• Journal of dental hygiene science
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• v.4 no.2
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• pp.61-73
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• 2004

In this study, I have analyzed domestic dental clinics which had introduced CRM for customer satisfaction management. The purpose of this study is to provide information for designing efficient CRM. I would suggest some strategies to carry out CRM as followed. First, promote long-term relationship with customers. Second, select a target patient group and classify customers. Third, set a systematic database up. Fourth, make various channels to communicate with customers. In addition, the following ways are essential to be successful in implementing CRM. First, strengthen the service provided at the Moment of Truth (MOT). Second, organize learning in hospital and all the staff should be customer-oriented. Third, perform systematic "internal marketing".

• Korean Journal of Construction Engineering and Management
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• v.4 no.2 s.14
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• pp.82-90
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• 2003

An enterprise has evolved to meet social changes and customers' requirements. The construction industry has also evolved according to the changes and requirements, therefore it comes to manage the relationships with customers. However, the customer management in the construction industry has not been quite genuine, since it has been mainly oriented for public relations and advertisements of companies. The genuine customer management should not only systemize customer data but also provide strategy to utilize it through managing relationships with customers as well as customers themselves. In order to apply customer relationship management (CRM), which is a more aggressive and structured business strategy, this paper tries to redefine customers in the construction industry; identifies differences from the existing CRM business strategy; and suggests a desired CRM business strategy and it roles in the construction industry.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.491-491
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• 2010

본 연구는 의료서비스기업에 종사하는 종업원의 성격 5요인 모델에 따라 종업원의 직무 만족(job satisfaction) 과 고객지향적 태도(customer orientation) 에 미치는 영향을 연구 하고자 하였다. 연구를 위해서 서울과 대구에 소재한 대학병원과 경기도에 소재한 중 소형 병윈의 간호사들을 대상으로 자기기입식 설문조사를 실시하여 총 207개의 유효 표본을 획득하였다. 통계분석로는 응답자특성을 파악하기 위해 빈도분석을 설시하였고, 측정모형의 신뢰성과 타당성 분석을 위해 신뢰성도 분석, 요인분석 및 확인적 요인분석을 실시하였다. 또한 의료서비스종업원의 성격 5요인 모델이 종업원의 직무만족과 고객지향적 태도에 통계적으로 유의한 영향을 미치는 요인을 실증적으로 검증하기 위해 구조방정식 모델 분석을 통해 실시하였다. 그 결과, 성격 5요인 모델은 종업원의 직무만족과 고객지향적 태도에 통계적으로 매우 유의한 영향을 미치는 것으로 나타났다. 이와 같은 결과는 국내에서는 의료서비스업종을 대상으로 성격 5요인 모델을 적용한 연구가 미비한 현재 시점에서 의미 있는 결과라고 할 수 있다. 직무만족, 역시 고객지향적 태도에 통계적으로 유의한 방향으로 영향을 마치는 것으로 나타나, 직무만족이 높을수록 고객지향적 태도가 높아질 수 있다는 것을 실증적으로 확인할 수 있었다. 이와 같은 연구 결과는 다음과 같은 시사점을 찾을 수 있었다. 첫째, 고객과 종업원의 상호작용을 통해 서비스가 전달되는 상황에서 고객 욕구를 인지하고 충족시키며, 요구된 서비스를 전달하고, 고객과 개인적인 관계를 평가할 수 있는 고객지향적 태도 측정모델의 이론적인 토대를 제공한 점이다. 둘째, 최근의 성격이론가들은 성격 5요인 모델이 개인의 성격특성에 있어서 개인차를 설명해주는 포괄적이고 공통적인 구조로 존재한다는 학문적 통합에 동의한다. 마지막으로, 본 연구를 통해서 의료서비스 종업원의 직무만족도는 고객지향적 태도에 통계적으로 매우 유의한 영향을 마치는지를 실증적으로 밝혔다는 것이다. 따라서 관리자들은 종업원의 직무만족도를 주기적으로 측정하여 불만족 요인을 찾아 해결하고, 높은 수준의 고객지향적 태도를 유지하기 위한 노력이 필요함을 시사해준다 하겠다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.785-792
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• 2014

Since it is essential to have good relationships with customers for their loyalty, the importance of CRM has been increasing. While CRM attempts to satisfy different segments of customers with different strategies, there are not many studies conducted to examine the effect of CRM efforts on those different customers. This study explored to examine how those different customers respond to the CRM efforts depending on their memberships in the hotel industry. As results of the study, it was found that for all customers without and with membership, the effect of maintaining stage of CRM process was significant. However, for customers without membership, the maintaining stage of CRM process have positive effect on both satisfaction and commitment while for customers with membership, its effect was significant only on commitment.

• The KIPS Transactions:PartD
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• v.18D no.6
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• pp.433-442
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• 2011

As software is varied and grew in size, the importance of clear understanding and representing customer's need, has been emphasized. It is not easy to drive and define critical system needs, since requirements in early stage of the development, is and conceptual. Technical perspective view, Several theoretical analysis methods and validation techniques are introduced, but in practice, it is hard to drive clear customer's requirement. In this paper, to drive clear customer's requirements, Macrostruktur concept of textlinguistics is used. First, Macrostruktur of textlinguistics is used to analysis descriptive requirements. Second, Macrostruktur-rule is applied to analyzed Macrostruktur data in order to derive Macrostruktur-propositions. Finally, it is proposed to generating Use-case model using derived Macrostruktur-propositions.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.2
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• pp.117-124
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• 2017

In the face of current environment of changing markets and increasing competition, regional financial institutions are also attempting to meet the needs of customers using various methods such as offering new services that satisfy customer demands. This study seeks to determine for regional financial institutions which service products and quality factors affect customer satisfaction and loyalty, and compare service products and service quality sources with the goal of observing the comparative importance of each service factor. This sample is conducted by visiting customer survey from October 7th to October 30th, 2015 to Korea Credit Union Cooperative Association and Seoul Consumer Association. The sample is analyzed as follows. interest rate, deduction, insurance and welfare business had a significant effect on customer satisfaction level among the commodity factors of local financial institution, and accessibility, professionalism and empathy affect service satisfaction level. Second, customer satisfaction has a significant effect on customer loyalty. In addition to the interest rate and professionalism factors, it is analyzed that deductions, insurance and welfare projects and empathy are important factors in the local financial institutions contributing to the local economy while providing financial convenience to local residents. This study suggests key points that regional financial institutions can use to differentiate their image in the competitive financial markets.

• Monthly Korean Chicken
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• s.141
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• pp.65-68
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• 2007

• The Optical Journal
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• s.95
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• pp.28-29
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• 2005

• The monthly packaging world
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• s.197
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• pp.106-109
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• 2009

• Information Systems Review
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• v.7 no.2
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• pp.23-40
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• 2005

Discovering customers' behavioral patterns from large data set and providing them with corresponding services or products are critical components in managing a current business. However, the diversity of customer needs coupled with the limited resources suggests that companies should make more efforts on understanding and managing specific groups of customers, not the whole customers. The key issue of this paper is based on the fact that the behavioral patterns extracted from the specific groups of customers shall be different from those from the whole customers. This paper proposes the idea of pre-segmentation before developing customer classification models. We collected three customers' demographic and transactional data sets from a credit card, a tele-communication, and an insurance company in Korea, and then segmented customers by major variables. Different churn prediction models were developed from each segments and the whole data set, respectively, using the decision tree induction approach, and compared in terms of the hit ratio and the simplicity of generated rules.