• Title/Summary/Keyword: 고객유인

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A Study on the effect of Spectrum difference between Cellular and PCS from Mobile Telecommunication Customer's perspective

  • Youn, Young-Seog;Cho, Byung-Sun;Ha, Young-Wook
    • Journal of Korea Technology Innovation Society
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    • v.9 no.4
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    • pp.627-653
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    • 2006
  • The purpose of this study lies in understanding how the spectrum assigned for each mobile operator affects the consumers of mobile service. For this purpose, we have observed the change of path coefficient in the structural equation, using control variables. However, the structure of the mobile service market in Korea has become fixed. Considering this tendency and the conclusion of this study, the 'lock-in effect' occurs seriously in the mobile service market in Korea. It can be explained by the fact that CS(Customer Satisfaction) of the cellular subscribers little affects customer loyalty but the market dominance of the cellular service in the actual market has continued for a long time. In this study, we figured out a strong prejudice about call quality, which is caused by spectrum difference among competitors. Cellular subscribers tends to believe that call quality of their cellular service is better than that of PCS. In addition, we found that PCS operators can catch customer's retention by investment into network in order to increase call quality.

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PFMS 서비스의 효율적 운용방안에 관한 연구

  • Lee, Jeong-Yeon;Kim, Jae-Hyeon;Lee, Seong-Uk
    • The Korean Journal of Financial Studies
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    • v.9 no.1
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    • pp.269-285
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    • 2003
  • 본 연구에서는 PFMS 이용자들의 만족도를 파악하여 국내 PFMS 서비스의 효율적 운용방안을 모색하는 것을 연구의 목적으로 하였다. 연구 결과로 도출한 PFMS 서비스의 효율적 운용방안을 요약하면 다음과 같다. 첫째, 수수료의 절감 효과나 시판의 제약을 극복한 금융거래의 신속성 등의 측면에서의 다른 모델들과의 차별화를 통한 경쟁력을 확보하여야 한다. 둘째, 기본적으로 만족도가 가장 낮게 나타난 고객상담 서비스와 개인에 대한 맞춤정보의 서비스 등에 대한 개선이 이루어져야 한다. 셋째, 현재 주로 이용되고 있는 채널이 카드채널과 은행채널이므로 이 채널들에서 제공되는 서비스의 품질 향상이 이루어져야 할 것이다. 넷째, 서비스 주 이용 연령층인 20대$\sim$30대의 기호에 맞는 금융상품의 개발이나 금융부문 이외의 서비스들과의 제휴 전략을 통한 시장유인의 도입이 적극적으로 요구된다.

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Integration of Distribution System Applications Using Web Service (Web Service를 이용한 배전계통 애플리케이션의 통합)

  • Jung, Nam-Joon;Cho, Seon-Ku;Yu, In-Hyeob;Ko, Jong-Min;Kim, Sun-Ik
    • Proceedings of the Korean Information Science Society Conference
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    • 2007.06d
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    • pp.132-136
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    • 2007
  • 배전계통은 전력계통에서 전력을 소비자에게 공급하는 전반적인 분야를 말한다. 이와 관련된 애플리케이션으로는 고객정보관리시스템(CIS), 정전관리프로그램(OMS), 계량정보시스템(AMR), 작업관리프로그램(WM)등이 있다. 이들은 사용자정보와 전력사용에 관한 정보를 활용하여 배전 시스템의 안정적 운영에 필요한 기능을 수행하고 있다. 하지만 현재 운영 중인 시스템들은 각 시스템이나 애플리케이션마다 각각 사용자정보와 전력사용 이력정보를 관리하고 있어서 데이터가 중복되어 관리되고 있거나, 서로 정보를 교환하는데 제약을 가지기도 한다. 본 논문에서는 이와 같은 배전계통 애플리케이션에 SOA(Service Oriented Architecture)를 적용하여 시스템간 정보의 흐름이 원활하게 이루어 질 수 있도록 애플리케이션들을 통합하는 방법에 대해 기술한다.

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A Study on the Service Control Policy of M/M/2/K Queueing System with Two Types of Customers (두 종류의 고객이 도착하는 M/M/2/K Queueing System에서의 Server 조정정책에 관한 연주)

  • 유인선;문기석
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.6 no.8
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    • pp.93-103
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    • 1983
  • In this paper, we study an optimal service policy of the M/M/2/K queueing system with two types of customers. The incurred costs consist of waiting cost, service cost and incurred costs consist of waiting cost, service cut and changeover cost. The changeover cost occurs when a server who assigned to serve a particular type of customers reassigned to the other types of customers. Two servers serve two types of customers who arrive to the two separate queues. The two types of customers differ in respect of their arrival rate, service rate, waiting cost, and service cost. The servers require a policy, for determining when they should change their service type, which minimizes the long run expected total cost. The policy is obtained by a Markov decision process model that consists of a finite number of states and actions. In order to find the optimal service policy, we define states and actions of the system, compute onestep transition probabilities, and apply to the successive approximations algorithm.

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On the Throughput Bounds of the Closed Queueing Networks with Multiple Classes of Customers (다종류(多種類)의 고객을 지닌 폐쇄형(閉鎖型) 대기행렬 네트워크 모형(模型)의 출력률(出力率) 한계(限界))

  • Yoo, In-Seon;Kim, Sung-Shick
    • Journal of Korean Institute of Industrial Engineers
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    • v.17 no.2
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    • pp.87-95
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    • 1991
  • The exact solution of the closed queueing networks(CQN) is known only for the product form (BCMP) queueing networks. Various computational algorithms are available to derive system throughput(the rate at which a system completes units of computational work) of the networks. However, the computational expense of an exact solution is often excessive when there are multiple classes of cutomers. Instead of computing the exact values, it may be sufficient to derive bounds on the performance measures. Techniques for obtaining bounds on BCMP queueing networks have appeared in the past years. This paper also presents bounds on throughput in CQN models with multiple classes of customers.

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The Application Development for the local Information of Public Toilets based on Android (안드로이드 기반의 화장실 어플리케이션 개발)

  • Kim, Sang-Jin;Chae, Su-Jea;Yoo, In-Seon;Yoon, Hyung-Jung;Park, Dong-Jin;Kim, Eun-Ju
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.04a
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    • pp.888-891
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    • 2012
  • 본 연구는 영화관과 같이 특정 시간대에 사람들이 많이 몰리는 복잡한 장소와 고궁, 유적지, 백화점, 그리고 테마파크와 같이 한 장소에 여러개의 화장실이 있는 곳에서 사용자 자신으로부터 가장 가까운 화장실의 위치 및 각 화장실 마다 사용하는 인구 밀집도 그리고 화장실 칸의 사용 여부를 알려주는 Application 을 제안한다. 본 연구에서 제안하는 Application 은 안드로이드를 기반으로 하며 제안한 Application 을 통해 익숙하지 않은 장소에서의 화장실 위치 파악이 가능하고 영화관과 같이 특정 시간 때, 특정 화장실에 대해 몰림 현상을 예방 할 수 있다. 따라서 연구에서 제안한 화장실 어플리케이션은 현재 사용 가능한 화장실의 위치를 알려줌으로써 고객들에게 보다 편리한 서비스를 제공 할 것으로 예상된다.

A Study on Space Insurance of Foreign nation's Law (외국의 우주보험 관련법 연구)

  • Cho, Hong-Je
    • The Korean Journal of Air & Space Law and Policy
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    • v.26 no.1
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    • pp.271-297
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    • 2011
  • Recently, risk of space accident possibility increased in according to commercial space activity and space debris. It failed launch satellite second times in South Korea. Therefore was discussed on liability and insurance issue. Generally, discuss of space insurance be divided two type. Firstly, space insurance relevant to launching satellite and in-orbit. Satellite Launch Insurance and In-Orbit Insurance by the Satellite Operator Secondly, space insurance relevant to Third Party Liability. The former is to protect owner of satellite and operator. The latter is to liable and indemnify owner of satellite and operator's liability. US, UK, France, Russia, South Korea forced to buy space insurance following to domestic law. This is a brief overview of risk allocation and insurance practices in the commercial space transportation industry today. We begin with traditional space transportation, i.e., commercial satellite launches. This is a mature industry with known players. Industry practices have developed and legislation has been adopted in the U.S. and other countries over the past decades to address liability and insurance issues. The primary focus here is on U.S. law, but the discussion of industry practice applies more generally. We then move on to a more exotic form of space transportation: Commercial human space flight. Several private companies are now signing up space tourists for commercial suborbital human space flight, advertised to become available in the near future. The United States amended its launch legislation in 2004 to promote commercial human space flight. But questions remain as to how this new industry will respond to the risk allocation regime established by the U.S. legislation, which leaves both the space flight operator and space tourist exposed to risk and potential liability. As a general proposition, state statutes and contractual waivers alone cannot be relied upon to provide adequate liability protection, and insurance will be required. Federally mandated contractual waivers by space flight participants or liability caps would be helpful to complement insurance solutions. Eventually, as the industry matures, such practices could be extended to an international legal regime. For all the issues mentioned above, I have studied the existing international treaties and several country's domestic law to the space by referring U.S's Commercial Space Launch Amendment Act of 2004 and concluded that uniform legal regime to govern these insurance issues should be established domestically and internationally in the future.

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Micro Enterprise Policy to Reduce Trade Conflict Due to SSM Enter Restriction : An Empirical Analysis on the Determinants of Micro Enterprise Organization (SSM 진출규제에 따른 국제통상마찰 완화를 위한 소상공인 정책방향 : 소상공인 조직화 결정요인 실증분석)

  • Jun, In-Woo;Moon, Sun-Ung
    • International Commerce and Information Review
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    • v.13 no.1
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    • pp.245-270
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    • 2011
  • It is known that weak competitiveness of micro enterprises can be overcome when they are organized with enterprise associations, franchise systems, and joint affiliation. In this paper, we empirically analyze the determinants of organization of micro enterprises, and propose the policy implementations to enhance the competitiveness of micro enterprises as a measure to reduce trade conflict due to SSM entry restrictions. Logit estimation results based on survey data consisted of 467 samples, show that insufficient labor force and high material costs had negative effects on organization. The unexpected findings generally support the rationale that organization is not helpful to solve insufficient labor force and high material costs. However, the decrease in sales due to the economic recession and the decreasing number of customers due to customer transition to large enterprises had a more positive effect on organization than usually expected. There are differences in estimation results between two types of business(restaurants and retail). In case of the restaurant business, insufficient labor force, high material costs and a decreasing of number of customers are important factors for organization, while the sales decrease is a relatively important factor in the case of retail businesses.

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The effect of similarity, time of release, and message type on the evaluation of extended brand in the era of consumption polarization (소비 양극화 시대에 확장 유사성, 출시 시기, 메시지 유형이 확장 브랜드 평가에 미치는 영향)

  • Kwak, Junsik
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.9
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    • pp.141-149
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    • 2017
  • Numerous products are on the market every day and consumption is becoming increasingly polarized. Some products have been introduced to the market for the first time and others are the existing products that have upgraded performance. For companies, new products must be released constantly to prevent losing existing customers and to increase loyalty. However, when companies released new product, they communicate consumer brand name and core benefits of the new product. Moreover, if a new product fails, the amount that the company has to pay is bound to grow. So companies often use brand extension strategies that use the names of famous brands that are already loved by their customers for new products. In this study, the effect of extension similarity, time of release, and message type on brand extension was investigated. Result shows that using abstract messages rather than specific messages is more effective when similarities with existing brands are poor. In particular, the closer the release period is, the more effective these effects are. However, in case of extending the brand with high similarity products, it is effective to focus on concrete messages when the release time is near, and to communicate abstract messages when the release time is long. This result suggests that companies should take into consideration not only the similarity of extension but also the timing and characteristics of messages when extending the brand.

Effect McDonald's Brand Personality on Preference, Satisfaction, and Revisiting in Restaurants : Japanese College Students (맥도날드의 브랜드 개성이 선호도, 만족도, 재방문에 미치는 영향 -일본 대학생을 중심으로-)

  • Lee, Sang-Mi;Moon, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.399-406
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    • 2010
  • This paper is to analyze which factors affect preference, satisfaction, and revisiting on McDonald's brand personality and to suggest distinguished guidelines for drawing core customers. The questionary distributed 150 who is college students in dokyo, Japan, then used for data analysis 128. The results come up with; First, 4 variables which are 'up-to-date', 'spirited', 'darling', and 'young' showed up importantly in brand personality. These mean young generation would like to enjoy playing on-line game and contents with computer on the table during wait their order. Second, 3 factors (sincerity, intelligence/specialization, and wholesome) in brand personality had highly significant in preference and satisfaction. When they feel strongly specialization and trust in product, it should be showed highly with preference and satisfaction. Third, 2 factors (sincerity, and intelligence/specialization) had strongly significant in revisiting. As marketer reinforce darling and specialized image about McDonald, Therefore, they should make customer to purchase again. Finally, if customer prefered and satisfied with product in the restaurant, it could be connected rebuying.