• Journal of Distribution Research
• /
• v.13 no.2
• /
• pp.97-123
• /
• 2008

Recently, there has been a growing trend toward private brand. Although much has been written about the determinants of attitude and purchase intention on PB, little is known about the influence of manufacturer and retailer trust on private brand purchase. This research addresses three questions:(1) what impact do manufacturer and retailer trust have on private brand purchase?(2) What is a key mediating variable in the relationship retailer between trust(on retailer/manufacture) and purchase intention?(3) Are the impacts of these factors differ depending on the level of customer knowledge? The findings indicate that retailer trust directly influence on the perceived quality, attitude toward private brand, and purchase intention. Manufacturer trust affects on attitude and purchase intention, however, only when it is through perceived quality. In addition, the relative impact of theses two factors differs to some extent, depending on the level of consumer knowledge. When customer knowledge is relatively high, retailer trust is a very important factor influencing perceived quality, attitude and purchase intention. On the other hand, both retailer trust and manufacturer trust are considered when customer knowledge on private brand is low.

• Journal of Practical Engineering Education
• /
• v.14 no.2
• /
• pp.235-244
• /
• 2022

In this study, a class operation case of an engineering design project targeting a golf ball dispenser, a commercial product, was presented. The project was carried out according to the systematic engineering design approach suggested by Kim Jong-won and W. Beitz. This method broadly divides engineering design into four stages: 'product planning → conceptual design → basic design → detailed design'. In particular, the conceptual design stage is divided into 'functional structure diagram → detailed working principle exploration → various design alternatives creation → optimal design selection'. In the conceptual design, the input/output of the golf ball dispenser was defined and a functional structure diagram was prepared for it. Through this process, it was possible to subdivide the functions of the product and to easily explore the working principle for each. The searched working principles are devised as various design alternatives by various combinations, and for each proposal, the advantages and disadvantages were compared with each other to derive the optimal design alternative. In the basic design, the prototype layout was completed through failure mode analysis and the actual prototype was manufactured using it. Through the entire process, students participating in the class will be able to design commercial products in a systematic way and experience manufacturing prototypes within the department of mechanical engineering curriculum.

• 한국방재학회:학술대회논문집
• /
• 2011.02a
• /
• pp.181-181
• /
• 2011

도로는 국내 물류를 담당하는 중요한 기반시설로 국내 경제성장의 중추적인 역할을 담당하고 있다. 특히, 1970년대 개통된 경부고속도로는 우리나라의 대동맥으로 산업 성장의 파급효과를 가져오는 기반이 되었고, 공학적인 차원에서도 도로 포장재료를 경험 및 과학적으로 분석하여 적용하는 계기로 도로공학발전의 초석이 되었다. 과거에 적용된 도로 포장재료는 기술자의 경험에 의존하여 배합설계가 진행되었으며, 중차량의 비중이 많은 지역은 강성포장을 적용하고, 상대적으로 중차량이 적은 구간은 연성포장을 적용하는 설계를 따랐다. 하지만, 강성포장을 대표하는 시멘트 콘크리트 포장은 시공상의 복잡함과 시멘트 콘크리트 특성상 강도발현을 위해서 일정기간 이상의 양생일수가 필요하므로, 도로건설의 인프라 구축이 시급한 지역에서는 사용의 제약이 따른다. 연성포장을 대표적하는 재료로는 아스팔트 콘크리트 포장을 들 수 있다. 강성포장보다는 상대적으로 시공상의 편리함과 일정기간의 양생이 필요하지 않아 도로 포장재료로서 그 적용성이 우수하다. 과거에는 아스팔트 콘크리트 포장의 종류가 단순화되어 표층, 기층에 대표되는 몇몇 혼합물이 도로 포장재료로 사용되었다. 도로공학의 학문적 발달과 함께 도로포장의 전반적인 기술이 향상되고 있다. 과거의 도로 기능은 국가 경제발전을 위한 산업용 원자재의 운반이 주요 기능을 담당하고 있는 반면, 국민의 경제적 수준이 증대되고 자가용의 보급이 보편화되면서 도로 이용의 주체가 국민 개개인으로 변화되고 있고, 그 요구조건도 다양화되고 있다. 이에 발맞추어 도로공학의 기술적 향상으로 다양한 기능을 발휘할 수 있는 도로포장재료가 개발되고 있으며, 대표적인 제품으로는 배수성 포장, 반강성 포장, 보수성 포장, 탄성 포장, 저소음 포장 등이 있다. 본 연구에서는 기능성 포장의 하나인 저소음 포장의 특성 중 생산성능을 평가하였다. 생산성능이란 저소음포장을 현장 플랜트에서 생산하였을 경우의 특성을 분석하는 과정으로, 실내 실험으로 최적화된 재료의 배합은 이상적인 조건을 적용하여 결정된 것으로 입고된 현장 골재 및 생산 플랜트 조건에 따른 그 배합 및 물성이 변동을 가져올 수 있다. 특히, 저소음 포장은 기존의 아스팔트 포장과 달리 적용되는 골재, 아스팔트의 재료가 고성능을 발휘하기 위하여 특수한 재료를 적용해야 한다. 배합설계에서도 개립도 아스팔트 혼합물에 적용되는 내구성분석 절차를 따라야 하므로, 실내 배합설계 혼합물과 현장 생산 혼합물간의 물리적 특성에 차이를 나타낼 수 있다. 따라서, 본 연구에서는 실내 및 현장 혼합물의 전반적인 물리적 특성의 차이를 분석하여 저소음 포장의 현장 생산성능을 확인하였다. 분석요소로는 혼합물의 기초물성면에서는 밀도, 공극률을 분석하였으며, 실내 내구성면에서는 마샬안정도, 잔류안정도를 분석하여 실내 및 현장 혼합물의 물성차이를 분석하였다. 기초물성을 평가할 수 있는 밀도와 공극률에서는 생산 현장 혼합물이 실내 혼합물 보다 높은 밀도와 낮은 공극률을 나타내고 있으며, 이에 상관하여 강도특성을 분석할 수 있는 마샬안정도도 생산 현장 혼합물이 다소 높은 강도를 발휘하였다. 또한, 수분에 대한 안정성을 평가하는 인자인 잔류 안정도에서는 실내 및 현장 혼합물 모두 우수한 성능을 발휘하였다.

• International Commerce and Information Review
• /
• v.15 no.1
• /
• pp.3-34
• /
• 2013

This research, which was experimented by dividing tangible and intangible products, established the influence that affects recovery for consumers' complaint behavior and behavioral intention as per each different compensation program. In Experiment 1, the consumers, who experienced complaint behavior owing to company's mistake, have preferably recovered through the compensation program offered by the company. However, there was a significant difference in preference recovery between products that caused complaint behavior. According to the study result, the more clear preference recovery was shown in the case of purchasing laptop than the case of dining in family restaurant. Additionally, the consumers' emotion recovery was possible through compensation.; There was a emotion recovery disparity depending on product type between purchasing laptop case and dining in family restaurant case. The consumers, who experienced complaints, were only able to recover their preference, emotion, and behavioral intention through compensation of which recovery was greater in tangible product case than ordinary service. Meanwhile, there was no distinct difference between recovery compensation types even though the products were identical-type ones whereas it appeared that such tangible product which showed greater purchasing effort as laptop computer was more effective in stimulating emotion response. In Experiment 2, the purpose was to find out the difference between complaint behavior and its recovery process shown after purchase by Korean and Japanese college students, who have different consumer purchasing habits. The both consumers of the two countries, who experienced complaint behavior, demonstrated precise difference in preference recovery while the emotion and behavioral intention exhibited no disparity between the two consumer groups. In this experiment, it was learned that Korean college students were show-off purchase type consumers while on the other hand, the Japanese college students were famous product purchase type consumers. Thus, there was a clear difference in laptop computer purchase process and post-purchase evaluation between these two groups. In particular, the Korean college students had quicker preference recovery through compensation than the Japanese college students on account of their tendency to be consciousness of others. Nevertheless, there was no difference between the emotion recovery and re-purchase recovery and therefore, the compensation program for complaints was proven to affect the emotion and behavioral intention.

• Journal of the Korea Society of Computer and Information
• /
• v.10 no.5 s.37
• /
• pp.259-270
• /
• 2005

The primary research objective of this study is to evaluate a weight of purchase decision making factors according to the purchasing style. In this study, the purchasing style is classified into two categories-online shopping and offline shopping group. This study adopts the AHP method to calculate a weight of factors. For this purpose, 22 purchasing factors which affect on consumer purchasing decision making are classified into four factors - a product related factor, a convenience related factor, a purchasing risk related factor and a shopping enjoyment related factor. In this study, the weights of purchasing factors are evaluated according to 1)the purchasing style-online and offline Purchasing group, 2)the frequency of online shopping-high and low group, 3)the media used for online shopping-the TV home shopping and Internet home shopping group. The result shows that there are difference the weight of factors according to the purchasing style.

• Science of Emotion and Sensibility
• /
• v.9 no.spc3
• /
• pp.265-276
• /
• 2006

The purpose of this paper is to develop usability evaluation tool for wearable computer. In this paper, we propose evaluation factor and object through context evaluation in the real environment. The basic idea of this process is to know the thought from wearable user. Also, we gathered the opinion from expert group. As a result, we adopted evaluation question categories. By examining some empirical data which is obtained from observation and wearability evaluation, we conclude usability evaluation of wearable computer, including smart clothing. The design process in creating a successful wearable usability is no longer about providing technical success, rather about creating a optimal user experience.

• Journal of Digital Contents Society
• /
• v.16 no.3
• /
• pp.425-436
• /
• 2015

Along with the spotlight of storytelling, storydoing has attracted public's attention as it has been utilized in various different areas. There are valued message by producer and story to back it up in the storydoing. Recipient will acknowledge the affordance encouraged by producer and confirm the message by practicing it. Finally producer will evaluate the practice process. Therefore, storydoing promotes the product of company, strengthens the brand image and delivers message and value through a previously mentioned cycle. Ultimately, storydoing is operated based on user's experience. In this study, based on the experience theory of John Dewey, in order to discover how the interactivity and continuity operate story doing, we conducted a study on the concept of storydoing, the national and international story doing status, the difference between storytelling and storydoing, the elements of story doing, the relationship with user experience, and the principle of operating story doing. As a result, we learned that story doing had the five elements of message, story, characters, action, and confirmation, and operated by the interaction and continuity between the producer and receptor. Thus, through this research to understand the nature of storydoing, we have identified new trends of the cultural industries and discovered the possibilities to expand the application scope of storydoing, which was currently applied by companies to promote their brand images, onto contents field. More importantly, the proposal of theoretical differences between storytelling and storydoing makes this report meaningful in terms of sociocultural, industrial and academic aspect.

• Management & Information Systems Review
• /
• v.33 no.5
• /
• pp.213-232
• /
• 2014

Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

• The monthly packaging world
• /
• s.245
• /
• pp.98-112
• /
• 2013

친환경 디자인이란 환경과 생태적 측면을 고려한 제반 디자인 활동이나 경향을 의미하며, 최근 많은 기업체에서 친환경 제품이나 서비스를 통해 일반 소비자들과 소통하는 중요한 분야로 인식되고 있다. 따라서 본 연구에서는 백화점 쇼핑백 디자인의 재활용 여부와 경험, 횟수, 관심도, 조형성 평가를 통해 주요 3개국(한국, 일본, 미국) 백화점 쇼핑백에 대한 일반소비자들의 친환경적 소구에 대한 인식과 선호도 연구결과를 조사하는데 목적이 있다. 본 연구에서는 분석을 위해 연구범위를 주요 3개국 고급백화점으로 제한하였으며, 분석 대상업체의 개수를 한국 4업체, 일본 4업체, 미국 6업체 등 최종 3개국 14업체를 분석대상으로 선정하고 통계분석(spsswin18.O)하였다. 본 고는 한국브랜드디자인학회 통권 제24호에서 발췌했다.

• Proceedings of the Korean Society of Precision Engineering Conference
• /
• 2004.05a
• /
• pp.67-67
• /
• 2004

다공성 물질을 건조하거나 습한 환경에 노출시키면 열과 수분이 외부로 전달된다. 열 및 수분 전달로 인한 은도 및 습도의 변화는 물질 체적을 변화시켜 습열 응력을 유발시킨다 즉 다공성 제품의 품질은 외양뿐만 아니라 건조 공정 시의 온도, 수분함유량, 응력, 변형률 등의 공정변수에 크게 영향을 받는다. 최근까지도 다공성 물질의 생산 공정은 다수의 공정변수를 갖는 복합공정이기 때문에 이들의 영향을 정량적으로 평가하는 것은 매우 까다로워 현장 경험에 기초한 기술자의 노하우에 의존해 왔다.(중략)