• Archives of design research
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• v.12 no.2
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• pp.75-86
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• 1999

Faced with various challenges given from internal or external, universities and colleges, about 300 in number, began to feel one another as their rival and recognized advertising marketing as a solution of unlimited competition and were in serious action for advertising. School advertising has suddenly increased in quantity, but falls in creative strategy of qualitative level behind corporate or product advertising. This study suggests effective creative strategy, based on comprehension of characteristics of school advertising and on analysis of creative as a strategy, of advertisements put by schools. School advertising demands the approach different from commercial dimension of corporate advertising, because schools are characteristic of public interests. Schools need to take positive creative strategy of image advertising instead of passive type of recruitment announcement. This effective and Positive creative strategy des not only Provide the chance to select schools for customers of school advertising which sets up applicants for admission as the first target audience, but also instills affirmative and positive image in potential customers of the future such as pupils of elementary or middle schools and ordinary people so that it may make effective communication possible

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.8 no.2
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• pp.116-127
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• 2015

The phenomenon of international migration since the 1980s comes to be born 'multi-cultural families support law' due to the foreign workers' inflow into labor market and to a rise in married female immigrants caused by globalization and diversification. Accordingly, the purpose of this study is to examine who are participants? given being led to the enactment of 'multi-cultural families support law' by which the social issue called multi-cultural family is highlighted as the public agenda. Also, the mobilization will be selected and explained among three types in mobilization model, outside initiative model, and inside access model in the process of driving by confirming it as the government's formal agenda out of social issues. With having the case characteristics in mind, the aim is to research by choosing a case analysis method that uses research theses & books, newspaper, daily newspaper, election pledges, civic group, internet, and seminar data based on the existing theory and model. The temporal scope is limited to the one from the time as saying "revise the Overseas Korean Act of opposing the banishment of migrant workers" in November 2003 to February 2008 when 'multi-cultural families support bill(alternative plan)' is legislated with agreement by the 7th plenary session for the 271th provisional session of the National Assembly.

• Journal of Korean Society of Rural Planning
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• v.22 no.2
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• pp.121-129
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• 2016

A disaster can be defined in many ways based on perspectives, in addition, its types are able to classify differently by various standards. Considering the different perspectives, the disaster can be occurred by natural phenomenon that is like typhoon, earthquake, flood, and drought, and by the accident that is like collapse of facilities, traffic accidents, and environmental pollution, etc. Into the modern society, moreover, the disaster includes the damages by diffusion of epidemic and infectious disease in domestic animals. The disaster was defined by natural and man-made hazards in the past. As societies grew with changes of paradigm, social factors have been included in the concept of the disaster according to new types unexpected by new disease and scientific technology. Change the concept of social disasters, Ministry of Public Safety and Security (MPSS) has provided the regional safety index, which measures the safety level of a local government. However, this regional safety index has some limitation to use because this index provides the information for city unit which is a unit of administrative districts of urban. Since these administrative districts units are on a different level with urban and rural areas, the regional safety index provided by MPSS is not be able to direct apply to the rural areas. The purpose of this study is to determine the regional safety index targeting rural areas. To estimate the safety index, we was used for 3 indicators of the MPSS, a fire, a crime, and an infectious disease which are evaluable the regional safety index using an accessibility analysis. For determining the regional safety index using accessibility from community centers to public facilities, the safety index of fire, crime, and infectious disease used access time to fire station, police office, and medical facility, respectively. An integrated Cheongju, targeting areas in this study, is mixed region with urban and rural areas. The results of regional safety index about urban and rural areas, the safety index in rural area is relatively higher than in the urban. Neverthless the investment would be needed to improve the safety in the rural areas.

• Fire Science and Engineering
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• v.29 no.1
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• pp.80-86
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• 2015

This study analyzed recent cases of ship fires explosions and investigated their problems and coping plans. Through analysis on the statistical figures, it was found that our nation's situations of maritime accidents by kind during the period of 2009~2013 showed the ratios of ship accidents caused by fires explosions was the highest in 2012 with 7.58% (55 cases) followed by year 2009 with 3.39% (34 cases), year 2010 with 3.39% (25 cases), year 2011 with 6.03% (57 cases) and year 2013 with 6.74% (43 cases), which indicates a steady increase in the number of ship accidents. Majority of reasons for ship fires explosions were lack of safety awareness. Since those accidents happen on the sea, fires, once they happen, tend to get serious due to absence of on board & nearby fire extinguishing facilities, public fire service's uneasy access to them and great influences of natural factors such as wind and etc. Ship fires explosions are special cases unlike what happens to general edifices. So, their coping plans should focus on preventive measures since the damages those cases bring about can be detrimental. For this reason, it's necessary to research precise evacuation plans, develop ship structure & materials reinforcing fire resistance to secure more time for evacuation and enhance people's safety awareness by implementing thorough safety training.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.9
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• pp.120-125
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• 2016

For the purpose of protecting personal property and lives from incidents, accidents, and threats such as terrorism, video surveillance equipment has been installed and operates in many places. Video surveillance technology has gradually developed into high-quality, high-definition equipment, and a lot of products have been launched. However, closed circuit television (CCTV) equipment for security purposes can invade a person's privacy. In this paper, we propose a way to protect personal video images using meta-data in an intelligent Internet protocol (IP) camera. We designed the system to mask personal video information from meta-data, define the method of image-information access according to user privileges, and show how to utilize the meta-data during storage and recorded data searches. The suggested system complies with guidelines for CCTV installation and operation from Korea's Ministry of the Interior. Installed on only a single server so far, due to the limitations and technical difficulties of hardware performance, it has been difficult to find a method that can be applied to personal image information using real-time protection techniques. Applying the method proposed in this paper can satisfy the guidelines, reduce server costs, and reduce system complexity.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.28 no.2
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• pp.86-97
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• 2010

The royal tombs of the Joseon dynasty are very important cultural heritage with the palaces and Jongmyo. They being promoted as World Heritage of UNESCO and are archaeological sites that need to complex approach. The purpose of this study is to propose the restoration plan of Gimpo Jangreung. The results are as follows: First, in the area of Gimpo Jangreung, there are many land-use except the royal tombs such as a military camp and industrial districts, Public Cemetery, they have to be removed and new routes have to be established same as the original form. Second, the traditional trees such as a pine tree, a fir tree, a big cone pine and a rhododendron etc. have to be planted in the traditional forest. We introduce upper trees and lower trees in the entrance part and religious service part, and pine tree forest in burial mound part and maintain the lawn. Third, the traditional buildings and facilities such as Hongsal-gate, Jaesil, Suragan, Subokbang and Uhjwong have to be restored maintained, and we planed some convinient facilities and rest facilities for visitors.

• Journal of the Korea Society of Computer and Information
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• v.17 no.2
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• pp.215-224
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• 2012

This study performs an exploratory investigation of the needs of the customers who use academic information service from a research institute, K, that provides information services for domestic academic institutions of natural science and technology. K institute is planning customized services in order to improve customer satisfaction on the academic information service And therefore, the institute begins the research on customer needs analysis and customer segmentation. The research is regarded as well-timed, because CRM implementation in public organizations has been activated recently. Data mining and data warehousing techniques were used for pilot analyses. For the purpose of customer segmentation, a mixed segmentation model, which adds product life cycle concept to the 'balanced customer segmentation' model, which in turn considers the value of customers from the organizational viewpoint and the value of organizations from the customer's viewpoint, simultaneously, was applied. The result of investigation indicated that, in the case of K, 'balanced customer segmentation' and 'contents reach approach' which uses data warehouse/OLAP, rather than those customer segmentation techniques that are often used within the industry, are the more potent ways of approach. This exploratory case study is expected to provide a useful guideline for 'deriving an organizationally unique CRM model' that recently is one of the hot topics in the CRM area.

• Journal of the Korean Society for information Management
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• v.38 no.3
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• pp.73-99
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• 2021

The purpose of this study is to analyze the health information use experience of middle-aged people in their 40s and 50s and to observe and analyze their health information search behaviors according to health consciousness and health information orientation. This study uses Information Foraging Theory with the concept of information scents which leads users to detect and collect cues in information searching. Types and contents of information cues that middle-aged people use when searching for health information were investigated. Also, how their health consciousness and health information orientation affected using information cues were analyzed. Three methods of research were used; (1) pre-interviews, (2) search experiments, and (3) post-interviews. Thirty-two middle-aged people participated in the study. Their performance on health information searching was recorded and referred to in the post-interviews using a think-aloud protocol. Findings presented that middle-aged people's health consciousness and health information orientation affected the perception of information scents in health information search; those with high health consciousness and health information orientation consider the text made by the government office the most critical information cues. We believe findings from this study could be used for public libraries or non-profit institutions to understand middle-aged people's health information behaviors to design education programs for information retrieval considering users' health consciousness and health information orientation. Findings could also contribute to Internet portal site or health-related web site designers developing strategies for middle-aged users to access health information effectively.

• Journal of agricultural medicine and community health
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• v.46 no.4
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• pp.218-229
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• 2021

Objectives: The purpose of this study was to suggest the direction of the Healthy Village project for rural residents in accordance with the prolonged COVID-19 by investigating the digital environment for major health problems, the role of a health leader, necessary projects, and non-face-to-face projects for Healthy Village members in the COVID-19 epidemic. Methods: Telephone interview surveys were conducted with 585 residents from November 30, 2020 to December 21, 2020. Results: Health problems perceived by residents were in the order of concerns about infection (48.5%), depression (32.5%), difficulties in using medical services (9.4%), and lack of exercise (7.7%). The role of the health committee in the COVID-19 situation was "encouraging people to follow quarantine rules" with 91.3%. As a necessary health village project, there was a high demand for the provision of health products and mental health projects. 17.9% said that there is a computer or smart device connected to the Internet in their home, and 42.2% said that there is someone in the village who can easily get help if there is a problem in accessing and using Internet information. 36.9% were able to watch videos, and 22.2% were able to use the Internet through public facilities. Conclusion: In a public health crisis, where the provision of public health and medical services to rural residents is not smooth, it is necessary to manage health and quarantine through health leaders in the village, and it is required to establish a digital environment infrastructure that can conduct community participatory health village projects in a non-face-to-face environment.

• 한국사회정책
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• v.25 no.2
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• pp.191-217
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• 2018

At the turn of the century, social policy in both developed and developing countries confronts new challenges and risks caused by the multiple crises in finance, food, energy and climate change. Changes in the structures of risks are particularly significant. In addition, the global economic crisis starting in 2008 has provided a new context of the global political economy. Both developed and developing countries have responded to these new challenges and risks differently. What risks do these responses aim to address? How can these responses address these risks? Can these diverse responses offer lessons for lower income economies attempting to address social development challenges alongside economic growth in the globalised and increasingly uncertain 21st century context? This paper aims to provide a critical review of the new trends, phenomena or directions of social policy discourse and practice to respond to the new risks in the context of development. Explaining the nature and forms of new challenges and risks and pointing out the potentials and limitations of social policy discourse, it introduces the key points of the previous research we have to keep in mind in formulating alternative social policy approaches. General principles and core elements of social policy in addressing new challenges and risks in the $21^{st}$ century, which are particularly visible in social policy reforms in emerging economies, are highlighted as a conclusion.