• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.159-164
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• 2007

일상생활 속에 익숙하게 자리 잡은지 오래인 모바일 폰은 이미 고유의 기능인 음성통화와 문자메시지에 대한 서비스가 포화상태 이르러 새로운 수익 창출산업으로 무선인터넷서비스가 각광받고 있는 실정이나, 초기 사용자들에게 부정적인 기대 불일치 경험을 누적시켜 소극적인 사용이나, 사용회피를 유도하는 등 아직까진 기대 이하의 성적을 거두고 있는 실정이다. 예상을 뛰어넘는 과도한 요금에 놀라 이후 무선인터넷 사용을 꺼리게 된 경험이나, 청소년들의 무분별한 무선인터넷 사용에 따른 사고 등 폐해들에 대한 기사 등은 이미 낯설거나 놀라운 뉴스가 아니며, 이러한 직 간접경험들로 인해 아예 무선인터넷을 경험해보고자 시도조차 하지 않는 잠재고객 또한 많은 것이 사실이다. 본 논문에선 설문과 실험을 통해 현재 모바일 사용자들의 무선인터넷 서비스에 대한 기대, 사용 패턴, 만족도 및 바램과 요금체계에 대한 이해도 등을 조사하고, ‘불확실성 회피성향’이 사용회피에 미치는 역효과를 증명하여, 요금체계와 관련한 서비스업계의 개선 방향 제시에 연구목적을 가진다.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.355-360
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• 2021

In this study, the factors of confirmation bias that may occur in the initial user experience stage were analyzed using a honeycomb model by deriving user experience factors for each factor. In the initial user experience stage, confirmation bias occurs in the impression stage. At the processing stage of memory, sensory memory, working memory, and long-term memory, which stores and retrieves selective memory, were closely related. Confirmation bias was classified into visibility, correlation, memory, clarity, and universality in the usability part, and satisfaction, joy, and dissatisfaction were derived as emotional factors. As a result of the analysis with the honeycomb model, visuality, clarity, universality in the usability factor, and joy in the emotional factor had little effect on the confirmation bias, and satisfaction and dissatisfaction were analyzed as the main factors of the confirmation bias in the correlation, memory and emotional factors. This study is meaningful in that it can be usefully used as a reference material for companies that customize design patterns for the factor of confirmation bias.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.513-523
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• 2022

Generally, people act to use Information Technology on the premise of their experience in using various Information Technology. Namely, users perceive Information Technology through their User Experience, and these User Experiences can be said to impact Continuous Use Intention of the Information Technology. Based on this condition, the present study was proceeded to investigate the User Satisfaction's Mediating effect in the relationship between User Experience and Continuous Use Intention of the OTT services. For this purpose, 195 male and female college students' survey data were used for analysis, verified through the SPSS Process Macro. As a result of the analysis, not only the Reliability experience for the OTT services but also the Usability, Convenience, and Pleasurable experiences' User Experiences were verified that Use Satisfaction was Fully Mediating in relation to Continuous Use Intention. This result gives an implication that the importance of User Experience and Use Satisfaction in maintaining customers through continuous use of OTT services are worth noting. Overall, the present study increased the customer utility for OTT services and confirmed the importance of User Experience and Use Satisfaction in order to increase the competitiveness of the company. Also, it proposed a direction for an in-depth future research to develop this study.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.415-424
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• 2022

This study is a user experience research on the current usage of TV multiview and evaluating the usability. From traditional TV viewing to connecting laptop or mobile devices, the scope of using TV has expanded and evolved to multipurpose. Utilizing the multiview feature offers new TV experiences, but research on its usability has not been actively conducted yet. In this research, a case study and survey were held prior to usability testing to identify user needs and behavior of TV multiview. After reviewing the results, we ran a task-based usability testing and in-depth interview. As a result, users preferred different ways of accessing and using multiview based on their situation, and the current user interface needed improvement for easier, intuitive use. This study is expected to contribute to the development of improving user experience in TV multiview.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.169-179
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• 2018

This study aimed to investigate the effects of user experience on Facebook acceptance behavior and advertising acceptance behavior. For the study, a survey was conducted among 367 male and female college students who use Facebook. In the results, first, functionality, usability, and pleasurable had positive effects on Facebook attitude, usability and pleasurable on flow, and reliability, usability, and pleasurable on the intent for continuous use. Second, functionality had a negative effect on advertising invasiveness while pleasurable had a positive effect on advertising attitude and no significant effect on advertising avoidance. The findings in this study provide basic data that can be used by various companies that use Facebook and advertising on Facebook for developing marketing strategy. In addition, future studies are expected on considering various variables related to user experience.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.97-104
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• 2007

This study aims to emphasize the need for the in-depth experience and understanding of desire as to the Web Service and Design Planning through the introduction of the methodology which was developed by mixing quantitative utilization analysis and qualitative utilization analysis and to propose the active use of that. The methodology of this study is significant in that it tries to identify the latent experience and desire of user and reflect them in the Web Service and Design Planning through the repetition of 3 staged circular process and exploratory process related to the investigation category of people, prototype and product.

• Management & Information Systems Review
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• v.33 no.4
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• pp.49-62
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• 2014

The current study extends previous research by investigating the role of shopping experience and product type within the direction of online reviews and information reliability and product attitude. To test the hypotheses, this study conducted experimental designs. Direction of online reviews and product type were manipulated as between-subject factors. Then participants were classified into high or low group based on their shopping frequency. Dependent variable was information reliability and product attitude. The results indicate that direction of online reviews have a significant effect on both information reliability and product attitude. In addition, consumers' shopping experience also shows a moderating effect between the direction of online reviews and the dependent variables. Furthermore, product type also shows a moderating effect on the information reliability, yet not on the product attitude. The results of this study contribute to the literature as a new attempt to examine the direction of online reviews in the online shopping area. We also indicated the limitations of this study, and suggested the future research directions.

• Proceedings of the Korean Society for Information Management Conference
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• 2018.08a
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• pp.69-72
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• 2018

엄청난 양의 정보와 정보기술들이 만연한 정보환경이 도래함에 따라 사람들은 의식적으로 정보를 탐색하는 과정에서 원래 찾으려 했던 주제는 아니지만 유용하고, 흥미로운 정보를 발견하는 경험을 보다 자주 접할 수 있게 되었다. 이에 우연한 정보의 획득(OAI)에 대한 연구의 필요성이 제기되고 있다. 그러나 현재 국내의 문헌정보학 분야에 있어 이에 대한 연구는 미비한 상태이다. 이에 본 연구에서는 대학생과 대학원생의 과제 수행 시 전자학술정보를 사용하는 데에 있어 발생하는 정보 조우(IE) 경험에 대해 알아보고자 하였다. 이를 위해 먼저 선행연구 분석을 통해 과제 수행을 목적으로 가장 비중 있게 활용되고 있는 정보원이 전자학술정보임을 파악하고, 과제 수행 시 전자학술정보를 활용해 본 적이 있는 대학생과 대학원생을 대상으로 설문조사를 실시하였다. 그 결과, 설문에 참여한 응답자들은 Erdelez(2004)가 제시한 정보 조우의 기능적 모형에서 주목(noticing)과 검토(examining), 귀환(returning) 과정에 대한 경험을 비중 있게 인지하고 있는 것으로 나타났다. 반면 중단(stopping)의 경우, 상대적으로 긍정적인 답변의 비율이 낮았으며, 획득(capturing)에 대한 물음에서는 차이를 보였다.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.87-95
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• 2011

최근의 현대 건축에서는 재료의 물성과 구축성이 두드러지는 프로젝트를 많이 발견할 수 있다. 이러한 경향의 배경에는 사양한 요인들이 있을 수 있다. 그 중에서도 공간성(性)에 대한 근본적이고 회귀가 중요한 바탕이라고 할 수 있다. 피터 줌터의 건축은 현란한 조형적 효과, 표현만을 위한 기술적 장식을 사용하지 않는다. 대신 그의 건축은 장소와의 관계, 문화적 context 상에서의 맥락, 그리고 공간의 근원적인 경험을 주요한 매체로 사용한다. 그리고 이러한 특수성은 대체적으로 빛과 재료의 고유한 적용으로 나타난다. 이는 장소와 문화의 특성을 관습적인 형태나 화려한 표현으로 재현하는 것이 아니라 '공간감'의 구현으로 구축하는 방식이다. 본 논문은 피터 줌터의 건축에 나타나는 빛과 재료의 구축 방식, 그리고 공간의 경험에 대하여 살펴본다. 그의 건축 구축 방식은 일견 간단해 보일 수도 있으나 실제로는 프로젝트마다 고유한 빛과 재료의 적용과 텍토닉(tectonic)이 내재되어 있다. 본 연구의 목적은 이러한 점들을 자세히 살펴보고 그러한 구축방식이 궁극적으로 어떻게 공간의 경험과 관계를 하는지 고찰하는 것에 있다. 구체적인 사례는 Bruder Klaus Chapel과 Kolumba Museum으로 한정된다. 프로그램은 다르지만 빛을 사용하여 관람자의 공간경험과 공간인지가 어떻게 형성되는지를 다루면서 결론 맺는다.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.2
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• pp.255-274
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• 2015

This study aims to define the user experience and to evaluate the usability toward electronic publication for education and research. As research methods, After total 20 people of 10 undergraduate students and 10 graduate students were randomly selected as the subjects, the research was conducted by using the in-depth interview and the e-book reader experimental method. As the results of analysis about subjective preferences in case of using academic resources, The subject relevance and understandability were responded as most important factors for selecting academic resources. And the most frequent purposes for using academic resources were to perform an assignment and to write an article. As the results of analysis about the user experience for using the print media and electronic media, the user experience of the print media is more positive than the electronic media and especially these results were caused by academic situation. Many subjects responded that the electronic media is more inconvenient in case of using academic resources. As a result of the e-book reader usability test, the hardware test score (3.47) is higher than the software test score (3.31).