• Title/Summary/Keyword: 경영전략유형

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The Effect of CEO Experiential Attributes and Slack Resource on the Selection of Strategic Alliance Type (벤처기업 최고 경영자 경험 특성과 여유자원이 전략적 제휴 유형 선택에 미치는 영향)

  • Han, Sangyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.1
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    • pp.45-61
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    • 2022
  • Despite of the consensus on the critical role of CEO and slack resources for strategic decision making, how they affect in the selection of strategic alliance type is limited. This study investigated the effect of CEO's experiential attributes and the venture firms' slack resource on the selection of strategic alliance type. To this end, this study used multi-variate logistic regression analysis with 1,813 Korean venture firms. The findings indicated that higher education level and large firm experience of CEO positively contributed to form an explorative alliance. And these two experiential attributes has negative effects on the probability of exploitative alliance formation. On the other hand, the entrepreneurial experience has no effect on the selection of strategic alliance type. This study also investigated the effect of slack resource - available slack, recoverable slack, and potential slack-. The more venture firms have available and potential slack, the higher probability of pursuing an explorative alliance. In addition, recoverable slack of venture firms has negative effect only on the selection of explorative alliance. The results of this study are expected to contribute the literatures of strategic management and venture firms by illustrating which CEO and firm-level factors affect the selection of strategic alliance type. This study also extends recent effort to better understand the selection of strategic alliance type with upper echelons theory and slack resource. And this study suggests implications that can increase the probability of successful decision making by venture firms in selection of strategic alliance type.

A Study on Global Strategy for Korean International Express Companies (우리나라 국제특송업체(國際特送業體)의 글로벌 전략(戰略)에 관한 연구(硏究))

  • Ahn, Ki-Myung;Kim, Myung-Jae;Kwon, Oh-Sung
    • Journal of Navigation and Port Research
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    • v.35 no.3
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    • pp.271-279
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    • 2011
  • This study aims at searching the global strategy which can raise the competitive power of IEC(International Express Companies) in Korea analyzing and coping with the international express companies and global factor of promotion. The global strategy varialbe for IEC- invigorating in korea is composed with nine variables which is M&A strategy, Intergrated logistics enterprise strategy, Globalized alliance strategy, SCM stratege, the third party operating strategy, Total logistic operating system strategy, Differentiated service providing strategy, Phased market entry strategy, Core capability strengthen strategy. According to the result of study, the global strategy influence for the nature of international express company's and increasing competitiveness is depend on specialization strategy and using scale of economy for globalization strategy.

A Empirical Study on Human Resources and Investment Strategies Of Private Venture Capital Firms in Korea (벤처캐피탈의 인적자원과 전략)

  • Lee, Ju-Heon
    • 한국산학경영학회:학술대회논문집
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    • 2006.06a
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    • pp.209-218
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    • 2006
  • 창업자본시장에는 다양한 유형의 자본이 서로 경쟁하고 있다. 과거에는 벤처캐피탈이 정부의 보조금과 지원으로 경쟁력이 부족한 업체도 시장에서 생존할 수 있었다. 하지만, 산업환경이 많이 바뀌었고 오늘날의 경쟁적인 환경하에서 적응하기 위해서는 벤처캐피탈 회사는 필요한 인적자원을 확보하고 경쟁우위의 원천인 지식과 테크닉을 축척해야 한다. 본 논문은 조직상황의 차이에 따라 벤처캐피탈의 인적자원의 특성의 차이가 있는지 인적자원과 조직상황의 특성의 차이에 따라 투자전략은 영향을 받는지 실증 연구하였다.

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기술창업.개발센터의 개념정립 및 효과적인 추진전략

  • 배종태;이진주
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1993.04a
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    • pp.151-157
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    • 1993
  • 본 연구에서는 산.학.연 협동을 통해 기술실용화와 중소기업창업을 촉진하는 효과적인 추진방법의 하나로, 대학캠퍼스나 인근지역에 "기술창업.개발센터"(Technology Business Development Center: TBDC)를 설립하는 방안을 제시하고, 구체적인 기술창업.개발센터의 개념과 체계, 설립운영방안, 우리나라에서의 효과적인 추진전략을 제시한다. 특히 국가적 차원에서 TBDC를 지방대학들을 중심으로 한 지역기술개발센터(Regional Technology Center:RTC)의 형태로 전국 각 지역에 설립하여 육성하되, 공개경쟁을 통해 선별적으로 TBDC를 지정할 것을 제의한다. 아울러 정부의 TBDC지원유형과 TBDC의 단계별 육성방안도 제시한다.성방안도 제시한다.

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The Effects of CEO's Narcissism on Diversification Strategy and Performance in an Economic Downturn: The Moderating Role of Corporate Governance System (경기침체기의 다각화전략과 성과에 대한 최고경영자 나르시시즘의 영향과 기업지배구조의 조절효과에 대한 연구)

  • Yoo, Jae-Wook
    • Management & Information Systems Review
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    • v.35 no.4
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    • pp.1-19
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    • 2016
  • The researchers in strategic management have focused on identifying the effects of CEO's demographic characteristics and experience on the strategic choices and performance of firms. On the other hand, they have failed to identifying the effects of CEO's psychological characteristics on them because of the difficulties over data collection and measurement for variables. To overcome this limitation of prior researches, this study is designed to achieve two specific objectives. The first is to examine the effect of CEO narcissism on diversification strategy and performance of listed corporations on Korean securities market in an economic downturn. The other is to examine the moderating effects of various corporate governance systems that are related to board and/or ownership structures on those relationships. The empirical setting for this study was drawn from a multi-year(2011~2014) sample of large listed corporations in Korean securities market. To achieve the objectives, the hypotheses of research are analyzed by implementing multiple regression analyses in two separate models. The results of these analyses show that CEO narcissism is positively related to the diversification of listed large corporations in Korean securities market. Regrading the moderating effects, the stake of institutional investors weakens the positive relationship between CEO narcissism and firm's diversification. The findings of this research imply that CEO narcissism can intensify the tendency of Korean corporations to adopt high-risk and high return strategy in an economic downturn. Thus, firms might be able to use CEO narcissism to drastically restructure the business portfolio in an economic downturn. However, Korean corporations should be very cautions to maximize the positive effect of CEO narcissism. They might be use the institutional investors as their corporate governance system to monitor and control the opportunism of CEO in the decision for diversification in an economic downturn.

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모바일 쇼핑에서 광고 유형과 앱 특성이 구매의도에 미치는 영향 : SNS활용도의 조절효과 중심으로

  • Park, Ji-Su;Heo, Cheol-Mu
    • 한국벤처창업학회:학술대회논문집
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    • 2019.11a
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    • pp.123-128
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    • 2019
  • 최근 스마트 기기의 발전 및 보급 확대에 따라 사용자의 범위는 계속해서 증가하고 있다. 이에 따라 모바일 쇼핑 이용자들이 지속적으로 늘고 있고, 광고 또한 인터넷 기반에서 모바일 플랫폼 기반으로 변화하고 있는 추세이다. 모바일 기기의 중요성이 커지고 편의성이 증대되면서 소비자들의 구매방법에도 많은 변화가 일어나고 있는데, 정보를 탐색하고, 구매를 결정하고, 결제하는 행위 등 모바일에서 이루어지는 비중이 늘어나면서 앱을 구성하는 것 또한 중요한 마케팅 전략으로 자리잡고 있다. 본 연구의 목적 역시 사용량이 급증하게 된 모바일 쇼핑에서 SNS활용도의 조절효과를 중심으로 하여 광고 유형과 애플리케이션 특성이 소비자들의 구매의도에 미치는 영향에 대해서 살펴보고 결과를 제시하여 관련 업계에 도움을 주고자 한다. 본 연구에서는 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하기 위한 선행연구와 이론적 배경을 통해 모바일 광고유형, 앱 특성에 관한 고찰과 구매의도와의 인과관계를 살펴보았다. 연구의 목적은 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하고, 변수들 간의 관계를 규명하는데 있다. 구매의도에 영향을 미치는 요인을 광고 유형, 앱 특성으로 구분하고 이들 변수들이 구매의도에 미치는 영향력을 조절하는 변수로 SNS활용도를 도입하였다.

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Determinants of Foreign Direct Investment of Korean Firms: Types of FDI and Institutional Distance (한국기업의 해외직접투자 결정요인 분석: 투자유형과 제도적 거리)

  • Park, Young-Ryeol;Yang, Young Soo
    • International Area Studies Review
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    • v.15 no.3
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    • pp.429-449
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    • 2011
  • This study investigated the determinants of the foreign direct investment (FDI) by the Korean firms. We focused on types of FDI such as market-seeking, efficiency-seeking, strategic asset-seeking, resource seeking investment and institutional distance including economic distance, political distance and cultural distance which were affecting Korean FDI decision. We tested our hypotheses using Korean FDI data collected between 1980 and 2010. The result showed that Korean FDI to be associated with market-seeking, efficiency-seeking, strategic asset-seeking investment, and institutional distance such as economic distance. We also examined Korean FDI before and after IMF, and the results indicated that before IMF, Korean FDI was associated with market-seeking and strategic asset-seeking investment. However, after IMF, Korean FDI was associated with market-seeking, efficiency-seeking, strategic asset-seeking investment, and institutional distance such as economic distance.

Differences in Learning Strategies for High School Students by Cluster Type of Hope (고등학생의 희망 군집유형별 학습전략의 차이)

  • Kim, Jin-Cheol;Jang, Bong Seok
    • Journal of Industrial Convergence
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    • v.18 no.3
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    • pp.1-6
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    • 2020
  • The purpose of this study is to theoretically understand hope theory suggested by Snyder and confirm its utility in the school settings. We analyzed the survey data responded by general high school students to find clustering types of hope and mean difference of learning strategies by each type through ANOVA. Results are as follows. First, hope by cluster analysis resulted in four types. Second, hope and learning strategy showed statistically positive correlation. Especially two sub-variables of hope and meta-cognition had highest correlation. Researchers suggested the direction of a future study to investigate structural relation among hope profile, student achievement, adjustment, and etc.

A Study on the Establishment of Safety Management Strategies for Public Enterprises for the Urban Development (도시공사 유형의 공기업 안전관리 전략수립에 대한 연구)

  • Jieun Son;Younggeun Yoon;Jaeyun Lee;Taekeun Oh
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.467-472
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    • 2023
  • Public enterprises for urban development, whose main tasks are housing and land development and building maintenance, have various disaster and safety management responsibilities, and their importance is increasing with the recent full-scale revision of related laws, so it became necessary to establish a management strategy. In this study, by the AHP analyses, we intend to present a reasonable process and results for deriving promotion strategies and tasks and establishing disaster safety management operation goals, emphasizing on the safety management system and ICT-based safety technology