• Korean Business Review
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• v.17
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• pp.1-26
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• 2004

After IMF crisis in late 1997, the environment of banking industry has become competitive. To survive in this circumstance, the Local Nong-Hyup is needed to understand the customer's needs and improve the service quality. To achive the purpose, two methods were employed in this study. The first corvered the review of related literature on service. The second adopted field survey approach for data. The study model was developed using Venkatakrishnan & Jagannathan's "An Enhanced Model for Measuring Service Quality" model and details of study as follows. 1. What is the determination factors of service quality for Local Nong-Hyup. 2. Are there differences between "service perception" and "service expectation" for Local Nong-Hyup. 3. Does banking service determination factor of Local Nong-hyup affects customer's satisfaction. 4. Does banking service determination factor of Local Nong-hyup affects customer's repurchase. 5. Does customer's satisfaction for Local Nong-hyup relates repurchase. The samples of this study were extracted at random from the customers of Local Nong-hyup. The results of the questionnaire were analyzed to do frequency analysis, factor analysis, t-test, regression analysis, cross sectional analysis using SPSS Win 10. The results are as follows, First, as determination factors of service quality for Local Nong-Hyup "Reliability, Empathy, Tangibles, Convenience" were extracted by factor analysis. Secondly, using t-test, it was found that there are factor's gap between service anticipation and service perception. Thirdly, using regression analysis, it was found that except Convenience factor, Reliability, Empathy and Tangibles factors affect customer's satisfaction. Forthly, using regression analysis, it was found that all the factors affect repurchase. Finally, using cross sectional analysis, it was found that customer's satisfaction and customer's repurchase correlate.

• Korean Journal of Culture and Social Issue
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• v.18 no.3
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• pp.349-366
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• 2012

The importance of helping behavior in our society has been increasing and this study aimed to find the practical strategies to increase helping behaviors with minorities and general public in our communities. Participants(N=156) were randomly assigned to respond to a scenario which measured the intention to help either foreign workers or general public. Also, participants were given the scale of fairness and empathy to respond. The findings of this study demonstrated that (1) empathy and fairness had main effect of the intention to help other persons and empathy and different targets in the unfair perception had interactional effect; (2) the intention to help foreign workers was positively related to fairness and the intention to help general public was affected by empathy. The results showed that according to the perceived unfairness in helping behavior situations, the role of fairness which empathy did not explain was founded. These findings suggest that empathy and fairness in helping behavior are complementary to each other.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.499-510
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• 2017

The purpose of this study was to examine the relationship among multicultural experience, multicultural acceptance, cultural empathy, and empathy in adolescents. Moreover, the study attempted to reveal that how multicultural experience had an effect on empathy and whether multicultural acceptance and cultural empathy had an indirect effect. Based on previous researches, a study model was established. Data were collected and analyzed from 266 adolescents. The results were as follows. There was positive correlation between main variables and adolescents' multicultural experience had an effect on empathy via the path of mediating multicultural acceptance and cultural empathy. Therefore, it was suggested to develop programs which improve multicultural acceptance and cultural empathy. However, they should be offered differentially and implemented sustainedly in stages.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.373-381
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• 2018

The purpose of this study is to investigate the effect of multicultural contact experience and ethnocultural empathy on multicultural acceptance in nursing students. Participants were nursing students in 3 universities in C city and data were collected from November 15 to December 20, 2017. Data were analyzed by t-test, one-way ANOVA, Pearson's correlation, multiple regression analysis using SPSS Win 23.0. It was found that: (a) multicultural acceptability had a positive correlation with emotional empathy(r=.56, <.001), cognitive empathy(r=.40, <.001), and experience of multicultural contact(r=.16, p=.040; (b) factors influencing multicultural acceptance were emotional empathy and cognitive empathy with 37.3% explanatory power. This study shows that emotional and cognitive empathy have positive effect on multicultural acceptance. This result may be useful in developing new strategies for enhancing multicultural acceptance.

• Journal of Korea Game Society
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• v.21 no.3
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• pp.79-90
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• 2021

Currently, for teenagers, the metaverse is becoming an important space for communication and experience. Due to the development of AI technology, experiences in the metaverse space are diversifying, which means that experiences in the virtual world can affect the real self. Therefore, this study attempted to examine the necessity of establishing a new concept of empathy across the metaverse for the AI era. In accordance with literature studies related to empathy, one was confirmed that the concept of empathy has been changing according to social ideas in times. In addition, with the result of the analysis of recent research trends, it was considered that the current study of empathy is generally taking a view as a measure of 'upright sociality.' In the end, this study suggest the necessity of redefined empathy in order to cultivate upright sociality in the metaverse.

• Management & Information Systems Review
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• v.39 no.1
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• pp.75-91
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• 2020

The purpose of this study is to examine the application of in-depth interviews in terms of exploration on the basis of the theoretical basis of various aspects of consumer empathy, and the question of whether the consumer can expand to the process of self empathy. Most studies related to consumer empathy divide the responsive dimension of consumer empathy into rational and emotional dimension based on empathy theory, and look at the empathic response perceived by consumers to the stimulus presented from the current point of view. In this study, however, we want to go one step further and confirm that the consumers themselves can ultimately go to the self-empathy stage by forming a creative street of reproduction and redevelopment. As a result of exploratory research through in-depth interviews, it was indirectly confirmed that consumer's empathetic response to specific marketing stimulus exists at the level of creative and self-empathetic as well as the emphasis of previous studies. Based on these findings, this study confirmed that consumer empathetic responses could go beyond a single dimension to form a multidimensional structure and move toward an expanded structure of empathic self-creation. This suggests that consumers' empathic responses should be grasped in terms of continuity of empathic responses rather than explained in a specific dimension. Although this study is meaningful as an early research of exploratory nature, it is necessary to supplement various content validity and refine the research method through subsequent studies. This study is expected to expand the understanding that consumer's empathy can be extended to other people's empathy and to be self-empathy.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.228-234
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• 2018

The aim of this study was to analyze the empathy represented in the learners' group journal of integrated English class using literature. 15 high school students participated in this class. In this study, integrated English class using literature was carried out by supplementing the point that amount of the English classes using literature had been focused on reading activities. In addition, not only communicative abilities but also learners' empathy to the main character in the literary was taught. In order to analyze the empathy expressed in learners' group journal, the integrated English class using literature was conducted in the second period and the class was recorded by video. The empathy was based on the community competence mentioned in the 2015 revised curriculum, and learners were asked to write the group journal. As a result of the research, the learners showed an understanding of the context in the novel and learners' group journal showed that their empathy to the main character in the novel. It is expected that the data on the empathy represented in the learner group journal of the integrated English class using literature will be used in English class.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.487-488
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• 2017

본 연구는 간호대학생의 공감능력이 대인관계 유능성에 영향을 미치는 요인을 규명하는 서술적 조사연구이다. 연구대상자는 198명의 간호대학생이었다. 구조화된 자가 보고식 설문지를 이용하여 자료를 수집하였으며, 자료 분석은 SPSS 18.0 WIN 프로그램을 사용하여 빈도와 백분율, 평균과 표준편차, t-test, ANOVA, Pearson co- rrelation coefficient, multiple regression analy- sis를 실시하였다. 연구결과, 연구대상자의 공감능력이 인간관계 유능성과 유의한 정적 상관관계가 있었다. 회귀분석을 실시한 결과, 공감능력은 인간관계 유능성에 영향을 미치는 유의한 요인으로 나타났으며, 공감에 대한 설명력은 30.0%이었다. 결론적으로, 간호대학생의 대인관계 유능성에 영향을 미치는 공감능력 증진을 위한 중재 프로그램을 개발하여 적용할 필요가 있다.

• Journal of the Korea Society of Computer and Information
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• v.15 no.7
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• pp.125-134
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• 2010

Importance of online community has been increased and also online community has been used as an important marketing tool. The purposes of this study are to construct an instrument to evaluate service quality of online community service and have a further discussion of the relationship between service quality dimensions, customer satisfaction, intention to move. According to our findings, among the determinants of service quality, empathy strongly influences both of consumer satisfaction and intention to move. The determinants of service quality which positively influences consumer satisfaction are empathy, tangibles and responsiveness. Empathy and assurance negatively influence intention to move. This means that the service quality of online community affects customer retention. Also, understanding and reflecting customer needs are more important.

• Journal of Christian Education in Korea
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• v.62
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• pp.11-41
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• 2020

This study is to suggest the tasks of Christian Education for developing empathic emotional ability of women in AI era through examining the meaning of empathic sensibilization and the examples of women overcoming the hardships of their times and bringing about change. Empathic sensibility is becoming a issue and empathy is emphasized in AI era. Because empathy is becoming a big support in overcoming hardships, and empathic emotion is showing human dignity, equality, service, devotion and consideration and so is forming a global community living together. And on investigation of the examples of women overcoming the hardships of their times, I found that as a woman with a sense and thought, as a historical human being, not as a gender, the tasks of Christian Education for developing empathic sensibility ability of women in AI era will be effort to be yourself, theological identity reestablishment of women and developing insight to read the times.