• Construction Engineering and Management
• /
• 제21권6호
• /
• pp.33-40
• /
• 2020

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• 한국건설관리학회 2007년도 정기학술발표대회 논문집
• /
• pp.571-575
• /
• 2007

With intensive competition due to the limited growth of the domestic construction market volume and the opening and construction boom of international construction market, construction firms register to grope strategy of enterprise dimension for improvement such as entry extension of domestic construction market order corporate strategy and international construction market. In this research, influence factors of corporate strategy are extracted and their interrelationships are presented in the domain of change of external environment with the internal and external market system, construction enterprise's internal capacity and corporate strategy, government and the internal and external market. The result of this research will be used for quantitative analysis through system dynamics simulation and basic data of model effectiveness verification through actuality domestic construction enterprise's case study, and can be used to basic data of new corporate strategy establishment because construction enterprise forecasts effect hereafter establishing corporate strategy in construction environment that change rapidly.

• 월간 기계설비
• /
• 통권53호
• /
• pp.59-64
• /
• 1994

(주)대우(대표이사 장영수)는 최근 94건설기술 FAIR, 21세기 건설경영세미나, 한일 건설심포지움 등 EC화를 위한 국제적 행사를 잇따라 개최했는데, 지난 11월 15일 조선호텔에서 열린 $\ulcorner$21세기 건설경영세미나$\lrcorner$에서 일본 가자마건설의 야마시다 요시히로 경영기획부장이 $\ulcorner$21세기 건설업의 경영전략$\lrcorner$ 이라는 주제를 발표해 주목을 끌었다. 본고는 이날 제시되었던 $\ulcorner$일본 건설업체의 21세기 전략과 한일간 공동협력방안$\lrcorner$ 에 대한 내용을 요약, 정리하여 게제한 것이다.

• Construction Engineering and Management
• /
• 제20권6호
• /
• pp.26-31
• /
• 2019

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• 한국건설관리학회 2002년도 학술대회지
• /
• pp.543-548
• /
• 2002

The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is rising as an important point of apartment competition. But now the apartment brand market is occupied by some large-sized construction companies with strong recognition. So it's difficult for newly joined construction companies to enter the apartment market and the companies that made inroads into the market don't have the brand effects because of consumers' ignorance. Therefore, through the analysis of example from construction and industrial companies, I suggest the marketing strategy which consists of target market, positioning strategy, brand naming strategy, PR strategy and distinct strategy.

• Construction Engineering and Management
• /
• 제21권2호
• /
• pp.28-32
• /
• 2020

• Korean Journal of Construction Engineering and Management
• /
• 제10권3호
• /
• pp.122-129
• /
• 2009

Strategic planning is an essential function of senior management in any business firm. Planning involves the firm's behavior in an competitive market and adaptation of the company's resources towards the selected market strategy. This study presents a methodological procedure for strategic planning in global top-tier construction firms. This procedure consists of the following stages. First, analyzed growth of revenue in which weight of total construction firms' revenue shown in Global Top 225 Contractors(ENR). Second, analyzed specialty of construction products. The products are General Building, Power, Water Supply, Industrial/Petroleum Process, and Transportation. Third, analyzed business the portfolio plan. The business portfolio plan includes both local/overseas market and specification/diversification of construction products. It affects the subsequent choice of a benchmarking for development of each construction company. The choice of the benchmarking firm, among several available alternatives, should follow a careful analysis of the characteristics and benefits inherent in the implementation of each.

• Korean Journal of Construction Engineering and Management
• /
• 제7권2호
• /
• pp.148-161
• /
• 2006

This study aims at surveying the current competitive position of our construction machinery industry in the international market. We will then reveal the critical issues by applying a SWOT analysis and a Delphi research from the viewpoint of strategic planning. At the same time, policy alternatives are also sought after as contributory tools to resolve the strategic issues demonstrated in this analysis and research.

• Korean Journal of Construction Engineering and Management
• /
• 제6권2호
• /
• pp.102-110
• /
• 2005

After the IMF bailout, the Environment of Domestic Construction Industry had changed dramatically. Before the IMF, Domestic Construction Firms are secured by the government regulations and some traditional practices. However, due to the following reasons: a decrease in public works, an increase in uncertainty of market prediction, the change of bid system, and increase in construction firms, recently the competition among construction firms has became keen. Under the serious competition, in order that medium-size construction firms survive in the construction market, it is need to establish the strategy that could increase productivity. In order to establish the strategy, firstly, construction firms should set up an appraisal standard of construction firms. Consequently, This study will introduce companies' objective appraisal in domestic construction market as well as basal data for setting-up strategy through adaptation industry structure analysis of business administration for strategic group analysis and a company which has lagged behind competitive power among the competitive companies can choose a target strategic group which should be pursued it in the future through being classified according to a group taken analogical strategy.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• 제30권6D호
• /
• pp.641-654
• /
• 2010

Recently, as the construction industry trend is changed to the market orientation which focuses on the autonomy and competition, the most construction companies try to adapt the new environment. Thus, this study analyzes the correlations of business strategy and core competency taken by the construction company to survive from the rapidly changing environment between the growth rate and rate of return of the company. Throughout the existing researches and theoretical studies, a business strategy and core competency of the construction company is drawn, and based on this, this study surveyed 746 construction companies. The results of the survey showed that the business strategy has any relationship with growth rate and rate of return and the core competency of the construction company has no relationship with rate of return either, while the core competency shows the relationship with the growth rate. Thus, it is analyzed that the construction company which has higher growth rate also has the high core competency level.