• Title/Summary/Keyword: 경영의사소통

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The Effect of Employees' Perceived Expertise about HR Department on Satisfaction of Education and Training Opportunities: The Moderating Role of HR Department's Communication Activities (HR 부서 전문성에 대한 인식이 교육훈련 기회 제공 만족도에 미치는 영향: HR 부서의 의사소통 활동의 조절효과를 중심으로)

  • Lee, Jung-Woo;Chae, Hee-Sun;Park, Ji-Sung
    • Asia-Pacific Journal of Business
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    • v.13 no.1
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    • pp.125-139
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    • 2022
  • Purpose - This study examines how employees' perception of HR department expertise affect their satisfaction of education and training. Moreover, this study explores that the HR department's communication activities moderate the main effects between satisfaction of education and training opportunities. Design/methodology/approach - This study predicts the positive relationship between employees' perceptions of HR department expertise and their satisfaction of education and training. Furthermore, the HR department's communication activities will strengthen this positive relationship. To test these hypotheses, this study used the Human Capital Corporate Panel (HCCP) datasets, especially individual-level 2017 data. The final number of samples is 1,947 for the analyses. In addition, this study utilized a hierarchical regression model with SPSS program. Finding - The results analyzed with the hierarchical regression model showed that the perceptions of HR department expertise had a positive relationship with satisfaction of provided educational and training. In addition, the HR department's communication activities moderated the relationship between perception of HR department expertise and satisfaction of education and training opportunities. Research implications or Originality - This study suggests academic and practical implications for future research in the human resource development filed by clarifying the critical factors to increase employees' satisfaction and transferability of education and training.

A Study on the Application Direction of Financial Industry Metaverse Platform to secure MZ Generation Contact Points (MZ 세대 접점 확보를 위한 금융권 메타버스 플랫폼 활용 방향 연구)

  • Ki-Jung Ryu;Ki-Bum Park;Sungwon Cho;Dongho Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.3
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    • pp.127-137
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    • 2023
  • COVID-19 has not only affected all sectors of society, economy and politics, but also had a huge impact on industry. The non-face-to-face exchange method was essential to prevent infectious diseases, and the generation who experienced it recognizes the importance of a platform that can be quickly accessed anytime, anywhere, and attention is focused on the Metaverse that can accommodate it well. Each financial industry uses a differentiated metabus platform strategy, focuses on new customer service and revenue generation, and is also used as an internal and external communication channel. This paper analyzes the theoretical background of the financial sector metaverse and domestic and international cases, and studies and describes the direction of using the financial sector metaverse platform to secure MZ generation contact points.

The Relationship Between Managerial System and Knowledge Management, and the Moderating Effects of Decentralization and Formalization in Small Business (중소기업의 관리시스템과 지식경영의 관계 및 분권화와 공식화의 조절효과)

  • Chang, Kyung-saeng;Ahn, Kwan-young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.167-175
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    • 2015
  • The purpose of this study is to review the relationship between managerial system(CEO support, pay system, education & training) and knowledge management, and the moderating effect of decentralization and formalization in small business. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 227 subjects in Kangwon-do province. Multiple regression and multiple hierarchical regression analysis were applied to test the proposed hypotheses: 1) the relationship between managerial system and knowledge acquisition, 2) the relationship between managerial system and knowledge transfer, 3) the moderating effects of decentralization on the relationship between managerial system and knowledge management, 4) the moderating effects of formalization on the relationship between managerial system and knowledge management. Empirical survey's findings are as follows; First, knowledge acquisition and transfer appeared to be positively related with CEO support and education & training. Second, education & training was verified to be more positively related with knowledge transfer in higher decentralization group than in lower group. Third, CEO support and education & training were more positively with knowledge acquisition in lower formalization group than in higher group. Fourth, pay system were more positively with knowledge transfer in lower formalization group than in higher group.

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An Investigation of the Relationship Between Corporate Logo and ESG Evaluation (기업로고와 ESG 평가의 관계에 대한 고찰)

  • Yujin Lee;Daeil Nam
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.2
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    • pp.125-139
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    • 2024
  • The corporate logo symbolizes the company's value, goals and vision as a visual symbol representing the company. It serves as a communication tool for companies by conveying different messages depending on design and color. As demands for ESG management have recently increased, companies have begun to implicitly demonstrate values such as environmental protection and corporate transparency through logos. Companies use logos as a strategy to visually emphasize the value they pursue and project the desired image as a signal. In this process, stakeholders who see the logo experience cognitive bias. Therefore, this study seeks to find out that ESG value can be indirectly communicated by the design of corporate logos, which can also affect a company's ESG evaluation. In addition, this study will examine the moderate effect that logos expect to encounter a greater bias effect as the companies actively include ESG-related issues in corporate disclosure data. This study conducted an analysis of 617 KOSPI-listed companies using ESG evaluation data from 2020 to 2022. The analysis confirmed the significant relation of the type of logo and ESG disclosure on ESG evaluation but found partially moderate effect of ESG disclosure.

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An Observation on the Public Relations of Public Libraries (공공도서관의 홍보에 관한 일 고찰)

  • Cho, Chan-Sik
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.21 no.4
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    • pp.5-15
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    • 2010
  • In order to reconstruct the concept on the public relations of public libraries, this study builds a theoretical background on the public relations of public libraries and tries to systemize the public relations of public libraries utilizing the Linkage System by Grunig & Hunt. Emphasizing the importance of the communication between the organization and its environment, Grunig & Hunt theoretically systemized the Linkage System of the organization. Adopting the Linkage System, this study tries to conceptualize the subjects, objects, directions, contents, and methods on the public relations of public libraries.

The Problems and Solutions of the Team System of University Libraries in Korea (한국의 대학도서관 팀제의 문제점과 개선방안)

  • Yoon Hye-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.38 no.4
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    • pp.5-24
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    • 2004
  • This study was conducted to find out how the team organization works and to suggest better ways of applying the team system to a library organization. In this study, the survey was conducted to examine the characteristics of the university libraries that have adopted the team system, and the problems in operation were analysed. The findings indicate that staffs at the university libraries had a comparatively negative image of the team system, and that university library has provided insufficient training and less supports for their staffs in the process of adopting the system. This study might be applicable to any strategy which seeks to reduce bureaucracy, empower staff, create a team system culture. and enhance the delivery of high qualify services.

Development of a telemarketer education program in call centers for enhancing service quality (서비스 질 향상을 위한 콜센터의 텔레마케터 교육 프로그램의 개발)

  • Hwang, Eui-Chul
    • Proceedings of the Korea Contents Association Conference
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    • 2006.05a
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    • pp.99-102
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    • 2006
  • We recognize call centers as a interface frequently interacting with clients, and as the first portal of enterprises promoting customer satisfaction and increasing the rate of customer maintenance. The importance of service quality in call centers is gradually enlarged, as criteria for competitive power of enterprises, and the first-line interface of communications with customers in operating method and business management. Also, Enhancing service quality is the first task of both the management and telemarketers in order to adapt to the customer's requirement level. The curriculum for telemarketer education is not established or standardized within the country yet. We must therefore study on it as soon as possible, though it has a short history and insufficient theoretics. In this paper, we descirbe the development of a formal telemarketer education program in call centers included the result that analyze existing educational programs, and the opinion of call centers.

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Effects of Medium Experience on Medium Perception and Communication Process (텍스트매체 사용에 있어서 매체 경험이 매체 인지와 의사소통과정에 미치는 영향)

  • Yang, Jae-Ho;Lee, Hyun-Kyu;Suh, Kil-Soo
    • Asia pacific journal of information systems
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    • v.9 no.3
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    • pp.1-23
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    • 1999
  • The objective of this study is to examine the media richness theory and the social information processing model by analyzing the effect of media experience on media perception and communication process. To accomplish this objective, a laboratory experiment was conducted. The independent variable was text medium experience and a face-to-face medium was added as a control group. The dependent variables were medium perception and communication process. Medium perception includes perceived richness, medium feeling, task satisfaction, and communication satisfaction. Communication processes were also analyzed to compare each treatment group. The results can be summarized into two facts. First, face-to-face group showed higher perceived richness than text medium group. And experienced text medium group perceived their text medium richer than inexperienced text medium group. Second, experienced text medium groups showed more interactions between subjects than inexperienced text medium group. Experienced text medium group also showed more agreements and meta-communication which could be found in face-to-face group. The result of this study supported media richness theory by finding that face-to-face medium was perceived richer than text medium, And the results also proved social information processing model by comparing experienced text medium group and inexperienced text medium group. The text medium, although thought to be the leanest one, could be perceived richer if users had lots of experience on it.

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A Study on the Factors Affecting Sharing of Research Data of Science and Technology Researchers (과학기술분야 연구자의 연구데이터 공유의 영향요인에 대한 연구)

  • Kim, Moonjeong;Kim, Seonghee
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.2
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    • pp.313-334
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    • 2015
  • The purpose of this study was to investigate factors affecting the sharing of research data of science and technology researchers. Data was collected through a survey of 198 science and technology researchers. Independent variables in this study included perception, openness in communication, collaboration, and trust. Latent variable was selected as reward system and dependent variable was research data sharing. The results of analysis of structural equation modeling showed that perception were found to have a positive impact on reward system for data sharing for research. Other factors such as trust, openness in communication and collaboration were not statistically significant in their affect on reward system for data sharing. Finally, reward system was identified as the influential factor on research data sharing.

A Case Study of Simulation Game Development based on SNS Environment: Planet (SNS 기반 육성시뮬레이션 게임 개발 사례 : 행성)

  • Kim, JiHye;Park, HyeonChan;Mun, Seung-Gwan;Yun, Min-Seok;Kim, Yeong-Hwi;Kim, YeonSuk;Choi, YoungMee;Noh, WoongGi;Choo, MoonWon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.11a
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    • pp.1422-1425
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    • 2011
  • 본 논문에서 소개하는 '행성' 게임은 소셜 네트워크 접속자들이 주어진 공간과 자원으로 상품을 생산하거나 가공하고 교환함으로써 더 많은 상품을 생산해내는 물물교류 개념을 기본으로 한다. 새로운 행성에 정착한 인간들의 수렵과 채집, 육성, 가공, 건축을 위한 각자의 역할에 따른 생산과 소비, 그리고 상호간의 거래를 위한 의사소통 행위를 통하여 게임적인 재미와 동시에 경영과 유통과 관련된 경제활동의 기본적인 개념을 습득할 수 있게 하였다. 현재까지의 프로토타이핑 과정과 앞으로의 연구과제를 제시하고자 한다.