• Journal of Digital Convergence
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• v.15 no.1
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• pp.583-591
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• 2017

The purpose of this study was empirically to reveal the structure relationship between ethical management of ski resort employee, organizational identification and customer orientation. For the research, survey of 200 people working in domestic ski resorts was conducted. The survey was composed of three variables(ethical management, organizational identification and customer orientation). The following results were obtained by confirmatory analysis, reliability analysis, correlation analysis and structural equation model analysis. First, ski resort employee's ethical management had a positive correlation with organizational identification. Second, ski resort employee's ethical management had a positive correlation with customer orientation. Third, ski resort employee's organizational identification had a positive correlation with customer orientation. This study suggested that the ethical management of ski resorts had positive effects on the attitudes and behaviors of the employees who regarded the organization as a common fate and provided high quality service considering the customer's position.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.404-416
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• 2019

The aim of this study is to examine the effects of the supervision process and functions in social welfare practice on the supervision satisfaction of social workers and their customer orientation. For this, 196 social workers were asked to answer to the questionnaire and their responses were analyzed. The courses between variables were analyzed using structural equation model. The findings from this study show that the supervision process impact on supervision satisfaction, but didn't influence customer orientation. The functions of supervision positively impacted on both supervision satisfaction and customer orientation. Furthermore, the supervision process and functions influence customer orientation with supervision satisfaction as a mediating factor. In addition. this study proposes a supervision practice system as a means to provide customer-oriented service to clients.

• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.35-40
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• 2018

인간의 생태계를 근본적으로 위협하고 있는 기후변화와 같은 환경오염 문제는 글로벌 경쟁시대의 기업 경영에 있어 강력한 제재요인 중 하나로 관심이 집중되고 있다. 국내에서도 이러한 환경문제가 중요 이슈로 부각되고 있는데, 특히 인류생존에 필수적인 자연환경을 기반으로 사업을 영위하는 농업분야는 더욱 깊은 연관성을 갖는다. 정부는 이러한 농업분야에 대하여 도시와 농촌 간 소득 불균형이나 농촌인구 노령화 등의 문제를 해결하고 미래 성장산업으로 발전시키고자 6차산업화 인증 제도를 시행 중에 있으며 앞으로의 성장이 기대된다. 또한 최근 기업의 환경을 포함하는 사회적 책임활동에 대한 관심이 높아지고 능동적으로 참여하려는 소비자의 특성 변화에 따라 6차산업화 인증을 받은 기업들도 성장하기 위해서는 기업 활동의 근간이 되는 소비자 니즈에 더욱 집중할 필요성이 제기되므로 기업의 새로운 성장 방안으로써 고객과 환경에 집중하고 사회적 가치를 창출해 나가야 할 것으로 추측된다. 이에 본 연구에서는 6차산업화 인증을 받은 기업을 대상으로 고객지향성과 경영성과 간 관계에서 환경지향성이 조절효과를 가지는 지를 밝히고자 하였으며, 연구 결과 고객지향성은 경영성과에 정(+)의 영향을 미치며, 이러한 관계 속에서 환경지향성은 정(+)의 조절효과를 가진다는 것을 실증하였다. 즉, 6차산업화 인증기업이 경영성과를 제고시키기 위해서는 소비자의 변화와 기업이 수행해야 할 사회적 책임을 명확히 인식하여, 소비자 니즈기반의 환경보존과 같은 사회적 가치를 창출하고 공유하려는 친환경 지향적인 새로운 혁신전략을 수립하고 실행해 나가야 할 것이며 이를 통해 지속적인 성장을 견인할 수 있을 것이다.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.599-607
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• 2018

The purpose of this study was to identify the influence of job esteem and empathy on customer orientation of college nursing students in the convergence society. The participants were 213 college nursing students, data were collected between July to August, 2018. Data were analyzed using t-test, ANONA, Pearson Correlation, Multiple regression. The factors influencing customer orientation were empathy, job esteem, communication with patients, and perception of customer orientation. These factors explained 32.0% of variance in customer orientation. Therefore, in order to improve the customer orientation of nursing students, education courses and intervention for improving cognitive empathy and finding ways to improve job esteem are needed.

• Journal of the Korean Society of Food Science and Nutrition
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• v.45 no.11
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• pp.1673-1680
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• 2016

The purpose of this study was to examine how customer orientation (CO) reduces employee stress to customers (CSS). As emotional labor strategies [surface acting (SA) and deep acting (DA)] may mediate a role between CO and CSS, we verified multiple parallel mediator roles of SA and DA between CO and CSS. Our survey was administered to 323 school foodservice employees in Daegu and Gyeongbuk. The results show that CO increased DA but did not decrease SA, and SA had a positive effect on CSS while DA did not influence CSS. These results did not support the parallel multiple mediator model. We conducted post-hoc model modification and proposed the serial multiple mediator model as a modified model. As a result, CO increased DA, DA reduced SA, and SA showed a positive relation with CSS. This double mediating effect through DA and SA between CO and CSS was significant. Based on these results, we found that CO did not have a direct effect on SA and CSS. DA did not directly reduce CSS while CO reduced SA and CSS through DA indirectly. DA had a negative effect on CSS through SA indirectly. Finally, implications and limitations of this are discussed.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.139-146
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• 2012

The emotional factor has not been focused in e-learning studies. But the emotions of student are very important in e-learning because it is a self-regulated learning. This study is focused on the emotional factor in e-learning. This study examines the effect of perceived customer orientation to emotional presence, commitment and customer satisfaction in e-learning. The results of this study showed that the perceived customer orientation effect to the commitment about the learning and the customer satisfaction in e-learning.

• Culinary science and hospitality research
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• v.23 no.2
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• pp.23-34
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• 2017

The current study aims to demonstrate the causal relationships of supervisory support, workplace fun, job satisfaction and customer orientation of Y Generational service provider in the Korean hotel industry. In order to achieve the study purpose, the data were collected from 284 hotel employees who were born from 1981 to 2000, which is considered as Generation Y. To analyze the data, frequency, correlation, regression, PROCESS Macro and confirmatory factor analysis were undertaken using SPSS and AMOS version 18.0. The results show as follows: First, factor of workplace fun had a positive influence on job satisfaction and customer orientation. Second, factor of supervisory support had a positive influence on job satisfaction but its effect on the customer orientation was not significant. Third, job satisfaction had a significantly positive effect on customer orientation. Lastly, job satisfaction was revealed as a significant mediator between dependent variables(supervisory support and workplace fun) and customer orientation. Eventually, this study found that the more workplace fun and job satisfaction employees have, the higher customer orientation they show. Supervisory support was revealed as an indirect factor to enhance customer orientation through job satisfaction.

• Korean Security Journal
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• no.37
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• pp.269-293
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• 2013

Raising the level of quality of the security industry is an urgent matter. Since security service is provided through direct contact with customers, the security agents' expression of emotion directly influences the evaluation of the security company or their own earnings. So emotion control at customers demand is necessary above all things, and this research established what difference the service career makes in the influence that the security agent's emotional labor exerts on customer orientation, and the results of the analysis are summarized as follows. First, the security agent's emotional labor exerted negative effects on customer orientation. From this, the conclusion that the higher the security agent's emotional labor, the lower the customer orientation, was obtained. Second, the service career showed differences in the effects of the security agent's emotional labor on the customer orientation. In other words, the conclusion that the lower the security agent's service career, the greater effects the emotional labor exerts on the customer orientation, was obtained. In conclusion, in order to raise the level of customer service, systematic education to control the emotional labor of the security agents with low service career is necessary. Particularly, since the emotional labor of new employees is related to the service environment, the improvement of the service environment of the security agents is more important than anything else.

• Nuclear industry
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• v.13 no.1 s.119
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• pp.10-11
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• 1993

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.4
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• pp.419-427
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• 2014

Purpose: We propose an effective marketing strategy for eyeglasses stores on the basis of surveys about the relationships between customers' social values, customer satisfaction and selecting glasses store. Methods: All 245 surveys were conducted about customers had visited the eyeglasses store located in Seoul and Northern Gyeonggi-do regions from January 1 to June 30, 2014, and it were analyzed by SPSS v.20.0 statistical package program. Results: The order of customers' social values factors which have an influence on 'Selecting Store' is "Society oriented", "Ability oriented", "Freedom oriented" and "Happiness oriented". Also, the order of customers' social values factors which have an influence on satisfaction is "Society oriented", "Ability oriented". In addition, Customer Satisfaction is affected by Service, one of the factor of 'Selecting Store' factors. Conclusions: Each type of marketing activities should be conducted for customers by their various values. The best plan to elicit good reactions from customers is meeting them through "Society-oriented" factors. Meeting with customers through the "Ability-oriented" factors is second only to the best option. It is shown that the method to increase the satisfaction for customers' return visit is to manage 'Service factors' well.