 접속을 통한 인터넷 응용 처리 서비스에 대한 연구가 많이 이루어지고 있고, 이는 학습과 교수 업무지원 분야에서도 용용되고 있다. 특히 교수를 위한 복잡한 학교 업무의 관리와 학습자료 및 업무 자료를 지원하기 위해서는 확장성과 호환성, 편의성을 제공하는 XML 형태의 전자문서가 제공되어져야 한다. 따라서 웹을 기반으로 다수의 교수자들이 교수 업무 지원을 위해 XML 문서를 효율적으로 작성하고 공유할 수 있는 적절한 교수 지원 시스템이 필요하게 되었다. 이는 웹 상에서 XML 문서의 효과적인 생성과 검색 및 의도된 문서를 재사용 가능하도록 제공함으로써 교수자의 다양한 요구 사항을 융통성있게 수용할 수 있다. 따라서 본 논문에서는 웹 상에서 XML 문서 제공을 위한 교수 지원 시스템을 구현하였다. 본 시스템을 통해서 교수자들은 XML 문서를 효율적으로 생성, 등록, 수정하고 또한 문서를 대화적으로 검색하고 이해하며, 다양한 형태의 문서를 획득할 수 있다. 따라서 교수 지원시 업무처리의 효율성과 작성된 XML 문서의 재사용성을 증대시킬 수 있다.

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A Study on the Application of Social Network Analysis for Expanding the use of Spatial Data in Local Government (지방자치단체의 공간 Data 활용 확대를 위한 Social Network Analysis의 적용 방안 연구)

  • Kim, Ho-Yong;Lee, Sung-Ho
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.3
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    • pp.80-91
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    • 2008
  • The Purpose of this study is the applicaion of social network analysis for expanding the use of spatial data in local government. Spatial data generated from UIS projects play very important roles as a means of supporting decision making and solving complicated urban problems, but the utilization of the spatial data has not reach the expected level, considering to the huge amount of investment. Accordingly, there should be efforts in efficient management of spatial data, establishment of a sharing system, and expanded utilization of spatial data. Social network analysis applied to this research is a theory that explains the behaviors and patterns of units forming the system and measures distances between nodes, strength, etc. based on relations among nodes forming the network and the structural characteristics of the network. According to the results of surveying civil servants who were using spatial data on Busan Metropolitan City, obstacles to the sharing of spatial data were mostly non technical factors related to data users' attitude and their relations with circumstances. In order to expand the use of spatial data, this study performed social network analysis that applied the theory of planned behavior and examined the flow of spatial data, and by doing so, we analyzed related personnel's perception, identified obstacles to data sharing, and suggested a framework for promoting the expanded utilization of spatial data.

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An Empirical Research on Information Privacy Risks and Policy Model in the Big data Era (빅데이터 시대의 정보 프라이버시 위험과 정책에 관한 실증 연구)

  • Park, Cheon Woong;Kim, Jun Woo;Kwon, Hyuk Jun
    • The Journal of Society for e-Business Studies
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    • v.21 no.1
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    • pp.131-145
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    • 2016
  • This study built the theoretical frameworks for empirical analysis based on the analysis of the relationship among the concepts of risk of information privacy, the policy of information privacy via the provision studies. Also, in order to analyze the relationship among the factors such as the concern of information privacy, trust, intention to offer the personal information, this study investigated the concepts of information privacy and studies related with the privacy, and established a research model about the information privacy. Followings are the results of this study: First, the information privacy risk has the positive effects upon the information privacy concern and it has the negative effects upon the trust. Second, the information privacy policy has the positive effects upon the information privacy concern and it has the negative effects upon the trust. Third, the information privacy concern has the negative effects upon the trust. At last, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information.

The Impact of SNS Advertising Attribute on Advertising Likeability and Purchase Intention: A Comparison of Difference According to Use Motive and Use Intensity of SNS (SNS 광고속성이 광고호감도와 구매의도에 미치는 영향: SNS 이용동기 및 이용강도에 따른 차이 비교)

  • Kim, Hwa-Dong
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.155-163
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    • 2020
  • This study investigated experimentally how factors of SNS advertising attribute impact on advertising likeability and purchase intention according to use motive and use intensity of SNS. Firstly showing difference according to use motive of SNS, in user of motive to managing human relation, reliability of advertising contents has effect the largest and entertainment of advertising interest has effect also as important factor. In user of motive to sharing interest information, irritation of advertising on using SNS has effect the largest negatively and information of advertising's information offering capability has effect larger as positive factor. Next showing difference according to use intensity of SNS, in user of high intensity, reliability and information of advertising contents has effect larger than other factors. In user of low intensity, irritation of advertising has effect the largest negatively and other factors have effect very small. This results can provide a practical contribution that explains important factors in producing effective SNS advertising according to using behavior characteristics of SNS.

Factors Influencing Participation of Online Community and Intention of Joint Purchasing in Korea and China (온라인 커뮤니티 참여도와 공동구매의도에 영향을 미치는 요인: 한국과 중국을 중심으로)

  • Park, Cheol;Wang, Can
    • Information Systems Review
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    • v.15 no.1
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    • pp.69-89
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    • 2013
  • This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

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The Effects of Social Media Utilization on Country Image and Purchase Intention (소셜미디어 활용수준이 국가이미지와 구매의도에 미치는 영향)

  • Park, Seong-Taek;Kim, Ki-Hong;Li, Guozhong
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.127-138
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    • 2013
  • The age of social network has arrived. Social media is the various online media for sharing of opinions and experiences and open for internet users' participation. As the new communication tools, social media has been in the limelight, threatening the traditional media as alternative media. In globalization, country image is seen as the source of competitiveness of a country. The goal of this study is to examine what impact does the utilization of social media has on country image, and we conducted our analysis in two aspects of social media utilization, usage volume and usage diversity. In addition, we examined the impact of factors that form the country image on purchase intention. The analytical results show that media usage volume positively affects country image, people image, political image and media usage diversity has significant effects on economical image, people image and political image.

Ontology-based Semantic Assembly Modeling for Collaborative Product Design (협업적 제픔 설계를 위한 온톨로지 기반 시맨틱 조립체 모델링)

  • Yang Hyung-Jeong;Kim Kyung-Yun;Kim Soo-Hyung
    • The KIPS Transactions:PartB
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    • v.13B no.2 s.105
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    • pp.139-148
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    • 2006
  • In the collaborative product design environment, the communication between designers is important to capture design intents and to share a common view among the different but semantically similar terms. The Semantic Web supports integrated and uniform access to information sources and services as well as intelligent applications by the explicit representation of the semantics buried in ontology. Ontologies provide a source of shared and precisely defined terms that can be used to describe web resources and improve their accessibility to automated processes. Therefore, employing ontologies on assembly modeling makes assembly knowledge accurate and machine interpretable. In this paper, we propose a framework of semantic assembly modeling using ontologies to share design information. An assembly modeling ontology plays as a formal, explicit specification of a shared conceptualization of assembly design modeling. In this paper, implicit assembly constraints are explicitly represented using OWL (Web Ontology Language) and SWRL (Semantic Web Rule Language). The assembly ontology also captures design rationale including joint intent and spatial relationships.

The Mediating Effect of Brand Trust on Consumers' Perceived Value and Collaboration Product Response (소비자의 지각된 가치와 컬래버레이션 제품반응에 대한 브랜드 신뢰성의 매개효과)

  • Sung, Jungyeon
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.255-260
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    • 2021
  • The collaboration that seeks to complement each other by judging and sharing the comparative advantages between companies is currently being actively progressed as a new and unusual collaboration that is not routine among not only the same industry but also different industries. This trend is increasing consumer interest based on enjoyment and fun. However, these collaborations cannot consistently lead to positive effects, and rather, if all companies collaborate, it could have an adverse effect. The current study explored the consumer's response to the attitude toward product and purchase intention of collaboration through consumption value and brand trust based on the consumer's understanding, assuming that the consumer's response cannot always be positive. As a result, brand trust played a mediating role in the intention to purchase and attitude toward product. This study examines the relationship between consumption value and collaboration products between brands, and from the perspective of a company, it can provide practical implications for establishing brand management and strategy through a unique collaboration strategy based on the understanding of consumers.