• Title/Summary/Keyword: 경로요인

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해외판매법인의 현지유통경로선택에 관한 연구 -삼성전자와 LG전자의 해외판매법인을 중심으로-

  • 이장로;박범수
    • Asia Marketing Journal
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    • v.1 no.4
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    • pp.152-174
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    • 1999
  • 본 연구에서는 삼성전자와 LG전자의 해외 판매법인을 대상으로 하여, 그들의 현지유통경로선택시 시장요인과 제품요인 그리고 경쟁 포지셔닝에 따라 초래되는 특성들과 차이점에 대해 살펴보고자 하였다. 연구결과, 요인별 현지유통경로선택에서의 차이분석에서는 경쟁 포지셔닝에 따른 현지 유통경로 선택에서만 유의한 차이를 보였고 시장요인과 제품요인, 그리고 제품 포지셔닝에 따라서는 유의한 차이가 발견되지 않았다. 이는 두 기업이 아직 현지시장 적응정도가 낮고, 제품은 차별화 되지 않았음을 시사해 주는 것이라 할 수 있다. 그리고 개별 기업수준에서의 요인별 분석에서는 삼성전자의 경우, 제품요인과 TV부문의 시장요인, 제품 포지셔닝에 따른 현지유통경로 선택에서 유의한 차이를 보였고, 전자레인지 부문에서는 요인별로 유의한 차이가 발견되지 않았다. 한편 LG전자는 삼성 전자와는 달리 현지 유통경로 선택에서 어떤 유의한 차이도 발견되지 않았다.

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A Study on the Factors Affecting the Use of Senior Center Applying Andersen and Newman's Behavior Model: Analysis of Mediating Effect of User Satisfaction (Andersen과 Newman의 행동모델을 적용한 경로당 이용 영향요인에 관한 연구: 이용자 만족도 매개효과 분석)

  • Kim, Jeong Keun
    • 한국노년학
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    • v.40 no.2
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    • pp.291-309
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    • 2020
  • In this study, the behavioral model of Andersen and Newman(1973) was applied to identify the factors influencing the use of senior centers by the elderly in the community, and the mediating effect of user satisfaction was improved to improve the satisfaction of seniors using the Senior Center and operate the Senior Center. This study attempted to suggest policy and practical alternatives for activation. The subjects were 578 elderly people using 2,283 senior centers in Busan. As a result, the factors influencing the total usage period of the Senior Center were analyzed by age and type of potential factors among the leading factors, and the factors affecting the total number of days of senior center usage during the week were gender, age, and education level among the preceding factors. Appeared. Factors affecting user satisfaction as a parameter were analyzed as subjective health status among gender, age, and desire factors among preceding factors. As a result of verification of mediating effect of user satisfaction, there was a partial mediating effect between age and total use of Senior Center, full mediating effect between gender and days of Senior Center use, and partial mediating effect between age and Senior Center use days. Analyzed. According to the purpose and main findings of the study, the policy and practical suggestions for activating the satisfaction and use of Senior Center are as follows. First, program development and support according to the characteristics of senior center users are required. Second, there is a need to characterize per-path according to senior center type and regional environment. Third, there is a need to improve and raise the support standards for senior center operating expenses.

Antecedents and Consequences of Manufacturer's Degree of Channel Concentration (제조업자의 경로집중도 선행요인과 결과요인)

  • Pyun, Hae-Soo;Lim, Chae-Un
    • Journal of Distribution Research
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    • v.11 no.1
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    • pp.69-97
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    • 2006
  • This research aimed to establish and test a empirical model for antecedents and consequences of manufacturer's degree of channel concentration in multiple channels from strategic perspective. For this purpose, I suggested new concept of channel concentration based on related literature review and developed the measurement index of channel concentration. Second, I examined and applied the transaction cost theory and market power theory to provide broad understanding of multiple channel structure and to explain it. Finally, I present the theoretical and managerial implications to the firms that build up channel strategy under multiple channel contexts on this research results. For the purpose of these goals, eight hypotheses were drawn from the previous researches. To verify these hypotheses, 248 data were collected as samples, and the data were tested by reliability test, factor analysis, and covariance structure analysis. Empirical findings strongly support that strategic management of distribution channel especially are important in multiple channels. The overall implications to researchers and practitioners are presented, and limits and further study direction were discussed as a final.

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A Study on the Determinants for Measuring Performance of the Electronic Goods Distribution Channel (전자유통경로의 성과평가 척도에 관한 연구)

  • 황호종
    • The Journal of Information Technology
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    • v.2 no.2
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    • pp.1-12
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    • 1999
  • The purpose of this study is to classify the determinants of channel performance and to reveal the contribution of classified performance factor on the total distribution performance of individual channel members. The empirical results of this study confirm that channel member performance is too rich and complex to be accurately reflected in a single item or even limited domain performance measures. The respondents in our sample monitored a lot of different facets of performance, indicating their belief in the multidimensional nature of performance. Our finding that outcome-based monitoring was particularly pervasive was not surprising given that managerial attention to end results is expected since those results are necessary for continued survival of the dealership. However, the dealership owner were not content to rely exclusively on these outcome performance indicators. They also gathered information on the efforts and activities that lead to those outcomes as well as other facets of information such as customer satisfaction and selling skills of salesperson. Limiting the definition and measurement of performance to outcomes only, or to a single item measure would have failed to capture important facets of performance, and could distort he relationship between the managerial variables and performance.

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A Empirical Study on the turnover Process by Organization Size) (조직규모(組織規模)에 따른 이직과정(離職過程)에 대한 실증적(實證的) 고찰(考察))

  • Ahn, Kwan-Young
    • Korean Business Review
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    • v.5
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    • pp.185-214
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    • 1992
  • 본 (本) 연구(硏究)는 문헌적(文獻的) 고찰(考察)을 통하여 이직에 영향을 미치는 요인을 규명하고 이들 요인이 기업규모(企業規模)에 따라서 이직에 미치는 영향력(影響力)과 영향경로(影響經路)가 어떻게 다른가를 보여주고자 한다. 특히 이직(離職) 결정요인(決定要因)의 선정에 있어서는 선행연구가 주로 조직(組織) 외적요인(外的要因)을 중심으로 이루어진 결과 이직에 대한 설명력이 낮게 나타나고 있음에 비추어 조직(組織) 외적요인(外的要因)과 개인적(個人的) 요인(要因)을 추가함으로써 이직에 대한 설명력을 높이고자 하였다. 이에 따른 구체적인 연구절차는 먼저 문헌연구를 통하여 이직에 영향을 미치는 것으로 나타난 요인들을 추출하였으며, 선정된 변수들을 대상으로 Price&Mueller(1981)의 이직과정(離職過程)모델에 입각하여 기업규모별(企業規模別)로 대중회귀분석(多重回歸分析)과 경로분석(經路分析)을 실시하여 이직결정요인들이 이직에 미치는 직 간접 효과(直 間接 效果)와 경로(經路)를 살펴보았다. 경로분석(經路分析)의 결과는 조직외적요인(組織外的要因)과 개인적요인(個入的要因)인 생계책임(生計責任)과 태도(態度)가 규모에 관계없이 이직의도(離職意圖)에 미치는 효과가 상당히 큰 것으로 나타났으며, 이외에 성, 이직기회(性, 離職 機會), 공정성(公正性) 또한 규모에 관계없이 이직의도에 어느 정도의 영향을 미치는 것으로 나타났다. 다만 승진가능성(昇進可能性)의 경우는 중규모기업이 대 소규모기업에 비하여 효과가 낮은 것으로 분석되었다. 그러나 모델의 설명력은 기존의 연구에서와 같이 여전히 낮은 것으로 나타났다.

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Senior Citizen Centers Utilization: Role of Socio-Demographic Factors, Life Satisfaction and Health Condition in Korea (경로당 이용과 인구사회학적 요인, 삶의 만족도, 건강상태에 관한 연구)

  • Song, Geurum;Sharma, Bimala;Nam, Eun Woo
    • Journal of agricultural medicine and community health
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    • v.45 no.3
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    • pp.141-153
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    • 2020
  • 목적: 한국은 지역사회 기반 통합 돌봄(커뮤니티케어)을 통해 노인들을 위한 보건 및 사회복지 서비스의 확대를 추진하고 있다. 본 연구는 노인의 경로당 이용에 대한 인구사회인적 요인, 삶의 만족도, 건강상태 등이 미치는 영향을 파악하고자 한다. 연구방법: 2017년 노인실태조사 자료를 이용하여, 횡단 분석 연구가 실시하였다. 이용패턴을 파악하기 위해 기술통계를 하였고, 경로당 이용과 관련된 요소들을 결정하기 위해서는 다변량 로지스틱 회귀분석을 실시하였다. 연구결과: 지난 12개월간 노인 1만299명 중 22.7%가 경로당을 이용하였다. 경로당을 이용하는 이유 중 가장 많은 응답은 경로당 동료들과 여가를 보내기 위함이었으며, 대상자의 95% 이상이 제공되는 서비스에 만족하고 있었다. 사회인구학적 특성에 대해서는 여성(AOR=1.20; 95% 신뢰 구간(CI), 1.05-1.38), 80세 이상 노인(AOR= 3.94, 95% CI, 3.30-4.71), 문맹자(AOR=5.27; 95% CI 3.80-7.30), 교육 수준이 낮거나 읍면 지역 출신(AOR=6.42; 95 % CI, 5.72-7.20)이 경로당을 이용할 가능성이 가장 높았다. 생활 만족도 부분에서는 재정적 만족도(AOR=1.21; 95% CI, 1.06-1.37), 문화에 대한 만족도(AOR=1.49; 95% CI, 1.24-1.79) 및 친구들과 사회에 대한 만족도(AOR=4.24; 95% CI, 3.17-5.66)가 높은 사람이 경로당을 더 많이 이용하는 것으로 나타났다. 질병이 없다는 응답자에 비해 만성 질환을 2개 이상 보유한자(AOR= 2.01; 95 % CI, 1.60-2.53)의 경로당 이용률이 2 배 더 높았다. 결론: 정부의 지역사회 기반 통합돌봄 정책 수립을 위하여 경로당 이용에 영향을 미치는 인구사회학적요인, 삶의 만족도, 건강상태와 관련된 요인들을 고려하여, 이용률을 높이고, 건강관리를 위한 통합 돌봄 시설이 될 수 있도록 하여야 할 것이다.

수정(修正)된 Jones모형(模型)을 이용(利用)한 한국(韓國)의 성장요인(成長要因) 분해(分解)

  • Lee, Chang-Su
    • KDI Journal of Economic Policy
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    • v.21 no.2
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    • pp.105-145
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    • 1999
  • Romer류의 내생적 성장모형과 신고전학파의 성장모형을 통합한 Jones(1997, 1998a)에 의하면 장기균형성장요인의 기여도가 예상보다 작고 여러 단기요인의 성장기여도가 큰 것으로 나타났다. 본고에서는 기술이용능력과 모방노력의 개념을 도입하여 Jones모형을 수정하고 이를 이용하여 한국의 성장요인을 분해한다. 이에 따르면 대GDP 투자비중, 연구인력비율 및 취업자 교육연수의 증가 등 이행경로상의 단기요인이 지난 30년간의 노동생산성 증가의 78%를 설명하고 있으며 균형성장경로 요인의 기여도는 22%에 지나지 않는다. 자본축적의 뒤를 이어 R&D 투자 등 새 단기요인의 역할이 증대되면서 우리나라의 경제성장률이 크게 하락하지 않을 것으로 예상된다.

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Longitudinal Study on Factors Affecting Older Adults' Welfare Service Utilization (노인의 노인복지서비스 이용경험에 영향을 미치는 요인에 관한 종단연구 -서울과 춘천 노인들을 중심으로)

  • Lim, Yeon Ok;Yoon, Hyunsook
    • 한국노년학
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    • v.29 no.3
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    • pp.1063-1085
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    • 2009
  • The purposes of this study were to investigate the transition of elderly's welfare service utilization and to examine the factors affecting their utilization as time passed. To solve these research questions, the behavioral model presented by Andersen and Newman(1973) was applied. Using Hallym Aging Panel data consisted of 3 waves from 2003 to 2007, autoregressive modeling and regression analysis were applied for research purposes. The results of this study were as follows; (1) The experiences of welfare service utilization were increasing gradually. The complimentary service for the aged was utilized generally, but leisure service and community service were not used in common. (2) Past experience of service affected service utilization in the following times. (3) The factors affecting older adult's service utilization were different among the types of services. Nonetheless, the factors affecting continuously during the periods were found: age as predisposing factor and area as enabling factor in the complimentary service; area and existence of spouse as enabling factor in leisure service; education as predisposing factor and service cognition as enabling factor in community service. Enabling factor has affected more consistently than other factors. The results showed that special attention should be paid to balanced regional arrangement for welfare resources and the public relation considering the elderly's intellectual level.

Structural Relation between Antecedents and Consequences of Web Site's Trust of Venture Company (벤처기업의 웹사이트에 대한신뢰의 선행요인과 결과요인의 구조적 관계)

  • Kwak, Won Seob
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.4
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    • pp.25-35
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    • 2013
  • The main objective of this study is to investigate the structural relation between antecedents and consequences of web sites' trust of venture company. It examines consumer perceptions trust in a web site and address following research questions; what factors influence consumer trust in a web site and what specific web site cues are associated with trust, satisfaction, and intention? We test our hypothesis in a empirical data from 123 consumers across 3 web sites of venture companies. By factor analysis, the results show that web site characteristics are such as design, business function, interface, technology, community, and contents of each web site. We also find that web site characteristics such as design, interface, technology, and community can influence significantly satisfaction of web site, and design and contents of web site can influence consumer's trust. And the results show that trust influence behavioral intention through the satisfaction. The results offer important implication for web site strategies of venture company that include the manipulation of factors influencing web site trust. And the future directions of the present research are discussed.

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A Study of Restoration Path Tracking Method for Urban Stream (도시하천 복원경로 추적방안에 관한 연구)

  • Lim, Yong-Ho;Um, Jung-Sup
    • Journal of Korea Spatial Information System Society
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    • v.10 no.2
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    • pp.25-33
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    • 2008
  • The aim of this research was to track the appropriate path favorable to urban development when finding small streams which had been destroyed during the process of urbanization and restoring the streams to a natural flow. This research located the targeted streams in the urban area by using GIS, and designated 3 main factors in restoring small streams: altitude, the usage of land, and land prices. After analyzing the possibilities and outcomes of each factor, the study found the most suitable remedy reflecting those 3 factors. Since there are various effects on stream restoration, based on these 3 factors, the study found and used the most viable factor in accordance with its importance. Using this template, the study developed a method to track the most appropriate restoration path. The study results will contribute to finding, and the restoration of disappeared streams for making more pleasant urban life and an environmentally-friendly city.

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