• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.958-961
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• 2010

본 논문에서는 고객의 초기 요구 문서인 문제 기술서로부터 문장 분석을 통하여 개념클래스를 도출하는 방법에 대하여 제안한다. 문제기술서는 개발할 시스템에 대한 고객의 요구사항을 개괄적으로 작성된 문서로서 요구사항을 분석하고 설계할 때 이용되는 초기 문서 역할을 한다. 개발자는 이 문서의 내용을 바탕으로 시스템에 중요한 개념클래스를 도출하는 작업을 시작한다. 시스템 개발에 사용될 개념클래스들을 도출하는 것은 객체지향적인 설계에서 중요한 과정이다. 문서 기술서로부터 개념클래스 도출 과정은 주로 개발자의 경험과 직관에 의존하는 경향이 있으며 경험이 많은 전문 개발자들은 문제 기술서로부터 개념클래스들을 올바르게 도출할 수 있지만 초보 개발자의 경우 도출에 어려움이 따른다. 이러한 문제점의 개선 방법으로 기술서의 문서에서 문장 단위로 형태소 분석을 통하여 명사와 동사를 추출한다. 추출된 명사를 통하여 2가지 분류 기준에 따라 개념클래스 도출하고, 이후 동사를 이용하여 개념클래스 간의 관계 설정하는 방법을 제안한다.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.189-198
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• 2018

Automotive parts distribution industry focused on increasing sales by product quality until early 2010, but as competition has recently intensified, each company has become interested in core values such as customer satisfaction, trust and loyalty. Therefore, effect of customer-oriented service mindset should be analyzed for the relationship between service quality and customer satisfaction, trust, and loyalty in this industry. For this, a questionnaire survey was conducted for 342 distributors. Structural equation models were analyzed using AMOS 23.0. Empirical results show service quality has positive effects on customer loyalty, and customer satisfaction and trust mediate between service quality and customer loyalty. The service quality became a key factor to elicit customer satisfaction, trust and loyalty. Following studies, it is expected to enhance service quality focusing on extending region coverages.

• Journal of Korea Technology Innovation Society
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• v.9 no.2
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• pp.325-349
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• 2006

This paper focuses to identify and analyze the influence of product/market characteristics on the performance of new ventures. An empirical result points that some factors playa role. High channel dependence and made-ta-order supply have negative impact on venture performance, while high service requirements have a positive influence. Summing up the findings of this study, we suggested the implications for defining the battle-grounds where new ventures have a better chance.

• Journal of Service Research and Studies
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• v.3 no.1
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• pp.17-31
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• 2013

With the advent of smart phones, there are increasing demands from customers to connect to the social media services at any time and at any place without restraint. As a result, many foreign companies have lately been able to pursue two-way communication with customers through social media which has enabled them to see the reaction and the needs of customers immediately and respond timely. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

• Asia Marketing Journal
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• v.11 no.3
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• pp.91-124
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• 2009

With the intensity of competition and the standardization of technical attributes in telecommunications service market increasing, differentiated activity and customer experience in service encounter is regarded as an important means for creating customer value, however, there is a dearth of good literature examining what MOT activity is composed of according to consumption chain, and how service quality of MOT has influenced customer performance. Especially there exist various services across different phase of Product life cycle(PLC) in household telecommunication service market, customer requirement for MOT might depend on whether its phase is introduction-growth stage or maturity-decline stage, the empirical study is completely lacking. This study classified household telecommunication services into two types by PLC, VOIP and IPTV as Introduction-growth stage services, Internet and PSTN as maturity-decline stage service, and investigated whether there exists a gap between service types in how consumer have experienced MOT, what they consider as important and the relative importance of quality dimension how service quality of MOT has influence on consumer performance. The empirical result from 858 participants shows that there is a difference in consumer experience and requirements across different phases of the PLC, tangibles and assurance are regarded as the most important service quality factors which have a positive influence on customer performance (consumer satisfaction, repurchase intention and word of mouth) at the introduction-growth stage, whereas, reliability, empathy and interactivity are at the maturity-decline stage. Finally, managerial implication is made, limitation is clarified and a direction for further studies is suggested.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.197-211
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• 2021

In the service industry the types are diversifying and the scale of service companies is greatly improving. Such a phenomenon is caused by economic growth and technological development diversifying consumer needs creating demand for new services maturing the service industry and intensifying competition among companies in the form of global competition. It can be said that this is because it is necessary to improve competitiveness by utilizing the economy of scale. Research is needed on the impact of entrepreneurship on various outcome variables in order for service organization managers to respond quickly to diverse and rapidly changing environments and achieve organizational outcomes and corporate goals of management outcomes. The purpose of this study was to empirically analyze the relationship in which the entrepreneurial spirit of a manager influences the relationship between customer orientation, which is an organizational result, customer satisfaction, and financial result, which is a management result. In order to verify such research, the questionnaire was composed of one business owner questionnaire, two employee questionnaires, and two customer questionnaires. The questionnaire was distributed to a total of 400 companies, and the questionnaires of 340 companies were collected. Of these, 303 companies, excluding the questionnaires of 37 companies with many dishonest or missing values, were used for hypothesis testing. The results of this study can be summarized as follows. First, entrepreneurship had a positive (+) effect on customer orientation, supporting the hypothesis. Second, customer orientation showed a positive (+) effect on customer satisfaction, supporting the hypothesis. Third, customer satisfaction showed a positive (+) effect on financial outcomes, supporting the hypothesis. Fourth, it was found that entrepreneurship influences customer satisfaction through customer orientation, and customer satisfaction affects financial outcomes. It turns out that customer orientation between entrepreneurship and customer satisfaction is completely mediated, and customer satisfaction is completely mediated by customer orientation and financial outcomes. The relationship between entrepreneurship and management improved employee behavior and attitudes, which is an individual outcome, and this change was found to improve customer satisfaction, which is an organizational outcome. It makes frequent contact with customers in the process of servicing them. Employee roles are important at service contacts and influence service purchases. Employees facing customers through service contacts act as a decisive factor in maintaining a continuous relationship with customers. Within a beauty service company, it is necessary to create a customer-oriented environment among workers. It suggests that customer-oriented companies and employees can anticipate their desires and provide products or services of superior value to achieve greater customer satisfaction and a competitive advantage. In addition, it was clarified that customer satisfaction has an aspect relationship with financial management, which is a management result. Therefore, it is suggested that the entrepreneurial spirit is an important factor for the management of a beauty service company to secure competitiveness and improve results.

• The KIPS Transactions:PartD
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• v.15D no.4
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• pp.505-512
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• 2008

In order to do requirement-based testing of embedded system, we must have correct requirement specifications. But, natural language requirements of a client have ambiguity, inaccuracy, and inconsistency. To solve these problems, natural language requirements are modeled with modeling language such as UML and Simulink. During a modeling phase, the requirements are rearranged and retranslated in use-case. These activities are disadvantages of modeling. In this paper, we propose the technique, which is how to model a embedded system requirement into a model without rearranging and retranslating. This technique 1) represent a embedded system requirement with graphical language, and 2) model a requirement into a model. Because this technique only describes "what-to-do" of the requirement, this technique is useful to not only the low-level requirements but also the high-level requirements. We show some example systems modeled by REED, which has adopted this technique.

• The Journal of the Korea Contents Association
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• v.1 no.1
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• pp.51-58
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• 2001

Electronic commerce system must provide convenient interface, easy and fast searching function, and production information satisfying customers. To do this, many kinds of studies are being advanced actively about electronic commerce system using intelligent agent electronic This paper suggests 2-tier electronic commerce system using intelligent multi agent. We propose a combined reasoning agent system which provides production information satisfying customer's needs using both case-based reasoning and rule-based reasoning. And this system distribute network and sewer system load based on load balancing and 2-tier agent structure. This system can find production information through teaming of rule-based reasoning method and case-based reasoning method. This system can provide the best suitable production information to customers by using combined reasoning agent system. And we can prevent customer's unexpected long waiting causes by network traffic and server load.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.673-680
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• 2012

The purpose of this study is to investigate the moderating role of customer and supplier participation in the relationship between new product/service development processes and product/service innovation. The research result shows that the high customer participation plays the moderating role in the relationship between strategy design and product/service innovation. Thus, if customers give ideas in the strategy design process, the probability of new product/service innovation will be increased. The conclusions and implications are discussed.

• Journal of the Korean Institute of Intelligent Systems
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• v.13 no.5
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• pp.530-538
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• 2003

Recently the needs for keeping existing customers is increasing in the field of marketing. So, the customers needs to be classified by groups and the differentiated responses to the specified customer groups are demanded. In this paper, we implemented a system that classifies the customer groups using the neural network, and classified the purchasing patterns among customer groups. Empirically examining the association rules between two groups, we could find out that similar rules exist between them. So, it is important that customers should be classified into the excellent customer group and the general group for the decision making of marketing. This paper shows that the efficiency of the differentiated marketing can be maximized by raising the correctness of the expectation in the classification of customer groups.