• Title/Summary/Keyword: 고객요구

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A Method for Identifying New Customer Needs from User Reviews Using ChatGPT (사용자 리뷰에서 ChatGPT를 활용한 새로운 고객의 니즈 도출 방법)

  • Jae-Hyoung Park;Neung-Hoe Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.4
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    • pp.189-194
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    • 2024
  • Identifying customer needs and improving products and services accordingly is essential for survival and growth in modern business. It's important to do this successfully because it's directly related to increasing customer satisfaction and making the products more competitive. However, user reviews are characterized by unstructured data, which requires various stages of processing for analysis. Due to the need for specialized knowledge and skills to analyze reviews and apply appropriate solutions, small business owners often find it challenging to quickly adopt and reflect customer needs. Therefore, this paper proposes a method that utilizes ChatGPT to identify important and new words in user reviews to derive new customer needs.

A Study on the Effects of Convergence-type CRM on Relationship Quality and Customer Royalty in Kumdo Club (검도장 융복합형 고객관계가 관계품질과 고객충성도에 미치는 영향)

  • Kim, Pum-Ho;Park, Chun-Woo;Lim, Jung-Il
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.277-289
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    • 2015
  • This study was designed to shed light on the influence of CRM strategies on relationship quality and customer loyalty in Convergence-type Kumdo training clubs. The survey tool used for this research are questionnaires. The lead-time was achieved over a period of 23 days from 7 July 2014 to July 30th. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis using SPSS 20.0 program. The findings acquired based on the aforementioned research methods and data analysis are as follows: First, CRM strategies had significant influences on satisfaction. Second, CRM strategies had significant influences on some of belief. Third, CRM strategies had not significant influences on commitment. Fourth, satisfaction and belief had significant influences on attitudinal loyalty and behavioral loyalty. Fifth, Convergence-type CRM strategies had significant influences on attitudinal loyalty and behavioral loyalty.

PR페이지 - 한국후지제록스, 제주지점 개설해 지역 마케팅 강화

  • 한국후지제록스
    • 프린팅코리아
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    • v.12 no.4
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    • pp.93-93
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    • 2013
  • 한국후지제록스(대표 우에노 야스아키)는 최근 제주지역 고객의 요구에 보다 신속하게 대응하고 지역영업 강화 및 기술서비스 확대를 위해 제주지점을 개설했다고 밝혔다. 개소식에는 우에노 야스아키 사장을 비롯해 20여 명이 참석해 테이프 커팅식, 발전기원식 등의 기념식을 가졌다.

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인터뷰 - 안홍길 (주)에치지코리아 대표이사

  • Im, Nam-Suk
    • 프린팅코리아
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    • v.13 no.11
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    • pp.76-77
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    • 2014
  • (주)에치지코리아(대표이사 안홍길, www.hgkorea.kr)는 플렉소 CTP 및 UV CTP를 제작 공급하는 회사다. 안홍길 대표이사는 라벨산업도 오프셋인쇄와 마찬가지로 고객의 품질 향상 요구는 높아지고 있지만 오프셋인쇄와는 달리 이제야 디지털방식으로 전환되고 있어, 플렉소 CTP 산업은 향후 성장가능성이 매우 크다고 전망했다.

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프린팅 월드 - 부상하는 미국의 프로덕션 잉크젯 솔루션

  • Jo, Gap-Jun
    • 프린팅코리아
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    • v.14 no.7
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    • pp.128-131
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    • 2015
  • 프로덕션 잉크젯 솔루션의 출력 품질이 지속적으로 향상됨에 따라 미국 인쇄사들의 디지털 인쇄 장비 도입에 대한 고민도 커지고 있다. 토너와 잉크젯 방식 사이에서 보다 좋은 선택을 하기 위한 저울질이 한창인데, 결과적으로는 기존 및 잠재 고객의 응용 요구에 직접적인 영향을 받는다고 할 수 있다.

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ATM 서비스 요금 원칙의 국제 표준화 동향

  • 장은영
    • TTA Journal
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    • s.62
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    • pp.65-77
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    • 1999
  • ATM 서비스란 무엇이면 고객이 요구하는 수준의 품질을 제공하기 위해 필요한 트래픽 제어는 어떻게 수행되는지를 알아보고, 또한, ATM 서비스 요금 설정에 영향을 미치는 요소에는 어떤 것들이 있는지 ITU-T SG3에서 논의중인 국제 표준화 내용을 중심으로 국내외 ATM 서비스 현황을 살펴보고자 한다.

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신뢰성의 개념과 접근방법

  • Jang, Jung-Sun
    • Journal of the KSME
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    • v.52 no.7
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    • pp.30-34
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    • 2012
  • 소비자권익보호가 강조되고 고도화된 제품의 사용 환경조건이 다양화됨에 따라 극단적인 상황에서도 고장 나지않는 완전제품이 요구되고 있다. 신뢰성이 고객만족을 위한 가장 중요한 지표가 된 지금 이 신뢰성의 개념과 기업에서의 접근방법에 대해 알아보고자 한다.

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한일정보통신

  • Korea Database Promotion Center
    • Digital Contents
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    • no.2 s.33
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    • pp.93-96
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    • 1996
  • 오늘날처럼 급변하는 정보화시대에 있어서는 신속하고 정확한 정보를 바탕으로 미래를 예측하여 고객의 요구에 부응하는 기업만이 생존과 번영을 보장받을 수 있다. 이에 이러한 기업들을 소개하는 자리를 마련하였는바, 이번호에는 한일정보통신 김윤철 사장과의 인터뷰를 필두로 하여 초대석을 이끌고자 한다.

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A Strategy to Improve Customer Service for Apartment Building Units (공동주택 상품의 고객서비스 개선 전략 연구)

  • Lee, Hyun-Min;Lee, Dong-Hoon;Kim, Sun-Kuk
    • Journal of the Korea Institute of Building Construction
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    • v.9 no.5
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    • pp.163-172
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    • 2009
  • As customers are becoming increasingly important in corporate management, there is a growing demand for migration to customer-focused organizational structures. Unlike the manufacturing industry, the construction industry is non-iterative and non-standardized. As a result, a wide variety of materials, human resources, technologies and equipment must be mobilized in complex work activities to complete a structure. Consequently, surprises are bound to occur as such work activities progress. This paper intends to study a strategy that is designed to improve customer services for apartment building units. It aims primarily to focus on cost control and brand management. Housing tenants and industry experts are surveyed to collect input for issue analysis. In addition, the external circumstances and internal capabilities of major builders in Korea are analyzed, and a SWOT analysis is performed regarding market conditions related to customer service. These analysis results are utilized to develop a strategy implementation plan over different time frames, and the operational resources available for such strategy implementation are analyzed in order to forecast its performance. This research will facilitate communication between construction companies in Korea and their customers by proposing a customer service improvement strategy for apartment building units, and is expected to provide resource material for a strategic analysis of efforts to fully incorporate customer requirements

A Study on the Effects of Logistics Capabilities of Container Terminals on Service Quality and Customer Response (컨테이너 터미널의 물류역량이 서비스 품질 및 고객반응에 미치는 영향에 관한 연구)

  • Hwang, Seok-Jun;Choi, Hyung-Rim;Hong, Soon-Goo;Lee, Kang-Bae
    • Journal of Navigation and Port Research
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    • v.36 no.1
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    • pp.59-67
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    • 2012
  • This study shows how the logistics capability of container terminal impacts with service quality and customer response. Result of this study would be utilized in marketing strategy for container terminal. Sample design is based on shipping companies which are registered in Korea Shipowners' Association and Korea Shipmanagers' Association from Dec. 5 through 23 in 2011. And total of 243 questionnaires are collected through a personal visit. The result of empirical analysis, management capability of logistics capability factor which have an effect on service quality and customer response is the biggest influence to them. At the same time, Sympathy of service quality factor which have an effect on customer response is the biggest influence to it. Therefore, customers' requirements would be analyzed specifically when loading and unloading plans are devised in container terminal, and based on customers' requirements, best customer service would be provided.