• The Journal of the Korea Contents Association
• /
• v.13 no.1
• /
• pp.147-155
• /
• 2013

The purpose of this study is to analyze how much performance industry contribute to national economy by measuring economic effects of performance industry. To achieve the purpose of the study, the study uses an performance industry(theater, music and other arts, 390 sectors) Input-Output Table of yaer 2009 of korea bank. The results shows that performance industry induce 391.6 trillion won in the national production, 65.1 trillion won in the income inducement, 16.3 trillion won in the tax inducement. Especially the performance industry shows that production inducement coefficient is 1,387, Index of the power of dispersion is 0.020, index of the sensitivity of dispersion is 0.025, value-added inducement coefficient is 0.662, income inducement coefficient is 0.455, tax inducement coefficient is 0.046 and employment inducement coefficient is 0.010.

• The Journal of the Korea Contents Association
• /
• v.13 no.6
• /
• pp.77-85
• /
• 2013

This study aims to analyze the effects that video image in Seo-an's , claiming to China's first gigantic historic dance drama, has on the performance; it focuses on investigating which video image is used to accomplish the effects in showing specific themes and materials in . Image is meant by 'reflection of object', such as movie, television, dictionary, etc, with its coverage being extensive. The root of a word, image', is founded on imitary, signifying specifically and mentally visual representation. In other words, video image is considered combination of two synonymous words, 'video' and 'image'. Video is not just comprehension of traditional art genre, like literary value, theatrical qualities, and artistry of scenario, but wholeness as product, integrating original functions of all kinds of art and connecting subtle image creation of human being. The effects of video image represented in are as followings; first, expressive effect of the connotative meaning, reflecting the spirit of the age and its culture. Second, imaginary identification. Third, transformation scene. Fourth, dramatic interest through immersion. Last but not least, visual effect by dint of dimension of performance.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2020.05a
• /
• pp.633-634
• /
• 2020

본 논문에서는 미디어영상을 기반한 무대 공연의 다양한 미디어 효과를 분석하고, 무대 공연을 위한 제스처 기반 동적 프로젝션 맵핑 프레임워크를 설계 구현한다. 이를 위하여, 동적 프로젝션 맵핑 기반 기존 공연에서 공연자의 제스처와 이에 따른 미디어 효과를 분석하고, 동적 프로젝션 맵핑기술을 효율적으로 구현하기 위하여 모션 히스토리 이미지를 이용한 CNN(Convolutional Neural Network) 기반의 제스처 인식 기술을 구현한다. 또한, 구현된 제스처인식 기술을 기반으로 공연자의 서로 다른 제스처와 미디어 효과를 매칭시킬 수 있는 프레임 워크 구현 내용을 소개한다.

• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.60-72
• /
• 2020

The recent surge in live streaming has also changed the market for classical performing arts. Now more than just recording live performances, content specific to live streaming platforms is being produced, and live streaming is emerging as a new alternative to promoting and enjoying classical performances. Therefore, this study empirically analyzed the effect of service quality factors of the classical live streaming performance on the viewer satisfaction and the purchase intention of the on-site performance over the data collected from 198 viewers. Results suggest that, among the service quality factors of the classic live streaming performance, video content, convenience, and price, except for real-time interaction, affected the viewer satisfaction, and viewer satisfaction in turn affected the purchase intention of the on-site performance. Thus the publicity effect of live streaming for classical performing arts seemed to be proved.

• The Journal of the Korea Contents Association
• /
• v.20 no.5
• /
• pp.558-569
• /
• 2020

There has been a steady increase in cultural arts recently, and the need for "regional culture and arts" has been raised as local residents have been making efforts to increase income and develop local areas for regional development. Therefore, this study was intended to establish empirically the effects of local cultural and arts service quality on performance effects and customer satisfaction. Research shows that it affects economic and social and cultural effects as a service quality dimension, and performance effects affect customer satisfaction and intention to reuse them. However, research between customers and employees showed some differences. Through this research, we want to identify what important service quality factors are to satisfy the customers and employees who are watching the performance arts, understand the level of awareness of the effects of the performance, and provide an opportunity to enhance customer satisfaction with the audience and staff.

• The Journal of the Korea Contents Association
• /
• v.12 no.11
• /
• pp.133-144
• /
• 2012

In this paper, we analyzed that a performing director can make effective advertising and publicity with any medium during the overall performance planning. We discovered 3 steps which are before viewing(viewing motive), during view(service quality) and after viewing(content quality) which affect purchase decision on viewing performance followed by an adjustment effect according to media type. Through surveying and analyzing the results, we confirmed that viewing motive, service quality, and content quality have significant effect on purchase decision and significant adjustment effect according to media type. Therefore, we expect that a performing director can make an effective advertising and publicity decision with any medium during performance planning.

• Journal of Service Research and Studies
• /
• v.13 no.4
• /
• pp.47-69
• /
• 2023

The main purpose of this study is to examine the mediating effects of performance satisfaction and audience loyalty through the motivation and community satisfaction of non-profit performance attendees in the local community. Motivations were examined by distinguishing between intrinsic and extrinsic factors to understand the profound desires of the audience. A survey was conducted targeting attendees who had experienced non-profit performances in the Jeju area over the past year to gather data. Ultimately, the survey responses from 363 participants were used as the basis for analysis. The results of the analysis indicated that higher levels of intrinsic and extrinsic motivations generally led to greater satisfaction and loyalty towards performances (H1, H2, H3). However, extrinsic motivation did not directly influence loyalty (H4). Nevertheless, both types of motivations were found to positively influence loyalty through performance satisfaction (H5, H8). While satisfaction with performances did not have a direct impact on community satisfaction (H6), audience loyalty was found to have a positive influence on community satisfaction (H7). Regarding motivations, performance satisfaction did not mediate the relationship between motivations and community satisfaction (H9). In the case of audience loyalty, intrinsic motivation showed mediating effects, while extrinsic motivation did not (H10). The process of motivation-satisfaction-loyalty-community satisfaction demonstrated a sequential pathway (H11). In conclusion, if local residents show interest and participate in non-profit performances, they develop a positive perception of the respective community. Therefore, performances provided at the local level should be recognized as crucial elements for the development of the community.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.3
• /
• pp.237-249
• /
• 2020

This study analyzed the characteristic factors of musical actor that affect the audience's loyalty to the performance by inducing the audience's sensory presence which is the unique characteristic of the performing arts and analyzed the mediating effects of audience's sensory presence between the characteristics of musical actor and audience's loyalty to the performance. Actor's characteristics which are an independent variable were composed with the appearance of actor, acting skills, sing ability and actor's known degree. Audience's sensory presence which is mediating variable was divided into immersion and identification. Audience's loyalty to the performance which is a dependent variable was set as intention of recommendation and intention of revisit the performance. The result of analysis shows that identification have significant mediating effects in all independent variables except between actor's known degree and the audience loyalty to the performance. It shows immersion have also significant mediating effects among all independent variables and the audience loyalty to the performance. The multiple mediating effects of Immersion and Identification between Actor's characteristics and Loyalty to the performance have significant effects all parts. Especially, The result of this study shows that indirect effects that arrive to the loyalty through immersion or identification are larger than the direct effect that actor's characteristics affect to the loyalty to the performance. Actor's characteristics which affect Audience's loyalty to the performance by mediating Audience's sensory presence are shown in order of appearance of actor, acting skills, sing ability and actor's known degree. These results suggest key factors of musical actor's characteristics which lead loyalty to the performance by mediating Audience's sensory presence to musical producers and directors and actors.

• Korean journal of communication and information
• /
• v.69
• /
• pp.111-138
• /
• 2015

The purpose of this study is to suggest that cultural consumption practices are changing with social and media changes and re-conceptualize 'cultural consumption' beyond attendance or exposure to high culture genres. We look at four types of musical consumption - news reading, posting a review, amateur participation, interaction with others - as expanded musical consumption. We expect expanded musical consumption to be closely associated with cultural capital than with attendances at musical events since high-culture events gets popularized, musical information abundant and cultural interaction easier. We explore the question of the relationship between inherited cultural capital and cultural consumption using recent survey data. More evident are positive relationships between cultural capital and production than attendance.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.4
• /
• pp.237-250
• /
• 2020

The purpose of this study was to investigate the relationship between the performance factors of dance performance and the intention to revisit the audience, and to investigate the structural relationship between viewing satisfaction and viewing value. For data processing, SPSS Ver. 21.0 and AMOS Ver. The program of 21.0 was used. Structural relationships were analyzed using a two-step approach, and the significance of the effects was verified using bootstrapping. In addition, a full mediating effect and a partial mediating effect were presented using the three-step regression analysis mediating effect. The results of the study are as follows. First, it was found that the viewing factors influenced the viewing satisfaction and the viewing value. Second, it was found that viewing satisfaction had an intention to revisit and influenced the viewing value. It was also found that the viewing value had an effect on the intention to revisit. Third, in the relationship between the viewing factors of the dance performance and the viewing value, it was found that the viewing satisfaction had a partial mediating effect. Fourth, it was found that the attendance factor of the dance performance was not related to the intention to revisit. However, it was found that the satisfaction of viewing and the value of viewing had a complete mediating effect in relation to the viewing factors of dance performances and the intention to revisit. Through these studies, the dance performance should overcome the inherent limitations of space-time limitations and present basic data for establishing a mid- to long-term marketing strategy that can respond quickly.