• Korean Journal of Construction Engineering and Management
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• v.10 no.6
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• pp.28-39
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• 2009

Recently, it has been an issue on BPM(Business Process Management, below BPM), which is a sort of business management methods that secures agility and flexibility through sustainable improving and monitoring in a rapid-changing environment. To introduce BPM to construction company we need to set up a procedure for objective, define criteria according to the business structure defined by BPA(Business Process Architecture, below BPA) and analyze works and then select targets. Those BPM target works need to have a close relationship with corporate strategy and to support realizing corporate value. Therefore, this paper will study BPM Target works of construction companies for an effective introduction BPM through questioning from working-level staff. In addition, it will analyze their types and corporate core strategy and BPM target works, then study the main strategy according to BPM target types. And also, this study is expected to help construction companies to choose the business for BPM adoption through analyzing current situation and strategy for business selection when adopting BPM.

• Asia Marketing Journal
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• v.4 no.4
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• pp.75-96
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• 2002

본 연구는 같은 동양문화권에 속하면서도 사회·문화적 배경이 다른 한국과 일본 대학생들을 대상으로 라이프스타일 특성과 여가시간 활용을 비교 분석하므로써 양국대학생들의 소 비문화를 추론하는데 초점을 두고 있다. 새로운 세대로 지칭되는 대학생들은 이미 새로운 수요를 창출하는 세분시장으로서 마케터들의 관심을 모으고 있지만, 국가간 시장을 세분화하고 그에 따른 적절한 마케팅 전략을 구사하는 것이 과연 효과적인가를 탐색해 보는 것이 본 연구의 목표이다. 라이프스타일은 AIO 분석에 근거하여 의생활분야, 구매 및 쇼핑분야, 가치관분야, 정보추구분야, 인터넷 광고분야 등의 다섯 가지 영역으로 구분하고 양국 대학생들을 대상으로 자료를 수집하였다. 각 영역별로 요인분석을 실시하여 모두 23개의 요인이 도출되었고, 양국 대학생 집단은 모두 18개 부문에서 차이를 보였으며 5개 부문에서는 유의적인 차이가 나타나지 않았다. 그러나 여가 및 시간활용에서는 양국 대학생 집단간에 차이를 보이는 항목이 많았으며, 인구 통계적 요인이 국적과 상호작용을 통해 여가활동에 서로 다르게 영향을 미치고 있는 것으로 나타났다. 이러한 연구결과는 사회·문화적 환경이 다른 소비자 집단의 특성을 이해하고 여가활동 유형과 여가시간 활용에 따라 차별화를 가능하게 함으로써 국제적인 마케팅전략수립을 위해 효과적인 시장세분화 기준을 제공하고 소비패턴 분석을 위한 기초 자료로 활용될 수 있을 것이다.

• Knowledge Management Research
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• v.23 no.4
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• pp.233-250
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• 2022

This paper aims to verify how the knowledge sharing culture of hotel companies affects psychological ownership awareness and organization citizenship behavior through knowledge sharing of millennials and generation Z employees. It also assumed that two types of knowledge, such as tacit knowledge and explicit knowledge, would have the effect of controlling knowledge sharing culture and knowledge sharing. This paper collected data from 138 employees working in hotels in the metropolitan area. As a result of the empirical analysis, it was found that the knowledge sharing culture of hotel companies influenced knowledge sharing. In addition, it was confirmed that it had a positive effect on psychological ownership and organizational citizenship behavior. In the case of hotel companies, it was found that the tacit knowledge was more effective in inducing knowledge sharing among employees that the explicit knowledge. If a company provides a knowledge-sharing culture using various forms of tacit knowledge strategies, it is expected to increase the organizational citizenship behavior and psychological ownership of MZ generation employees.

• Asia Marketing Journal
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• v.8 no.3
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• pp.101-121
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• 2006

This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by its high quality and consistent pricing strategies and has expanded its market very successfully with continuous product innovation and new product ideas. Second, it increased its brand awareness and recognition by brand differentiation along with the product differentiation strategy, which is exceptional in industrial market. It has conducted creative marketing activities and strategies to build brand equity and successful customer relationship management.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.187-192
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• 2018

현재 급변하는 정보기술, 다양성을 추구하는 시장의 니즈, 미리 예측하지 못한 다양한 형태의 경쟁자 등의 출현으로 인해 경영환경이 급변하고 있는 것은 더 이상 새로운 현상이라고 보기는 어렵다. 이와 같이 급변하는 경영 환경은 기업 간 경쟁 심화를 불러일으키고 있으며, 경쟁 심화는 생존 및 발전을 위해 기업 특성에 맞지 않는 무분별한 전략을 활용하면서 오히려 역효과를 내고 있다는 문제를 야기하고 있다. 특히 변화하고 있는 환경 내 벤처기업 및 창업기업들의 경우 창업 후 생존율이 점차 낮아지면서 일반 기업들에 비해 경쟁력을 갖춘 기업을 찾아보기 어려운 것이 현실이다. 이에 벤처기업들은 도태되지 않고 생존하기 위해경쟁력을 강화시킬 수 있는 다양한 전략을 구사하고 있다. 벤처기업은 하나의 비즈니스 생태계 내 유기적 생명체로서 진화하기 위해 제품이나 산업의 수명주기와 마찬가지로 창업기, 초기 성장기, 고도 성장기, 성숙기, 쇠퇴기 등의 정형화된 단계를 거친다. 따라서 벤처기업은 무차별적인 전략을 통해 기업의 생존 및 성장을 도모 하는 것이 아니라 해당 기업이 놓인 수명주기 단계별로 전략, 조직 구조, 의사결정방식, 통제유형 등을 상이하게 판단하고 이에 적절한 전략을 수행해야 한다. 예를 들어, 동일 생산요소를 투입하더라도 이를 적용할 수 있는 지식이 있는 경우 더 높은 가치 창출이 가능(Aghion & Howitt, 1992) 하지만 창업 초창기의 기업은 고도 성장기의 기업보다 보유한 지식 수준 및 경험이 상대적으로 낮기 때문에 다양한 협력을 필요로 한다. 그러나 현재의 여러 선행연구들은 기업이 처한 상황을 고려하지 않은 단편적인 대처 방안이거나 혹은 부분적인 방법론을 제공하는 수준에 그치고 있다는 한계가 있다(이병헌 외, 2014). 따라서 본 연구에서는 '2016년 벤처기업정밀실태조사' 데이터를 기반으로 기업의 외부 협력 정도 및 벤처기업 지원제도 활용 정도가 경쟁력과 성과에 미치는 영향이 기업의 수명주기별로 상이하다고 보고 관련 전략 프레임워크를 제시하고자 한다.

• Archives of design research
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• no.16
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• pp.1-14
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• 1996

As the marketing strategy of corporations has been changing in various ways, the type of new product development has also bC'en changing in dim~rent ways. The types of changes include, among oiller things, product development. wit.h a new concept., revolut.ionary product development., new brand product. development., improvement. of existing product. and development. in model changes. The design development has similarly advanced with the growth in scient.ific approach in t11e design process of new product. development. in relat.ion t.o each t.ype of product development.. Ilowever, in view of the design approach or st.rat.egy for each t.ype, different. kinds of method of development is necessary. In order to increase t.he life cycle of an existing product. which has reached its mature stage and to respond t.o the changes 111 time t.hrough product improvement., it is becoming more imtxJrl.ant for Ule corporation to confonn wiU1 the changes in time by being able to sat.isfy the consumer! s needs, way of thinking and luxury inclination by utilizing the changes in design. However, it is very difficult to decide on a design using different development. methods which would clearly meet such neL'

• Korean Security Journal
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• no.36
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• pp.177-200
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• 2013

As we enter a high industrial society that widens the gap between the rich and poor, demand for the security services has grown explosively. With the growth in quantitative expansion of security services, people have also placed increased requirements on more sophisticated and diversified security services. Consequently, market outlook for private security services industry is positive. However, Korea's private security services companies are experiencing difficulties in finding a direction to capture this new market opportunity due to their small sizes and lack of management-strategic thinking skills. Therefore, we intend to offer a direction of development for our private security services industry using a management-strategy theory and the Analytic Hierarchy Process(AHP), a structured decision-making method. A resource-based theory is one of the important management strategy theories. It explains that a company's overall performance is primarily determined by its competitive resources. Using this theory, we could analyze a company's unique resources and core competencies and set a strategic direction for the company accordingly. The usefulness and validity of this theory has been demonstrated as it has often been subject to empirical verification since 1990s. Based on this theory, we outlined a set of basic procedures to establish a management strategy for the private security services companies. We also used the AHP method to identify competitive resources, core competencies, and strategies from private security services companies in contrast with public companies. The AHP method is a technique that can be used in the decision making process by quantifying experts' knowledge and unstructured problems. This is a verified method that has been used in the management decision making in the corporate environment as well as for the various academic studies. In order to perform this method, we gathered data from 11 experts from academic, industrial, and research sectors and drew distinctive resources, competencies, and strategic direction for private security services companies vis-a-vis public organizations. Through this process, we came to the conclusion that private security services companies generally have intangible resources as their distinctive resources compared with public organization. Among those intangible resources, relational resources, customer information, and technologies were analyzed as important. In contrast, tangible resources such as equipment, funds, distribution channels are found to be relatively scarce. We also found the competencies in sales and marketing and new product development as core competencies. We chose a concentration strategy focusing on a particular market segment as a strategic direction considering these resources and competencies of private security services companies. A concentration strategy is the right fit for smaller companies as a strategy to allow them to focus all of their efforts on target customers in a single segment. Thus, private security services companies would face the important tasks such as developing a new market and appropriate products for such market segment and continuing marketing activities to manage their customers. Additionally, continuous recruitment is required to facilitate the effective use of human resources in order to strengthen their marketing competency in a long term.

• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.261-274
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• 2005

오늘날의 기업들은 글로벌 갱쟁환경과 고객 기대수준의 상승 등의 이유로 글로벌 소싱 및 기업간 전략적 제휴나 협업 등에 많은 관심을 기울이고 있다. 공급사슬관리(Supply Chain Management: SCM)는 기업과 기업, 기업과 고객 사이의 물류와 정보로 이어진 네트워크를 가능하게 실현할 수 있는 혁신기법이다. 본 논문에서는 공급사슬구조를 하나의 네트워크로 파악하여 공급네트워크, 전환네트워크, 유통네트워크라는 유형으로 구분하였고, 공급사슬구조에 따라 SCM 활동에 차이가 있으며, 경영성과에도 차이가 있음을 입증하였다. 따라서 본 논문은 현재까지 사례연구로 행해지던 네트워크의 분류를 이용하여 각 공급사슬구조에 따른 SCM의 활동 및 경영성과에는 차이가 있음 실증분석을 통하여 입증하였다는데 의의가 있다.

• Korea Journal of Hospital Management
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• v.4 no.1
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• pp.129-146
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• 1999

The overall objective of this article is to identify the strategic type of Korean hospitals in terms of Porter's framework and to examine differences in performance of the hospitals across strategic types. A survey was conducted through structured questionnaire for 739 hospitals in Korea and the data from 120 hospitals were utilized in the final analysis. Study results indicate that the most frequently used strategy was 'stuck-in-the-middle strategy'(26.7%), followed by 'focused cost leadership strategy'(24.0%), 'focused differentiation strategy'(20.8%), 'cost leadership strategy'(15.8%), and 'differentiation strategy'(13.7%). Overall, 'focused differentiation strategy' showed superior performance in terms of profitability of services, ability to retain patients and growth in revenue, while 'differentiation strategy' produced relatively low performance in general. Implications of these findings are also discussed.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.04a
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• pp.3-7
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• 2006

현대 기업은 경영 전략의 방향 및 평가를 위하여 고객만족도를 조사한다. 특히 서비스업에서는 많은 경우 SERVQUAL 점수를 이용하여 고객만족도를 평가한다 SERVQUAL은 고객의 기대와 지각의 차이를 조사하여 고객만족도를 평가하며 22 개의 평가항목은 5가지의 품절특성 (유형성, 신뢰성, 대응성, 확신성 공감성)에 대한 SERVQUAL 접수로 산출된다. WSERVQUAL 접수는 SERVQUAL 점수에 단순평균방식과 상대적 중요도를 가중한 가중접수로 계산되는 방법으로 상대적 중요도를 파악하기 위하여 기존에서는 중요도에 대한 고객의 의견을 파악하여 적용하였으나 본 논문에서는 임성욱의 잠재적 고객만족 개선지수 (PCSI Index)를 적용하여 고객의 향후 잠재적 만족개선정도에 관한 내용을 포함한 가중치를 산정할 수 있는 방법론을 제시하였다.