• Journal of Digital Convergence
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• v.18 no.2
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• pp.151-162
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• 2020

In this paper, a research model was designed to investigate the factors affecting the purpose intentions to the online paid knowledge contents in China. The research model includes the contents characteristics, recognition of copyright, recognition of paid, the theory of planned behavior factors. In this research, the data was collected by online survey, and in final analysis, 457 users' questionnaires were used. The empirical paper proves research hypothesis by using SPSS 25.0 and AMOS 23.0. The results of the study are as follows: the contents characteristics partially give positive effects to attitude. In addition, recognition of paid and planning behavior theory factors have positive effects to purpose intentions. This paper provides a useful scheme to promotion the purpose of purchase for paid online knowledge contents.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.109-118
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• 2020

In this study, the selection attributes of contemporary dance audience were constructed based on prior study and the selection attributes of contemporary dance performance were identified through EFA(Exploratory Factor Analysis). Therefore, Six attributes were derived: physical evidence, tickets, people, information, product, and reputation. Based on these attributes, the selected attributes were identified through 'ETPB(Extended Theory of Planned Behavior)' to see if they affect ticket purchase behavior. In result, Among the selection attributes of contemporary dance performances, three attributes of reputation, people and product influenced the audience's attitude, while only product and human attributes influenced the purchase intention of tickets. Among the variables of ETPB to enhance the ability to purchase intention of tickets, audience attitude, perceive behavior control, and prior knowledge have had a positive effect on purchase intention of tickets, except for subjective norm. Therefore, it is meaningful that this study presented and verified empirically the attributes of select centered on visitors, which can improve the intention of purchasing tickets for contemporary dance performances.

• Journal of Radiation Protection and Research
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• v.32 no.2
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• pp.71-78
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• 2007

The purpose of this study is to analyze the social behavior, especially, the evacuation-related social behavior, of the transients in the radiological emergency planning zone(EPZ) of nuclear power plants. So, the meaning and kinds of the evacuation and the significance of the trip generation time(TGT) have been reviewed. The characteristics of the social behavior of the transient around Ulchin, Wolsong and Kori sites was analyzed through field surveys by using the questionnaire. The major findings of this research implications are as follows. First, for securing the safe evacuation, the alternatives to effectively provide the information on the evacuation warning may be prepared. Second, it is necessary to establish the education and training of transient's evacuation. Third, it is needed that the cause and background of the evacuation refusal are identified and the new response plan to secure transient's safety is prepared.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.1
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• pp.401-423
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• 2018

This study aims to analyze the intention of public library use of citizens by applying Ajzen's extended theory of planned behavior (ETPB). A questionnaire survey was conducted to identify the relationship between personal characteristics, factors from ETPB, such as attitude, subject norm, and perceived behavioral control, and the intention of public library use, Library knowledge was also added as an additional independent factor in this study. The results showed that attitude and library knowledge were more important factors than others. Subject norm and perceived behavioral control had also positive effects on the intention, Additionally, some personal characteristics, such as age, educational background, and household income, and public library use experience made significant differences in the intention. Based on the results, this study made some suggestions for expanding the scope of public library users.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.255-260
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• 2019

Recently realistic descriptions have been frequently used in anti-smoking campaigns. The same trend can also be seen with regard to posters as a medium of visual communication. It was intended to examine how different types of visual images in anti-smoking campaign posters produced and distributed by the WHO can improve the effectiveness of health communication. This article aims to determine how each of abstract/stylized illustrations and realistic images might affect the three key variables of the Theory of Planned Behavior, which are Attitudes toward the Behavior, Subjective Norms and Perceived Behavioral Control, in relation to quitting smoking. Results showed that realistic images are different in improving the attitudes toward the behavior and subjective norms. However, there are no significant difference between abstract/stylized illustrations and realistic images in Perceived Behavioral Control. The findings of this study suggest that the above-mentioned types of visual information achieve different levels of effectiveness in health communication. It is desirable that more effort be devoted to the interdisciplinary study across the areas of visual design and social psychology, for example, with a view to developing better health communication strategies.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.703-708
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• 2023

The current study investigates VPA usage (i.e.,continuance intention of use, WOM intention) of by Theory of Planned Behavior (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived value/risk. The results show that (1) attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value positively predicted the continuance intention of VPA use. Regarding WOM of intention, there were positively significant effects of the attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value. The results of this study are expected to provide a variety of practical and theoretical implications in promising artificial intelligence market by the impact of TPB (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived values of VPA.

• Journal of the Society of Disaster Information
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• v.19 no.3
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• pp.519-531
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• 2023

With the aim of preventing safety accidents at construction sites, the company aims to create safe behaviors intended through variables called smart safety and health activities to help reduce industrial accidents. Purpose: It analyzes how smart safety and health activities affect accidents caused by unsafe behavior and changes in worker behavior, which is the root cause, and verifies the hypothesis that it helps prevent safety accidents and protect workers' lives. Method: Smart safety and health activities were selected as independent variables (X), and intended safety and anxiety, which are workers' behavioral intentions, were set as dependent variables (Y), attitude and subjective norms, and planned behavioral control as parameters (M). Exploratory factor analysis, discriminant validity analysis, and intensive validity analysis of safety and health activities were used to analyze the scale's reliability and validity. To verify the hypothesis of behavior change, the study was verified through Bayesian model analysis and MC simulation's probability density distribution. Result: It was found that workers who experienced smart safety and health activities at construction sites had the highest analysis of reducing unstable behavior and performing intended safety behavior. The research hypothesis that this will affect changes in worker behavior has been proven, the correlation between variables has been verified in the structural equation and path analysis of the research analysis, and it has been confirmed that smart safety and health activities can control and reduce worker instability. Conclusion: Smart safety and health activities are a very important item to prevent accidents and change workers' behavior at construction sites.

• Journal of Families and Better Life
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• v.12 no.2
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• pp.239-251
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• 1994

본 연구는 주부의 라이프스타일을 유형화하여 구분하고, 유형화된 라이프스타일에 따라 가정관리행동유형 및 가정생활만족에 차이가 있는지를 파악하여 주부의 가정생활의 질적 향상을 증진시킬수 있는 방안을 모색하고자 하였다. 라이프스타일을 알아보기 위해 주부의 태도, 관심, 의견(A.I.O)에 관해 요인분석과 클러스터 분석을 한 결과 우리나라 도시주부의 라이프스타일은 현대적향유형(28.1%), 보수전통주의형(26.3%), 건전활동형(21.5%), 소극적침체형(24%)으로 분류되었다. 주부의 관리행동유형은 대체로 변화지향적으로 나타났으며 학력이 높을수록 자녀수가 적을수록 변화지향적인 관리행동을 하는 것으로 나타났다. 주부의 가정생활만족도는 약간높게 나타났으며 라이프스타일에 따라 전반적인 가정관리행동유형은 의사소통과 계획의 융통성에 있어서는 변화지향적인 관리행동을 보이고 자원활용에서는 안정지향적이고 자원인식에서는 안정, 변화의 중립적인 관리행동을 하는 것으로나타났다. 라이 프스타일에 따라 가정생활만족도는 건전활동형이 높았으며 소극적 침체형이 가장 낮았다가 정관리행동유형이 가정생활만족도에 영향을 미치는데 의사소통, 자원활용 자원인식 등의 하위영역에서 변화지향적일수록 만족도가 높았다.

• Proceedings of the KIEE Conference
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• 2011.07a
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• pp.1894-1895
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• 2011

본 논문에서는 군집 로봇을 이용하여 주어진 공간을 효율적으로 탐색하기 위한 행동 제어 알고리즘을 제안한다. 제안한 방법은 군집 로봇의 운동방정식을 이용하여 각 로봇의 이동 상태를 파악하고 로봇에 장착된 센서 범위를 이용하여 군집 로봇간의 이동 규칙을 계획한다. 계획된 이동 규칙은 초기의 밀집된 위치에서 로봇이 자율적으로 이동하여 로봇간의 충돌을 회피하고 최적의 거리를 유지하면서 공간을 효율적으로 탐색하기 위한 행동 제어 방법을 제안한다. 마지막으로 시뮬레이션을 통하여 그 응용 가능성을 증명한다.

• Journal of Agricultural Extension & Community Development
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• v.30 no.3
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• pp.143-155
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• 2023

Based on the theory of planned behavior, this study aims to examine the structural equation model among consumers' concerns and purchase intentions for alternative meats. Data were collected from 300 adults living in Kyeonggi Province. Results show that animal welfare, environmental concern, and health concern all have a direct and significant effect on purchase intention of alternative meat, and the mediation effect is also significant, indicating a partial mediation effect. The image of a company as caring about animal welfare and contributing to public causes can help sell alternative meats. Media publicity focusing on animal welfare for alternative meats can improve the attitudes of domestic consumers as well as their intention to purchase alternative meat products.