• Journal of The Korean Association of Information Education
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• v.9 no.3
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• pp.387-396
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• 2005

The purpose of this research was to find differences of children's behavioral pattern between players and non players of the online game "Lineage" in on-line and off line space. As a result, social behaviors of children who play online games were less active than who don't. Based on their motive and behavior pattern in online world, four behavior patterns in online world were identified; "Single-Oriented", "Community-Oriented", "Off-Real World" and "Discriminative." Off-Real World and Discriminative players were more sociable than Single-Oriented and Community-Oriented players. And Discriminative player has more self assertive attitude than others. This study may serve as a model to understand how players will respond to the various game features and how they adopt the virtual world for their interpersonal relationships.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.294-302
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• 2018

The regulation of the game industry by the Korean government is closely related to the specific regulatory behavior from their parents' generation regarding gaming behavior of their children. This is because there exists a gap in terms of digital culture experience between parents and children. This study examined the differences in how moral values affect the awareness or perceptions of the game users. In the results, the norm conformity was found to have a negative influence on the fondness for game users. Age was also shown to have a negative influence on the fondness for the game users. Based on these findings, we also found the mediating effect of age existed specifically with regard to the relation of norm conformity and the fondness for the game users. The results suggest that the game industry promotion policies of Korea should change their existing targets from focusing on everyone to just the elderly.

• Venture DIGEST
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• s.109
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• pp.46-46
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• 2007

굳건한 팀워크로 혁신적이며 다양한 형태의 온라인 액션 게임을 전문으로 개발하고 있는 (주)하멜린(강대성 대표)은 게이머들로 하여금 게임의 환상을 그대로 느끼게 한다는 평과 함께 업계의 주목을 받고 있는 유망 벤처기업이다. 동화 (피리 부는 사나이)의 배경인 하멜린 마을의 이름을 그대로 회사명에 인용해 게이머들을 게임 속으로 불러내는 하멜린의 매력을 느껴보자.

• Journal of Korea Game Society
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• v.4 no.3
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• pp.43-47
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• 2004

Fast games such as first person shooting games and action games gives notiming surplus to analyze both states of enemys and my status normally. Behavioral of enemy characters in these games are generally produced by patterns. However It was weekpoints of exposure of patterns when gamers try many times. In this paper, we study the new patterns of enemy characters after analysing patterns of gamers

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.95-103
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• 2022

This study aims to understand a gamer participatory mechanism by comparing Gamer Participation 1.0(Bartz Liberation War) and Gamer Participation 2.0(Truck Demonstration). The process of gamers' political participation is analyzed by applying the communication-mediated O-S-O-R model with the case of gamers' truck protests caused by probability items' issue. This study found out that changes in the social, technological, and discursive layers that constitute the gamer's communication ecology led to diversification of communication channels and changes in the perception of games. Gamers utilized the technological layer of the media environment that presupposes immediate mutual communication, expressed opinions on issues in the mobilization process, and shared the necessity of participation to derive collective mobilization. Through communication, gamers were able to participate in socio-political issues with high participation thresholds. This study is significant in that it discussed the gamers' democratic citizenship and role as issue publics. The study suggests that the need for theoretical and methodological expansion to analyze various participatory cases.

• Journal of Korea Game Society
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• v.14 no.2
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• pp.45-54
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• 2014

With the spread of game platforms fueled by the development of smartphones, such classic games as and have been transplanted in smartphone and visual media. Which stirred an issue among gamers because classic games were the materials used. However, there is a lot of room for improvement because it developed from a different viewpoint from the experiences of gamers in many cases. Based on the judgment that the reasons why the experiences of gamers were not reproduced in visual media lay in intertextuality between games and visual media, this study analyzed "Pixels" as a case of good intertexts. The analysis results of intertextuality in the game show that it applied quotation, summary, mending, and satirical travesty to the elements only known to gamers in addition to a simple arrangement of representations and parody, thus succeeding in reproducing the experiences of gamers. It also took into account popular appeal with a fresh direction not familiar to non-gamers.

• Journal of Korea Game Society
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• v.9 no.3
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• pp.23-33
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• 2009

This study aims to uncover the gamers' cognitive process during the gameplay and explore the differences between groups in the gamers' playing behavior according to their expertise: experts, intermediate players, and novices. To this end, the empirical experiment was conducted in 'World of Warcraft' game which is a good representative of MMO(Massively Multi-player Online) game currently. Verbal protocol and action protocol collected from the empirical experiment were analyzed according to the gamers' expertise. As a result of this study, we found that the different behavior patterns result from standardizing pattern of their actions for experts and forming the learning curves and the specific patterns of action for intermediate game players and novices. While three functional-actions as a collection action concentrates on the early stage of the game for experts, the novices' behavior pattern dispersedly appeared in all seven functional-action, such as search, combat, three type collections, avoid, and communication in the whole gameplay. This study represents the consistency and the difference derived from the comparison analysis between groups according to the expertise. This study is concluded with key implications to support game design guidelines according to experts, intermediate players, and novices. Consequently, the result of this study provides the basic to the development of MMO content for game novices.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11c
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• pp.2467-2470
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• 2002

사용자의 필요를 충족시켜 줄 수 있도록 사용자에 대한 연구가 인터넷 비즈니스에서 활발히 이루어지고 있다. 인터넷 비즈니스와 마찬가지로 컴퓨터 게임 산업 분야에서도 이러한 연구가 필요하다. 하지만 컴퓨터 게임의 특성상 기존의 인터넷 비즈니스 방식과 같은 방법으로는 게이머(Gamer)의 행동을 알기 어렵다. 이러한 문제점을 해결하고자 본 논문에서는 패킷 마이닝(Packet Mining)을 이용한 게이머의 행위 분석 시스템을 제안하고자 한다. 이 시스템은 게이머들과 시스템 사이에 전달된 패킷을 수집하여 프로토콜별 텍스트 형태로 저장하고, 일정 시간이 흐르면 텍스트 형태로 저장된 패킷을 데이터베이스로 생성한다. 게이머 행위 분석 시스템은 이렇게 생성된 데이터베이스를 분석하고, 다양한 정보를 추출해내어 게이머의 행위를 분석한다.

• Journal of Korea Game Society
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• v.1 no.1
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• pp.102-111
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• 2001

The purpose of this study is to empirically test developed on the basis of the literature review regarding customer satisfaction management and gamer's satisfaction factor To analyze the date collected from 1999 respondents. Frequency Corsstabs Oneway ANOVA analysis was performed with SPSS/PC+ Window 7.5. The results can be sumarized as follows. First, Dissatisfaction factor of game service is game possible area, game being cut off and game use charge. Second, Solution suvject is 'no service' in underground area/big size crowed area and game being cut of. Finally, The most impotant aspects when a customer visits Korea Movement Technology are the friendly attitude of the employee, problem-solving and papid pesponse to inquirce.

• Journal of Korea Multimedia Society
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• v.7 no.4
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• pp.484-495
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• 2004

In this paper appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' loyalty, word of mouth and flow, and the impacts of several other key game-related constructs on consumer behavioral intentions. A conceptual framework is proposed and a structural equation model is developed. This paper develops the exploratory LISREL model for identifying the factors affecting the players' loyalty for some specific brand of online games. The concept of flow, feedback, challenge, etc, are all introduced into the model, as the independent variables affecting the loyalty directly and indirectly. Statistical results show that depending upon the types of games, the configuration of structural equation model is a little different from each other, but overall results are very much intuitive in that challenge positively enforces flow, and flow strengthens loyalty. Other interesting results concerning game development strategy are also provided. It is hoped that this result might provide the useful guidelines for developing the successful online game contents. With a better understanding of the players' behavioral intentions, online game developers should be able to make adjustments in their development and marketing plans, providing them with a sustainable advantage over their competition.