• Journal of Digital Convergence
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• v.15 no.6
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• pp.467-479
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• 2017

The purpose of this study was to identify the relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve this purpose, 204 spectator were selected from department of golf at university and golf wear store in seoul by the convenience sampling method. The instrument for data collection was a questionnaire whose validity was evaluated by an expert group and whose reliability was judged from the cronbach's alpha values ranging from .826 to .945 The results first, it showed that aesthetics and dailiness of golf wear selection attributes had positive effect on customer satisfaction. Second, it showed that customer satisfaction had positive effect on brand attitude. Lastly, it showed that customer satisfaction had positive effect on repurchase intention. Therefore, golf wear firms should understand what consumers' Selection Attributes. And they should devise effective strategies.

• Journal of Industrial Convergence
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• v.19 no.1
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• pp.71-77
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• 2021

Screen Golf provides a more realistic interface to users by implementing sophisticated sensors and 3D graphics so that they can play golf in an environment almost identical to the actual golf course, to provide a sense of reality that goes beyond simply enjoying golf indoors. In addition, users who experienced this interface environment showed a tendency to feel the fun of golf more and become more immersed in golf. Therefore, it is most important to provide an effective realistic interface in screen golf. In this study, the meaning of screen golf as a tangible sport and various interface elements embodied in screen golf were summarized. Also the factors that enable users to feel reality and fun of actual golf to make users more immersed in screen golf were identified. For this, interface elements based on sensory elements were arranged in terms of visual, auditory, and tactile sense, and improvement plans and directions for providing effective sensory interfaces for screen golf were suggested through user FGI, targeting regular customers of Golfzone and KakaoVX screen golf, and in-depth interviews with experts. As a result of the analysis, it was confirmed that the course information including the yardage and the play situation-directed graphic are elements that make immersion in the visual aspect. In terms of tactile aspect, the fact that users actually use golf equipment, as well as the sense of existence of a physical interface that embodies various course environments and course setting appeared to be an important factor. In particular, in the auditory aspect, it was confirmed that providing customized services for each user through AI caddy implemented to resemble a actual caddy is the most effective way to immerse users in screen golf with greater fun and realism.

• Journal of the Korean Applied Science and Technology
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• v.38 no.6
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• pp.1502-1511
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• 2021

In order to analyze the phenomenon that occurs as the human brand domain of the golf advertising model expands, this study conducted a causal relationship (SEM) of 521 people using a mobile survey (URL) according to a sampling plan from July 1 to November 15, 2021. was applied and analyzed. First, the hypothesis was adopted with a statistically significant positive (+) effect on the fit of the human brand of the golf advertising model. Second, the hypothesis of suitability was adopted with a statistically significant positive (+) effect on purchasing behavior. Third, the human brand of the golf advertising model was hypothesized to have a statistically significant positive (+) effect on purchasing behavior. Finally, as a result of calculating the indirect effect through bootstrapping, it can be seen that the indirect effect of suitability in the relationship between human brand and purchasing behavior is statistically significant.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.289-303
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• 2020

The purpose of this study is to provide adequate datas on number of people who are in golf related field and also further expend that number for golf industry. The main stream of this study is to map out present golf related jobs and how this study can help golf industry in general. To make a greater improvements on golf industry with more job opportunity following ideas were presented. First, improving education on "hand on experiences on the field of golf industry" Better educating potential employees for golf industry for the right positions can enhance overall work environment. To do so, the society and the schools must come to agreement to provide adequate curriculum for people. Second, implementing "a golf club division program." The support from Ministry of Culture and Sports and Tourism Department, which are govern by Republic of Korea, are aggressively working to expend the golf business and also recruit elite personnel like former tour players to work on the field to better operate the whole system. Third, performing a thorough research on current golf related jobs and numbers and diversity on the field. Fourth, developing a specific and a differentiated golf job fields for better future for people and students who majored in golf industry. So that they cam feel secured and have a sense of dignity. Finally, strengthening the golf industry's competitiveness. The golf related companies have to step up to higher gear. With working in harmony between golf industry and government can assure of brighter future for our next generation.

• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.1081-1091
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• 2023

This study examined the causal relationship between exercise satisfaction and behavioral intention experienced by participating in park golf with passion. The target was 189 park golf participants, and The subjects of the survey were those living in Sejong City and playing park golf from July 20 to September 14, 2023. SPSS 21.0 was used for data analysis. In addition, the influence relationship between each factor was examined through frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis. Research results: First, passion had a positive effect on exercise satisfaction. Second, passion was confirmed to have a positive effect on behavioral intention. Third, exercise satisfaction had a positive effect on behavioral intention. This means that the thermal emotions of park golf play a role in increasing satisfaction and behavioral intention. If an environment is created where participants' passion does not decrease, it will have an impact on expanding the base of park golf.

• Journal of the Korean Applied Science and Technology
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• v.36 no.2
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• pp.581-591
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• 2019

The purpose of this study was to investigate the relationship among health belief, environmental concern and continue exercise for golf participants. To achieve the goal of this study, a total of 270 questionnaires were distributed and 270 copies were collected back. Out of those returned questionnaires, insincerely replied or double-replied questionnaires were excluded and finally 255 questionnaires were analyzed for this study. For analysis of the data, frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equating modeling were conducted using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First health belief had a positive effect on environmental concern. Second, environmental concern had a positive effect on continue exercise. Third, health belief had a positive effect on continue exercise. Fourth, environmental concern mediated the relationship between golf participant health belief and continue exercise. If golf participants improve their physical and psychological health effects through golf and environmental concern increase from gaining a sense of accomplishment such as acquiring or improving golf skills, they will be able to lead a better quality of life.

• Journal of Internet of Things and Convergence
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• v.7 no.4
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• pp.85-94
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• 2021

This study verified what differences in screen golf content characteristics, intention to reuse, customer satisfaction and economic value experienced by consumers according to the image feeling, expression method, and image color provided by screen golf graphic content. In addition, the purpose of this study was to analyze what kind of influence the content characteristics of screen golf have on the economic value and what kind of influence the intention to reuse and customer satisfaction have in this process. From September 1, 2021 to September 30, 2021, a survey of 225 copies of consumers using the screen golf course was conducted. For data processing, frequency analysis, factor analysis, reliability analysis, cluster analysis, chi-square analysis and 3-step mediated regression analysis were performed. The research results are as follows. First, the preferred image feeling showed a high level of clean and sophisticated feeling and the preferred expression method showed a high realistic image. In addition, the preferred image color showed a high level of green color. Second, there were differences in competitiveness, ease of use, sense of solidarity and realism according to the degree of consideration of graphic content and differences in consumer's intention to reuse, customer satisfaction, and economic value. Third, in the relationship between screen golf content characteristics and economic value, customer satisfaction and re-use intention had a mediating effect. Through this study, by providing basic data to derive the graphic design model of screen golf, the operating entity suggested a way to improve economic benefits and tried to contribute to the growth of the screen golf industry.

• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.220-232
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• 2022

In this study, 223 people were sampled from February 1 to March 11, 2022, and causal relationship analysis (SEM) was performed. First, a causal relationship was established between coaching behavior and leader trust, and second, a causal relationship was established between leader trust and re-enrollment. Finally, although it was partially adopted between coaching behavior and re-registration, an indirect effect was also derived that the effectiveness of behavior existed as an indirect effect of trust in the leader in the relationship between autonomous behavior and re-registration. Therefore, coaching behavior perceived by customers is influenced by various variables, and trust in leaders appears to exert a huge influence on golf course management performance, emphasizing that human service is a part that needs attention in the changing golf market. It is thought that a management strategy based on the results and this study is necessary.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.273-282
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• 2024

Park golf is establishing itself as a daily sport that the silver generation can enjoy physically and cost-free. Accordingly, we have examined the impact of park golf participants' passionate participation behavior on sports immersion and sports performance. The subjects were 243 park golf participants, and SPSS 21.0 and AMOS 18.0 were used for data processing. In addition, frequency analysis, reliability, confirmatory factor analysis, and correlation analysis were conducted. Path analysis was performed using SEM, and mediating effects were analyzed using bootstrapping. First, regarding the relationship between passionate behavior and sports immersion, harmonious passion did not affect sports immersion, and obsessive passion had a positive effect. Second, passion had a positive effect on sports performance. Third, sports immersion had a positive effect on sports performance. Fourth, sports commitment played a partial mediating role in the relationship between passion and sports performance. Therefore, if the environment of the park golf course is improved so that passion does not decrease, exercise immersion and exercise performance will improve.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.727-737
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• 2023

This study aimed to provide basic data for the design and R&D of golf wear intended for 64 people in their 40s, 50s, and 60s by identifying the needs for golfers through a survey of golf wear purchasing conditions and preferences. The findings shows that purchases are made at permanent discount stores, and information about products are discovered through TV and Internet advertisements. Golf wear is purchased once or twice a year, with annual expenditures ranging from KRW 500,000 to less than 1 million, with single purchases ranging from KRW 200,000 to less than 500,000. When purchasing golf wear, design was considered first, with women preferring white garment, while men preferred black and gray ones. Men tended to prefer a PK collar button fastening style, while women preferred a knit style with a round neckline. Women preferred semi-fitted and fitted styles, while men preferred semi-fitted and loose-fitting styles, showing significant differences. When considering the production of golf wear, the younger the age of the consumer, the more the results indicated that the design needed to look younger, so it is the necessary to design golf wear that reflects the functional need of golfer while prioritizing designs for various ages.