• Title/Summary/Keyword: 고객센터기업

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Effects of Customer Relationship Management of Productive Welfare Institutions on Management Performance (생산적복지기관의 고객관계관리(CRM)가 경영성과에 미치는 영향)

  • Lee, Jin-Yeol
    • Journal of Convergence for Information Technology
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    • v.9 no.10
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    • pp.64-70
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    • 2019
  • In this study, the effect of customer relationship management on the management performance of productive welfare institutions was to be analyzed empirically. For this study, data were collected from 129 participants of productive welfare institutions in Busan. The results of this study are as follows. First, contact services and communication have a statistically significant impact on the financial performance of productive welfare institutions. Second, contact services and communication have a statistically significant impact on non-financial performance of productive welfare institutions. Based on the results of this study, the following suggestions are made. First, institutionalization of CS(customer service) education should be carried out in order to improve the management performance of productive welfare institutions. Second, participants' emotional support programs are needed to improve the management performance of productive welfare institutions.

A Study on Case for Localization of Korean Enterprises in India (인도 진출 한국기업의 현지화에 관한 사례 연구)

  • Seo, Min-Kyo;Kim, Hee-Jun
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.409-437
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    • 2014
  • The purpose of this study is to present the specific ways of successful localization by analyzing the success and failures case for localization within the framework of the strategic models through a theoretical background and strategic models of localization. The strategic models of localization are divided by management aspects such as the localization of product and sourcing, the localization of human resources, the localization of marketing, the localization of R&D, harmony with a local community and delegation of authority between headquarters and local subsidiaries. The results, by comparing and analyzing the success and failures case for localization of individual companies operating in India, indicate that in terms of localization of product and sourcing, there are successful companies which procure a components locally and produce a suitable model which local consumers prefer and the failed companies which can not meet local consumers' needs. In case of localization of human resources, most companies recognize the importance of this portion and make use of superior human resource aggressively through a related education. In case of localization of marketing, It is found that the successful companies perform pre-market research & management and build a effective marketing skills & after service network and select local business partner which has a technical skills and carry out a business activities, customer support, complaint handling with their own organization. In terms of localization of R&D, the successful major companies establish and operate R&D center to promote a suitable model for local customers. In part of harmony with a local community, it shows that companies which made a successful localization understand the cultural environment and contribute to the community through CSR. In aspect of delegation of authority between headquarters and local subsidiaries, it is found that most of Korean companies are very weak for this part. there is a tendency to be determined by the head office rather than local subsidiaries. Implication of this thesis is that Korean enterprises in India should carry forward localization of products and components, foster of local human resource who recognize management and system of company and take part in voluntary market strategy decision, wholly owned subsidiary, establishment and operation of R & D center, understanding of local culture and system, corporate social responsibility, autonomy in management.

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A study on Promotional App Development Using an Interactive Movie (인터랙티브 영상을 이용한 프로모션 앱 제작 연구)

  • Yoo, Wang-Yun
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.429-437
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    • 2014
  • Product promotion App is developed using an interactive video in order to overcome the existing ATL marketing limitations and to respond to target age groups and lifestyle changes. The product promotion App which is positioned as a smart care center by analyzing customer needs with the Customer Journey Map, is comprised of 3 categories such as interest, information and management reflecting media characteristics of smart mobile contents. It intends to induce viral promotions with comical and interactive alopecia simulator directly described by a specialist doctor which ensures reliability of products. In addition, it is made for customers to continuously manage the alopecia through management tools, and company can expect an effect of being used as a core tool for marketing activities by offering promotional information along with product feedbacks.

Research on the Use of Logistics Centers in Idle site on Highway Using Social Network Analysis (사회연결망 분석을 활용한 고속도로 유휴부지의 물류센터 활용 방안에 관한 연구)

  • Gong, InTaek;Shin, KwangSup
    • The Journal of Bigdata
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    • v.6 no.1
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    • pp.1-12
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    • 2021
  • The rapid growth of mobile-based online shopping and the appearance of untact business initiated by COVID-19 has led to an explosive increase in demand for logistics services such as delivery services. In order to respond to the rapidly growing demand, most logistics and distribution companies are working to improve customer service levels through the establishment of a full-filament center in the city center. However, due to social factors such as high land prices and traffic congestion, it becomes more difficult to establish the logistics facilities in the city center. In this study, it has been proposed the way to choose the candidate locations for the shared distribution centers among the space nearby the tall-gate which can be idle after the smart tolling service is widely extended. In order to evaluate the candidate locations, it has been evaluated the centralities of all candidates using social network analysis (SNA). To understand the result considering the characteristics of centrality, the network structure was regenerated based on the distance and the traveling time, respectively. It is possible to refer the result of evaluation based on the cumulative relative importance to choose the best set of candidates.

발명하는 사람들-제46호

  • Han, Mi-Yeong
    • The Inventors News
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    • no.46
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    • pp.1-16
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    • 2006
  • '2006 대한민국 여성 발명품 박람회' 개최/'발명의 달 5월' 행사 풍성히 열려/'제12회 여성발명 우수사례 발표회' 열려/;꽃꽃이 용기' 출원동향 급격히 늘어나/특허청 '소멸특허정보 서비스' 제공한다/김열 특허청 차장 승진 임명/BM 특허 출원, 개인은 줄고 기업은 늘고/5월부터 특허료, 우선심사신청료 인하/현장 스케치/특허청과 한국전력 기술.특허정보 공유 양해각서 체결/독일과 '장미전쟁', 한국 승리/'제34회 제네바 국제발명전'에서 전원 수상 기록/국제 특허 전문가 한 자리에 모였다/특허청, 해외지재권 침해 소송비용 지원/국가연구 개발사업 지원하는 'R&D 특허센터' 출범/'특허 고객 고층 해결 안방 서비스' 개시/한국특허정보원, 다양한 캠페인 통해 사회공헌 활동/특허청, 과학기술 전문인력 50명 특별채용/'특허기술이전 박람회' 개최/취업 위해 일본 기업에 IT특허 기술 유출/부조리 신고자에 포상금 지급/역사 속의 발명품/하루 10분 발명교실/특허Q&A/'주부에서 발명가로, 필요에 의해 발병이 시작됐습니다'/여주초등학교 발명교실/아이디어 착상 및 발명 기법/여성 발명 활동 더욱 장려해야/무리에의 마가린/세계 상표제도 더욱 가까워져/특허청,'아시아 특허정보 허브'로 급부상/'2006 발명 특허 페스티벌' 개최/지리적 명칭, 신문제호 상표등록 안된다/리빙 아이디어/특허기술사업화에 3천89척원 지원/'찾아가는 심사 서비스' 대리인 사무소까지 확대/문화콘텐츠 식별체계 첫 선 보여/한국여성발명협회 회원사 발명품 가이드/

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Water Industry Innovation for Climate Response (기후 대응 물 산업 혁신)

  • Lee, HwaRyeong;Kim, ShangMoon
    • Proceedings of the Korea Water Resources Association Conference
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    • 2022.05a
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    • pp.517-517
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    • 2022
  • 세계는 기후 위기, Covid-19에 직면함에 따라 물 산업 분야 탄소감축에 대한 목소리가 높아지고 있다. GWI(Global Water Intelligence)에서는 2030 물 분야 탄소감축 목표를 달성하기 위하여 17억 8,500만 달러, 노후자산 교체를 위한 신규 인프라 건설에 40억5600만 달러의 비용이 들 것으로 추산하였다. 이에 본 연구는 국내 물산업의 탄소중립 목표 달성을 위한 물 기업 혁신 전략 마련에 앞서 '영국 물 산업 2050 혁신 전략' 사례를 고찰하였다. '영국 물 산업 2050 혁신 전략'은 물 산업의 변화를 자극하고 장기적으로 고객과 환경, 그리고 국제사회에 이바지하는 것을 목표하고 있다. 본 전략은 현재와 미래에 제공할 물 서비스에 영향을 미치는 주요 요인과 이해관계자의 요구(Needs)에 집중한다는 특징이 있다. 문제점에 대한 시스템적 관점을 취하면서, 물 부문이 더 넓은 사회적 요인(물, 식량, 에너지 등)에 대해 대응할 수 있는 역할을 제고하기 위함이다. 결과적으로, 산업 인프라 및 환경 관련 다양한 부문 간 협력에 의한 시너지 창출은 온실가스 배출 'Zero'(2050년) 목표 달성에 한발 다가설 것으로 기대되며, 에너지, 제조, 데이터 과학, 식량 안보, 생태 복원 등의 분야는 물 산업 간 연계성이 높아 물 분야 혁신의 기회로 작용할 것으로 예상된다. 본 연구는 물 산업 혁신 전략으로 첫째, 중장기적인 혁신을 제공할 수 있는 통합 혁신 센터를 설치하여 인적·물적 자원을 네트워크화하는 방안을 제시하였다. 둘째, 물 분야 데이터 개방을 통하여 일반, 학계, 중소기업, 스타트업 등과 공동성장 지원을 제시하였다. 셋째, 다양한 물 문제와 경영 의사결정에 환경성을 고려할 것을 제시하였다.

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Intelligent Transportation Management System Design (지능형 배송관리시스템 설계 방안)

  • Park, Doo-jin
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.10a
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    • pp.550-551
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    • 2012
  • 기업에서 발생하는 물류비용 중에 운송비가 차지하는 비중은 50% 이상이다. 국제 유가 급등에 따른 운송비용이 급상승하면서 배송관리의 중요성은 더욱 커지고 있다. 배송관리시스템은 고객에게 주문받은 물품을 물류센터에서 배송계획을 수립하여 배차지시, 정산관리 및 차량의 트랙킹 등 전반적인 배송과정을 관리하는 시스템이다. 기존의 배송방법은 우편번호를 기준으로 하는 고정 라우팅 방식을 사용하였다. 이러한 방식은 배송기사가 비교적 쉽게 배송할 수는 있지만 물동량의 급격하게 변할 때에는 실시간으로 대응하지 못하는 문제점을 갖는다. 본 논문에서는 물동량의 변화에 효율적으로 대응하여 배송하기 위한 방안으로 지능형 배송관리시스템의 설계 방안을 제안한다.

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Qualitative Study on Service Features for Cloud Computing (클라우드 컴퓨팅의 서비스 특성에 관한 질적연구)

  • Ra, Jong-Hei
    • Journal of Digital Contents Society
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    • v.12 no.3
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    • pp.319-327
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    • 2011
  • Cloud computing is the probated transmission-platform that provide the enterprise or individual with efficient and cost-effective IT service on internet. Cloud computing serve as data or computing is moved from desktop or portable PC to the massive data center. Searching for the services offered by cloud computing indicates that their current service feature needs to be improved to satisfy current and future customers. This study attempted to satisfy this need by identifying the service's features for the cloud computing service environment through qualitative approaches. Finally, we classify into seven features(Security, Reliability, Availability, Inter-operating, Economic, Intellectual Property) of cloud computing service.

A Study on Impact of Customer Contact Center Service to Business Performance (고객센터 서비스가 기업수익에 미치는 영향에 관한 연구)

  • Lee, Do-Koung;You, Jae-Hyun;Park, Cheol
    • Journal of Information Technology Services
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    • v.8 no.1
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    • pp.29-45
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    • 2009
  • In this research, a model to measure the correlation between the performance of customer contact center and the business performance is developed using the well-known model, the market damage model of TARP. Three hypotheses are suggested and verified using real customer profit data and customer access data of the Industrial bank of Korea. As a result of this research, we know that there is a positive relation between increase of business profit and contact experience of customers to customer contact center. Also, customer satisfaction level for customer contact center contact experience is positively correlated with increase of business profit of the company. However, we could not find a meaningful correlation result between number of contacts to customer contact center and the business profit. Although this study is based on a particular one company data, the analyzation framework can be applicable to other banking companies for showing relations between performance of customer contact center and business profit of the company.