• Journal of the Korean Society for Aviation and Aeronautics
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• v.32 no.2
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• pp.82-99
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• 2024

The aim of this study is to propose strategies for in-flight OTT services by examining differences in binge-watching patterns through online video streaming services based on age. Additionally, it investigates how the moderating effects of need for cognition and critical media literacy influence the relationship between age and binge-watching. Data from the 2020 Korean Media Panel Survey conducted by the Korea Information Society Development Institute were utilized, with moderating effects analyzed using Process Macro Model 1. Results indicate that as age increases, the frequency of binge-watching content rises while the duration decreases. Moreover, moderating effects of need for cognition and critical media literacy in the age-binge-watching relationship were confirmed. This study analyzed binge-watching behaviors among online video streaming service users, confirming the influence of age, binge-watching habits, need for cognition, and critical media literacy. Theoretical and practical implications include insights for in-flight service providers, content marketers, and online video streaming service operators.

• Journal of Information Technology Applications and Management
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• v.30 no.1
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• pp.97-114
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• 2023

The purpose of this study is to derive practical implications by verifying the influence of MSME owners' leadership type and management performance on knowledge management. In addition, we tried to verify the mediating role of knowledge management between the leadership type and management performance of MSME owners. Leadership types were divided into transformational leadership and transactional leadership. Transformational leadership consisted of charisma and inspirational motivation, while transactional leadership consisted of situational rewards and management by exception. For data collection, we conducted a survey targeting workers in small businesses. After excluding insincere data that were inappropriate for analysis, we used the remaining 243 samples for empirical analysis. To test the hypothesis, we adopted regression analysis and three-step mediated regression analysis as analysis methods. As a result of the empirical analysis, all seven hypotheses derived were supported, and the main results are summarized as follows. First, we found that MSME owners' transformational leadership and transactional leadership had a positive effect on knowledge management and management performance. Second, we found that knowledge management of MSME owners had a positive effect on business performance. Third, both transformational leadership and transactional leadership of MSME owners were found to be partially mediated by knowledge management in relation to management performance. Based on these research results, we derived practical implications for MSME owners.

• Management & Information Systems Review
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• v.29 no.1
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• pp.97-115
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• 2010

The concept that human and brand can related to each other is referred to as 'brand relationship' or 'consumer-brand relationship. By arguing that the concept of brand relationship is a readily understandable analogue, it appears that relationship thinking in the context of consumers and brands sometimes is taken for granted without thoroughly discussing its applicability. In this perspective, this paper tests the limitations with the relationship metaphor and interpersonal relationship theory by comparing the differences among product categories. And research findings as follow like these. First, even if many companies seek to anthropomorphize their brands, consumers may still don't consider them as human. Second, the possibility of personification is much higher in product categories like lead higher interaction between consumers and brands and give higher enjoyment than those of lower. And finally, consumer's personification of products are not essential factors that lead higher brand relationship.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.476-493
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• 2021

This study is on the simulation conditions of the tentative 'mobilization simulation mode'(MOBSM) and the setting option of major simulation elements. The MOBSM is a training module that practices mobilization of various institutions through a simulation computer similar to actual situations. So far, mobilization exercise(Mob-Ex) is a message simulation method, so it is necessary to convert into a MOBSM because many problems such as fragmentary and practice only by some institutions are raised. Therefore, the theoretical background and previous studies on Mob-Ex and simulation were reviewed to derive the requirements and simulated elements of the MOBSM to meet the purpose of government level exercise and to suggest the critical concepts and the direction of application. The basic requirement is to simulate the main mobilization practices by institution and provide information on the mobilization execution in a nationwide scope. The simulation elements are simulated events and flow charts by mobilization type, simulated range and level by object, simulated contents of material mobilization by institution, key simulated items, DB application, and simulated period, etc. This study will be useful for policy establishment and follow-up research for technology development of MOBSM in the future, and will accelerate the transition to practical mobilization exercise by MOBSM.

• Korea Trade Review
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• v.42 no.1
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• pp.189-215
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• 2017

This study analyzes the determinants of the choice of foreign direct investment mode by Korean fashion firms in entering into foreign markets. We have established hypotheses regarding their choice among three classical entry modes including a wholly-owned subsidiary, a joint venture and an M&A based on factors such as the investing firm's size, international experience and international strategy type, host market potentials, cultural distance and foreign investment risk. By conducting multiple logistic regression over secondary data on 100 Korean fashion firms, we found that all variables but cultural distance were statistically significant. The results may contribute to advancing international business theory on the fashion industry and developing fashion firms' global strategy.

• The Korean Journal of Financial Studies
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• v.5 no.1
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• pp.49-74
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• 1999

최근 우리 나라 기업의 경영여건이 악화됨에 따라 해외투자철수현상이 급격히 증가하고 있다. 일반적으로 해외투자의 철수여부는 해외투자를 지속했을 때의 미래가치와 투자철수시 회수할 수 있는 현재가치를 비교하여 결정하게 된다. 자본시장에서 투자자들은 이러한 투자철수공시에 대해 상이한 반응을 보일 수 있는 근거가 모두 있다. 본 연구의 분석결과 한국기업의 해외투자철수 공시에 따른 자본시장의 반응은 해외투자철수 공시일에 통계적으로 주주부에 유의한 부(負)의 영향을 주고 있음을 보여주었다. 또한 해외투자철수의 유형에 따라 자본시장의 반응이 어떠한 차이가 있는지를 검증하여 본 결과 투자국요인, 철수동기, 철수의 비율 등이 차이를 나타내는 요인이라는 것을 확인할 수 있었다. 이상의 분석결과를 바탕으로 한국기업의 해외투자에 관한 전략적 함의를 도출하였다.

• The Journal of Information Systems
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• v.21 no.3
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• pp.45-70
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• 2012

Based on the usage levels of target costing systems(TCS) and information technology (IT) infrastructure, this study aims to develop a framework useful for classifying four types of knowledge management(KM) strategies in manufacturing firms: process-oriented, product-oriented, mixed and negative. We adopted a multi-methodological approach by mixing both qualitative and quantitative methods. Before developing a framework, through a case study of the H Motor Company in Korea, this paper investigated and showed the functions of TCS in the management of tacit knowledge. The results from the case study indicated that with the use of TCS, a firm can create, transfer, and share diverse kinds of tacit knowledge among employees for the facilitation of process innovation. We also empirically confirmed the four types of KM strategies, and demonstrated the characteristics(i.e., size, total sales, age, and knowledge intensity) of the organizations adopting each strategy.

• Journal of Technology Innovation
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• v.23 no.3
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• pp.317-340
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• 2015

Firms and individuals who have invented new technologies have options to keep them secret, to apply for patents or to defensively publish them. Defensive publication is strategic use of patents by withdrawing patent applications to make the relevant information public. This paper empirically analyzes the determinants of patent withdrawals and finds that withdrawal of patents before examination of patent office squares with the implication from the defensive publication theory. The paper also shows the importance of applicant type which has been overlooked in previous studies of the patent withdrawal.

• Journal of Information Technology Applications and Management
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• v.11 no.3
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• pp.137-145
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• 2004

The purpose of this research is to explore the possible relationship between the successful implementation of knowledge management technology and specific organizational culture orientations. Data used to test hypothesis derived for this research were obtained from 227 responders from the Organizational Culture Profile (OCP) survey instruments and 67 responders from the Knowledge Management Technology Profile (KMTP) survey instruments representing 26 separate organizations. The OCP provides a profile of an organization's culture orientations while the KMTP provides a profile of the organization's degree of the KM technology implementation success. The results of this research suggests that employees of organization which are more successful in implementing KM technology have identified organizational cultures that embody a healthy mixture of both production-oriented and people-oriented attributes indicative of the culture orientation.

• 한국IT서비스학회:학술대회논문집
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• 2002.11a
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• pp.327-333
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• 2002

현재까지 e-비즈니스와 관련된 많은 자료들과 솔루션들이 발표되었지만 기업을 위한 e-비즈니스 환경에 IT 기술을 접목시켜 기업의 내부의 IT 기술과 솔루션에 대한 연구가 활발하지 않은 듯 하다. e-비즈니스의 유형은 기업과 고객(B2C), 기업과 기업(B2B), 국가와 기업(G2B), 국가와 국가(G2G) 등으로 세분화 할 수 있으나, 가장 중심적 역할을 하는 주체는 기업 조직이라고 하겠다. 본 연구에서는 많은 e-비즈니스의 구현 기반 기술 중에서 기업 내부 측면의 e-비즈니스 구현 기반기술과 관련된 IT 기술들은 전사적 자원관리를 위한 ERP(Enterprise Resource Planning)와 지식 기반의 정보 분석을 위한 DW/CRM(Data Warehouse/ Customer Relationship Management), 기업내부의 정보 통로인 EIP(Enterprise Information Portal}, 기업내부의 이기종 어플리케이션간의 통합을 위한 EAI(Enterprise Application Integration)와 경영층의 전략적인 의사결정을 지원하기 위한 SEM(Strategy Executive Management), 확장 ERP 개념인 SCM(Supply Chain Management) 기술에 대한 개념적 이해와 기업내부의 e-비즈니스 환경을 위한 적용방안을 밝히고 각 IT별 솔루션의 분류함에 의해 기업의 e-비즈니스 시스템의 구현 방향을 제시하고자 한다.