• Journal of dental hygiene science
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• v.15 no.6
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• pp.689-695
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• 2015

The aim of this study was to examine the image for dental hygienists and career consideration in academic high school students. A self-reported questionnaire was surveyed by 199 high school students in Gwangju. The questionnaire composed subject's general characteristics, image for dental hygienists, career consideration. The data were analyzed for independent t-test or Mann-Whitney test, one-way ANOVA or Kruskal wallis test and pearson's correlation coefficient by using IBM SPSS Statistics ver. 21.0 program. The average of total image was 3.36, personal images were 3.64, occupational images were 3.47, business images were 3.42, social images were 2.83 in the five-point scale. The image of dental hygienists was higher significantly in case of having a dental practitioner in the family, treatment experience less than 1 year, and treatment in dental hospital. The participants who considered to be dental hygienist were higher significantly in occupational and social images. There were positive correlations among the personal, occupational, business, social images of dental hygienists. These results showed that general images for dental hygienists were slightly positive but among them, social image was the lowest level. It showed that most students didn't consider to be dental hygienist. Therefore, we suggested to enhance positive recognition for dental hygienists be needed.

• Journal of dental hygiene science
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• v.17 no.2
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• pp.108-115
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• 2017

The purpose of this study was to investigate the influence of dental hygienist images and career advice among high school teachers. A self-reported questionnaire was administered to 212 high school teachers in Gwangju, South Korea. The questionnaire contained subject's general characteristics, images of dental hygienists, and career advice. We performed an independent t-test, the Kruskal-Wallis test, Pearson's correlation coefficient, multiple regression analysis, and logistic regression analysis using the IBM SPSS ver. 21.0 software. Using a five-point scale, the average of all the dental hygienist images was 3.50, with personal images receiving the most positive rating at 3.83 and social images receiving the least positive rating at 2.86. The images of dental hygienists were significantly more positive in instances where the subjects recognized the dental hygienist or received treatment within one year. There were positive correlations among different kinds of images. Through multiple regression analysis, occupational images were associated with business and social images. Business images were associated with occupational and personal images. Personal images were associated with business images, especially in cases where the subjects recognized the dental hygienist. Social images were associated with occupational images, especially in cases where subjects received treatment within one year. Through logistic regression analysis, career advice was associated with social and occupational images. Therefore, our study provides suggestions on how to enhance positive recognition of social images of dental hygienists.

• Korean journal of communication and information
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• v.44
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• pp.108-143
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• 2008

Candidate images refer to a holistic impression of a candidate which is composed of various dimensions of attributes. This study investigated how online and offline news media, campaign media such as political ads, televised debates, and candidate web-sites, and interpersonal political talk influenced voters' images of a candidate in such dimensions as personal traits, job-performance abilities, and policy capabilities, and further their political decision making in the 17th presidential election in Korea. The analysis focused on President Lee, Myung Bak who won the election by obtaining nearly 50% of the effective votes. According to the data analyses, first, uses of offline newspapers positively influenced voters' images of candidate Lee's personal traits such as his morality, integrity, trustworthiness, and compassion, yet online news uses had an opposite effect on voters' impression of his job-performance and economic policy capabilities. Secondly, among various campaign media, television ads and candidate web-sites positively contributed to the formation of candidate Lee's images, yet showed little direct effect on vote choice, indicating that campaign media mainly indirectly influenced voters' political decision making. Each of the first, second, and third televised candidate debates revealed unique effects on image formation and vote choice. Thirdly, the network size and frequency of political talk negatively influenced image formation regarding candidate Lee's personal traits and economic policy capabilities, yet the discussion network size positively contributed to the Lee votes. Forth, among various dimensions of candidate images, voters' perceptions of candidate Lee's personal traits appeared to be the most significant predictor of the support for him.

• Journal of the Korean Geographical Society
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• v.34 no.4
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• pp.419-434
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• 1999

연구의 목적은 최서해, 박계주, 안수길의 이민소설을 중심으로 1930년대 북간도에 대한 조선이민의 공간이미지를 조사하며, 이것이 이주와 정착과정에 미친 영향을 밝히는 것이다. 최서해, 박계주, 안수길은 리얼리즘 작가로서 많은 장편과 단편 소설을 통해서 당시 북간도라는 이민공간에 있었던 조서이민의 삶을 사실적으로 형상화하였다. 따라서 이들 소설은 그 자체로서 1930년대 북간도의 지리적 현상이며 동시에, 지리적 자료로서 가치를 지닌다. 조선 이민의 공간이미지를 보면, 이주 전 이미지와 이주 후 이미지 사이에 차이가 있다. 이주 전 이미지는 북간도 공간에 대한 지식과 그들이 접한 정보를 중심으로 형성된 객관적 이미지이다. 이것은 이주 후 삶의 공간으로서의 개인적 체험과 고향의식을 통해서 개별적이고 주관적인 이미지로 변화되었다. 객관적 이미지는 이주 의사 결정에 영향을 주었고, 주관적 이미지는 북간도에서의 적응과 정착과정에 영향을 주었다.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.353-361
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• 2014

This study was confirmed nurse's traditional, social, professional and personal image of the dimensional perception of the difference between the majors and non-majors students exist? and Reflected on the role of the media image of nurses are there differences in perception? and Nurses and nurse related information, and information on contacting the media and contacted the media image of the existing research results and is there a difference? For the purpose, we survey the nursing majors and non-majors students. The results follows. First, the traditional nurses, social, professional and personal image perception gap is high. Second, the media reflected the image of the nurse in charge of the secondary role of a doctor about the image is high. Third, the nurse contacted the media about the TV is very high. The results of this study have implications to enable communication between patients and nurses agree that will provide evidence. In particular, the nurses through the use of media(PPL and Publicity strategy) suggest ways to improve the image.

• Proceedings of the Korea Multimedia Society Conference
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• 1998.04a
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• pp.46-51
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• 1998

최근에 일반인의 영상과 자신의 이미지에 대한 대중적 관심은 새로운 멀티미디어 응용 서비스를 모색하게 한다. 그러므로, 컴퓨터 그래픽스 기술 및 다양한 멀티미디어 관련기술을 이용해서 기존의 영상 소프트를 재가공하고, 이를 이용자에게 서비스한다면 고부가가치를 얻을 수 있을 것이다. 본 논문에서는 이용자의 개인 이미지와 기존의 영상 소프트를 이용해서 이용자가 원하는 내용의 영상 소프트를 제공하기 위한 멀티미디어 응용시스템인 주문형 개인 이미지(PIOD; Personal Image On Demand) 시스템을 제안하고, 이를 위해서 필요한 기술 및 문제점에 대해서 고찰하도록 한다.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.24-24
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• 2017

본 연구에서는 카페 비즈니스에서 중요한 서비스 품질의 여러 요인 중 카페의 사회문화성이 새로운 커피 비즈니스의 주요 특성으로 대두됨을 인식하여 이를 통해 카페의 이미지와 브랜드 충성도의 향상방안을 모색해보고자 함에 본 연구의 목적이다. 커피 전문점 중 전문브랜드와, 지역브랜드, 개인카페를 중심으로 설문을 통해 이를 분석한 결과, 카페 서비스품질 중 사회문화성은 전국 프랜차이즈는 브랜드 충성도를 도리어 낮추는 결과를 주지만 개인카페는 브랜드 충성도를 높이는 요인으로 작용하는 차별된 효과가 나타나 개인카페나 지역프랜차이즈의 카페 비즈니스에서는 전문성이 기반이 되어야만 브랜드 충성도를 향상시킬 수 있으며, 개인카페는 지역 프랜차이즈보다는 더욱 덜 복잡한 서비스 전략이 필요한 것으로 나타났다. 또한 개인카페의 특수한 사항들이 사회문화성을 통한 브랜드 이미지를 향상시키고 이를 통해 브랜드 충성도를 높이는 것을 알 수 있다. 결과적으로 전국 프랜차이즈는 서비스 품질 중 접근성과 확신성을 통해 브랜드 이미지와 브랜드 충성도가 높아지는 전략이 우선적으로 대두되며, 그 외의 서비스 품질들은 충분히 현재의 상태로도 매우 만족스러운 결과인 것으로 나타났다. 반면, 지역 프랜차이즈의 경우는 서비스 품질 중 확신성이 강화되고, 서비스 전문성과 접근성을 통해서 더욱 브랜드 이미지와 브랜드 충성도를 향상시킬 수 있는 전략이 마련되어야 전국 프랜차이즈화 될 수 있는 고객의 인지력을 향상할 수 있는 전략이 모색된다. 반면, 지역기반의 개인카페들은 전국단위의 프랜차이즈보다 전국단위의 프랜차이즈로 나아가기 위해서는 지역기반의 지역프랜차이즈 카페들보다도 전문성 강화가 중요하며, 사회문화성을 강조하는 서비스 전략을 통해 고객들로 하여금 브랜드 충성도를 높이도록 전략화 방안이 필요하다.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.48 no.3
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• pp.91-101
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• 2011

Internet is becoming increasingly popular due to the rapid development of information and communication technology. There has been a convenient social activities such as the mutual exchange of information, e-commerce, internet banking, etc. through cyberspace on a computer. However, by using the convenience of the internet, the personal IDs(identity card, driving license, passport, student ID, etc.) represented by the electronic media are exposed on the internet frequently. Therefore, this study propose a feature extraction method to analyze the characteristics of image files containing personal information and a image retrieval method to find the images using the extracted features. The proposed method selects the feature information from color, texture, and shape of the images, and the images as searched by similarity analysis between feature information. The result which it experiments from the image which it acquires from the web-based image DB and correct image retrieval rate is 89%, the computing time per frame is 0.17 seconds. The proposed method can be efficiently apply a system to search the image files containing personal information and to determine the criteria of exposure of personal information.

• Product Safety
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• s.43
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• pp.38-41
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• 1996

개인의 이미지관리는 현재의 자기자신을 둘러보고 어떤 이미지로 개성을 발휘할 것인가를 정하고, 이를 개발하기 위한 방안을 모색한 후 외모에서부터 내면까지 우러나오는 모든 모습들이 개성있게 보여지도록 관리하는 것인 반면, 기업의 이미지 관리는 체계화되고 조직적으로 관리될 수 있도록 통합적 이미지 구축을 위한 브랜드 개성을 설정한다.

• Korean journal of communication and information
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• v.34
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• pp.244-274
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• 2006

To explore the social construction of the concept of leadership, image of media mogul depicted in the popular business newspaper, the Wall Street Journal, was analyzed. Then, the reconstructed image of the CEO was compared with the firm's stock price change to see their relationship, if any. This paper focused on the case of Steve Case (previous chairman of AOL Time Warner), who was the leader of the world largest media company. The period for the analysis was three years and five months from his inauguration(January 2000) to the resignation(May 2003). In general, CEO of a firm represents the firm itself. Thus, the image of the CEO is highly transcends to the image of the firm as well. Consequently, the image of CEO might have an impact on the firm's performance. Since business newspaper works as one of the most important information intermediaries in the stock market, the image of CEO constructed in the newspaper might be a critical indicator for the investors. The results revealed that media coverage of Steve Case was commensurate with the financial performance, particularly stock price change of the AOL Time Warner.