• Title/Summary/Keyword: 경험적 영향

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시니어의 경험, 자금조달역량, 마케팅역량이 창업의지에 미치는 영향 : 사회적지지 조절효과를 중심으로

  • Jang, Yeong-Mi;Ha, Gyu-Su
    • 한국벤처창업학회:학술대회논문집
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    • 2018.04a
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    • pp.161-166
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    • 2018
  • 고령사회 진입과 재취업환경의 어려움 속에서 개인의 경제적 문제 등을 해결하고자 대안으로 시니어창업이 증가하고 있다. 하지만 창업 이후 생존율은 매우 낮은 상황이다. 본 연구는 시니어의 경험, 자금조달역량, 마케팅역량이 창업의지에 미치는 영향에 관한 실증연구로서, 창업역량인 경험, 자금조달역량, 마케팅역량과 창업의지의 관계 및 창업역량과 창업의지간 사회적지지 조절효과를 분석하였다. 이로써 최근 증가하고 있는 시니어창업에 대해 시사점을 도출하고자 하였다. 이를 위하여 시니어 중 잠재적창업자를 대상으로 설문조사를 하였으며, 총 433부의 자료를 사용하였다. 연구결과는 다음과 같다. 첫째, 창업역량이 높을수록, 즉 개인의 경험, 자금조달역량, 마케팅역량이 높을수록 창업의지가 높은 것으로 나타났으며, 둘째, 창업역량인 경험, 자금조달역량, 마케팅역량과 창업의지 간 사회적지지 조절효과는 유의미한 영향관계를 확인할 수 없었다. 본 연구결과를 토대로 다음과 같은 시사점을 도출하였다. 성공적인 시니어창업을 위해서는 창업역량을 강화하여 창업이 이루어지도록 하여야 하고, 창업역량을 함양할 수 있도록 그에 따른 창업교육이 더욱 광범위하게 필요하다는 것이다.

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소상공인의 사업 실패 경험이 업종전환 의지에 미치는 영향의 탐색적 연구: 사회적지지 조절효과를 중심으로

  • Mun, Yeong-Chan;Hwang, Bo-Yun
    • 한국벤처창업학회:학술대회논문집
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    • 2021.11a
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    • pp.197-202
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    • 2021
  • 우리나라의 자영업자 비율은 G7보다 높은 수치로서 OECD회원국들 중 상위에 속하며, 그 중에서도 소상공인은 전체 사업자 수의 93.3%에 달한다. 하지만 2020년 3/4분기 기준 서울시의 소상공인 5년 생존율은 38.4%에 불과하며, 대표적인 폐업/업종전환 고려 이유는 수익성 악화, 판매부진, 경기불황이다. 이처럼 폐업한 소상공인들은 취업을 하거나 기존 업종으로 다시 창업을 하는 경우도 있으나, 새로운 업종에 도전하기도 한다. 그러나 재창업의지에 대한 선행연구는 많은 반면, 업종전환 및 업종전환 의지는 아직 심도있게 연구된 바 없다. 본 연구의 목적은 사업에 실패한 뒤 재창업을 하였거나, 사업에 실패한 뒤 재창업을 목표하는 소상공인을 대상으로 창업 실패 경험이 업종전환 의지에 미치는 영향 관계를 검증하는 것이다. 따라서, 본 연구에서는 소상공인의 사업 실패 경험이 업종전환 의지에 미치는 영향의 탐색적 연구를 사회적지지 조절효과를 중심으로 진행하였으며, 소상공인의 사업 실패 경험이 업종전환 의지를 높인다는 인과관계를 검증하고자 한다.

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Impact of customer experience characteristics on perceived value and revisit intention: Focusing on offline home appliance stores (고객체험특성이 지각된 가치와 재방문 의도에 미치는 영향: 가전 오프라인 매장을 중심으로)

  • Hosun Jeong;Jungmin Park;Hyoung-Yong Lee
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.395-413
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    • 2023
  • This research studied the effect of customer experience characteristics in offline home appliance stores on perceived value and revisit intention. Among the offline distribution of home appliances with more than 100 stores nationwide, two home appliance retailers (HiMart, E-Land), three hypermarkets (E-Mart, Homeplus, Lotte Hi-Mart), and two home appliance stores (LG Best Shop, Samsung Digital Plaza) were selected, and a survey was conducted on men and women in their 20s or older in Seoul, Gyeonggi, and Incheon who had visited and purchased the home appliance store within the last 6 months. As a result of the survey, a statistical analysis was conducted on a total of 330 samples using the PLS (Partial Least Squares) structural equation model and SPSS statistical package. Through this study, the following research results can be obtained. First, educational experience, deviant experience, and aesthetic experience had a positive (+) effect on the functional value. However, entertainment experience did not affect functional value. Second, educational experience, deviant experience, and aesthetic experience all had a positive (+) effect on emotional value. Third, both functional and sensory values had a positive (+) effect on the revisit intention. Fourth, it was confirmed that brand loyalty had no moderating effect between functional value and sensory value revisit intention. The results of this study show the structural relationship between customer experience characteristics, perceived value (functional value, sensory value), and revisit intention. This result provides guidelines on what activities home appliance offline stores should do at a time when online channels threaten the survival of offline channels.

An Empirical Test of a Children's Morality Development Model (아동의 도덕성 발달에 영향을 미치는 요인들에 대한 연구)

  • Song, Soon
    • Journal of Families and Better Life
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    • v.12 no.1
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    • pp.49-61
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    • 1994
  • 본 논문은 아동의 도덕성 발달에 영향을 미치는 요인들에 관한 연구이다. 아동적 도 덕성 발달에 관한 경험적 모델은 기존 경험적 연구들을 기초로하여 설정되었다. 모델에 포 함된 변인들은 미시체계환경 중간체계환경 거시체계환경으로 범주화 하였다. 미시체계환경 은 심리적으로 근접하기 때문에 어린이의 도덕성 발달에 다른 체계보다 더 강한 영향을 미 치리라 가정하였다 다중회귀분석기법으로 아동의 도덕성 발달에 영향을 미치는 요인의 순효 과를 검증한 결과는 다음과 같았다. (1) 모델에서 대부분 이론적 변인들은 아동의 도덕성 점 수에 유의미했으나 (2) 그 중에서는 미시체계환경은 아동의 도덕성 발달에 가장 유의미한 변인으로 나타났다. 특히 부모와의 의사소통정도는 아동의 도덕성발달에 대단히 중요한 요 인으로 나타났다.

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A Study on the Relationship among Social Support, Self Expression, Tourism Experience and Tourism SNS Use Intention -Moderating Effect of Tourism SNS Usage Purpose- (관광 SNS의 사회적 지원, 자기표현, 관광경험, 관광 SNS 이용의도간의 관계연구 -관광 SNS 이용목적의 조절효과-)

  • Park, Hyun-Jee;Park, Bong-Gyu;Kim, Young-Ha
    • Journal of Digital Convergence
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    • v.13 no.12
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    • pp.105-115
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    • 2015
  • For this study, we intended to analyze the relationship among social support of tourism SNS, self expression, tourism experience and tourism SNS usage intention with focusing on a moderating effect of tourism SNS usage purpose. As the results, we found the statistically positive significant relationships 1) between social support and social experience, 2) between self expression and social experience, and 3) between social experience and usage intention of tourism SNS. And also we observed that the moderating effects of tourism SNS usage purpose on the relationship between social support and tourism experience and another relationship between self expression and tourism experience all partially positive.

Effects of Abuse Experiences on Psychological and Social Adaptation of Out-of-House Protection Service Youth : Focused on the Mediation Effect of Self-Adjusting Capacity (학대경험이 가정 외 보호 서비스 청소년의 심리사회적 적응에 미치는 영향 : 자기조절능력의 매개효과 중심으로)

  • Lee, Hwa-Myung;Kim, Yeoung-Mi
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.539-552
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    • 2020
  • The purpose of this study was to examine the abuse experience of adolescents in out-of-home care on their psychosocial adjustment and the mediating effects of self-regulation skills. A survey was conducted on the adolescents who resided in the city of Busan and received out-of-home care service. The findings of the study were as follows: First, abuse experience was found to have exerted a negative influence on self-regulation skills. Second, abuse experience was found to have exerted a negative influence on psychosocial adjustment. Third, self-regulation skills were found to have exercised a positive influence on psychosocial adjustment. Fourth, self-regulation skills were found to have had a mediating effect on the relationship between abuse experience and psychosocial adjustment. The findings of this study were of significance in that neglect and emotional abuse should be prevented to promote the psychosocial adjustment of teenagers with abuse experience who are in out-of-home care, and in that the importance of the intervention of counseling programs which could foster the self-regulation skills of adolescents was urged.

The Factors Affecting the Use of Empirical Antibiotics in Febrile Infants from 1 Month to Less than 3 Months (30일 이상 90일 미만의 발열 영아에서 경험적 항생제 사용에 영향을 미치는 요소)

  • Byun, Joung-Hee;Song, Bo Kyung;Kim, Young A;Ko, Hoon;Yoo, Suk dong;Lim, Taek Jin;Park, Su Eun
    • Pediatric Infection and Vaccine
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    • v.25 no.2
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    • pp.91-100
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    • 2018
  • Purpose: This study investigated the factors affecting the use of empirical antibiotics in febrile infants from 1 month to less than 3 months. Methods: We retrospectively reviewed the medical records of hospitalized previously healthy infants with fever in Pusan National University Children's Hospital from January 2010 to December 2016. Clinical features, laboratory findings and antibiotic therapy were analyzed. Respiratory viruses were identified by multiplex reverse transcriptase polymerase chain reaction (RT-PCR) and were reported after 1-3 days. Enterovirus were identified by real time polymerase chain reaction (PCR) and were reported in several hours. Results: The 129 of 366 subjects used empirical antibiotics and 237 patients didn't used empirical antibiotics. Empirical antibiotics were used more frequently when the fever was longer before admission, respiratory symptoms and ill being appearances were present and C-reactive protein was elevated. The rate of readmission was low in the group not used empirical antibiotics. Most of the patients detected by enterovirus PCR in cerebrospinal fluid didn't used empirical antibiotics. The results of respiratory virus multiplex RT-PCR showed no difference in the use of empirical antibiotics. Conclusions: In our study, empirical antibiotic prescriptions were affected not respiratory virus multiplex RT-PCR but enterovirus PCR. If multiplex RT-PCR were reported more rapid turn around time, it will affect antibiotic use.

Investigating the Adoption of IPTV Services Influenced by Socio-cultural Factor, Flow Experience and Perceived Behavioral Control (사회문화적 요인과 플로우 경험 및 지각된 행위통제가 IPTV 서비스 수용에 미치는 영향 분석)

  • Lee, Bong-Gyou;Lee, Sung-Joon;Seoh, Hyun-Sik;Kim, Jun-Ho
    • Journal of Internet Computing and Services
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    • v.11 no.3
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    • pp.105-119
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    • 2010
  • The purpose of this study is to examine diverse factors influencing the adoption of IPTV services and relationships among them. To achieve the purpose, this study modified and applied the established theory of the Extended Technology Acceptance Model(ETAM) incorporating socio-cultural factor, flow experience and perceived behavioral control as related constructs. The suggested model was empirically tested through the structural equation modeling approach. The results are as follows: First, the socio-cultural factor and the perceived behavioral control have significant direct influences on the adoption of IPTV services. Second, the flow experience does not have a significant indirect influence mediated by the attitude toward IPTV services. Third, the socio-cultural factor has the significant relationships with the perceived usefulness and the perceived ease of use. Finally, the flow experience was influenced by the perceived usefulness and the perceived ease of use.

Predictors of Wish to Undergo Cosmetic Surgery according to Experience of Cosmetic Surgery in Female College Students (여대생의 미용성형 경험 유무에 따라 미용성형욕구에 영향을 미치는 요인)

  • Lee, Haekyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.1
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    • pp.285-293
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    • 2013
  • This study was to investigate which predictors influenced the wish to undergo cosmetic surgery according to experience of cosmetic surgery in female college students. A cross-sectional descriptive design was used with self-report questionnaires, which were completed by 254 subjects. Data was analyzed with t-test and regression. There were statistically significant differences in acceptance and social motivation of cosmetic surgery and the wish to undergo cosmetic surgery in the future between the two groups. Body area satisfaction and acceptance of cosmetic surgery were significant predictors to the wish to undergo cosmetic surgery in the non-experienced group. The significant predictor of the wish to undergo cosmetic surgery for the experienced group was acceptance of cosmetic surgery. The findings from this study suggest that there is need to different approaches to discuss or council for wish to undergo cosmetic surgery according to individual cosmetic surgery experience.

The Impact of Late-night scapes on Healing and Attitude in Night Tour (심야관광에서 심야스케이프가 힐링경험과 태도에 미치는 영향)

  • Jeong, Yun-Hee
    • Management & Information Systems Review
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    • v.37 no.4
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    • pp.257-270
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    • 2018
  • Although healing is now developing an interest in extending tourism, there have been few studies in this area. Especially late-night tour is closely related to healing experience, but there are little researches that help us understand healing in late-night tour. This study was conducted to examine the relationships among late-night scapes(light aesthetics, sharing mood, culture uniqueness), healing experience(stress reduce and psychological happiness), attitude toward late-night tour. We collected data involving various late-night tourist, and used 198 respondents to analyze these data using LISREL structural modeling. Light aesthetics and sharing mood had positive effects on stress remove, but Culture uniqueness didn't have a signigicant effect on stress remove, unlikely the prediction. And all late-night shape had positive effects on psychological happiness. Also we tested the effects of the healing experience(stress remove and psychological happiness) on attitude. In the final section, we discussed several limitations of our study and suggested directions for future research. We concluded with a discussion of managerial implications, including the potential to advance understanding late-night tourist and implying an enhanced ability to satisfy target consumers of late-night tour.