• Asia Marketing Journal
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• v.10 no.1
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• pp.95-131
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• 2008

This study serves the main research purpose of verifying the hypothetical relationship between antecedent and consequence variables of shopping experience based on the classification system by Schmitt (1999) who dimensionalized experience into five components (sense, feel, think, act, relate). Specifically, the study seeks to fulfill the following three research objectives. First, it substantiates dynamic relationships among the five experiential components comprising the strategic experiential modules that serve as the basis of the theoretical framework of the study. Especially, it focuses on interactive relationships among the experiential components by taking a holistic view of the experience. Second, the study seeks to uncover the effects of pre-experiential antecedents such as shopping motivation and shopping involvement, based on taxonomy of motivation as product-centered vs. experience-centered. Third, the study investigates the effects of shopping experience on intention to revisit with regard to department store, discount store, and Internet shops, based on customers' store experiences. The major findings from this study are as follows: first, the five experiential components were found to have a high level of correlations according to hypothesis verification. Second, shopping motivation was learned to have significant effects on preference toward thinking as well as feeling experiences. That is, product-centered (vs. experience-centered) shopping motivation exerted a greater influence on cognitive (vs. affective experience than affective (vs. cognitive) experience.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.11a
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• pp.1161-1165
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• 2003

본 연구에서는 인터넷 쇼핑에서 소비자들이 구매결정으로 지연하고 불안해하는 원인을 제품군별로 기존의 지각된 위험과 더불어 새로운 쇼핑방식 이용에 따른 위험 그리고 소비자 특성 등과 관련지어서 알아보았다. 연구결과, 인터넷 쇼핑 시 소비자가 지각하는 위험은 제품군에 따라서 다르게 나타났다. 인터넷 쇼핑몰에서의 쇼핑경험이 없는 소비자들이 경험이 있는 소비자들보다 위험을 더 높게 지각함으로써 더 불안해했다. 쇼핑빈도에 관해서는 제품군에 관계없이 쇼핑빈도가 증가함에 따라서 지각된 위험이 감소하였다. 인터넷쇼핑을 경험한 집단과 무경험 집단을 판별해주는 소비자 특성변수로는 제품군에 관계없이 충동구매경향성과 의견선도로 나타났다. 소비자 특성과 불안 요소인 지각된 위험간의 관련성은 제품군에 따라서 다르게 나타났다. 본 연구는 제품군별로 인터넷쇼핑 경험집단과 무경험 집단 간의 지각된 위험에서의 차이와 두 집단을 판별해주는 소비자 특성변수를 실증적으로 살펴봄으로서 인터넷쇼핑의 이용가능성을 더욱 높일 수 있는 기초 자료를 제공했다는 점에서 의의를 갖는다.

• Management & Information Systems Review
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• v.31 no.4
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• pp.217-236
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• 2012

This study attempts to suggest a model on the factors of the experiential intent. We propose a model that includes (1) the entertainment, aesthetic, empathy, information as exogenous constructs, (2) utilitarian value and hedonic value, as mediating constructs (3) experiential intent, as endogenous construct. To test the model, we analyze the data using the LISREL structural modeling. The results of our analyses suggest, as expected, that program traits -entertainment, aesthetic, empathy, information- influence utilitarian value and hedonic value, in turn, utilitarian value and hedonic value influence the experiential intent. We conclude with a discussion of managerial implications, including the potential to advance understanding the factors of experiential intent on broadcast program.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.791-800
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• 2024

The cashierless store, which is rapidly spreading with the development of AI, is providing new shopping experiences to customers. However, the existing retail service research mainly focused on evaluation based on employees (people). This study was initiated to evaluate services by reorganizing these service evaluations according to the characteristics of cashierless store. In addition, the effect of the service experience characteristics of AI cashierless store on customers' positive or negative emotions was identified, and the effect on revisit intention was verified. As a result of this study, it was confirmed that the service experience characteristics of AI cashierless store had some effect on emotional response. In addition, it was confirmed that the positive emotional response caused by the characteristics of the AI cashierless store service experience induces revisiting, but the negative emotional response hinders revisiting. The results of this study are expected to contribute to the research and development of AI cashierless store services.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.672-680
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• 2020

This study aimed to elucidate the differences in nursing service experience according to the participants' characteristics and experience of hospitalization and to identify the relation between nursing service experience and perceptions of the health system. It analyzed the data from a "Survey of health care service experience" conducted among 574 participants who had been hospitalized. The results showed that the mean nursing service experience of participants who had never used other hospitals before hospitalization with over ten days of hospital stay was higher compared with the other participants. Moreover, those who used other hospitals before hospitalization reported lower nursing service experience scores. In the classification based on the change of the inpatient room, the difference in the nurse service experience according to the number of hospitalization days was significant only in patients who had no change in the inpatient room in the multi-person room. The nursing service experience scores were positively related to general satisfaction with the hospitalization experience, health system satisfaction, and trust in the health system. This finding implies that the nursing service experience should be interpreted by separating the inpatient experience, and the strategies to improve the nursing service are needed. In addition, the survey should include items related to the characteristics of medical institutions such as nurse staffing, to identify factors affecting the experience of nursing services.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.6
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• pp.46-56
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• 2011

This study an alyzes the spatial experience of a notable sense of place in five cities-Seoul, Gyeongju, Chuncheon, Anseong and Gwacheon. A survey targeting 300 citizens was carried out to survey meaningful, memorable places and measured spatial experiences in those places. The types of spatial experiences were divided among places to determine the implications thereof. To do this, first, those places that have a notable sense of place have relevance in natural and historical resources such as parks, cultural assets, etc. Second, the main experiences in making sense of place included 'relaxation and walking' and 'a view and appreciation'. These were divided into two types, Spatial Contact and Human Contact. Third, cities such as Seoul, Anseong, Gwacheon offer a variety of experience in places having a notable sense of place. Fourth, in cities noted for natural landscape, history and culture, those spaces with a notable sense of place are concentrated in the center of the city. They exhibit a variety of behaviors, complexly and simultaneously. These results-based spatial experiences of citizens and spatial character have important meaning for city identity and city marketing. Through defining those places that have a notable sense of place and understanding the spatial features in these places, this study can suggest basic information for forming the development strategy of the city.

• Journal of Gifted/Talented Education
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• v.19 no.2
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• pp.279-302
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• 2009

This paper was to examine the effects of university-based science gifted education program on scientifically gifted students' science problem finding ability and cognitive-affective factors. For this study, 69 scientifically gifted students with previous Silted education experiences at the university-based science gifted education centers and 91 scientifically gifted students without any previous gifted education experiences were compared. Both groups of students were currently enrolled at a specialized science high school. To compare both groups, scientific problem finding ability, science anxiety, science related attitude, self-efficacy, intrinsic motivation, test anxiety, cognitive strategies, and self-regulation were measured. The results indicate that there was no significant difference on scientific problem finding ability between these two groups. The comparison between the past and now in the aspects of variables observed in the study showed that both groups of students were decreased in the science anxiety and self-efficacy. But the test anxiety was significantly increased compared to the past in both groups. Implications of the study were discussed in depth.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.538-541
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• 2010

본 연구에서는 현재 시중에 판매되고 있는 네 가지 휴대용 음원재생기를 자극물로 사용하여 제품 속성에 있어서의 차이가 사용자 경험의 여러 요소에 영향을 주는지 여부(가설 1)와 사용자의 정서적 반응이 사용자가 인식한 제품 특성에 의해 영향을 받는지(가설 2) 그리고 제품에 대한 전체적인 판단이 사용자가 인식한 제품 특성과 감성적 반응에 따라 달라지는지(가설 3) 실험을 통해 조사하였다. 실험결과 기능적 특성과 유희적 특성에 대한 인식 정도는 실험 참가자가 사용한 제품에 따라 서로 다르게 나타났으며, 사용자의 정서적 반응과 전체적인 선호도 또한 평가 제품에 따라 서로 다르게 나타남으로서 제품 속성에 의해 영향을 받는 것으로 분석되었다. 이와 함께 사용자 경험을 구성하는 요소들 간의 상호관계도 테스트하였는데, 사용자의 정서적 반응이 주로 제품의 기능적 특성에 따라 달라지는 반면 사용자의 전체적인 판단은 제품의 기능적 특성과 유희적 특성 모두에 의해 영향을 받고 있는 것으로 나타났다. 또 분석결과에서 밝혀진 한 가지 흥미로운 사실은 사용자의 정서적 반응이 전체적인 판단에 아무런 역할도 하지 않는다는 점이다.

• Korean Journal of Culture and Social Issue
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• v.13 no.4
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• pp.83-100
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• 2007

It is the aim of present paper to examine the effects of experienced violence and observed violence in original family on adaptation in college students. In addition, the degree of contribution of two types of aggression in family were examined. Participants were 220 college students. Among them, those who have experienced violence from mother are 60.3%. And 52.3% reported violence from father. Those who have observed their parents violent behavior are 28.8%. These childhood 'experienced violence' and 'observed violence' was significantly associated early adulthood adaptation. But its effect is dependent on participant's sex. Experienced violence from mother is positively related to confidence in scholastic achievement in female. Experienced violence from father is positively related to trumatic symptoms and trait anxiety in male. On the other hand, observed violence showed significant relationship with traumatic symptoms, impulsivity, depression, self-esteem and trait anxiety. Most importantly, multiple regression analysis showed observed violence explains early adulthood adaptation more significantly than experienced violence. The discussion addressed implications of the findings for future research and for clinical practice.

• Korean Journal of Culture and Social Issue
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• v.10 no.3
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• pp.61-81
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• 2004

The purpose of this study was to investigate effects of North Korea defectors' living experiences in South Korea on their self-perceptions and perceptions of South Korea. For this purpose, a questionnaire was distributed to 66 defectors with no living experiences at all and 99 defectors with living experiences of an average of 2.7 years in South Korea. They were asked to rate their own as well as South Koreans' values, personality, attitudes toward sexual misbehavior, gender stereotypes. Also, they evaluated the society of South Korea and its political control. The results indicated that those defectors with living experiences tended to perceive more negatively their own and South Koreans as well, and yet that they were less negative for sexual misbehavior and weaker for gender stereotypes. Also, results suggested that living experiences led defectors to perceive South Korea in a more negative way. Those findings were discussed in terms of changes in culture.