• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.103-115
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• 2013

This study identifies how the luxury brand marketing mix affects customer equity drivers and suggests intangible equity management strategies so that companies can make long-term profits through luxury brands based on empirical studies of Korean luxury consumers. The results of the study are as follows: First, this study classified the properties that use 8 key factors (product integrity, heritage, exclusivity, premium image, environment and consumption experience, premium price, luxury communication strategy, and brand signature). Second, it shows that product integrity and luxury communication strategy have a positive effect on all customer equity drivers, that brand signature has a positive effect on value equity and brand equity, and that premium price has a negative effect on relation equity. It is important to provide products and services equipped with high quality and luxurious designs based on excellent craftsmanship in order to establish brand equity and value equity. Brand identity needs to be maintained and unique brand signatures need to be developed based on the long history of luxury brands against a traditional backdrop. A diversified communication strategy improves brand recognition while playing a part in facilitating brand association and brand image. In order to improve relationship equity, actions such as a loyalty program to strengthen brand loyalty, need to be taken as well as measures to maintain and enhance customer trust through a reasonable price strategy.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.341-352
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• 2019

Recently, as cultural projects are being carried out in various ways, the interest in the space where culture and arts can be provided is also increasing. Therefore, this study selected and analyzed F1963 in Busan. The purpose of this study is to examine the effects of brand asset factors of brand image, brand awareness, brand asset awareness, and loyalty on customer satisfaction and community development of brand asset in complex cultural space and to examine whether customer satisfaction has a mediating effect on the relationship between brand asset in complex cultural space and community development. As a result of the analysis, brand asset of complex cultural space had a positive effect on the satisfaction of users. Also, brand asset of complex cultural space has a positive effect on community development. The satisfaction that users get from the complex cultural space has a mediating effect on the influence of brand asset of the complex cultural space itself on the community development. The implications of this study suggest that complex cultural space plays an important role in the region, and it is necessary for local communities and local governments to brand complex cultural space through diversity of cultural and artistic activities.

• Asia Marketing Journal
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• v.6 no.3
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• pp.99-121
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• 2004

Using Keller's customer-based brand equity framework, we attempt to understand and analyze marketing efforts that Pigeon has made to build the most valuable brand in the fabric softner marketing over the last 25 years. Our analysis revealed that first, Pigeon has developed and executed its brand system, brand elements, and marketing programs in a consistent and complementary way. Second, Pigeon's dedication to R&D as well as to customer needs has enabled it to offer a series of successful products with high quality and great value. Third, Pigeon has made good use of both scientific and intuitive approaches in the strategic management process. Lastly, the power leadership of the top management and its emphasis on personnel made a significant contribution to the success of Pigeon.

• Convergence Security Journal
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• v.24 no.3
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• pp.51-57
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• 2024

Cryptocurrency service providers and virtual asset operators, built on blockchain technology, face transaction risks such as cyber threats, wallet theft by internal personnel, theft of customers' private keys, and fraudulent cryptocurrency transfer signatures. To ensure secure operations against these threats, their security is validated through the ISMS-P certification. This study to analyze the risks presented in ISO TR 23576, which is specialized for cryptocurrency service providers and operators, in addition to the ISMS-P certification they obtain. The study will focus on the detailed inspection items of ISMS-P and ISO TR 23576 for cryptocurrency service providers and assess their importance. Based on this analysis, the study proposes an internal security control process for cryptocurrency service providers to address the top-priority risks, enabling practitioners to perform security control tasks more efficiently.

• Journal of the Korean Data and Information Science Society
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• v.24 no.6
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• pp.1231-1239
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• 2013

Recently, successful management of the brand is more important than anything else to enhance the competitiveness of enterprises and increase customer loyalty. Most customers evaluate value and image of an enterprise in accordance with their experience of its goods and service. This study focused on the Fisheries Cooperative Association representative brand for the marketing point of view and attitude shall establish a scheme that can identify. We suggest a model that can measure the brand equity index (BEI) for equity. Based on the survey, we intended to provide the strategic direction and derive important factors for improving brand equity.

• 건강소식
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• v.34 no.11
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• pp.40-41
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• 2010

롯데손해보험은 출범한 지 채 3년이 지나지 않았음에도 불구하고 자산과 매출액을 두 배 이상 성장시키며, 손보업계의 다크호스로 주목받고 있다. 60여 년 동안 손해보험의 성장을 이끌어 온 대한화재해상보험을 인수해 2008년 4월 1일 출범한 롯데손해보험은 대한화재 해상보험이 쌓아온 노하우와 롯데의 고객 서비스 노하우가 융합되면서 지속 성장 가도를 달리고 있다. 롯데손해보험의 짧지만 숨 가빴던 지난 발자취를 되돌아본다.

• Annual Conference of KIPS
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• 2002.04b
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• pp.951-954
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• 2002

본 논문에서 제안하는 DIT(Digital Investment Trust) 시스템은 전자상거래 결재 방법으로 이용되는 디지털 캐쉬 시스템을 확장한 개념으로서, 소액지불뿐만 아니라, 계좌 생성 및 계좌 이체를 할 수 있으며, 투자 신탁의 개념을 도입한 인터넷 기반의 은행업무 프로젝트이다. DIT 시스템에선 계좌 생성과 계좌 이체에 암호화 알고리즘인 ADES를 이용하여 고객의 정보를 암호화시켰으며, RSA 알고리즘을 이용하여 전자서명을 하여 고객의 정보와 자산을 제 3자로부터 보호하였다.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.19 no.2
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• pp.117-125
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• 2009

In this paper, we analyze the Contact Center's specific-security characteristics, including the threat model and weakness and study effective security measures focussing on protecting customer's personal information. Also, we establish the information security management system to reduce the possibility of information leakage from the internal employee in advance. As a result, we propose the "Security management model for protecting personal information for customer Contact Center" that complies with current ISO/IEC JTC 1 ISMS 27000 series standards.

• Journal of Agricultural Extension & Community Development
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• v.21 no.3
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• pp.215-241
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• 2014

As brand has increasingly influenced on marketing activities, local government, agricultural enterprises, and individual farmhouses autonomously develop and promote their own brands in the field of agrifood. Among developed brands, however, it could be possible for products with having no competitiveness and continuous control to lapse in the marketing. This study aimed to try develop to brand equity model in order for agri-food brands to evaluate and complement in the agricultural company. For doing this, ERRC were administered to interview the brands experts to discuss rice. The results of the analyses indicated that the areas with attribute weight of assets may consider bonding with customers for enhancing the value in the brand equity.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.06a
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• pp.233-239
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• 2001

최근 대부분의 회사들은 업무를 수행하는데 필요한 지식과 노하우를 공유하고 재사용하기 위하여 지적 자산 관리의 중요성을 인식하고 있다. 특히 고도로 지식 집약적인 업종이라 할 수 있는 IT컨설팅 회사에서는 지적 자산의 관리가 다른 어떤 회사에서보다 큰 중요성을 가지게 된다. 컨설팅 회사에 있어서 검증이 완료된 지적 자산의 공유 및 지능적이면서도 신속한 검색은 컨설팅 서비스의 품질과 고객 만족에 직결되는 중요한 요소이다. 따라서 대부분의 컨설팅 회사들은 자사의 지식 자산을 관리하기 위하여 많은 노력을 기울이고 있다. 본 논문의 목적은 IT 컨설팅 회사예서 관리되는 다양한 형태의 지적 자산들을 중앙 관리하여 설친 고객 사이트에 흩어져 프로젝트를 수행하는 컨설턴트들이 공유할 수 있도록 함으로써 컨설팅 서비스의 생산성과 품질들 높이고자 하는데 있다 이를 위하여 건설팅 회사에서 관리되는 모든 지적 자산의 재고를 조사하여 모델링하고 이를 쉽게 저장하고 검색할 수 있는 시스템 아키텍처를 제안한다. 제안된 아키텍처를 NT 기반에서 Index server를 이용하여 시스템으로 구현하였다 (KMSCR: A Knowledge Management System for managing Consulting Resources). KMSCR에서는 컨설턴트가 찾고자 하는 검색어를 입력하면 다양한 포맷의 (.doc, .ppt, xls, .rtf, .txt, .html 등과 같은) 결과물을 관련성이 높은 순서대로 출력해 줌으로써 컨설팅 리소스를 효과적으로 재사용할 수 있도록 도와 준다. 또한 검색 시에는 미리 등록된 키워드 뿐 아니라 본문 내의 텍스트 검색까지 가능하게 함으로써 컨설팅 리소스에 대한 보다 효과적이고 효율적인 검색을 가능하게 한다.간을 성능 평가 인자로 하여 수행하였다. 논문에서 제한된 방법을 적용한 개선된 RICH-DP을 모의 실험을 통하여 분석한 결과 기존의 제한된 RICH-DP는 실시간 서비스에 대한 처리율이 낮아지며 서비스 시간이 보장되지 못했다. 따라서 실시간 서비스에 대한 새로운 제안된 기법을 제안하고 성능 평가한 결과 기존의 RICH-DP보다 성능이 향상됨을 확인 할 수 있었다.(actual world)에서 가상 관성 세계(possible inertia would)로 변화시켜서, 완수동사의 종결점(ending point)을 현실세계에서 가상의 미래 세계로 움직이는 역할을 한다. 결과적으로, IMP는 완수동사의 닫힌 완료 관점을 현실세계에서는 열린 미완료 관점으로 변환시키되, 가상 관성 세계에서는 그대로 닫힌 관점으로 유지 시키는 효과를 가진다. 한국어와 영어의 관점 변환 구문의 차이는 각 언어의 지속부사구의 어휘 목록의 전제(presupposition)의 차이로 설명된다. 본 논문은 영어의 지속부사구는 논항의 하위간격This paper will describe the application based on this approach developed by the authors in the FLEX EXPRIT IV n$^{\circ}$EP29158 in the Work-package "Knowledge Extraction & Data mining"where the information captured from digital newspapers is extracted and reused in tourist information context.terpolation performance of CNN was relatively