• Journal of Internet Computing and Services
• /
• v.19 no.5
• /
• pp.133-145
• /
• 2018

This paper proposes a desirable regulatory measure for the rapidly growing shared economic platform. The development and innovation of digital technology is expected to create new services and new economic and industrial values, but it also raises concerns, challenges about social trust issues arising from conflicts of interest with existing industries. Although sharing economies also creates new forms of supply and demand and grows rapidly around the world with innovative trading methods, institutional limitations are still being exposed in the major cities in terms of conflicts with existing industrial values. In order to reduce the social costs associated with the regulatory process and reach the appropriate regulatory policy goal, this paper proposes a co-regulation approach considering the sharing economic characteristics.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2019.06a
• /
• pp.279-280
• /
• 2019

수 십년 전 경제 불황을 극복하기 위한 공유 경제 개념이 생겨났으며 수 년 전부터 에어비엔비나 우버와 같은 공유 경제를 위한 플랫폼이 등장하였다. 공유 경제 플랫폼은 잘 쓰이지 않는 자신의 물건을 공유함으로써 물건을 사용하고자 하는 사람이 비싸게 물건을 구매하지 않고 물건을 사용할 수 있다는 것이 특징이다. 본 논문에서는 에어비엔비나 우버 등과 같은 플랫폼과 유사한 공유 경제를 위한 컴퓨터 자원 공유 플랫폼을 제안한다. 제안하는 플랫폼은 잘 사용하지 않는 컴퓨터 자원을 공유하게 함으로써 사용자가 원격으로 제공자의 컴퓨터 자원을 저렴하게 활용하게 하며, 제공자는 부가 가치를 창출할 수 있다는 장점이 있다.

• Management & Information Systems Review
• /
• v.36 no.4
• /
• pp.1-19
• /
• 2017

These days, the concept of creating shared value is drawn keen attentions to. This interest comes out of the expectation that Creating Shared Value(CSV) can offer an answer to some social issues by creating societal and economic values on the top of the achievements that existing Corporate Social Responsibility(CSR) has made. However, it is difficult to make a clear distinction between the achievements that the activities of CSR and CSV have made. In this regard, developing a methodology to make an actual proof analysis on the accomplishments of CSV and to verify customer's awareness of and attitude towards the CSV is necessarily required. A company needs to gain a competitive advantage in the marketplace as well as resolve a social issue by innovating value chain. The research has verified the cause and effect relationship between the CSV from the point of view of value chain and the purchase intention aroused by its economic, societal and cultural values through the company image and credibility with actual proof analysis and come up with following results. First, a societal and cultural value resulted in giving positive impact on a company's image, which implies that CSV activities can be the thin end of the wedge through which customers have a good image of the company involved in CSV. Second, a societal value makes a positive influence on the credibility of a company. In this regard, CSV should be recognized not just as a thing that generates a cost, but a way to win-win as well as future development. Third and last, the research results show that both company image and credibility influence on purchase intention. Considering that CSV generates a positive evaluation on a company that will ultimately cause continuous profit-making, the company's ultimate goal of activities, it should be approached from the perspective of making a mid-and-long term strategy.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.430-440
• /
• 2021

We analyzed research trends of 288 Korean academic dissertations and articles regarding platform work, using topic modeling and keyword network analysis method. Research disciplines of many studies were laws, business administration, and economics fields. Thigh frequent themes were platform labor protection measures and direct or indirect effects of the sharing economy. The main keywords were digital, value, industry, and labor in terms of infrastructure and structural change. Besides, the main topics were the protection of platform workers, the values of sharing services, digital paradigm, and platform regulations. Based on the results of the analysis, we derived four implications and suggestions such as researching structural frames in macroscopic contexts, generalizing case analysis, and technology supplementation by applying average and quantitative analysis methods, researching individual competency development to realize the essential symbiotic value of sustainability, and developing customized vocational education and training programs.

• The Journal of the Korea Contents Association
• /
• v.16 no.3
• /
• pp.630-637
• /
• 2016

This research is an empirical study to analyze the relationship between creating shared value(CSV), organizational loyalty, and the organizational identity of employees. A survey was conducted of the employees of a luxury hotel in Korea, and 234 questionnaires were analyzed. The results of hierachical regression analyses are as follows: First, the relationship between CSV and organizational loyalty showed a positive correlation. Second, the organizational identity partially moderated the relationship between the CSV of hotel and the organizational loyalty of employees. That is, when the employees had a strong organizational identity, the positive correlation between the hotel's intention to support the suppliers and the employees' organizational loyalty became relatively stronger. Implications and future research suggestions of CSV are discussed.

• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.327-328
• /
• 2019

에어비앤비, 우버택시 등과 같이 공유경제 패러다임을 반영한 새로운 차원의 서비스 비즈니스의 확산은 IT기술을 기반으로 하는 스마트 네트워크 보급에 다른 제품의 서비스화가 일반화되었기 때문이다. 공유경제라는 새로운 패러다임 하에서 제품 공유와 관련된 서비스 시스템의 디자인 응용을 연구하는 것은 갈수록 중요해지고 있으며, 공유경제를 기반으로 하는 서비스 디자인이 스마트 네트워크와 융합을 통해 자원 활용을 높이고 낭비를 줄이며, 사용자의 다양한 생활 체험과 가치 있는 수요를 보장해줄 수 있기 때문이다. 본 연구는 기존의 서비스 디자인에 관한 문헌 정리와 디자인 실무를 통해 고찰한 서비스 디자인 개념을 바탕으로, 부산을 방문하는 외국인 고객을 대상으로, 예측하기 힘든 특수한 날씨환경에서 우산 사용에 대한 사용자의 니즈와 수요를 조사하고 분석하여, 보다 개선되고 창의적인 "공유우산 서비스 디자인 모형"을 구축하고자 하였다. 이를 위하여 서비스 디자인 방법과 원칙에 따라 우산을 공유하는 서비스 시스템의 목표고객, 접점을 분석한 후, 외국인 관광객을 위한 서비스 시스템의 서비스 청사진을 만들고 우산공유 시스템 구축과 실무적용을 위한 서비스 전략을 제시할 계획이다.

• Asia Marketing Journal
• /
• v.10 no.3
• /
• pp.103-125
• /
• 2008

After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as 'a partner for sharing precious moments of life', intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand's value to be delivered to the customers. Third, they defined the image objective to be communicated to them. Based on these set of objectives, the company designed and implemented an integrated marketing communication(IMC) strategy over several years. The result was a successful transition to the new corporate brand name.

• Water for future
• /
• v.47 no.1
• /
• pp.40-47
• /
• 2014

기후변화-수자원 적응과제들의 성공적인 수행과 결과물의 활용을 위해서는 안전행정부, 환경부, 농림축산식품부 등 물관련 정부부처간의 긴밀한 협조체계가 이루어져야 할 것이다. 이를 위해서는 (1)안전행정부의 재난관련 방재패러다임 전환 및 위기관리 체계강화를 위한 추진과제(자연재해 지자체 방재시스템), (2)환경부의 기후변화에 따른 물환경관리 대책 추진과제(비점오염, 수질, 수생태, 습지), (3)농림축산식품부의 농업수자원 및 산림자원 확보 추진과제(농업용수, 산림재해) 등의 진행상황 및 결과의 공유체계 및 공동활용을 위한 채널구축이 필요하다. 포럼에서의 의견으로서, 타분야 특히 산업일선에서는 이미 기후변화에 따른 적응정책과 더불어 관련기술의 개발이 진행되어 우리 수자원분야는 많이 늦은 감이 있다는 지적, 그리고 제시된 기획과제 중에서 제4세부과제인 수자원의 가치를 평가하는 기술개발이 매우 중요하다는 언급이 많았다. 이에 저자들은 수자원의 가치를 높이기 위해서는 농업 그리고 에너지 분야의 전문가들과의 협력연구(Water-Food-Energy Nexus)를 통하여 세 분야의 통계기반, 정보공유, 융합가치 등의 제반연구는 매우 중요한 미래과제라고 강조하였다.

• Journal of Digital Convergence
• /
• v.15 no.8
• /
• pp.169-182
• /
• 2017

The purpose of this study is to empirically examine a behavior improvement of unethical information sharing through the ethics program in organization. An unethical behavior of information sharing on organization members is to be get to private interests through divulgence of company's confidential information. An unethical information-sharing of individual is the opportunist and selfish behavior for an expansion of social capital and shows a negative ripple effect in organization. When conducting the research methods, the analysis order performs the cluster, discriminant, t-test and multiple regressions. According to the study, There are differences the behavior of unethical information sharing between opportunist and non-opportunist. The opportunist member for unethical behavior improvement required the program operation both value and compliance oriented program. Non-opportunist member required only the value-oriented program. The upcoming research needs to explore both ethics program's frequency and action of a punished person.

• The Journal of the Korea Contents Association
• /
• v.22 no.5
• /
• pp.81-96
• /
• 2022

Covid-19 calls for minimizing gatherings of people in spaces such as offices. Organizations are encouraging information-sharing activities among employees by using online platform technology. Recently, Organizations are supporting their work using the metaverse. This study confirms the effect of metaverse presence on the intention to share knowledge by forming the intrinsic motivation of the employees and the moderating effect of the individual's digital technological competence. We presented research hypotheses through previous studies such as virtual reality and tested the hypotheses using 309 samples obtained through surveys. As a result, the social, tele, and self presence of the metaverse increased organizational-related intrinsic motivation(organizational identification, value congruence) and had a positive effect on the intention to share knowledge. In addition, digital technological competence moderated the relationship between value congruence and intention to share knowledge. This study suggests the importance of strategies to enhance the presence of metaverse for organizations to increase work productivity by using metaverse and the need to support individual digital competence reinforcement.