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The Study of Facebook Marketing Application Method: Facebook 'Likes' Feature and Predicting Demographic Information (페이스북 마케팅 활용 방안에 대한 연구: 페이스북 '좋아요' 기능과 인구통계학적 정보 추출)

  • Yu, Seong Jong;Ahn, Seun;Lee, Zoonky
    • The Journal of Bigdata
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    • v.1 no.1
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    • pp.61-66
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    • 2016
  • With big data analysis, companies use the customized marketing strategy based on customer's information. However, because of the concerns about privacy issue and identity theft, people start erasing their personal information or changing the privacy settings on social network site. Facebook, the most used social networking site, has the feature called 'Likes' which can be used as a tool to predict user's demographic profiles, such as sex and age range. To make accurate analysis model for the study, 'Likes' data has been processed by using Gaussian RBF and nFactors for dimensionality reduction. With random Forest and 5-fold cross-validation, the result shows that sex has 75% and age has 97.85% accuracy rate. From this study, we expect to provide an useful guideline for companies and marketers who are suffering to collect customers' data.

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Recommendation Method of SNS Following to Category Classification of Image and Text Information (이미지와 텍스트 정보의 카테고리 분류에 의한 SNS 팔로잉 추천 방법)

  • Hong, Taek Eun;Shin, Ju Hyun
    • Smart Media Journal
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    • v.5 no.3
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    • pp.54-61
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    • 2016
  • According to many smart devices are development, SNS(Social Network Service) users are getting higher that is possible for real-time communicating, information sharing without limitations in distance and space. Nowadays, SNS users that based on communication and relationships, are getting uses SNS for information sharing. In this paper, we used the SNS posts for users to extract the category and information provider, how to following of recommend method. Particularly, this paper focuses on classifying the words in the text of the posts and measures the frequency using Inception-v3 model, which is one of the machine learning technique -CNN(Convolutional Neural Network) we classified image word. By classifying the category of a word in a text and image, that based on DMOZ to build the information provider DB. Comparing user categories classified in categories and posts from information provider DB. If the category is matched by measuring the degree of similarity to the information providers is classified in the category, we suggest that how to recommend method of the most similar information providers account.

A Study on the Improvement of the Korean Accounting Stipulations of The Long term Care Facilities (우리나라 장기요양기관 회계처리 지침의 개정 방향)

  • O, Dongil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.688-697
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    • 2014
  • The current accounting for the long term care facilities are enforced by either financial accounting stipulations of social welfare legal entity or the guiding principles of long term care insurance law. In addition, some facilities are not eligible to access to the Korea Health and Welfare information system and even don't have any obligation to report financial information. Thus financial position and performance of activities are not well known to the interested parties. This study investigated the way how to improve the current accounting stipulation of the long term care facilities. In conclusion, we should introduce the accounting standards based on the double entry system but on other aspect, also more simplified financial statement based on single entry system for smaller facilities. Also we should introduce three important appropriation accounts for the net income of institution which matches GAAP. For a successful plantation of accounting standards, it is necessary to establish provisions, government subsidy account, depreciations concept.

Study on Introducing Water Footprint for Water Problem Reduction -The Case of Spain- (물 문제 저감을 위한 물발자국 도입 방안 연구 -스페인 사례를 중심으로-)

  • Park, Nu Ree;Park, Sung Je;Lee, Young Kune
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.549-549
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    • 2015
  • 물 소비는 수자원 고갈을 야기하며, 수자원 고갈은 보건, 농업 생산력, 작물 생산력, 생태계에 악영향을 미친다. 따라서 물발자국 개념을 적용하고 이를 활용함으로써 일반생활에서 패러다임의 전환을 유도하는 것은 환경 및 물 문제를 저감하는 좋은 수단이 될 수 있다. 우리나라도 물발자국 개념 도입의 적극적인 검토가 필요하다. 따라서 본 연구에서는 스페인의 사례를 통하여 물발자국 도입 방안을 도출하고자 한다. 스페인은 2008년 9월 유럽연합에서 최초로 물발자국 평가를 정책으로 채택하였다. 스페인은 물 부족 국가로서 물발자국 연구를 수행해왔으며 강 유역 및 국가적 차원의 방법론을 연구하고 검증해왔다. 특히 도시와 산업 분야에서 물의 재사용을 증대시키기 위해 통합농업 및 생태농업을 장려하고 있다. 이와 관련하여 태양에너지, 관광, 전통 작물 재배 지역의 물발자국 계정의 비교우위를 통해 환경, 농업, 에너지, 무역 정책과 관련되는 물 정책의 조정 중에 있다. 또한 지나친 용수개발로 인한 생태적 위험에 대처하기 위해 강을 상류, 중류, 하류로 나누어 작물별 가상수량과 물 효율성을 분석하였다. 이에 따른 결과로 지역마다 적합한 수출입전략으로 물 효율성이 높은 작물을 주로 재배하는 상류지역은 농산물을 다른 지역으로부터 수입하는 동시에 채소류와 같은 물 효율성이 높은 농산물을 특화하여 수출할 필요성을 농가로 제시하고 있다. 이를 통하여 스페인은 지역의 환경 조건에 가장 적합한 제품의 생산을 촉진하고 본질적인 물 사용 패턴의 변화를 통하여 효율적인 물 분배 및 사용이 가능하게 됨으로서 관개용수 사용의 감소를 실현하였다. 본 연구를 통하여 스페인은 유역관리계획의 개발을 위한 기술적 표준으로서 다양한 사회경제 분야의 물발자국 분석을 포함하고 있음을 확인하였다. 이를 통하여 물발자국 정책의 활용방안을 파악하였고, 물발자국의 도입 방향성을 도출하였다. 환경 및 물 문제를 저감할 수 있는 물발자국 개념은 향후 우리나라의 수자원 관리에 있어 중요한 지표의 역할을 할 것으로 기대한다.

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Collaborative Workspaces for IoT Smart Agents Based on the Ethereum Blockchain (IoT 환경의 스마트 에이전트를 위한 이더리움 블록체인 기반의 협업 워크스페이스)

  • Jin, Jae-Hwan;Eom, Hyun-Min;Lee, Myung-Joon
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.9 no.8
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    • pp.845-854
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    • 2019
  • In IoT environment, an intelligent agent is an autonomous entity with computing power that interacts with various things for specific purposes without human intervention. Recently, as the development of Internet technology has increased the size of resources and services that intelligent agents can utilize, an environment where intelligent agents can collaborate with each other is needed. To effectively support these changes, a method is needed to provide workspaces where intelligent agents can form various groups and collaborate on them. In this paper, we present TSpace which is an Ethereum-based group workspace for effective collaboration among intelligent agents. In TSpace, intelligent agents in IoT environment can use group service based on the Ethereum blockchain through the developed CoAP/RESTful web service. TSpace also introduces a new mechanism for managing Ethereum wallets of agents accessing group services and for creating Ethereum transactions using them.

The evaluation of aid effectiveness using the input-output analysis: the case of Vietnam (산업연관분석을 활용한 원조의 국가단위 효과 평가 - 한국 유상원조의 베트남 지원효과를 중심으로 -)

  • Park, Bokyeong;An, Jiyoun
    • International Area Studies Review
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    • v.22 no.2
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    • pp.211-218
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    • 2018
  • The evaluation of aid effectiveness at the national level has mostly focused on qualitative evaluation. This paper attempts to quantitatively evaluate EDCF 's support for Vietnam in 1995 ~ 2016 on the economy. First, we compare the strengths and weaknesses of various methodologies that can be used for quantitative assessment: panel analysis based on growth theory, input-output analysis, social account matrix analysis, CGE model, DSGE model, and time series analysis. Using the input-output analysis, we estimate that total output and value added have been generated about $5.9 billion and $1.7 billion in Vietnam, respectively. The increase in income per capita from the support was estimated to have contributed to a 0.21%p reduction in the poverty rate in Vietnam.

Development of SAML Software for JAVA Web Applications in Korea (국내 자바 웹 응용을 위한 SAML 소프트웨어의 개발)

  • Jo, Jinyong;Chae, Yeonghun;Kong, JongUk
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.9
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    • pp.1160-1172
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    • 2019
  • Federated authentication is a user authentication and authorization infrastructure that spans multiple security domains. Many overseas Web applications have been adopting SAML-based federated authentication. However, in Korea, it is difficult to apply the authentication because of the high market share of a specific Web (application) server, which is hard to use open-source SAML software and the high adoption of Java-based standard framework which is not easy to integrate with SAML library. This paper proposes the SAML4J, which is developed in order to have Web applications easily and safely integrated with the Java-based framework. SAML4J has a developer-friendly advantage of using a session storage independent of the framework and processing Web SSO flows through simple API. We evaluate the functionality, performance, and security of the SAML4J to demonstrate the high feasibility of it.

Operational Efficiency and Value Relevance of Unbilled Revenue in the Construction Company (건설기업의 경영효율성과 미청구공사의 가치관련성)

  • Kim, Young Hoon;Cho, Seokhee
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.3003-3014
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    • 2018
  • This paper investigates whether the value relevance of unbilled revenue in the construction company is differentiated according to the degree of company's operational efficiency. Unbilled revenue is an item that appears in the assets of the statement of financial position based on the IFRS. It is an item that has a nature of accounts receivable, but it is calculated based on subjective judgment of management. In this paper, we hypothesized that the value relevance of unbilled revenue will be differentiated according to operational efficiency of the construction company. The results of hypothesis test are as follows. First, unbilled revenue has a significant relationship with firm's value, which is consistent with previous research results. Second, the value relevance of unbilled revenue is higher in companies with high operational efficiency. In conclusion, this paper is different from previous researches in that this paper presents not only that unbilled revenue has a value relevance but also provides evidence that it can be differentiated according to the degree of operational efficiency.

Blockchain-based Personal Information Authentication Method using Zero Knowledge Proofs (영지식을 활용한 블록체인 기반 개인정보 인증 기법)

  • Lee, Kwang Kyu
    • Smart Media Journal
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    • v.10 no.3
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    • pp.48-53
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    • 2021
  • The authentication process is a key step that should be used to verify that a user is legitimate, and it should be used to verify that a user is a legitimate user and grant access only to that user. Recently, two-factor authentication and OTP schemes are used by most applications to add a layer of security to the login process and to address the vulnerability of using only one factor for authentication, but this method also allows access to user accounts without permission. This is a known security vulnerability. In this paper, we propose a Zero Knowledge Proofs (ZKP) personal information authentication scheme based on a Smart Contract of a block chain that authenticates users with minimal personal information exposure conditions. This has the advantage of providing many security technologies to the authentication process based on blockchain technology, and that personal information authentication can be performed more safely than the existing authentication method.

A Study on Foothold Mountain Fortress in Gyeongsang-do the Late Chosun Daynasty - Focussing on Geumo·Cheonseng·Gasan Mountain Fortress - (조선후기 경상도의 거점 산성 연구 - 금오·천생·가산산성을 중심으로 -)

  • Kim, Chan-Yeong;Kwak, Dong-Yeob
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.11
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    • pp.135-144
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    • 2018
  • During the Late Joseon dynasty, abandoned mountain fortresses were urgently repaired for the operation of foothold mountain fortresses in Gyeongsang-do, during the Japanese Invasion of Korea in 1592 and immediately after the Qing Invasion of Korea in 1636. Immediately after the Qing Invasion of Korea, an external fortress wall was built and added to each of Cheonsaeng Fortress and Geumo Fortress to establish a system of protecting locals inside a fortress at important locations for border defense against Japan in the Yeongnam region. Cheonseng Fortress, however, did not have sufficient geographical and protection conditions as a mountain fortress for protecting people inside it; thus, Gasan Fortress was newly built to replace Cheonsaeng Fortress. Geumo and Gasan Fortresses were used in border defense against Japan during the period from King Injo's reign to the end of Joseon Dynasty, because the fortresses served the purpose of defending Nakdonggang River and middle roads located at important roads along the border in the Yeongnam region and because it was possible to quickly repair and use their existing fortress walls and internal facilities, such as middle fortress walls and ponds, that were constructed for long-term protection of locals inside the fortress. In addition, it was found, in this study, that a continuous discussion on how to supplement fortresses led to the reinforcement and improvement of fortress facilities and fortification technology through the application of major strengths of Chinese (Ming) and Japanese fortress systems.