• Proceedings of the KAIS Fall Conference
• /
• 2011.12a
• /
• pp.220-222
• /
• 2011

최근 기업에서 고객만족 차원의 대고객만족 활동으로써 고객접점센터를 운영하고 있으며, 고객만족은 기업의 이미지와 궁극적인 수익 창출로 연결되는 전략적 차원으로 비약적인 발전을 도모하고 있다. 또한 고객만족의 경영의 일환으로 고객감동은 지속적인 고객 관계 관리를 통해서 가능하며 이것은 고객접점센터 종사자원들이 고객과의 일대일로 직접 만나는 고객응대 서비스 품질에 의해서 좌우 된다. 그러나 대고객접점센터 종사원들은 이직률이 높고 직업 만족도가 낮아 기업의 조직성과에 부정적인 요소로 보고되고 있다. 본 연구는 이러한 관점에서 대고객접점센터 종업원들을 대상으로 직무스트레스와 스트레스에 영향을 미치는 개인 특성별 요인들에 대한 스트레스의 차이와 스트레스가 직무성과에 미치는 영향에 관한 실증적으로 분석하기 위한 개념적 모형을 제시하였다.

• Asia Marketing Journal
• /
• v.3 no.3
• /
• pp.71-88
• /
• 2001

서비스 제공자와 고객 상호간에 상호작용의 특성을 밝히려는 연구는 광범위하게 진행되어 왔지만, 기술 접점(technology interfaces)에서의 고객과의 상호작용에 관한 연구는 다소 적은 편이었다. 본 연구는 이러한 관점에서 기술적 혁신과 진보가 고객-기업 상호작용의 중요한 요소가 되어가고 있는지를 확인하려고 하였다. 이러한 연구목적을 달성하기 위하여 인터넷 서비스접점 품질과 고객만족에 미치는 요인들과의 관계를 SPSS 10.0 과 AMOS 4.0 프로그램을 이용하여 실증분석 하였다. 연구결과 인터넷 서비스접점 경험을 개선할 수 있는 디지털 기술의 역할을 확인할 수 있었다. 즉 기업의 웹사이트 이용이 고객에게 보다 나은 가치 있는 편익을 제공에 기여할 수 있다는 것이다.

• Management & Information Systems Review
• /
• v.36 no.4
• /
• pp.187-209
• /
• 2017

Service industry performance and competitive advantage depend on the attitudes and behavior of customer service employees who produce and deliver services through contact with customers. Most studies on customer service employees so far have concentrated on kindness, attitudes, or benefits. This study focuses on the increasing importance of customer service employees and intends to study them from the viewpoint of human brands that recognize customer service employees as a brand. In addition to the role of the employee at the service contact point, the customer participation behavior affects the interaction process with the customer service employee. Ultimately, customers could no longer be excluded from control to improve service quality. This study based on theory that the human brand characteristics of the customer service employees lead the customer's participation, which has a positive effect on the relationship with the service brand and the service brand attitude surveyed and analyzed customers who use service brand. This study is summarized as follows. First, the relationship between the service brand and the customer is examined. Second, this study also expands prior studies by examining the human brand characteristics of customer service employees and customers' willingness to participate in providing information on the impact of the consumer-brand relationship. The results of the study indicate that among the customer service employees' human brand characteristics reliability, familiarity, and empathy were found to affect the relationship between customers, the service brand, and the attitude toward the service brand the most. This study provides important implications for theoretical and practical strategies by examining the qualities and characteristics of customer service employees, which are the most important agents of marketing.

• Journal of Korea Society of Industrial Information Systems
• /
• v.19 no.4
• /
• pp.73-85
• /
• 2014

The service quality customers perceived has positive relationships with trust, image, and satisfaction toward airline companies. Providing personal and non-personal services could be factors that build up not only overall impressions but positive and negative emotions and could be connected to customer behavioral intention. Thus, this research divided service encounter quality into personal and non-personal encounter quality and investigated effects of two types of service encounter quality on airline image, perceived value and customer loyalty. The result shows that personal service encounter quality has a positive effect on airline image and a negative effect on perceived value. Non-personal service encounter quality has an influence on airline image and a negative influence on perceived value. Personal service encounter quality does not have a significant effect on customer loyalty but non-personal service encounter quality has an effect on customer loyalty. Airline image does not affect perceived vlaue significantly however, do affect customer loyalty. Finally, perceived value does not have a significant effect on customer loyalty.

• Journal of Service Research and Studies
• /
• v.7 no.1
• /
• pp.53-64
• /
• 2017

Recently meet the growing needs of customers and has increased, the need for training of customer contact staff in order to improve and increase customer satisfaction. These service training is because it improves the service capabilities of contact for customer-facing employees to respond to customers as well as to improve customer satisfaction. This study is placed in the field after the service training aimed at Customer contact staff joined in 2013~2016 in the first half of these new recruits training education working in the Seoul Metro customers respond to customers in customer contact and practical services it will proceed to the empirical study of how this affects the satisfaction and loyalty to the organization for the job than to find a better improvement in the educational program.

• The Journal of the Korea Contents Association
• /
• v.9 no.1
• /
• pp.428-437
• /
• 2009

This study was to analyze the effect of service encounter and service quality, customer satisfaction in the golf range. This subject who answered to giver questionaire was 291 persons. The result of reliability check up was here below; Chronbach' ${\alpha}=.817{\sim}.914$. To analyze materials, reliability analysis, factor analysis, correlation analysis, multiple regressions were used as statistic analysis techniques.On the basis of the results, the conclusions were as follows; Firstly, there was a significant influence between service encounter and service quality. Secondly, there was a significant influence between service encounter and customer satisfaction. Lastly, there was a significant influence between service quality and customer satisfaction.

• Asia Marketing Journal
• /
• v.11 no.3
• /
• pp.91-124
• /
• 2009

With the intensity of competition and the standardization of technical attributes in telecommunications service market increasing, differentiated activity and customer experience in service encounter is regarded as an important means for creating customer value, however, there is a dearth of good literature examining what MOT activity is composed of according to consumption chain, and how service quality of MOT has influenced customer performance. Especially there exist various services across different phase of Product life cycle(PLC) in household telecommunication service market, customer requirement for MOT might depend on whether its phase is introduction-growth stage or maturity-decline stage, the empirical study is completely lacking. This study classified household telecommunication services into two types by PLC, VOIP and IPTV as Introduction-growth stage services, Internet and PSTN as maturity-decline stage service, and investigated whether there exists a gap between service types in how consumer have experienced MOT, what they consider as important and the relative importance of quality dimension how service quality of MOT has influence on consumer performance. The empirical result from 858 participants shows that there is a difference in consumer experience and requirements across different phases of the PLC, tangibles and assurance are regarded as the most important service quality factors which have a positive influence on customer performance (consumer satisfaction, repurchase intention and word of mouth) at the introduction-growth stage, whereas, reliability, empathy and interactivity are at the maturity-decline stage. Finally, managerial implication is made, limitation is clarified and a direction for further studies is suggested.

• Proceedings of the KAIS Fall Conference
• /
• 2010.05b
• /
• pp.1185-1188
• /
• 2010

본 연구는 최근 고객접점근무자인 콜센터 산업 근무자들은 고객과 기업의 접점에 위치하여 일대일 고객 응대가 이루어지는 곳의 중요 인적자원으로 자리 잡고 있다. 이러한 콜센터 산업은 높은 이직률로 인하여 안정적인 조직성과 달성 및 긴밀한 고객관리 관계를 어렵게 한다. 또한 콜센터를 운영하는 기업은 인적자원의 직무만족과 조직에의 몰입도를 제고함으로 조직유효성에 전략적으로 접근할 수 있다. 즉, 고객과 기업의 접점에서 기업의 연결고리 역할을 수행하고 있는 콜센터 부분 인력의 직무만족과 직무몰입 정도에 영향을 미치는 요인을 파악하여 오늘날 기업 경영 흐름에 전략적 대응을 이끌어 내고 이직률이 높고 직업만족도가 낮은 고객접점근무자들에게 화두를 제시하고 있다. 고객의 요구를 즉시 반영 할 수 있고 고객관계 관리를 위하여 고객정보 수집이 이루어지는 대고객접점위치의 콜센터 산업(부문) 여성인력들의 직무만족과 조직 몰입도에 영향을 미치는 요인을 분석하는데 그 목적을 두고 있다. 연구결과 먼저, 직무만족에 영향을 미치는 요인으로는 첫째, 동기요인 중에서 직무, 승진, 능력은 직무만족에 영향을 미치는 것으로 나타나고 동기요인 중에서 성취, 책임은 기각되었다. 둘째, 위생요인 중에서 보수, 상사는 직무만족에 영향을 미치는 것으로 결과가 나타나고 위생요인 중에서 동료는 기각되었다. 직무의 몰입에 대한 결과는 첫째, 정서적 몰입은 동기요인 중 직무와 능력요인은 정서적 몰입에 영향을 미치나 위생요인은 그렇지 않을 것으로 분석되었다. 둘째, 조직몰입에 대한 신호방향(인/아웃바운드)으로 나누어 보면 인바운드 부서에서 조직몰입에 영향을 미치는 요인은 성취와 보수이고 아웃바운드는 직무, 능력, 승진, 성취, 보수가 채택되었다.

• Management & Information Systems Review
• /
• v.38 no.3
• /
• pp.81-96
• /
• 2019

Because the service is characterized by simultaneous production and consumption, the customer must participate directly in the delivery and production process of the service. For this reason, the variable Customer Participation has aggregated many empirical results in the service marketing field. Recent research on customer participation has focused on the relationship marketing, and is empirically identifying the relevance of customer participation and relative value of relationship marketing. These findings indicate that customer participation should be understood in a relationship between customers and service firms. Using commitment velocity and customer participation velocity considering dynamic of the relationship, this study aims to re-examine the relationship between customer participation and encounter satisfaction which is the foundation of relationship formation. Multiple regression analysis and hierarchical regression analysis are used as research methods. The study found that customer participation has a direct positive effect on encounter satisfaction, and that commitment velocity and customer participation velocity also have a significant effect on encounter satisfaction. However, all assumptions that were expected to moderate the impact of customer participation on encounter satisfaction were rejected. Although the study failed to identify the moderating role, it was clear about the impact on the encounter satisfaction of commitment velocity and customer participation velocity. Applying them to a wider variety of service types provided an opportunity to identify the value of the study, and to broaden the scope of the study suing these variables.

• Annual Conference of KIPS
• /
• 2002.11b
• /
• pp.909-912
• /
• 2002

인터넷을 비롯한 정보통신기술의 발달로 소비시장의 주체가 고객 중심으로 변화하면서, 고객 관리를 위한 CRM(Customer Relationship Management)이 더욱 중요시되고 있다. CRM의 부각으로 정확한 고객 정보를 획득하기 위한 인증 메커니즘이 발전하였고, 고객과 원활한 커뮤니케이션을 위해 컴퓨터와 진화가 통합된 CTI(Computer Telephony Integration)가 대중화되면서 고객 접점 채널의 역할이 증대되었다. 현재의 고객 접점 채널은 고객 정보를 획득하는 것이 쉽지 않으며, 수집된 고객 정보의 신뢰도가 떨어져서 분석데이터로 직접 사용하기에 적합하지 않은 요소를 지니고 있기 때문에 고객이 고객 접점 채널에 접근시 반복적인 인증 절차를 거쳐야 한다. 따라서 본 논문에서는 고객 접근 방식 자체를 간소화하기 위해 생체 인식 기술의 하나인 지문 인식을 이용하여 ICC(Internet Call Center)를 구축하고자 한다. 본 논문에서 구축한 지문 인식을 이용한 ICC로 기업에게는 신뢰성있는 고객 정보를 제공하고, 고객에게는 빠르고 편리한 접근 방식을 제공할 수 있다.