• Title/Summary/Keyword: 개인화 메시지

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Study on the analysis of Web Corporate identity -Especially on the Sports Shoes sites (기업 웹 아이덴티티의 분석에 관한 연구 -스포츠신발사이트를 중심으로)

  • 신순호
    • Archives of design research
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    • v.17 no.2
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    • pp.147-156
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    • 2004
  • An enterprise is a basic unit to constitute national economy and a unit of independent production economy to pursue profit based on separation between ownership of production means and labor. Even though price and quantity of production are decided by planned economy in order to survive in the mechanism of market economy, quantity of production and of demands can't be same at all because of consumers' different preferences. An enterprise uses audio-visual media like letters, pictures, and voice in order to grasp consumers' taste, to develop products and to advertise them. Advertising is communication that a company, a non-profit organization or an individual, that is shown in the message of an ad, makes through several media. It is time that a company should appeal its image, not only its products, to consumers as a salesman. Marketing strategy of company identity is to visualize a company's intentions, to formalize its motto, slogan or culture, to build up trust of products and the company in consumers, and then, to have the consumers forever. By the virtue of development of www in 1990s, the media has been expanded to online. Development of www has united the world into a network and the market has been changed to unlimited competition. This paper intends to define the concept and characteristics of web identity and investigates and analyzes how web sites of sports shoes express their identities. In addition, it analyzes influences of multinational companies' web identifies (in Korean version) and of local companies' web identities on local consumers. Through survey, it will analyze the effects of web identity and review its operation.

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A Reliable Group Key Re-transmission Mechanism in Ad-hoc Environment (Ad-hoc 환경에서 신뢰적인 그룹 키 재전송 기법)

  • Hong, Suk-Hyung;Kim, Kyung-Min;Lee, Kwang-Kyum;Sin, Young-Tae
    • Proceedings of the Korean Information Science Society Conference
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    • 2006.10d
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    • pp.370-374
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    • 2006
  • Ad-hoc 환경의 응용은 재난구조나 회의실 또는 강의실에서의 정보 교환과 같은 그룹 통에서 이용된다. Ad-hoc 환경은 무선 채널을 이용하므로 상대적인 낮은 대역폭과 높은 오류 발생률을 가지게 된다. 따라서 Ad-hoc 네트워크에서는 신뢰적인 전송이 요구된다. 이동 노드는 상대적으로 낮은 성능과 에너지의 제한으로 인해 유선 환경과 같은 신뢰적인 전송 기법을 Ad-hoc 환경에 적용하기에는 문제가 발생한다. Ad-hoc 환경의 무선 채널이 가지는 보안적인 취약성과 높은 에러율을 극복하는 신뢰적인 그룹 키 전송을 위한 재전송 기법을 제안한다. 신뢰적인 트리 형성하기 위해 n차 트리 구조를 이용한다. 손실 감지를 위한 ACK 메시지를 이용하고 손실 복구를 위한 재전송 기법에 대해 연구를 한다. 제안한 신뢰적인 그룹 키 전송을 위한 재전송 기법은 트리의 깊이의 차수가 루트 관리 노드, 서브 관리 노드와 로컬 멤버 노드로 구성되기 때문에 손실 감지와 손실 복구에 대한 연산의 오버헤드가 적다. 루트 관리 노드는 멤버 노드로부터 받은 개인키 정보를 이용하여 그룹 키를 생성하고 그룹 키 부분 정보를 서브 관리 노드에게 전송하고 서브 관리 노드에 대한 신뢰성을 책임진다. 서브 관리 노드는 루트 관리 노드로부터 받은 그룹 키 부분 정보를 로컬 멤버 노드에게 전송하고 로컬 멤버 노드에 대한 신뢰성을 책임진다. 루트 관리 노드와 서브 관리 노드를 관리 노드라 한다. 관리 노드가 신뢰적인 전송을 위해 관리하는 멤버 노드는 전체 그룹에 독립적으로 유지 가능하므로 확장성 및 효율성이 좋다. 관리 노드는 동적인 그룹에 따른 타이머를 설정함으로써 손실 감지에 대한 시간을 줄임으로써 효율적인 손실 감지 및 손실 복구를 한다. 임계값 설정으로 인한 중복 수신에 대한 오버헤드를 줄일 수 있다.신뢰성을 향상 시킬 수 있는 Load Balancing System을 제안한다.할 때 가장 효과적인 라우팅 프로토콜이라고 할 수 있다.iRNA 상의 의존관계를 분석할 수 있었다.수안보 등 지역에서 나타난다 이러한 이상대 주변에는 대개 온천이 발달되어 있었거나 새로 개발되어 있는 곳이다. 온천에 이용하고 있는 시추공의 자료는 배제하였으나 온천이응으로 직접적으로 영향을 받지 않은 시추공의 자료는 사용하였다 이러한 온천 주변 지역이라 하더라도 실제는 온천의 pumping 으로 인한 대류현상으로 주변 일대의 온도를 올려놓았기 때문에 비교적 높은 지열류량 값을 보인다. 한편 한반도 남동부 일대는 이번 추가된 자료에 의해 새로운 지열류량 분포 변화가 나타났다 강원 북부 오색온천지역 부근에서 높은 지열류량 분포를 보이며 또한 우리나라 대단층 중의 하나인 양산단층과 같은 방향으로 발달한 밀양단층, 모량단층, 동래단층 등 주변부로 NNE-SSW 방향의 지열류량 이상대가 발달한다. 이것으로 볼 때 지열류량은 지질구조와 무관하지 않음을 파악할 수 있다. 특히 이러한 단층대 주변은 지열수의 순환이 깊은 심도까지 가능하므로 이러한 대류현상으로 지표부근까지 높은 지온 전달이 되어 나타나는 것으로 판단된다.의 안정된 방사성표지효율을 보였다. $^{99m}Tc$-transferrin을 이용한 감염영상을 성공적으로 얻을 수 있었으며, $^{67}Ga$-citrate 영상과 비교하여 더 빠른 시간 안에 우수한 영상을 얻을 수 있었다. 그러므로 $^{99m}Tc$-transierrin이 감염 병소의 영상진단에 사용될 수 있을 것으로 기대된다.리를 정량화 하였다. 특히 선조체에서의 도파민 유리에 의한 수용체 결합능의 감소는 흡연에 의한 혈중 니코틴의 축

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Analysis of Al-Saggaf et al's Three-factor User Authentication Scheme for TMIS

  • Park, Mi-Og
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.9
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    • pp.89-96
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    • 2021
  • In this paper, we analyzed that the user authentication scheme for TMIS(Telecare Medicine Information System) proposed by Al-Saggaf et al. In 2019, Al-Saggaf et al. proposed authentication scheme using biometric information, Al-Saggaf et al. claimed that their authentication scheme provides high security against various attacks along with very low computational cost. However in this paper after analyzing Al-Saggaf et al's authentication scheme, the Al-Saggaf et al's one are missing random number s from the DB to calculate the identity of the user from the server, and there is a design error in the authentication scheme due to the lack of delivery method. Al-Saggaf et al also claimed that their authentication scheme were safe against a variety of attacks, but were vulnerable to password guessing attack using login request messages and smart cards, session key exposure and insider attack. An attacker could also use a password to decrypt the stored user's biometric information by encrypting the DB with a password. Exposure of biometric information is a very serious breach of the user's privacy, which could allow an attacker to succeed in the user impersonation. Furthermore, Al-Saggaf et al's authentication schemes are vulnerable to identity guessing attack, which, unlike what they claimed, do not provide significant user anonymity in TMIS.

Implementation of An Automatic Authentication System Based on Patient's Situations and Its Performance Evaluation (환자상황 기반의 자동인증시스템 구축 및 성능평가)

  • Ham, Gyu-Sung;Joo, Su-Chong
    • Journal of Internet Computing and Services
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    • v.21 no.4
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    • pp.25-34
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    • 2020
  • In the current medical information system, a system environment is constructed in which Biometric data generated by using IoT or medical equipment connected to a patient can be stored in a medical information server and monitored at the same time. Also, the patient's biometric data, medical information, and personal information after simple authentication using only the ID / PW via the mobile terminal of the medical staff are easily accessible. However, the method of accessing these medical information needs to be improved in the dimension of protecting patient's personal information, and provides a quick authentication system for first aid. In this paper, we implemented an automatic authentication system based on the patient's situation and evaluated its performance. Patient's situation was graded into normal and emergency situation, and the situation of the patient was determined in real time using incoming patient biometric data from the ward. If the patient's situation is an emergency, an emergency message including an emergency code is send to the mobile terminal of the medical staff, and they attempted automatic authentication to access the upper medical information of the patient. Automatic authentication is a combination of user authentication(ID/PW, emergency code) and mobile terminal authentication(medical staff's role, working hours, work location). After user authentication, mobile terminal authentication is proceeded automatically without additional intervention by medical staff. After completing all authentications, medical staffs get authorization according to the role of medical staffs and patient's situations, and can access to the patient's graded medical information and personal information through the mobile terminal. We protected the patient's medical information through limited medical information access by the medical staff according to the patient's situation, and provided an automatic authentication without additional intervention in an emergency situation. We performed performance evaluation to verify the performance of the implemented automatic authentication system.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.