• Journal of Korean Ophthalmic Optics Society
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• v.10 no.3
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• pp.215-220
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• 2005

On entering new millenium, there has been an important switchover in the divergent View and its cases on commercial marketing. This study is to focus on the related influence factors of the optician's marketing. Aiming to improve the relationship of the manager and the manager and the clients, this study tried to find out the influences of the marketing. We defined quality of relation as three element, trust, satisfaction, absorption. We investigated how it influenced optician's characters, goods, service, price, physical convenience and communication to the quality of relation. Moreover, we investigated how it influenced optician characters like knowledge information, good impression, contact and relation marketing of dissatisfaction solution, also quality of relation could or not influence about repurchase intension and Big Mouth marketing. Optician's characters affect on affirmative effect to trust and absorption, but little affirmative effect to satisfaction. Since optician's characters are trust and absorption rather than satisfaction influence, they actively should improve customer-oriented variety of goods, service, physical convenience, communication. As price and communication structure of optician was formed so not modernized, we realized these have not influenced their trust, satisfaction, absorption to customer. Optician's characters influenced more affirmative effect to satisfaction than thrust and absorption. quality of relations mostly provided affirmative effect to the result of relation. The opticians should make efforts to influence on customer satisfied with goods and service, also to have trust and absorption for customer, should maintain good partnership with customer.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.602-611
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• 2019

The purpose of this study is to provide effective basic data necessary for marketing strategy of HMR products by identifying the effect of HMR selection attributes on customer satisfaction according to family Composition. To this end, the research subjects conducted a survey with employees dispatched to 100 of 140 HOMEPLUS nationwide and surveyed customers who purchased HMR products from stores for about 60 days from July 1, 2018 to August 30, 2018. The data collected were analyzed for statistical significance using SPSS 21.0 for windows, and the hypothesis was verified based on the results processed. Research shows that the four factors, quality, price, convenience and variety, which are the sub-factors of HMR selection attributes, were not different according to family composition, the quality, price, and variety among the sub-factors of HMR selection attributes affected customer satisfaction, but the convenience factors did not affect customer satisfaction. The purpose of this study was to identify the effect of HMR selection attributes on customer satisfaction and to compare the differences according to the general characteristics of survey subjects, The present invention has been made in view of the above problems.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.618-628
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• 2015

The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Center more than 1 month through the Convenient Sampling Method. For the analysis, we used SPSS 15.0 Statistics Package and AMOS 7.0 program as a research tool and have carried out Frequency Analysis, Confirmatory Factor Analysis, Reliability Analysis, and Structural Equation Model Analysis. The results were as follows: First, the Customization Benefits among Relational Benefits have a positive effect on the Customer Satisfaction. Second, the Psychological Benefits and Social Benefits among Relational Benefits have a positive effect on the Customer Preference. Third, the Customer Satisfaction has a positive effect on the Customer Preference.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.891-901
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• 2014

This study is The inclination of the display element, and use a lot of beauty is being affected. As such, the display elements are important at the current time. The Influence of Display Components for Beauty shop Customer Lifestyle, the difference between customer satisfaction and beauty shop Customer Lifestyle and the Influence of Customer Satisfaction for Display Components. Effective and efficient hair salon to salon management ideas on display for customer satisfaction by providing the strategy was to provide useful information. The results of this study are as follows: First, Lighting and the overall atmosphere is one of the most influencing lifestyle factors' convenience-oriented(significance level p< 0.05). Second, Color is one of the most popular lifestyle factors that affect 'appearance-oriented'(significance level p< 0.05). Third, 'Jean Louis David' is a young progressive display of consumption inclination with beauty shop customers appeared to be suitable for(significance level p< 0.05).

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.472-481
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• 2011

The study aims to figure relationships between screen golfers' lifestyle, choice attribute, customer satisfaction, and repurchasing behavior. Study respondents were users of 10 screen golf stores located in Busan and Gyeonnam from March 1, 2010 to April 30, 2010. A total of 290 effective samples were selected based on convenient sampling method and direct visits to stores. SPSS 12.0 was used to conduct factor, reliability, frequent and regression analyses, and the study reached the following conclusions. First, it has been found that screen golfers' lifestyle has a significant effect on choice attribute. Second, it has turn out that screen golfers' choice attribute has a significant effect on customer satisfaction. Third, it has been found that screen golfers' choice attribute has a significant effect on repurchasing behavior.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.185-192
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• 2016

The purpose of this paper is to examine the relationships among consumer lifestyle, brand attitude, brand attachment, and behavior pattern. Sampling with consumers who experienced eating out in regional catering companies as a population was done and the survey was conducted targeting consumers of catering companies in Gwangju. Therefore, it analyzed the sample by setting hypotheses and research model according to the research objective. First, as for the relationship between lifestyle and brand attitude, the lifestyle as a personal inclination formed a significant relationship with brand attitude the characteristics of which are recognition, convenience, and familiar features regardless of the type of lifestyle. Second, consumer lifestyle in types of reality seeking, value-oriented, and fashion-pursuing formed a significant relationships with brand attachment in order of mention, whereas social oriented type did not form a significant relationship. Third, the relationship between consumer brand attitude and brand loyalty formed a significant relation with the relationship between consumer brand attachment and brand loyalty.

• Review of KIISC
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• v.20 no.6
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• pp.51-61
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• 2010

2009년 11 월 KT의 애플사의 스마트폰인 아이폰(i-phone)의 국내 도입과 함께 촉발된 국내 스마트폰시장의 확산은 2010년 구글을 중심으로 삼성전자, SKT등 기존 대기업들의 갤럭시폰을 비롯한 OS기반의 스마트폰을 선보이면서 스마트폰 가업자가 2010년 말까지 약 600만병에 이를 것으로 전망된다. 이러한 스마트폰의 확대와 함께 2009년말 기업, 하나은행 등 일부 은행들이 처음 스마트폰뱅킹을 시작한 이례 2010년 상반기, 이미 국내 대부분의 시중은행들이 아이폰용 iOS를 비롯한 주요 스마트폰의 OS 플랫폼을 기반으로 한 스마트폰뱅킹 서비스를 제공하고 있다. 그러나 금융산업의 특성상, 금융거래의 신뢰성과 안정성 측면에서의 개인정보보호 및 금융정보안과 관련한 법규가 채 정비되지 않은 가운데 국내 은행들은 스마트폰뱅킹 출시경쟁에 치중한 나머지 보안 및 개인정보보호에 대한 대책수립은 미흡하며 정부당국의 정보보호관련 지침에 의존, 고객의 자발적인 주의에 호소하고 있는 설정이다. 이처럼 스마트폰뱅킹의 도입이 활발히 진행되면서 금융 서비스 혁신 등 기술적 편의성외에도 개인정보보호를 위한 보안 및 법적 안정성의 중요성이 높아지고 있다. 본 논문은 국내 은행의 스마트폰뱅킹 현황과 고객정보보호 및 관리에 대한 법률적 고찰과 규제환경 변화를 중심으로 국내 은행의 스마트폰뱅킹 도입에 따른 고객정보보호 방안을 제시하고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.353-354
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• 2021

본 연구에서는 빠르게 발전하는 남성 화장품 시장 트렌드에 맞춰서 남성 고객과 남성 화장품을 타겟으로 하는 기업에 유용한 정보를 제공할 수 있는 데이터베이스 시스템을 구축하고자 한다. 아직까지는 여성에 비해 남성 고객과 남성 화장품에 대한 데이터 분석 및 연구가 현저히 적은 편이다. 본 연구는 남성 고객의 데이터와 빅데이터 자료를 바탕으로 구매율이 높은 상위 10개 제품명과 브랜드명, 소비자가 원하는 가격대의 유명하고 인기있는 제품, 특정 피부고민을 가진 고객이 구매한 제품 중 알레르기 유발 물질이 포함된 제품의 정보와 같은 유용한 정보들을 데이터베이스 시스템을 활용하여 산출해냈다. 이를 통해, 남성 화장품 시장이 앞으로 나아갈 방향에 대해 파악하고 국내 남성 화장품 시장의 발전에도 이바지할 수 있을 것으로 예측된다.

• Proceedings of the Korean Society of Health Policy and Administration Conference
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• 2004.05a
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• pp.169-185
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• 2004

최근 병원 간 경쟁이 격화되고 의료시장의 개방이 임박하면서 많은 병원들이 경쟁력강화를 위한 전략 수립에 많은 노력을 기울이고 있다. 일반적으로 서비스산업의 경영에 있어서 고객의 요구를 파악하고 이를 경영관리에 반영하는 것은 중요한 경쟁력강화 전략의 하나로 인식되고 있다. 특히 의료서비스에 있어서 환자 만족은 소비자 선택에 직접적인 영향을 미치고 있는 것으로 나타나고 있다(Burns, 1994). 최근 강조되고 있는 환자중심의 병원도 병원을 찾는 환자를 의료소비자 개념의 고객으로 보고 그들을 만족시킬 수 있도록 의료 기술적, 인간 관계적, 서비스 편의적 노력을 다해야 한다는 의미를 내포하고 있다. 병원에서의 환자만족 향상 노력은 그 자체가 매우 다차원적인(multidimensional) 개념으로 양질의 의료서비스를 통한 삶의 질 향상과 환자들에게 병원에 대한 좋은 이미지를 심어줌으로써 충성도를 높이고자 하는데 그 목적이 있다. (중략)

• Proceedings of the Korean Information Science Society Conference
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• 2005.11b
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• pp.367-369
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• 2005

RFID 가상 쇼핑카트는 기존의 쇼핑카트를 RFID 리더기가 탑재된 핸드폰 흑은 PDA등의 개인 단말기로 대체하여 고객 편의를 제공하는 서비스이다. 기존의 쇼핑카트를 직접 끌고 다니는 방식 대신 단말기로 원하는 제품의 RFID 태그를 읽음으로써, 제품 정보 확인, 구매, 그리고 결제까지의 모든 쇼핑과정을 편리하게 처리할 수 있다. 이러한 과정에서 수집된 데이터베이스는 고객의 소비 패턴, 매장 내 행동 패턴, 재고사항 등의 분석을 통해 1:1 맞춤 마케팅 등 다양한 서비스로 제공될 수 있다.