• Title/Summary/Keyword: 고객 네트워크

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A Study on the Relationship between Customer and Supplier Network and Innovation Performance: Focused on Mediating Effect of T-Shaped Skill (고객 및 공급자 네트워크와 혁신성과 간의 관계에 대한 연구: T자형 기술의 매개효과를 중심으로)

  • Jeong, Tae-Seog
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.93-110
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    • 2015
  • The purpose of this study is to identify the role of T-shaped skill between customer/supplier network and innovation performance of firms. To manage effectively the relationship between collaborative firms, firms need to have a prior related knowledge. The premise of absorptive capacity is that the organization needs prior related knowledge to recognize, assimilate, and apply new knowledge. In this context, T-shaped skill facilitates the learning of new related knowledge. The skill is thus a critical component of innovative capabilities. We found that T-shaped skill plays a mediating role in the relationship between networks and innovation performance. The conclusions and implications are discussed.

Discovering Customer Service Cool Trends in e-Commerce: Using Social Network Analysis with NodeXL (e-커머스 기업의 고객서비스 쿨트랜드 발견: 사회네트워크분석 NodeXL 활용)

  • Lee, Chang-Gyun;Sung, Min-June;Lee, Yun-Bae
    • Information Systems Review
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    • v.13 no.1
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    • pp.75-96
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    • 2011
  • This research uses coolhunting to predict the future trend of e-Commerce industry. Coolhunting is a method to take Cool Trends which are the future trend through social network analysis for discovering the trendsetter and its collective intelligence. Coolhunting is generally carried out by social network analysis while this research uses NodeXL of social network analysis tools. We designed industrial network research model for relation among e-Commerce corporation, product, the types of customer service and customer service employee to discover the Cool Trends of e-Commerce industry. According to the result of this research, e-Commerce industrial network was being changed from chaos to collective intelligence form. As a analysis result for network influences, we found that Cool Trends of e-Commerce industry invigorate social commerce industry through the collective intelligence focusing intelligence VIP, Excellence, grade of Administrating for women customers(trendsetter) and it promotes semantic consumption from customers and purchasing power will be concentrated on cosmetic, beauty, perfume product categories in social commerce. We propose the strategic direction for e-Commerce corporation and hope that domestic e-Commerce corporation continues to grow and high-quality services are provided for customers.

Service System of Social Network with CRM Application (CRM 어플리케이션에서의 소셜 네트웍의 서비스 시스템)

  • Mohan, Subaji;Upadhyaya, Bipin;Choi, Eun-Mi
    • Information Systems Review
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    • v.12 no.1
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    • pp.1-22
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    • 2010
  • Demands onenterprise applications are changing drastically in terms of service and value. Currently enterprises have started to view these applications as service systems, as they combine technology with organizational networks designed to deliver services that satisfy the needs of customers and marketing operations. Social networking is playing a crucial role in this direction and provides organizations with the critical data that enable to build strong relationships with their customers and partners. Enterprises have started using this concept, by integrating social networking services with their enterprise applications such as CRM. In this paper, we combine an open source social networking engine with a CRM (Customer Relationship Management) application to constitute a social CRM system. This can bring the customers closer to the enterprise and facilitate better communication with them. Social Networking Analysis constructs were used to analyze the effectiveness of service system. In the current competitive and economically challenging conditions, salespeople needs to quickly and effectively establish meaningful communication with customers. Our approach can address this issue, by handling the changing customer demands in minimal time, and increases service quality and business value.

Designn and Implementation Online Customer Reviews Analysis System based on Dependency Network Model (종속성 네트워크 기반의 온라인 고객리뷰 분석시스템 설계 및 구현)

  • Kim, Keun-Hyung
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.30-37
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    • 2010
  • It is very important to analyze online customer reviews, which are small documents of writing opinions or experiences about products or services, for both customers and companies because the customers can get good informations and the companies can establish good marketing strategies. In this paper, we did not propose only dependency network model which is tool for analyzing online customer reviews, but also designed and implemented the system based on the dependency network model. The dependency network model analyzes both subjective and objective sentences, so that it can represent relative importance and relationship between the nouns in the sentences. In the result of implementing, we recognized that relative importance and relationship between the features of products or services, which can not be mined by opinion mining, can be represented by the dependency network model.

The Relationship Between the Supplier Network and Customer Orientation toward a Manufacturer (공급업체의 네트워크가 제조업체에 대한 고객지향성에 미치는 영향)

  • Han, Kye-Sook;Kim, Jae-Wook;Choi, Ji-Ho
    • Journal of Distribution Research
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    • v.11 no.3
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    • pp.55-78
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    • 2006
  • In business-to-business setting, dyadic relationships between firms are of paramount interest. Recent developments in business practice strongly suggest that to understand these business relationships, greater attention must be directed to the embedded context within which dyadic business relationships take place. As a result, it is important to develop an understanding which is to move from dyadic business relationship to business networks. The purpose of the current study is (1) to identify types of network benefits: information acquisition, access to tangible resources, cooperative support from network members, (2) to model network benefit efforts on a customer orientation for customer firm, (3) to examine the relationship between network characteristics and network benefits. Adopting resource-based view and social capital theory, the conceptual model is proposed. In order to develop and test a model, this paper was empirically to examine how network characteristics can reinforce network benefits leading to focal firm's customer orientation using 123 firms. Through structural equation modeling, this research found that (1) density influences information acquisition, access to tangible resources, cooperative support from network members, (2) centrality increases information acquisition, access to tangible resources. We also find that information acquisition, access to tangible resources, cooperative support from network members enhances focal firm's customer orientation. Finally, We discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

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The Impact of Seller's Emotional Index and Social Network on Sales Performance in Clothing Shop (의류매장에서 판매자의 감성 및 사회 네트워크가 신뢰와 영업성과에 미치는 영향)

  • Leem, Byung-Hak;Kwon, Hong-Chul;Hong, Han-Kuk
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.388-398
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    • 2015
  • This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller's emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop.

Remote control for effective operation of network device (원격제어를 통한 네트워크 장비 운용 효율화 및 합리화)

  • Kwak Seung-Hoon;Hyun In-Jae;Kim Sok-Ho
    • 한국정보통신설비학회:학술대회논문집
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    • 2004.08a
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    • pp.128-131
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    • 2004
  • 초고속 인터넷 접속 기술의 급속한 발전은 액세스 네트워크 장비 운용 측면에서는 그 복잡성이 기하급수적으로 증가하고 있으며, 또한 원활한 고속 접속서비스를 제공하기 위하여 장비들은 점차로 고객 접점에 가까운 곳으로 전진배치되고 있다. 이로 인해 고객은 장비에 대한 체계적인 관리를 못하고 있는 실정이며, 서비스제공자는 원격지에 설치된 장비의 예고 없는 시스템 장애에 대한 능동적이고 빠른 대응을 하기 위한 시스템 운용 효율화 및 합리화 방안을 모색하고 있다. 원격제어기술은 전문가 집단에서의 중앙집중식 관리 및 자동화가 가능하고, 물리적으로 멀리 떨어져 있는 장비에 대해서도 원격에서 접근하여 운용관리할 수 있어 위의 요구를 충족할 수 있는 기술로 각광받고 있다. 이 논문에서는 서비스제공자 입장에서, 네트워크 인프라의 안정화 및 성능에 대한 고객의 요구를 충분히 수용하면서 동시에 네트워크 장비의 효율적이고 합리적인 운용을 할 수 있는 원격제어 기술에 대해 상술하고 이를 수행한 결과에 대해 논술하였다. 또한 원격제어의 수행 후 평가를 통해 기술 도입의 효과를 살펴보고 향후의 원격제어 기술의 진화모델에 대해 알아보았다.

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A Study on Strategic Orientation and the performance of IT Startup : The Mediating Effect of Network (IT스타트업의 전략적 지향성과 성과에 관한 연구 :네트워크 매개효과)

  • Shim, Yunsoo;Seo, Jounghae
    • Journal of Industrial Convergence
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    • v.18 no.1
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    • pp.1-15
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    • 2020
  • This study aims at examining the effect of strategic orientation on IT startup performance and analyzing the mediating effect of network in the relationship. The study was conducted on the three dimensions that make up strategic orientation: technological orientation, customer orientation, competitive orientation on firm performance, and the understanding of the role of the network. Empirical research on 94 IT startups as residents of startup support institutions was conducted. The suitability of the research model was evaluated with PLS-SEM. As a result of the empirical analysis, customer orientation and competitive orientation was verified to have a positive effect on network, while Technological orientation was confirmed to have no positive effect. and network mediated the relationship between customer orientation and competitive orientation, while Technological orientation was confirmed to have no positive effect. The results of this study provide startup practitioners with strategic direction and the importance of network establishment and utilization.

Agent based QoS Control Algorithm per User Classification (에이전트 기반의 고객 등급별 QoS 제어 알고리즘)

  • 박혜숙;이순미
    • Proceedings of the Korean Information Science Society Conference
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    • 2003.10c
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    • pp.166-168
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    • 2003
  • 본 논문에서는 한정된 미디어 서버 자원을 할당하고자 할 때 고객의 실적에 따라 차등적으로 자원을 할당함으로써 고객의 서비스 품질에 대한 만족도를 제어하고자 하는 시도를 하였다. 또한 클라이언트­서버 환경하에서 발생하는 네트워크의 지연을 감소시키고자 에이전트 개념을 적용한 고객 등급별 QoS 제어 알고리즘을 제안하였다.

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A Construction of Network Infrastructure for Small-size Hospital using Packet Tracer (패킷트레이서를 이용한 중소규모 병원 네트워크 인프라 구축)

  • Kim, Dong-hwan;Park, Nam-hyuk;Kim, Jin-Deog
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.05a
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    • pp.113-115
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    • 2017
  • 패킷트레이서는 라우터/스위치 등 네트워크 장비를 가상으로 구성하고 각 장비의 CONFIG를 세팅, 실습 할 수 있는 프로그램이다. 고객의 요구를 받아서 중소규모 네트워크의 보안설정을 추가하여 보다 높은 안정성과 효율성 있는 네트워크를 구성하고 고객의 정보를 DB서버에 저장하여 DB서버에 접근시 데이터를 불러 올수 있도록 한다. 이 논문에서는 중소규모 병원 네트워크 인프라 구축을 위한 방안을 제시한다. 부서별로 스위치를 한대씩 배치하고 외부기관은 멀티포인트 프레임릴레이를 설정하여 전용회선으로 만들어 사용한다. 각종개인정보가 들어있는 DB는 외부에 두고 보안기능을 넣어서 신뢰성을 향상시킨다. 단순히 네트워크 구축뿐만 아니라 DB를 연동하여 정보를 저장하고, 보안 기능을 넣어서 네트워크의 취약점을 보안하고자 한다.

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