• International Commerce and Information Review
• /
• v.17 no.1
• /
• pp.289-307
• /
• 2015

This study was to analyze dynamics of host regional effect in accordance with Mega-events. Yeosu Expo, 2012 was the Mega-event, and dynamic changes in economic indicators such as number of tourists, GRDP, employment rate, and real estate price were analyzed before and after the event. The Mega-event affected positively and increased on the number of tourists. While GRDP affected positively only right before the event, and the employment rate was not significantly affected by the event. The real estate price was increased from the announced time of hosting to the event held, but later decreased. This study suggested the comprehensive method for analyzing the effect of Mega-event and there was a cyclical causality among the result variables.

• The monthly packaging world
• /
• s.221
• /
• pp.130-132
• /
• 2011

국내 최대 규모로 펼쳐지는 인쇄인의 축제, 제18회 국제인쇄산업대전 KIPES 2011이 이번 달 28일부터 10월 1일까지 일산 KINTEX 전시장에서 개최된다. 이번 KIPES 2011 전시회는 KINTEX 제1전시장 Hall 5에서 1만1천$m^2$의 규모로 개최될 뿐만 아니라 KINTEX 제2전시장 개장과 함께 한국컨벤션산업 사상 가장 큰 규모인 10만8천$m^2$의 규모로 2011한국산업대전으로 개최된다. 따라서 KIPES 2011 비롯, 국제플라스틱 고무산업전, 한국기계전, 국제종합공구전, 금속산업대전, 국제종합전기기기전이 합동으로 개최됨에 따라 제1회 한국산업대전은 국내바이어 15만명, 해외바이어 5천명이 참관할 것으로 보이는 만큼 KIPES 2011의 발전 시너지 역시 클 것으로 기대되고 있다. 1977년 국내에서는 처음으로 전문산업전시회의 활성화를 위하여 "국제인쇄산업전시회(KIPES)"를 비롯하여 전문산업전시회를 130여 회 개최해 오고 있는 김충진 (주)한국이앤엑스 대표이사를 통해 KIPES 2011에 대한 기대 효과를 들어 보았다.

• Korea Science and Art Forum
• /
• v.19
• /
• pp.581-592
• /
• 2015

This study aims to find the significance of the convention-related public organizations workers' cognition about the importance of public marketing activities. As well as to analysize the outcome of convention organization of public marketing activities holding positive, negative effects and the host brands value relationship. In order to strategically maintain the importance of conventions' differentiation marketing and the brands value of exhibition organization, this research is necessary to explore the importance of public marketing activities held by the public value and brand image link here. In this research, On the convention field public marketing activities' arguments were marketing strategy. In order to construct the convention destination's competitiveness and the differentiation of public marketing strategy, it is necessary to investigate the relation of convention organizations' public marketing activities' importance recognization and destination effections, destination brand value. As the results we can propose the implication of public marketing activities can enhance the competitive.

• Journal of Korean Society of Forest Science
• /
• v.88 no.1
• /
• pp.55-62
• /
• 1999

Successful hosting of mesa-events such as the universiade games usually brings many external changes such as more domestic and foreign travelers, image improvement of the host country and region as well as promotion of the local economy through improving the infrastructure for the contest. This longitudinal study analyzed the effects of the winter universiade games, which were held at Muju in 1997, on the hosting rural area, based upon a multidimensional study. As a result, the inhabitants sensed that hosting the winter universiade games had large-scale investment effects on both the tourism industry and the regional development. On the other hand, hosting this kind of event was not quite successful in terms of activating the local economy, and the environment of Togyusan National Park was harmed.

• Journal of the Korea Convergence Society
• /
• v.8 no.1
• /
• pp.181-186
• /
• 2017

We examined the effect of Investor Relation(IR) on financial Ratios. This Study used by using 1,178 sample data from 2007 to 2010. In short, the result of this study's is as followed. Investor Relation(IR) have a positive relevance with financial Ratios variables. Therefore we can support that the firm held Investor Relation(IR) shows the better financial performance according to this study. This study contributes as follow. we can confirm how does a Investor Relation(IR) affect financial performance by this study's result. We hope that this study can be helped development of capital market and give a good news to investors on firms that have good governance level.

• Journal of the Economic Geographical Society of Korea
• /
• v.18 no.2
• /
• pp.137-151
• /
• 2015

The EXPO 2012 Yeosu Korea is a leading special event held in Yeosu city, Jeonnam Province from May to August 2012. It is a general expectation to encounter many research papers on the analyses of economic impacts of special event after the event was held. As far as we found, however, there is no related research. With based on these issues, the aim of this article is to identify and examine the economic impacts of the EXPO 2012 Yeosu Korea in hosting area, Yeosu area. The economic impacts of EXPO 2012 Yeosu Korea in Yeosu area are as follows; increase of total number of business, increase of total amount of global income tax, in particular, tourism related business such as food and hospitality sectors, production inducement effect about 8 trillion and 5,783 billion won in the entire industrial sector, and production inducement effect about 3 trillion and 8,097 billion won in the tourism related industrial sector.

• 한국체육학회지인문사회과학편
• /
• v.51 no.5
• /
• pp.51-61
• /
• 2012

The purpose of this study is to survey fundamental limitations and problems of sports event hosting from the critical point of view and to set future-oriented perspective. The reason and legitimacy for hosting sports event have come from pragmatism based on ideological logic behind politics. Thus, the flow of advanced studies was mostly limited to the category of efficiency. However, there is fundamental limitation in sports even hosting in terms of its financial expectation and efficiency. Critical approach will contribute to minimizing side effects caused from blind acceptance through awakening dispassionate and realistic judgment. In addition, rational selection of sports even hosting can be achieved through interconnection of sports culturism's directivity as an advanced sense of sports culture, integrated perspective that penetrates problems of growth and distribution and local governance as apolitical philosophy, and of course, through concentration of energy.

• International Area Studies Review
• /
• v.12 no.3
• /
• pp.567-588
• /
• 2008

This study was proceeded with interest on residents' perception of local festival(Boryeong City, Korea) and tried to examine the relation with their participation level and satisfaction. This study used 'festival visiting experience' as moderating variable with the expectation of difference in residents' perception according to visit. This study result indicated that residents can recognize local festival negatively if they feel they have no benefit from the festival even though the festival has many visitors with growing reputation. Also, festival visiting experience has no moderating effect on residents' participation intention in this study. The facts also find that the residents-oriented festival planning and promotion is more important in the partnership with local government and private sector-local residents. Further, it is very important to notice internal customer as well as external customer to ensure residents' satisfaction and participation.

• Korea Science and Art Forum
• /
• v.35
• /
• pp.303-313
• /
• 2018

Cooperation and participation in Local Expo by local residents as a Mega event is critically important to maximize the effectiveness of event. By studying on residents' expectation and on whether the expectation affects to their making decision for their attitude, we tried to draw the basis for successful operation of local expo. In conclusion, the result of analysis shows that local residents' expectation on Expo affects positively and meaningfully to their intention and attitude to cooperation and participation.

• Proceedings of the Korea Contents Association Conference
• /
• 2007.11a
• /
• pp.773-776
• /
• 2007

지방자치단체는 지방자치제 실시이후로 많은 지역축제가 개최되어 왔으나, 대부분의 소재가 특산물와 자연환경을 소재로하여 개최되었다. 다른 요소들보다 지역축제의 소재를 찾기 쉬운 점에서 눈에 보이는 소재를 이용했다고 볼 수 있지만, 지역축제를 개최하는 데 있어 소재에 대한 중요성이나 파급효과에 대한 심도있는 자기 지역만의 특색있는 소재를 찾는 노력에서는 문제점을 지적하지 않을 수 없다. 자기 지역을 대표할 수 있고, 다른 지역에서 흉내낼 수 없는 자기 고장만의 소재만이 관광객을 지속적으로 유치할 수 있는 유인요소가 될 것이기 때문이다. 따라서, 본 연구에서는 문학작품과 관련된 소재를 개발하고, 관광객을 유치할 수 있는 방안을 제시하는 데 목적이 있다.