• Title/Summary/Keyword: 골프지도자

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Effects of Service Quality of the Indoor Golf Practice Facility on Customer Satisfaction, Customer Loyalty and Intention to Repurchase : Verification of Mediating Effect on Customer Satisfaction and Customer Loyalty (실내골프연습장의 서비스품질이 고객만족, 고객충성도 및 재등록의사에 미치는 영향 : 고객만족과 고객충성도의 매개효과 검증)

  • Lee, Sheng Yen;Park, Kyoung Shil;Cong, Rui
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.497-510
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    • 2018
  • This study aims to establish effects of service quality of the indoor golf practice facility on customer satisfaction, customer loyalty and intention to repurchase. Consumers using indoor golf practice facility were selected as the target population of this study, and 238 individuals were extracted by convenience sampling and administered a survey. The results are as follows. First, facility, process, instructor positively influence customer satisfaction. Second, facility, instructor positively influence customer loyalty. Third, facility, process, instructor positively influence intention to repurchase. Fourth, customer satisfaction positively influence intention to repurchase. Fifth, customer loyalty positively influence intention to repurchase. Sixth, customer satisfaction mediated service quality of indoor golf practice facility and intention to repurchase. Finally, customer loyalty partly mediated service quality of indoor golf practice facility and intention to repurchase.

The Direction of Job Policy Development for Korean Golf Professionals (한국 골프전문인력의 일자리 정책 발전방안)

  • Cho, Jung-Soon;Suh, Ah-Ram
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.4
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    • pp.289-303
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    • 2020
  • The purpose of this study is to provide adequate datas on number of people who are in golf related field and also further expend that number for golf industry. The main stream of this study is to map out present golf related jobs and how this study can help golf industry in general. To make a greater improvements on golf industry with more job opportunity following ideas were presented. First, improving education on "hand on experiences on the field of golf industry" Better educating potential employees for golf industry for the right positions can enhance overall work environment. To do so, the society and the schools must come to agreement to provide adequate curriculum for people. Second, implementing "a golf club division program." The support from Ministry of Culture and Sports and Tourism Department, which are govern by Republic of Korea, are aggressively working to expend the golf business and also recruit elite personnel like former tour players to work on the field to better operate the whole system. Third, performing a thorough research on current golf related jobs and numbers and diversity on the field. Fourth, developing a specific and a differentiated golf job fields for better future for people and students who majored in golf industry. So that they cam feel secured and have a sense of dignity. Finally, strengthening the golf industry's competitiveness. The golf related companies have to step up to higher gear. With working in harmony between golf industry and government can assure of brighter future for our next generation.

The Effect of the Golf Coach's Emotional Intelligence on the Consumer Citizenship Behavior: Moderating Effect Analysis by Gender (골프지도자의 감성 지능이 고객 시민 행동에 미치는 영향 : 성별에 따른 조절 효과 분석)

  • Kwon, Ki-Hong;Kim, Yong-Ki
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.653-664
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    • 2020
  • The first purpose of this study is to understand the impact of the emotional intelligence of golf coaches on customer citizenship behavior. The second is to verify the moderating effects of gender roles in the relationship between emotional intelligence and customer citizenship behavior. In order to achieve the research purposes, 5 indoor and outdoor golf driving ranges were selected in Cheongju, and 318 customers were selected as the objects. SPSS 22.0 and AMOS 21.0 software was used. The following were identified as the result of the analysis. First, besides 'Emotional Control' and 'Helping Others' all four sub-factors of the golf coach's emotional intelligence had a noticeable influence on customer citizenship behavior. Second, the influence of emotional intelligence differed according to the gender of coaches. In the case of male coaches, emotional intelligence had an impact on all factors except transmission. In the case of women, it was found that feedback, helping others and emotional control had an impact on all factors except transmission. Therefore, these results show that in-depth research on the emotional intelligence of golf coaches is required. They also suggest that there will be a need to study how the gender of the coach affects customer citizenship behavior.

A Kinematical Characteristic Analysis of a Iron fade-shot with a Golf Swills (아이언 페이드샷의 운동학적 특성 분석)

  • Lee, Kyung-Il;Oh, Jong-Sun;Chung, Jin-Young
    • Korean Journal of Applied Biomechanics
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    • v.19 no.2
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    • pp.311-322
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    • 2009
  • Using the 3-D analysis, this study winpared and analyzed the 'fade-shot swing' which is one of the golf technique. The subjects of this study were 3 male pro golfers they experimented with only a 7 iron. The purpose was to enhance their performance by producing the important kinematical parameters, finding out the features in them and providing the data to a coach and players. As a result, the position of the club head showed from the outside orbit to the inside orbit. When position of the center of mass moved backwards, the probability of the failure of the fade-shot increased. Cocking angle had an effect on easing the wrist for a smooth follow-through after the impact. It showed that the changes in the shoulder movement was made first and followed by the waist. The hip joint angular velocity achieved a smooth fade-shot motion due to the hitting delay also the velocity of the club-head was faster when uncocking was released at the time of impact.

Biomechanics analysis by success and failure during golf putting swing (골프 퍼팅 스윙시 성공과 실패에 따른 운동역학적 분석)

  • Choi, Sung-Jin;Park, Jong-Jin
    • Korean Journal of Applied Biomechanics
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    • v.12 no.2
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    • pp.279-293
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    • 2002
  • In the study the subjects who 10 university golfers act, and the kinetic factors were analyzed by the ground reaction system. the conclusion are as follows. 1) In the golf putting swing, the ground reaction factors of sagital plane in aspect are showen that the left and right foot sufficient difference, in the level of p <.05. 2) In the golf putting swing, the ground reaction factors of frontal plane in aspect is showen that the left foot has no significant difference in AD BS in the level of p < .05. In success, IP, FS. It can show significant difference. In addition, the right foot is shown the success, There is significant difference. 3) In the golf putting swing, the ground reaction factors of the vertical plane in aspect are shown that the left foot has no significant difference in BS, FS in the level p < .05. In success, AD, IP. It can show significant difference. In addition, the right foot is shown the success, There is significant difference. 4) In the golf putting swing, the ground reaction factors of torque in aspect are shown that the left foot had no significant difference in BS in the level p < .05. In success, AD, IP, FS. It can show significant difference. In addition, the right foot has no significant difference in IP in the level p < .05. AD, BS, FS. There is significant difference. The summarized conclusions are as follows. The first that the power of sagital plane needs the motion which can get the good power change in the stabilized pose. The second is that the small motion can make good putting in stabilized pose. The third is that the body weight move to the direction of the ball. The fourth is that the putting which looks perfect oscillation is good motion.

Effects of Energy System Contribution on Isokinetic Muscle Strength in Various Sport Events Athletes (무산소, 유산소 운동종목별 엘리트선수의 등속성 근기능에 미치는 영향)

  • Kwon, Hyeong-Tae;Kim, Ki-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.10
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    • pp.272-279
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    • 2018
  • This study was conducted to compare the muscle strength, muscle power, and H/Q ratio according to energy system contribution in athletes participating in various sports. Subjects of the study were assigned into an Anaerobic Exercise Group (AEG, n=60; Short-Distance, Weight Lifting, Jumping, Throwing, Bowling, Golf) and an Endurance Exercise Group (EEG, n=60; Modern Pentathlon, Field Hockey, Handball, Cycle, Boxing, Rowing) groups. Isokinetic peak torque/body weight% and flexor/extensor ratio at 60, 180 deg/sec of knee extension and flexion were measured using an cybex 770. Data analysis was conducted using an independent t-test and one-way ANOVA. Based on the results of this study, there was higher extension, flexion strength and flexion power in the AEG than the EEG (p<0.05). We also confirmed higher muscle strength and muscle power in short distance and jumping athletes than other athletes participating in other events (p<0.05). However, there was no significant difference within the endurance exercise group. The HS ratio was within a stable range of 50% to 60% in all events. Collectively, the outcomes of this study indicate that routine physiological and performance testing can provide measurable benefits for elite athletes and their coaches.