• Journal of Cadastre & Land InformatiX
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• v.47 no.2
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• pp.91-105
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• 2017

It is important to identify new apartment buyers with the object of investment and owner-occupation because it may determine the scope of marketing and marketing strategies. Establishing an more effective marketing scope and strategies should result in maximizing profits and reducing expenses. In this study, we split the participants in the new apartment market depending on the buyers' intent - investment and owner-occupation - and then examine their characteristics. We employ condominium buyers' information from 2011 to 2016, which is provided by the one of the largest construction companies in South Korea. The sites of the condominium samples locate in Gyeongnam and Busan areas and the number of household sample is 5,549. The results show that investors are approaching at a greater distance than actual buyers. The higher the age and the lower the price, the higher the probability of participation of investors. We also find that the samples of Busan have different results from the others, which may imply that the area has more demand due to its attractiveness.

• Korean Journal of Construction Engineering and Management
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• v.15 no.1
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• pp.39-50
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• 2014

After the global financial crisis, domestic construction industry has gone through a rapid recession. This resulted in gradual market shift towards architectural remodeling. Architectural remodeling not only improves residential environment but it has many advantages such as increase of each unit's exclusive area, free space within the horizontal or extension of an annex building, and increase number of household through splitting the household of bigger pyeong, etc. However, in case of the Korean market for apartment remodeling, due to various regulations and problem with business promotion procedures, majority of business is slow despite the figure that remodeling volume is not that small. Also, feasibility study which decides to push ahead public house remodeling business will have a flaw using net present value's law; it has a flaw of not considering properties of each phase of remodeling business and future's uncertainty. Hence, this research will improve the problem of traditional value assessment method of net present value's law. It will also consider one of the real options such as binomial model in order to supplement NPV which is used in current feasibility study. This research was based on real successful cases of public house remodeling and it was possible for feasibility study which was more realistic and valid. This research provided foundation for development of Korean public house remodeling market. There is high anticipation of increasing the validity by improving the problems of current feasibility study and economic efficiency assessment.

• Journal of the Korea Institute of Building Construction
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• v.11 no.6
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• pp.609-617
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• 2011

For the past several decades, the residential housing market has been led by construction firms rather than consumers; in essence, it has been a suppliers' market. However, the market is experiencing a transition to a buyers' market, the implication of which is that there will be increased competition among the residential building suppliers. For this reason, it is necessary for construction firms to prepare new strategies to respond to the rapidly changing market environment. Furthermore, consumer satisfaction should be valued more highly than in the past, and should be a baseline in formulating construction product development strategy. For the pre-classified 13 apartment building segments, questionnaire surveys are conducted for the 50 CS (Customer Satisfaction) experts to evaluate their perceptions on the weighing of the quality of each apartment segment. Data obtained from a survey of experts was analyzed from an industry perspective utilizing the AHP technique. Analysis results indicate that the CS experts valued the kitchen & dining area more highly than all other segments. Specific analysis results and implications drawn from the study can be a valuable basis for marketing, product development, and quality management.

• Construction Engineering and Management
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• v.18 no.5
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• pp.3-5
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• 2017

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4907-4913
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• 2011

The purpose of this study is to find how the preferred properties of potential users for the outdoor space of the multi-family housing complex had changed according to time differance and to select the target market through market segmentation. The study has identified that the most important property among four properties had been changed from a Communication to a Amenity according to time difference. This is shown that considering information and communication as an important properties had been changed to regarding leisure and culture facilities as valuable properties.

• Korean Architects
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• s.548
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• pp.22-27
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• 2014

박원순 서울시장 취임 이후 서울의 구석구석이 변하고 있다. 그 중 하나가 '상생의 주거공동체'이라는 목표에 걸맞은 실험적 형태의 주택들이 등장했다는 것이다. 거대한 개발논리에 의해 도시가 좌지우지되는 시대를 넘어 시민이 만들어가는 도시, 개인의 삶을 담는 그릇으로서의 건축, 공동체를 기반으로 거주자가 만들어가는 주택의 시대가 온 것이다. 그리고 그 중심에는 서울시 주택정책을 총괄하고 있는 진희선 실장이 있다. 진희선 실장을 만나 서울시의 도시재생과 주택정책에 대해 들어보았다.

• 보일러설비
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• no.3 s.158
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• pp.144-147
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• 2007

원자재 가격 상승과 달러화 약세 등의 영향으로 내수시장과 수출시장 모두에서 어려움을 겪고 있는 보일러 제조업체들이 일제히 환기시장으로 눈을 돌리면서 시장 쟁탈전이 뜨거워 지고 있다. 실내공기 오염악화를 이유로 공동주택과 관련 시설 등에 대한 환기시스템 설치를 의무화하는 '다중이용시설 실내공기질 관리법'이 지난해 발효되면서 주택 환기시스템 관련 수요는 매년 확대될것으로 전망되고 있기 때문이다. 실제로 환기시장 규모는 2004년 500억원대에서 2005년1000억원 규모로 성장했고 지난해에는 2200억원대를 기록했다. 업계관계자들은 올해 환기시장의 규모를 약 3500억원대로 예상하고 있고 내년에는 5500억원대까지 성장할 것으로 전망하고 있다. 이에 따라 이 시장에 진출한 보일러사들은 일제히 신제품을 발표하고 나섰고 최근에는 경동나비엔과 대성쎌틱이 새롭게 시장에 진입한 상태다. 주요 보일러사들이 출시한 환기시스템의 특장점과 마케팅 방향등에 대해 알아봤다.

• Korean Journal of Construction Engineering and Management
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• v.6 no.6 s.28
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• pp.124-132
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• 2005

The efficient preservation and improvement of stock buildings including houses have become a significant national issue coming into the 21st century. The increase rate of new house demands have lessened and the efficient management and usage of old buildings have become more important. However, lacking research on the effects obtained through remodelling and the perception that it is less profitable than reconstruction have interfered with the vitalization of the market. Also, the excessive profit rate contractors insist have caused conflict between the residents and contractor and weakened market stability. This research examines the related codes, the strengths and weaknesses of marketing positioning in apartment remodelling a rational method for analyzing each project and the working process. A survey was performed to investigate preferences and priorities between the business methods in order to obtain advices that can smoothly progress each project and improve overall building quality. Through this study, the flow of remodeling market is elevated reaching the level in advanced nation.

• Korean Journal of Construction Engineering and Management
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• v.18 no.6
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• pp.47-56
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• 2017

As of 2017, there are 848 million households living in apartment and 55.87% of Aged apartments over 15 years old. The allowable standard for remodeling the apartment is more than 15 years and the market for remodeling the apartment will continue to increase. For the success of the remodeling project feasibility analysis is important but the existing feasibility analysis of new construction and reconstruction is being used for remodeling feasibility analysis. Therefore, it is necessary to study the feasibility analysis of customized remodeling without increasing the number of households according to the building law. Purpose of this paper is to develop a feasibility analysis methodology for customized remodeling projects by deriving the factors affecting the formation of land prices and building prices in apartment. According to the concept of price formation of the apartment, the analysis method of the customized remodeling of the old apartment using the factors affecting the Land Price Indexes, Officially Assessed Individual Land Price, House Price Indexes, and Officially Assessed Individual House Price was suggested. The Stair Price Algorithm developed in this research can be utilized at the stage of selecting remodeling contractors after the remodeling housing association is established.

• Journal of The Korean Digital Architecture Interior Association
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• v.8 no.1
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• pp.15-21
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• 2008

The district unit planning (DUP) in Korea is a planning instrument. One of the key methods is the incentive system focused on the mitigation of the financial charge of business proprietors with use of various planning deregulation. Here in this paper, it is examined whether the incentive system is indiscriminately applied not only in the metropolitan cities but also in the rural cities. The analysis is carried out with six indicators in relation to the effect on the incentive system on the market of Apartment Housing Development. The indicators are a. the building-to-land ratio(BLR), b. the floor area ratio(FAR) c. the publicly assessed value of land(PAVL), d. the sale price of land(SPL), e. the sale/lease price of apartment house(SLPH) and f. the ratio of housing subscription(RHS). The final result is that the incentive system has different effects between metropolitan cities and rural cities. One of reasons lies on the too high FAR in rural cities to be given basically. Another reason lies on the difference between the cost for purchasing public installation and the profit of the sale & lease price of apartment house. In rural cities their difference becomes much narrow. Finally, the low ratio of housing subscription(RHS) in rural cities makes the effect of the incentive system nearby meaningless.