• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.249-257
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• 2020

The study aims to explore whether the Supplier's social medial activities and the consumer's social media activities mediate between the characteristics of purchasing cosmetics and the intention of purchasing. To answer this question, a total of 321 consumers participated in the study, and a self-report type of questionnaires were utilized to collect the data. For the data analysis, descriptive statistical analysis and structural equation modeling(SEM) were applied. The results from the study are as follows. First, the characteristics of purchasing cosmetics did not affect the intention of purchasing cosmetics. Second, both the Supplier's and the consumer's social media activities positively predicted the intention of purchasing, among which the consumer's activities were ascertained to make more influential impact on the intention of purchasing cosmetics. Third, both Supplier's and consumer's social media activities completely mediated between the characteristics of purchasing cosmetics and the intention of purchasing. More discussions are suggested for marketing strategies in the study.

• Journal of Distribution Research
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• v.8 no.1
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• pp.1-19
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• 2003

Given the recent trend in business markets to seek and conscientiously develop long-term relationships, it has become increasingly important to understand why such long-term relationships are developed and how they are maintained. Despite their obvious importance, the antecedent conditions and processes of long-term relationships between industrial buyers and suppliers have not been systematically studied. In this research, I report a study of the antecedents of industrial buyer-seller relationships and the relational performance. What kinds of factors contribute to the development of long-term relationships\ulcorner How do these factors influence the corporate performance in the business markets\ulcorner The primary motivation of this study was drawn from an interest in answering these research questions. Managerial implications of the study results are also discussed.

• Journal of Distribution Research
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• v.11 no.3
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• pp.23-53
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• 2006

Brands are important in the consumer market. They are the interface between consumers and the company. And consumers may develop loyalty to brands. Also, the late development of industrial marketing explains the near absence of research on brand equity in business to business. With recent change, Industrial companies have shifted from a production focus to a customer focus. Industrial brand is fast developing. The basic purpose of this study is to investigate industrial brand trust and loyalty affecting the result of business relationship between industrial buyers and suppliers. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. This research presented a comprehensive constructive model consisting of components of industrial brand trust and loyalty, and then propose the research model base on prior researches and studies about relationships among components of industrial brand loyalty Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by AMOS 4.0. The results of this research analysis were as fallow. Industrial brand trust and loyalty were positively related with a number of industrial brand characteristics, supplier characteristics and buyer-brand characteristics, relationship commitment. This research newly proposed the concept of industrial brand trust and loyalty affecting the result of business relationship between industrial buyers and suppliers.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.51-75
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• 2007

Dongdaemun fashion market has been successfully positioned as a main hub for non-brand fashion product distribution in Korea. One of important competitive advantages of Dongdaemun market often quoted by retail researchers is an efficiently managed network system among supply chain members. This study aimed to examine the importance of buyer-supplier relationship elements and supplier properties from buyers' perspectives (small & very small-sized fashion stores in Dongdaemun market), and to identify the determinants of the relationship length between suppliers and buyers. Survey responses of 233 stores were analyzed using EQS 6.1 for Window and SPSSWIN 10.0. The findings could be summarized as follows: First, fashion stores perceived that right delivery as the most important factor, and geographically closeness, design capability, quality, and lower price followed in order. Second, the characteristics of stores such as location, wholesaling versus retailing focusing, monthly sales, and total business length all affected the perceived importance of buyer-supplier relationship. Third, design capacity, communication, power was identified as determinants of actual relationship length with a supplier, while communication and trust were found to be determinants of future expected relationship length.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.11a
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• pp.29-51
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• 2005

Brands are important in the consumer market. They are the interface between consumers and the company, consumers may develop loyalty to brands. also, The late development of industrial marketing explains the near absence of research on Brand Equity in business to business. With recent change, industrial companies have shifted from a production focus to a customer focus. industrial brand is fast developing. The basic purpose of this study is to investigate industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. This research presented a comprehensive constructive model consisting of components of industrial brand trust and loyalty, and then propose the research model base on prior researches and studies about relationships among components of industrial brand loyalty. Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by SPSS 10.0 and AMOS 4.0. The results of this research analysis were as fallow. Industrial brand trust and loyalty were positively related with a number of industrial brand characteristics, supplier characteristics and buyer-brand characteristics. relationship commitment. This research newly proposed the concept of 'industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers'

• Plant Journal
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• v.11 no.3
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• pp.53-63
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• 2015

구매자는 일반 제조업에서 자재를 피터 크랄직 매트릭스 기법에 의해 경쟁품목, 일반품목, 전략품목, 위험품목으로 분류한 후 각 품목 특성에 맞추어 구매 전략을 수립한다. 피터 클라직 매트릭스란 구매 리스크와 비즈니스 영향도 즉 특정 품목의 구매 금액 비중에 따라 자재를 분류하는 기법이다. 본 논문은 플랜트 엔지니어링산업에서 플랜트 기자재를 대상으로 피터 클라직 매트릭스 기법에 의해 기자재를 분류한 후 각 품목 특성에 맞는 구매 전략을 제안하고 사례 기업인 A사가 사우디아라비아에서 수행하는 발전 플랜트 기자재에 제안한 구매 전략을 적용하여 그 효과를 검증한 것이다. 플랜트 엔지니어링산업은 수주산업인데 총 수주금액 중 구매가 차지하는 비중은 약 50~60%이다. 따라서 프로젝트를 수행할 때 원가를 절감하여 이익을 극대화하기 위해 구매는 매우 중요한 역할을 한다. 플랜트 기자재는 크게 회전기계류, 고정장치류, 전기자재류, 제어자재류, 배관자재류로 구분된다. 각 공종별 플랜트 기자재에 대해 구매 지출 분석을 한 후 피터 클라직 매트릭스 기법에 의해 플랜트 기자재를 분류한 결과 경쟁품목에는 열교환기, 저장탱크 등이 포함되었고 일반품목에는 전선관, 조명기자재, 밸브 등이 포함되었다. 또한 전략품목에는 가스터빈, 가스터빈 흡입공기 냉각장치 등이 포함되었고, 위험품목에는 가스터빈 고정 볼트 등이 포함되었다. 경쟁품목 중 다관형 열교환기는 공급자와 공동으로 원가 모델을 구축하는 전략을 수립했고 저장탱크의 경우에는 공급자에게 원자재를 사급하는 전략을 수립하였다. 그 전략을 A사가 수행하는 프로젝트에 적용한 결과 각각 20%와 6%의 원가 절감 효과를 얻었다. 일반품목 중 전선관은 구매 대행사를 활용하는 전략을 수립했고 조명기자재는 기술 사양 검토 과정을 생략한 구매 프로세스 간소화 전략을 수립하였다. 그 결과 약 10%의 원가 절감과 평균 5일의 발주기간을 단축할 수 있었다. 전략품목 중 가스터빈 흡입공기 냉각장치는 공급자와 포괄적 양해각서를 체결하여 공동으로 사업주에 대응하는 전략을 수립했고 그 결과 프로젝트 수행 안정성 확보와 공급자 조기 참여를 통한 발주 스케줄 단축을 이룰 수 있었다. 위험품목 중 가스터빈 고정볼트는 재고 확보 전략을 수립하여 자재의 부족이나 파손으로 인해 프로젝트 공기에 영향을 주지 않도록 리스크를 감소시키는 효과를 얻었다.

• Korean Business Review
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• v.16
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• pp.1-21
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• 2003

Trust affects marketing practices and purchasing performance in the context of buying and selling business services. Despite the importance the previous studies on business services have not fully investigated the role of trust and the effects of trust on buying and selling strategies. Additionally in-depth studies exploring the links between trust-strategies-performance have not systematically performed both in domestic and international markets. This study, in the context of purchasing business services, investigates the effect on trust of suppliers' characteristics and relational characteristics between sellers and buyers. This study also explores the effect of trust toward sellers and buyers on purchasing performance. The results of this study should contribute the understanding on the role of trust in purchasing and selling business services. Building and maintaining trust must be one of the major key success factors in the relationship between sellers and buyers of business servies.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2003.06a
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• pp.1-1
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• 2003

• Journal of Korean Society of Industrial and Systems Engineering
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• v.35 no.1
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• pp.169-180
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• 2012

본 논문은 (1 : 1 : $N$) 재고모형에 대한 복수제품의 순환생산 및 배송 일정계획을 수립하는 연구를 수행하였다. 세부적으로 공급자가 원자재를 생산자에게 배송하면, 생산자는 순환생산방식을 활용하여 복수의 제품을 생산하여 $N$ 구매자에게 배송하는 상황을 고려하고 있다. 본 연구의 목적은 공급자, 생산자, 구매자를 포함하는 시스템 전체의 비용을 최소화하는 계획을 수립하는 것이다. 최적해가 가지는 몇 가지 특성들을 분석하고, 이를 통해서 단계적인 휴리스틱 절차를 제시할 것이다. 테스트 실험을 통해서 제시된 휴리스틱 절차가 매우 효과적이면서도 효율적이라는 점을 입증하게 될 것이다.

• Journal of Intelligence and Information Systems
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• v.19 no.2
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• pp.21-38
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• 2013

The purpose of this study is to investigate the influence of behavioral factors (buyer's tendency to reflect stockout and overstock experiences in ordering decision) on the supply chain performance. This study employs system dynamics to examine the influence of these behavioral factors derived from the interview with several representatives of retailers in South Korea. The results show that different contract can bring different performance (total profit, seller's profit, buyer's profit, order quantity, sales quantity, overstock, and stockout). The results also suggest that these behavioral factors play a significantly influential role in the performance of supply contract. These results imply that supply contract should be established based on the analysis of behavioral factors of supply chain participants.