• Korea journal of population studies
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• v.29 no.2
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• pp.215-240
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• 2006

The purposes of this study is to explore the effect of parents' related variables, children related variables and the familism related variable on the two types of filial piety behaviors, which are the traditional familism type of filial piety and the individualistic type of filial piety. The former is measured by the coresidence with parents, financial support to parents, while the latter is measured by visiting to parents' house and phone calling on parents. The data used in this study are "the national survey for filial piety consciousness" administered by Gyeonggi Cultural Foundation, the 598 married children are analysed. The key findings are followings. The first one is that the attributes related our traditional familism are still the important factors affecting on both the familism type of filial piety and individualistic types of filial piety. The second is that the children who fulfill the traditional familism type of filial piety also do well the individualistic type of filial piety.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.154-163
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• 2009

A new advertising, unlike traditional advertising, has a unique characteristics as a consumer's life styles are changed. This study explores consumer attitude affected by personal value disposition of each advertising creative appeal types. Personal value disposition implies directions of creative and determines advertising effect. So, personal value disposition deserves special consideration of not only print media, but broadcast media and internet media. In the present study, Research has been performed for a diffusion analysis based upon a survey of 338 individuals who were selected randomly. Test advertisement of MP3 Player has been used because involvement of products takes a neutral attitude comparatively. Result from the experiment show that, individualism-rational appeal is the most effective for consumers attitude. Groupism-rational appeals affects consumer's attitude, either. Groupism-emotional appeal has a partial effect and individualism-emotional appeal has no statistical significance. This experiment can be a foundation stone of personal value disposition studies.

• Korean Journal of Cognitive Science
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• v.23 no.2
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• pp.269-293
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• 2012

This study aimed to investigate the interactive effects of individual's cultural disposition (individualism, collectivism, horizontal disposition and vertical disposition) and cognitive style (analytic vs. holistic thinking) combination on differences in global precedence. For this purpose, the participants were divided into 4 different cultural disposition groups based on Singelis et al.'s(1995) INDCOL scale, and 2 cognitive style groups based on Choi et al.'s(2007) AHS, and required to respond selectively to global or local property of two types of compound stimuli (compound figure and compound letter). Reaction time and error rates for both global or local property were analyzed and compared as the dependent measurement. The results can be summarized as followings. First, faster responses were observed in compound figure condition than in compound letter condition, and to global property than to local property. Second, contrasting to individualism-cognitive style or horizontal disposition-cognitive style combinations, significant interaction effects both between collectivism and cognitive style, and between vertical disposition and cognitive style on global/local processing were found. This result indicated that combinations of collectivism-holistic thinking and vertical disposition-holistic thinking can induced larger global precedence effect than other combinations of cultural disposition and cognitive style.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.377-384
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• 2022

Whether voluntary or involuntary in the field of education, learner participation is a basic premise for all teaching-learning. It is true that behaviorism and cognitive educational psychology have helped the development of teaching-learning theory so far but the reality is that it has not been of great help to provide learner-centered education according to the learner's learning type. We have professional theological knowledge and insight in theological college and having the knowledge to diagnose and solve difficulties and problems in the pastoral field and it is an increasingly difficult reality to educate students to have spiritual leadership that can lead the future society. We know that each student should understand the characteristics of each student and teach according to their learning type but the reason why it is difficult to implement is that each learner has different competencies, conditions, and cultural backgrounds and has particularly diverse learning types. in this respect, in order to increase the learning effect of individuals, individual learning considering the learning type of students is effective.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.206-212
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• 2007

웹을 기반으로 하는 e-러닝에 대한 교육적 수요는 증가하고 있다. 이와 동시에, 학습 공간으로서의 사이버 공간의 활용에 대한 고민도 증가하였다. 전통적인 학습활동을 사이버 공간에 복제하려 했던 고전적 방식이 e-러닝 또는 사이버 학습이 아니라는 사실을 확인하기 시작했기 때문이다. e-러닝의 가치가 강조됨에도 불구하고, 실제 사이버 공간에서 일어나는 학습자의 특성과 학습활동이 구체적으로 어떻게 일어나는 지에 대한 탐색은 미흡하다. 산재한 정보를 스스로 가공한 지식, '학습하는 방법을 학습'하는 것이라는 개념들이 제시됨에도 불구하고, 사이버 공간에 산재한 정보, 학습하는 방법의 학습, 그리고 사이버 공간의 학습특성에 대한 논란은 여전하다. 본 연구에서는 실제 사이버 학습 사이트를 이용하고 있는 학습자들의 행동을 중심으로, 학습자의 특성을 탐색하였다. 사이버 공간에서 보이는 스스로 학습하는 방법이 무엇인지 확인하고 이것이 다양한 학습자 유형으로 구분되는 지를 확인하고자 하였다. 연구대상이 된 사이버 학습 사이트는 서울, 부산, 대구, 광주 교육청에서 운영하는 사이버 가정 학습관이었다. 총 1535명의 사이버 가정 학습관 이용자들의 특성이 분석되었다. 사이버 가정학습관 이용자들의 행동특성은 9개의 요인-놀이 활동, 공동 경험, 현실 정체, 공동 성취, 개인주의, 경쟁 지향, 성취감, 편리성(조작 용이), 생생함-으로 구분되었다. 9개의 활동 요인을 기준으로 하여 확인된 학습자 유형은 4가지로 나타났다. 4가지 학습자 유형은 각각 독야청청형, 동고동락형, 의무방어형, 희희낙낙형으로 명명되었다. 이들 유형은 학습 활동 정도 및 사이트 이용 행동, 학습 스타일(사이버 학습 활동 양식)에서 서로 차이가 있었다. 본 연구는 기존의 이론적인 모델에 기초하여 임의적으로 구분된 사이버 학습자 유형 구분이 아닌, 실제 학습 활동을 탐색하였다는 측면에서 의미가 있다. 특히, 기존의 오프라인 학습 이론 및 학습자 특성 연구를 사이버 학습에 그대로 적용할 것이 아니라 사이버 공간의 특성이 실제 학습 활동에서 어떻게 나타났는지를 밝히려고 했다는데 그 의의가 있다. 향후, 사이버 학습자 유형에 따른, 사이버 학습활동의 촉진방안이나 학습 효과의 차이를 높일 수 있는 구체적인 학습 시스템의 설계 및 운영 모델에 대한 탐색이 필요할 것이다.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.43-52
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• 2013

"Time versus money effect" refers to a favorable shift in consumers' responses activated by time(vs. money). In general, how people spend their time or money could reflect one's personal identity. Previous research indicates that drawing individuals' attention to time makes more effective in product satisfaction rather than money. Also, whereas because time is experienced as an experience, time activates more positive product satisfaction for experiential product rather than materialistic product, money has the reverse effect because money relates with possessions. Present study examined the effect of time and money on consumers' attitudes and decisions and the role of product type including smartphone. In experiment 1, participants evaluated their experiences or their own products(family restaurant, smartphone, premium jean). They satisfied more with their smartphones when activated by time than by money. In experiment 2, 3 image ads, a promotion image ad for each product(family restaurant, smartphone, premium jean), were offered to find the effect of time and money in promotion ads. The interaction effects between activating condition and product type were revealed on the product attitudes, product satisfaction, purchase intent, and personal connection reflecting the consistent time effect on smartphone. In addition, the main effect of the activating condition was significant which meant time activating ads were more effective than money activating ads.

• International Commerce and Information Review
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• v.19 no.1
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• pp.279-304
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• 2017

The objective of this study has two filds. The first is to examine the effect of native employee's psychological capital on their pro-social organizational behavior in the context of a local subsidiary in abroad. The second is to investigate the moderation effect of non-native managers' leadership type in the relationships between psychological capital and pro-social organizational behavior. The researcher provides the theoretical research model based on the pro-social capital theory and then empirically tests the model by using a valid 334-case collected from three overseas-affiliated-companies in Philippines. The results show that native employees' psychological capital positively and significantly influences to pro-social organizational behavior. Moreover, non-native managers' type of leaderships has the significant moderation effects in relationships between native workers' psychological capital and pro-social organizational behavior. Specifically, stronger relationships are identified in all of relationships when the managers show transactional, transformational and authentic leaderships. Theoretical contributions and practical recommendations are also discussed based on the results of the study.